ProActive Response Group
ProActive Response Group is a Greenville, South Carolina-based safety training firm founded in 2015 that delivers hands-on active shooter response, bleeding control, CPR/AED, and security consulting services to corporations, schools, industrial facilities, and places of worship across the United States.
- Company typePrivate
- Founded2015
- HeadquartersGreenville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ProActive Response Group does
ProActive Response Group is a privately held, founder-owned safety and emergency preparedness training company headquartered in Greenville, South Carolina, founded in 2015 by Chad Ayers and Andy Sexton, both former Greenville County Sheriff's deputies with SWAT team leadership experience. The company delivers hands-on Active Shooter Response Training, Bleeding Control Training, CPR/AED Training (certified through the Health & Safety Institute), Situational Awareness seminars, and Security Consulting services (corporate, industrial, and school assessments) to clients across the United States, including Fortune 500 corporations, K-12 schools, industrial facilities, and places of worship. Named enterprise customers include GE Aviation, Bausch and Lomb, Verizon, and The Houstonian Hotel. The company also runs a self-paced online training course priced at $24.99 per individual and sells physical products including a $65 Bleeding Control Kit and a $354–$437 PublicAccess Kit, with AED sales facilitated through preferred vendors.
The underlying training methodology is a proprietary curriculum built on Committee on Tactical Emergency Casualty Care (TECC) guidelines and Cooper's Color Code for situational awareness, delivered by instructors with backgrounds as veteran SWAT team members, military veterans, tactical medics, and law enforcement specialists. The company has trained thousands of individuals since 2015 and operates a small team of six employees from a single Greenville location, delivering nationwide on-site engagements. Marketing relies heavily on founder-led earned media (FOX News, News Nation Now, Law & Crime Network), content marketing via a blog and resource library, social media, and client testimonials.
Revenue is generated through three primary streams: (1) on-site professional services engagements with quote-based pricing, (2) online course and hardware sales via an e-commerce storefront, and (3) referral-based AED sales through preferred vendors. The business is bootstrapped, with no external private equity, venture capital, or institutional investment disclosed, and the founders retain full ownership and operational control. The company is operating actively and shows ongoing product, channel, and vertical-segment expansion.
ProActive Response Group firmographics
Firmographics- Name
- ProActive Response Group
- Legal name
- ProActive Response Group
- Website
- https://proactiverg.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ProActive Response Group is a Greenville, South Carolina-based safety training firm founded in 2015 that delivers hands-on active shooter response, bleeding control, CPR/AED, and security consulting services to corporations, schools, industrial facilities, and places of worship across the United States.
- Ownership category
- akta.pro rank
ProActive Response Group industry classification
Industry- Product category
- Safety Training and Security Consulting Services
- NAICS
- Security Guards and Patrol Services (561612), Professional and Management Development Training (611430)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Active Shooter Preparedness & Safety Training/Drills (EDAEACAI)
- akta.pro secondary industries
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Active Threat / Workplace Violence Preparedness & Response (BPABANAJ), Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)
Keywords
Where ProActive Response Group is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProActive Response Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- On-site Training Services: Hands-on Active Shooter Response Training, Bleeding Control Training, CPR/AED Training, and Security Assessments delivered at client locations nationwide. Customized to organization size and type.
- Online Training Courses: Self-paced online Active Shooter Training course sold for $24.99 per individual, with team pricing available for corporate groups.
- Bleeding Control Kits: Sale of Bleeding Control Kits containing C-A-T Tourniquet, HyFin Chest Seal, NAR S-Rolled Gauze, Emergency Trauma Dressing, gloves, and instruction card. PublicAccess Kit also includes emergency litter.
- AED Sales: Automated External Defibrillator sales through preferred vendors, with information and purchasing guidance provided on the website.
- Security Consulting: On-site security assessments for corporations, industrial facilities, schools, and churches, identifying vulnerabilities and providing mitigation plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bleeding Control Kit - Individual |
| Unit Pricing | Pay-as-you-go | PublicAccess Kit |
| One time/ perpetual license | Pay-as-you-go | Online Active Shooter Training Course |
| Other | Multi-year contract | CPR & AED Certification |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ProActive Response Group product offering
Product offeringCore offering
ProActive Response Group is a safety training and consulting firm that delivers hands-on Active Shooter Response Training, Bleeding Control Training, CPR & AED Training, and Situational Awareness seminars at client sites nationwide, paired with on-site Security Assessments (corporate, industrial, school, church). It also sells physical trauma kits (Bleeding Control Kit and PublicAccess Kit) and a self-paced video-based online Active Shooter Training course, with instruction led by veteran SWAT team leaders, tactical medics, military veterans, and law enforcement specialists.
Product overview
ProActive Response Group is a training services company offering a portfolio of safety and preparedness training programs. The core offerings include Active Shooter Response Training (with awareness, stress inoculation, critical thinking, and survival skills components), Bleeding Control Training, CPR & AED Training (with HSI certification), and Situational Awareness Seminars. The company provides Security Consulting services including Corporate, Industrial, and School Security Assessments. Training is delivered through on-site hands-on instruction nationwide and via Online Training Courses (video-based at $24.99/course). Add-on products include Bleeding Control Kits ($65 for standard, $354-$437 for PublicAccess Kit with Emergency Litter) and Church Safety Training programs. The company was founded in 2015 by veteran SWAT team leaders and has trained thousands of individuals including Fortune 500 companies, universities, and schools.
Differentiator
Problem solved
Functional benefit
Products and services
- Active Shooter Response Training Hands-on, scenario-based on-site training for corporations, industrial facilities, schools, and places of worship covering awareness, stress inoculation, critical thinking, and survival skills, with instruction by veteran SWAT leaders, tactical medics, and law enforcement specialists.
- Bleeding Control Training On-site hands-on training on applying tourniquets, packing wounds, and using chest seals and bandages to control life-threatening bleeding, using commercial products and improvised techniques with life-like medical trainers, based on TECC guidelines.
- CPR & AED Training On-site certification course covering CPR for adults, children, and infants, AED operation, choking response, and emergency action steps, with certification through the Health & Safety Institute (HSI).
- Situational Awareness Seminars On-site seminar based on Cooper's Color Code methodology that helps attendees recognize and respond to situations that place individuals at risk of being targeted for violence.
- Security Consulting (Corporate, Industrial, and School Security Assessments) On-site security assessments for corporate offices, industrial facilities/warehouses, and schools that identify vulnerabilities and deliver recommendations and action plans to mitigate risks.
- Church Safety Training Comprehensive church safety program that bundles on-site security assessment, active shooter response training, and bleeding control training tailored for places of worship.
- Online Active Shooter Training Course Self-paced, video-based online course covering pre-incident awareness, threat recognition, responding to threats, bleeding control, and interaction with first responders; sold at $24.99 per individual with team pricing for corporate groups.
- Bleeding Control Kit Commercial bleeding control kit containing C-A-T Tourniquet, HyFin Chest Seal Twin Pack, NAR S-Rolled Gauze, 6-inch Emergency Trauma Dressing, Bear Claw Nitrile Gloves, and an Instruction Card; priced at $65.00.
- PublicAccess Kit Comprehensive bleeding control kit for public access locations containing all items in the standard Bleeding Control Kit plus an Emergency Litter; priced between $354.43 and $437.37.
Quantifiable outcome
- Upwards of half of fatalities in active shooter events would still be alive today had someone known how to stop the bleeding
- +2 more outcomes
Companies that use ProActive Response Group
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
ProActive Response Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ProActive Response Group partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights6 records
ProActive Response Group competitors and assessment
Company assessmentBroad incumbents
- ADT Commercial: ADT Commercial is a large-scale security services provider that offers active shooter preparedness, emergency communications, and physical security solutions to enterprise clients. It is a broader incumbent rather than a specialist, but overlaps in corporate emergency preparedness.
Emerging players
- Stop the Bleed (American College of Surgeons): Stop the Bleed is a national awareness campaign and training program for bleeding control, which directly overlaps with PARG's bleeding control training curriculum. It is partially a competitor and partially a partner ecosystem, but it provides free or low-cost content that competes with PARG's paid training.
- Health & Safety Institute (HSI): HSI provides CPR/AED, first aid, and emergency care certification programs, and is the certifying body behind PARG's CPR/AED course. HSI is a partial overlap (certifications and training) but is broader and operates at much greater scale across workplace safety.
- Raptor Technologies: Raptor Technologies is a leading school safety software and drills platform (emergency management, visitor management, drills). It overlaps with PARG's school security assessment and active shooter training segment, but competes more on technology/drill management than instructor-led training.
Direct peers
- SafePlans: SafePlans provides emergency preparedness training, drills, and safety software (ERIP) for K-12 schools, mirroring PARG's school-focused active shooter and emergency preparedness offerings. It competes head-to-head for school district and education-segment contracts.
- Guardian Defense Group: Guardian Defense Group provides active shooter and emergency preparedness training to schools, churches, and businesses, often led by former law enforcement. It competes in the same K-12, faith, and SMB segments that PARG targets.
- Strategos International: Strategos International offers workplace violence, active threat, and defensive tactics training for corporate, healthcare, and government clients. It is a direct competitor in the active threat/workplace violence preparedness segment that PARG also serves.
- Recon Response: Recon Response delivers active shooter and medical response training built around combat medics and tactical professionals. It shares PARG's positioning around hands-on, instructor-led, veteran-led active shooter and bleeding control training.
- Center for Personal Protection and Safety (CPPS): CPPS provides workplace violence prevention, active shooter response, and de-escalation training to healthcare, higher education, and corporate clients. It competes in the same vertical segments as PARG, including hospitals and universities.
- ALICE Training Institute: ALICE is one of the most recognized civilian active shooter preparedness programs in the US, training schools, businesses, and houses of worship. It is the closest direct competitor to PARG's core active shooter response training offering, competing for the same enterprise and education customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ProActive Response Group social profiles
Digital presenceProActive Response Group compliance and trust
Trust signalCompliance1 record
ProActive Response Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProActive Response Group leadership team
Management profileNumber of profiles
Profiles7 records
ProActive Response Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProActive Response Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProActive Response Group
What does ProActive Response Group do?
ProActive Response Group is a safety training and consulting firm that delivers hands-on Active Shooter Response Training, Bleeding Control Training, CPR & AED Training, and Situational Awareness seminars at client sites nationwide, paired with on-site Security Assessments (corporate, industrial, school, church). It also sells physical trauma kits (Bleeding Control Kit and PublicAccess Kit) and a self-paced video-based online Active Shooter Training course, with instruction led by veteran SWAT team leaders, tactical medics, military veterans, and law enforcement specialists.
Is ProActive Response Group a public or private company?
ProActive Response Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProActive Response Group founded?
ProActive Response Group was founded in 2015. It employs 1 to 10 people.
Where is ProActive Response Group based?
ProActive Response Group is headquartered in Greenville, United States, in the North America region.
How does ProActive Response Group make money?
Five revenue lines are on record. On-site Training Services are the primary driver. The others are online Training Courses, bleeding Control Kits, AED Sales and security Consulting.
Who are ProActive Response Group's main competitors?
ADT Commercial is listed as a broad incumbent. Emerging players are Stop the Bleed (American College of Surgeons), Health & Safety Institute (HSI) and Raptor Technologies. Direct peers are SafePlans, Guardian Defense Group, Strategos International, Recon Response, Center for Personal Protection and Safety (CPPS) and ALICE Training Institute.
Does ProActive Response Group have an API?
No public API is recorded for ProActive Response Group.
What industry is ProActive Response Group in?
ProActive Response Group's product category is Safety Training and Security Consulting Services. Its primary akta.pro industry code is EDAEACAI, Active Shooter Preparedness & Safety Training/Drills, with a secondary code of BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training. Its NAICS code is 561612 and its SIC code is 7381.