ProActive Physiotherapy & Sports Injury Clinic

What ProActive Physiotherapy & Sports Injury Clinic does

ProActive Physiotherapy & Sports Injury Clinic is a privately held, founder-owned outpatient rehabilitation practice founded in 2018 and headquartered in Edmonton, Alberta, Canada. The clinic delivers evidence-based physiotherapy, chiropractic care, registered massage therapy, and acupuncture across two physical locations: a South Edmonton clinic on Gateway Blvd NW and a West Edmonton clinic on Lessard Rd NW, both serving the broader Edmonton metropolitan area. Treatment offerings extend beyond core services to include specialized modalities such as dry needling/IMS, custom orthotics, vestibular therapy, shockwave therapy, concussion management, whiplash/MVA injury management, ergonomic training, and various electrotherapy techniques, addressing conditions ranging from sports injuries and chronic pain to workplace injuries and post-surgical rehabilitation.

The company operates a direct-to-consumer, fee-for-service model with per-session pricing ranging from approximately $75 for follow-up physiotherapy or massage therapy up to $250 for specialized assessments, plus Alberta insurance-billed WCB and MVA treatments. Patients access services without a referral through phone, online request forms, or 24/7 self-serve booking via the Juvonno platform, and the clinic offers direct billing to most insurance providers to reduce friction. Revenue is generated across five primary streams: physiotherapy services, massage therapy, specialized treatments, WCB claims, and MVA insurance claims, with the workplace injury and motor vehicle accident channels providing counter-cyclical exposure beyond discretionary consumer demand.

Go-to-market is supported by a multi-channel marketing stack including an SEO-optimized website and health blog, a monthly email newsletter, free downloadable e-books, patient testimonials, and a "Refer a Friend" program. The customer base is entirely individual consumers, segmented primarily into athletes and sports enthusiasts, chronic pain sufferers, workplace injury patients, motor vehicle accident victims, and pre/post-surgical patients. The clinic reports having served more than 12,000 cumulative patients and maintains a 4.9-star Google rating across 200+ reviews, indicating strong local brand traction in a fragmented, competitive Edmonton services market. No external funding, acquisitions, or institutional ownership have been disclosed, and headcount is reported at approximately five employees, consistent with an independently operated multi-site clinical practice.

Name

ProActive Physiotherapy & Sports Injury Clinic

Legal name

ProActive Physiotherapy

Website

https://proactivesportspt.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ProActive Physiotherapy & Sports Injury Clinic is a privately held Edmonton physiotherapy practice founded in 2018, operating two clinic locations that deliver physiotherapy, chiropractic, massage therapy, and specialized rehabilitation services to individual patients across the Edmonton metro area.

Ownership category

akta.pro rank

Product category

Physiotherapy and Sports Injury Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro industry

PRIMARYHSADAIAB

Sports Physical Therapy & Return-to-Play Rehab

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHLAKALAB

Sports Medicine

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

SECONDARYHSADALAG

Chiropractic Rehabilitation & Therapeutic Exercise

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYMPAKAJAO

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Massage therapy
• Chiropractic care
• Manual therapy treatments

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Physiotherapy Services: Fee-for-service physiotherapy treatments including initial assessments and follow-up sessions. Pricing ranges from $75-$150 per session depending on treatment type and complexity.
2. Massage Therapy Services: Registered massage therapy (RMT) services ranging from $75-$150 per session depending on appointment length and technique used.
3. Specialized Treatments: Additional specialized treatments including custom orthotics, dry needling/IMS, vestibular therapy, shockwave therapy, and other therapeutic modalities offered as add-on or standalone services.
4. WCB and MVA Claims: Workers' Compensation Board (WCB) and Motor Vehicle Accident (MVA) insurance-covered treatments. WCB typically covers all necessary physiotherapy costs for approved claims. MVA treatments follow Alberta insurance protocols.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ProActive Physiotherapy & Sports Injury Clinic provides research-based physiotherapy, chiropractic care, registered massage therapy, and acupuncture to individuals suffering from musculoskeletal pain, sports injuries, workplace injuries, and motor vehicle accident injuries. Services are delivered across two Edmonton clinic locations with no physician referral required, offering direct billing to insurance providers and full coverage pathways for WCB and MVA claims. Specialized modalities include dry needling/IMS, shockwave therapy, vestibular therapy, custom orthotics, concussion management, and post-surgical rehabilitation.

Product overview

ProActive Physiotherapy & Sports Injury Clinic is a healthcare service provider offering a comprehensive range of physiotherapy, chiropractic, and massage therapy services. The clinic operates as a unified service model with core therapeutic services (Physiotherapy, Chiropractic Care, Massage Therapy) supported by specialized treatment techniques (Dry Needling, Shockwave Therapy, Acupuncture, Custom Orthotics) and rehabilitation modalities (Exercise Therapy, Manual Therapy, Vestibular Therapy). The clinic treats conditions including sports injuries, work injuries, motor vehicle accident injuries, chronic pain, and various musculoskeletal conditions across two Edmonton locations. Services include direct billing to insurance providers, WCB claims processing, and same-week appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy

Quantifiable outcome

• Over 90% of plantar fasciitis cases resolve with conservative treatment
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lifemark Health Group: Canada's largest network of physiotherapy, rehabilitation, and wellness clinics operating hundreds of locations nationwide. Directly comparable as a multi-site physiotherapy provider offering multidisciplinary rehab, insurance direct billing, and similar musculoskeletal care.
• pt Health: National Canadian chain of physiotherapy and rehabilitation clinics offering multidisciplinary care, insurance billing, and employer services. Closely aligned in service mix, multi-clinic model, and direct-billing patient experience.
• Bonavista Physical Therapy: Edmonton-based physiotherapy clinic offering sports injury rehabilitation, manual therapy, and exercise therapy. Comparable as a regional outpatient competitor with similar treatment modalities and patient demographic.
• Towers Physiotherapy: Edmonton physiotherapy clinic providing sports injury treatment, manual therapy, and rehabilitation services. Comparable as a similarly-positioned Edmonton outpatient provider targeting sports and musculoskeletal conditions.
• Momentum Physiotherapy: Edmonton-based physiotherapy clinic offering sports injury rehab, manual therapy, and multidisciplinary care. Comparable as a local direct competitor serving the same Edmonton patient base with overlapping treatment offerings.
• Back on Track Physiotherapy: Multi-location Canadian physiotherapy and sports injury clinic providing similar multidisciplinary services including physiotherapy, massage, and rehabilitation. Comparable in service scope, sport-injury focus, and clinic-based delivery.

Broad incumbents

• CBI Health Group: One of Canada's largest community healthcare providers with a broad portfolio spanning physiotherapy, occupational therapy, home health, and disability management. Comparable as an incumbent offering overlapping outpatient rehabilitation services across Canadian markets.

Emerging players

• Athlete Restoration: Sports-focused rehabilitation and performance therapy provider serving active populations. Comparable as a niche sports rehab specialist intersecting with ProActive's athlete and sports-injury patient segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proactive-physiotherapy-&-sports-injury-clinic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProActive Physiotherapy & Sports Injury Clinic