Foundation Health

What Foundation Health does

Foundation Health, operating under the brand "Foundation Health / Experience Well," is a direct primary care (DPC) practice founded in 2013 and headquartered in a single office at 1949 Pearl Street in Boulder, Colorado. The firm sells a flat-fee membership ($225/month or $600/quarter) that bundles unlimited primary care visits, same-day or next-day scheduling, 24/7 phone and video access, 60–90 minute appointments, in-house phlebotomy, acupuncture, nutrition support, and physician-vetted supplements. The practice deliberately does not bill insurance, exposing members to predictable fees rather than surprise billing. Patients access records and communicate with clinicians through the third-party Elation Passport patient portal, and appointments are scheduled via Calendly.

The company serves two customer segments: individual patients and families seeking unhurried, insurance-free primary care, and employers that purchase memberships as a corporate wellness benefit through a dedicated employer portal with customized wellness plans and on-site wellness programs. Its clinical team is led by co-founders Ginnie and Gary Meyers and includes a board-certified MD, two experienced PA-Cs (one with dual MPT/PA-C credentials spanning neurosurgery, pain management, and integrative medicine), a licensed acupuncturist, and wellness assistants. Revenue is generated entirely through recurring subscription fees from individual and corporate memberships.

Foundation Health has no disclosed external funding, operates as a private Colorado LLC, and has expanded only at the margin since founding — adding a corporate channel in 2021, stress/mental health services in 2022, and incremental clinical hires in 2024. Marketing is content-driven through a health-focused blog, a Spotify podcast, and organic social channels. No proprietary technology platform, AI capabilities, patents, or third-party integrations beyond Calendly and Elation Passport are disclosed.

Name

Foundation Health

Legal name

Foundation Health LLC

Website

https://experiencewell.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Foundation Health is a Boulder, Colorado direct primary care practice founded in 2013 that sells $225/month memberships providing unlimited visits, 24/7 access, and acupuncture to individuals, families, and employer-sponsored groups on an insurance-free model.

Ownership category

akta.pro rank

Product category

Direct Primary Care

NAICS

Offices of Physicians (6211), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Home Health Physical Therapy & Mobile PT (HSADAIAO), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

Keywords

• Direct primary care
• Membership healthcare
• Concierge medicine
• Integrative health services
• Preventive wellness care

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Membership Subscriptions: Monthly or quarterly membership fees providing unlimited primary care visits, 24/7 access, coordination of care, and discounts on wellness services and supplements. No insurance billing - patients pay membership fee directly.
2. Corporate/Employer Memberships: B2B employer-sponsored healthcare benefit where companies pay for employee memberships. Includes customized wellness plans, wellness fairs, and ongoing employee health management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Foundation Health operates a membership-based direct primary care practice in Boulder, Colorado. For a flat monthly ($225) or quarterly ($600) subscription, individual members and families receive unlimited primary care visits with appointment durations of 60-90 minutes, 24/7 phone and video access to providers, same-day or next-day appointments, and integrated services such as in-house phlebotomy, acupuncture, nutrition support, and physician-vetted supplements. The practice also runs a Corporate Wellness Program that extends these services as an employer-sponsored benefit with customized 365-day wellness plans, wellness fairs, and on-site programming.

Product overview

Foundation Health is a membership-based primary care practice operating under the brand 'Experience Well.' The company offers a single core product: the Foundation Health Membership, which provides unlimited primary care visits, 24/7 phone and video access, and same-day/next-day appointments for $225/month or $600/quarter. The membership includes a suite of integrated services: Women's & Men's Wellness exams, Everyday Healthcare, Chronic Condition Support, CoVid-19 Testing, Nutrition Support, In-house Phlebotomy, General Wellness & Prevention, Acupuncture, and Supplement Guidance. The company also offers a Corporate Wellness Program for employer groups that extends these services with customized 365-day wellness plans, nutrition counseling, massage, acupuncture, and wellness fair services. All members access their health records through the Elation Passport Patient Portal. The practice emphasizes longer appointment times (60-90 minutes) and direct provider access as key differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Health Membership (Individual/Family) Direct primary care membership sold to individuals and families at $225/month or $600/quarter, providing unlimited office visits, 24/7 phone and video access to providers, same-day or next-day appointments, in-house phlebotomy, acupuncture (with $45 monthly in-house credit), nutrition support, chronic condition management, preventive wellness exams, and physician-vetted supplements at member discounts. Insurance is not billed.
• Corporate Wellness Program Employer-sponsored direct primary care and wellness benefit for Boulder-area companies, packaging Foundation Health's membership services into a 365-day employee wellness program with customized wellness plans, nutrition counseling, massage, acupuncture, wellness fairs, and ongoing employee health management designed to differentiate benefits offerings and reduce ER/urgent care utilization.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Agilon Health: Agilon Health is a value-based primary care operator partnering with physicians to take risk on senior populations — operates in the broader primary care space Foundation Health serves but at much larger scale and with insurance/Medicare risk-bearing economics rather than direct cash-pay.
• Oak Street Health (CVS Health): Oak Street Health operates value-based primary care clinics focused on older adults — overlaps with Foundation Health's chronic condition support and senior wellness offerings, but at far greater scale and with a Medicare-focused payer mix.

Direct peers

• SignatureMD: SignatureMD partners with primary care physicians to convert traditional practices into concierge/membership models with extended appointments and 24/7 access — directly comparable in business model and value proposition to Foundation Health.
• One Medical (Amazon): One Medical is a membership-based primary care platform (now owned by Amazon) offering extended visits, 24/7 virtual access, and same/next-day appointments on a subscription model — the most direct national analog to Foundation Health's DPC value proposition.
• Parsley Health: Parsley Health is a membership-based integrative primary care practice combining conventional medicine with nutrition, mental health, and wellness coaching on a recurring subscription model — directly comparable to Foundation Health's insurance-free, holistic DPC approach.
• MDVIP: MDVIP operates a national network of concierge primary care physicians practicing personalized, preventive medicine on an annual membership fee model — directly comparable to Foundation Health's emphasis on extended visits and physician-led preventive care.
• Forward Health: Forward is a tech-forward membership primary care provider offering extended visits, preventive screenings, and integrated health data on a recurring subscription — a direct peer to Foundation Health's insurance-free, concierge-style membership model.

Emerging players

• Concierge Choice Physicians: Concierge Choice Physicians helps traditional primary care doctors offer hybrid or full concierge membership models — overlaps with Foundation Health's concierge DPC positioning at a smaller, niche scale.
• Aligned Modern Health: Aligned Modern Health is a multi-location integrative care provider combining chiropractic, physical therapy, acupuncture, and functional medicine — overlaps with the PT/acupuncture/wellness component of Foundation Health's membership bundle.
• Modern Age: Modern Age is an emerging membership-based clinic offering primary care, skin, and longevity/wellness services on a subscription model — overlaps with Foundation Health's integrative, cash-pay wellness positioning at a similar scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/experiencewell
• YouTubeopen.spotify.com/show/1MT4oScHouEjNij3tu37nV
• Facebookfacebook.com/FoundationHealthLLC
• Instagraminstagram.com/experiencewell/?hl=en
• LinkedInlinkedin.com/company/foundation-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundation Health