PROARTEDANZA PERFORMANCE INC

What PROARTEDANZA PERFORMANCE INC does

ProArteDanza Performance Inc is a privately held contemporary dance company headquartered at the Winchester Street Theatre in Toronto, Ontario, operating with a core team of 5 employees. The company produces professional contemporary dance performances featuring commissioned works by Artistic Director Roberto Campanella and internationally recognized guest choreographers including Dominique Dumais and Kevin O'Day, both of whom hold senior posts at the Mainfranken Theater Würzburg in Germany. Productions are presented through an annual Fall Season at the company's Toronto home venue and an Ontario tour visiting established performing arts centers in St. Catharines, Kingston, Oakville, and Markham.

The company's commercial activity centers on two product lines. First, it presents live contemporary dance performances distributed via partnerships with regional performing arts venues and their box office ticketing systems, with no direct consumer sales infrastructure. Second, it operates Summer Intensive Programs in Toronto and Burlington, with the Burlington offering priced at $700 per participant (or $650 for early-bird registration before April 30) targeting emerging dance artists aged 12 to 17 in a 5-day format and the Toronto offering running a two-week program. The Toronto intensive is hosted at the Winchester Street Theatre, while the Burlington program is delivered through a training-facility partnership with JJ Dance Arts. Marketing relies on Instagram, YouTube, and Facebook, supplemented by earned media coverage from dance critics including Paula Citron and Dance Debrief.

ProArteDanza generates revenue through a one-time licensing model for performance ticket sales and a professional services model for intensive program registrations. The company serves two primary personas: emerging dance artists seeking professional-level contemporary training, and contemporary dance audiences in Ontario. The underlying technology consists of physical performance art and choreography with no proprietary software, digital platform, or AI tooling; the company's only "technology stack" is a Wix-hosted marketing website and standard social media channels. The entity is privately held with no disclosed investors, parent company, or funding rounds.

Name

PROARTEDANZA PERFORMANCE INC

Legal name

ProArteDanza Performance Inc

Website

https://proartedanza.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ProArteDanza Performance Inc is a Toronto-based contemporary dance company that produces professional dance performances and Summer Intensive training programs, serving Ontario performing arts audiences and emerging dancers aged 12–17.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Dance Companies (711120), Fine Arts Schools (61161), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Contemporary & Modern Dance (MPAGADAB)

akta.pro secondary industries

Dance Theatre (Narrative/Experimental) (MPAGADAC), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Contemporary dance performances
• Dance training programs
• Summer dance intensives
• Professional ballet choreography
• Live performing arts

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Performance Ticket Sales: Revenue generated from ticket sales at performances and season productions including Fall Season performances and touring shows.
2. Summer Intensive Program Registration: Registration fees from dance intensives targeting emerging artists ages 12-17, with intermediate and inter-advanced training levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ProArteDanza is a contemporary dance company that presents original live dance productions and runs Summer Intensive training programs for emerging artists. Productions feature commissioned choreography by Roberto Campanella, Dominique Dumais, and Kevin O'Day, toured across Ontario venues. Summer Intensives (Toronto and Burlington) provide Contemporary, Ballet, Floor, and Improv training for dancers ages 12-17 and adult emerging artists.

Product overview

ProArteDanza is a contemporary dance company that presents live performances and provides professional dance training. The company offers two main product lines: professional dance productions featuring works by choreographers Roberto Campanella (Artistic Director), Dominique Dumais, and Kevin O'Day; and Summer Intensive Programs for emerging artists ages 12-17 in Toronto and Burlington locations. The performances include productions like 'Another Life: Inspired by True Events', 'Memento Vitae', and 'An Unwinding', while the intensives provide training in Contemporary, Ballet, Floor, and Improv classes culminating in showcase performances.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Performances

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JJ Dance ArtsminorOthersHost venue for Burlington Summer Intensive Program; provides training facilities for emerging artists ages 12-17 in the 5-day intensive program

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Alberta Ballet: Calgary-based dance company producing contemporary and classical work with commissioned choreography from international artists. Comparable size, regional positioning, and choreographic commissioning model; Dominique Dumais has created works for Alberta Ballet.
• Les Ballets Jazz de Montréal: Montreal-based contemporary dance company commissioning work from leading international choreographers and touring Canada and internationally. Direct overlap in repertoire style (contemporary/jazz) and touring model; Dominique Dumais has been commissioned by this company.
• Visceral Dance Chicago: Chicago-based contemporary dance company founded in 2013 by a former Hubbard Street dancer. Similar size and commissioning model (Kevin O'Day has been commissioned by Visceral), making it a structural peer for a small, choreographically ambitious company.
• BalletX: Philadelphia-based contemporary ballet company with a comparable small-company commissioning model featuring works from leading international choreographers (including Kevin O'Day). Closely aligned in scale, repertoire philosophy, and touring profile.
• Ballet BC: Western Canada's leading contemporary ballet company. Comparable in producing commissioned works from international choreographers and operating a small-to-mid touring company, though with greater resources and a Vancouver base. Both Roberto Campanella and Kevin O'Day have created works for Ballet BC.
• Hubbard Street Dance Chicago: Mid-sized American contemporary dance company commissioning works from leading international choreographers and presenting an annual season plus outreach programming. Kevin O'Day has been commissioned by Hubbard Street, demonstrating direct creative overlap.

Broad incumbents

• National Ballet of Canada: Canada's largest ballet company and a former employer of Artistic Director Roberto Campanella. Operates overlapping contemporary and classical programming in Toronto and on tour, competing for the same Ontario venue partners, audiences, and donor pool as ProArteDanza.
• Les Grands Ballets Canadiens: Montreal-based major Canadian ballet company with a contemporary-leaning repertoire and touring presence. Competes for the same international choreographers (including Kevin O'Day) and national touring circuit as ProArteDanza.
• Pacific Northwest Ballet: Major U.S. ballet company in Seattle with substantial contemporary programming and a commissioning record that includes Dominique Dumais and Kevin O'Day. Represents an established peer whose repertoire choices influence the broader contemporary ballet market.

Others

• JJ Dance Arts: Burlington-based dance training facility that hosts ProArteDanza's Summer Intensive Program. Included as an ecosystem partner and training-school peer, reflecting the company's intensives distribution channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcuq9xI7dAh839uJw7kfnSQ
• Facebookfacebook.com/ProArteDanza
• Instagraminstagram.com/proartedanza
• LinkedInlinkedin.com/company/proartedanza-performance-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROARTEDANZA PERFORMANCE INC