PAT GmbH
PAT GmbH is a German B2B wholesale distributor of professional audio, DJ, studio recording, video, installation, and gaming equipment serving specialist retailers across Germany and Europe under the Pro Audio-Technik brand.
- Company typePrivate
- Founded-
- HeadquartersGelnhausen, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What PAT GmbH does
PAT GmbH (operating under the trade name "Pro Audio-Technik") is a privately held German B2B wholesale distributor headquartered in Gelnhausen, Hessen, with 105 employees. The company sources professional audio, DJ, studio recording, video, installation audio, and gaming hardware from a curated set of international manufacturers — including JICO, Jetpack, Stokyo, Decksaver, Work Pro, Blustream, Ashly, LiteConsole, Oyaide, and Serato — and distributes these lines to specialist retailers (Fachhandel) across Germany and broader Europe, with secondary service to self-employed professionals and freelancers. Its product portfolio is organized into five core categories (PA/Beschallung, Install Audio, Video, DJ/Studio/Recording, Gaming), supplemented by cables, racks, and cases, with catalog depth running into the high hundreds of SKUs across its largest partners (e.g., Decksaver 466+ products, Work Pro 278, Blustream 224).
The business model is wholesale hardware distribution with no own-brand manufacturing or proprietary technology stack disclosed. Revenue is generated through B2B sales via a dedicated dealer-login e-commerce platform (proaudio-technik.de), with Euro pricing ex-VAT, free standard German shipping above €750, and quote-based pricing for larger volume orders. An in-house service department handles repairs and warranty claims for all distributed products, providing a value-added layer that differentiates the offering from pure fulfillment. Marketing is multi-channel: an owned B2B storefront, organic social (Facebook, YouTube, Instagram), email newsletter, and SEO-optimized product pages. Sales are exclusively to commercial customers — no consumer/D2C channel — and no public listing, venture backing, parent company, or acquisition history is disclosed.
PAT GmbH firmographics
Firmographics- Name
- PAT GmbH
- Legal name
- PAT GmbH
- Website
- https://proaudio-technik.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PAT GmbH is a German B2B wholesale distributor of professional audio, DJ, studio recording, video, installation, and gaming equipment serving specialist retailers across Germany and Europe under the Pro Audio-Technik brand.
- Ownership category
- akta.pro rank
Where PAT GmbH is headquartered
LocationHeadquarters
- HQ city
- Gelnhausen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
PAT GmbH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Distribution: Revenue generated through wholesale distribution of professional audio, DJ, studio recording, video, installation audio, and gaming equipment to specialist retailers. Products sourced from multiple manufacturers including JICO, Jetpack, Stokyo, Decksaver, and distributed exclusively to B2B customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard B2B wholesale pricing for commercial customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PAT GmbH product offering
Product offeringCore offering
PAT GmbH is a B2B wholesale distributor that sources professional audio, DJ, studio recording, installation audio, video, and gaming equipment from multiple manufacturers (including JICO, Jetpack, Stokyo, Decksaver, Work Pro, Blustream, Ashly, Oyaide, Serato, and LiteConsole) and sells it exclusively to commercial customers, specialist retailers, self-employed professionals, and freelancers across Germany and Europe through its proaudio-technik.de B2B e-commerce platform. The company also operates an in-house service department handling repairs and warranty claims for all distributed products.
Product overview
PAT GmbH operates as a B2B e-commerce distributor (proaudio-technik.de) specializing in professional audio, DJ, and media technology products for the specialist trade. The portfolio is organized into five main product categories: PA/Beschallung (sound reinforcement with speakers, amplifiers, processors, microphones, and mixers), Install Audio (fixed installation products including speakers, amplifiers, and 100V systems), Video (production and distribution equipment including mixers, capture cards, and streaming solutions), DJ/Studio/Recording (equipment including JICO phono cartridges, Jetpack bags, Stokyo accessories, Decksaver covers, and studio gear), and Gaming (Decksaver GE gaming accessories). The company also provides repair and spare parts services for all distributed products.
Differentiator
Problem solved
Functional benefit
Products and services
- PA / Sound Reinforcement (Beschallung) Professional sound reinforcement equipment including loudspeakers (column, line array, fullrange active/passive, outdoor, subwoofers, battery-powered, monitors), amplifiers, signal processors (DSP, crossovers, equalizers, gates/limiters/compressors, audio delay), microphones (large-diaphragm, wireless, lavalier, headset, gooseneck, instrument), mixers (desktop, rack, mini, powered, accessories), playback devices, intercom systems, in-ear monitor systems, headphones and headphone amplifiers, audio tools (sum boxes, signal splitters, transformers, DI boxes, AV interfaces, test equipment), and guitar distortion units. Targeted at specialist retailers and professional end-users in live events and touring.
- Install Audio Audio installation products including installation speakers, amplifiers, induction loop amplifiers, signal processors, matrix systems, 100V transformers, and related accessories designed for fixed commercial and public-space audio installations. Targeted at specialist retailers serving AV integrators and installers.
- Video Video production and distribution equipment including video mixers, capture cards, modular matrices, splitters, switchers, signal transmission products, streaming solutions, and cameras for professional video production workflows. Targeted at specialist retailers serving professional video and AV production customers.
- DJ / Studio / Recording DJ and studio recording equipment including Decksaver protective covers, DJ mixers, phono cartridges and replacement styli, DJ bags, DJ software, control vinyl, studio mixers, Eurorack modules, preamps, and effects processors. Distributed under multiple brand lines (JICO, Jetpack, Stokyo, Decksaver, Serato, Oyaide, LiteConsole). Targeted at specialist retailers serving professional DJs, studio engineers, and audiophiles.
- Gaming Gaming accessories including Decksaver GE protective covers designed for gaming equipment and controllers. Targeted at specialist retailers serving gaming equipment customers.
- Cables & Connectors Professional audio cables and connectors including instrument cables, microphone cables, audio cables, patch cables, video cables, DMX and control cables, connectors (plugs and sockets), and cable management accessories. Targeted at specialist retailers and professional end-users across the entire audio and video product portfolio.
- Racks & Cases Equipment racks and transport cases including 19-inch racks, rack cabinets, transport cases, and protective enclosures for audio and video equipment. Targeted at specialist retailers and professional end-users in touring, installation, and studio applications.
- Audio Networks Audio networking equipment and protocol-based solutions for professional audio signal distribution over IP networks, including AV distribution and extension solutions (Blustream product line). Targeted at specialist retailers and AV system integrators.
- Jetpack DJ Bags & Cases Professional DJ bags, backpacks, trolleys, and cases for transporting DJ controllers, mixers, laptops, headphones, and vinyl records. Product line includes Snap Bag, REMIX DJ Bag, DELOOP, XL DJ Bag, SLIM DJ Bag, Pulse Cross Body Bag, PRIME DJ Bag, Glide System, Drop System, and 45-Pro Bag. Targeted at specialist retailers and professional DJs.
- JICO Phono Cartridges Japanese-made phono cartridges and replacement styli for DJ and audiophile applications. Product lines include J44A 7, J44D, J50, Impact, Clipper, and OMNIA series with various diamond types (NUDE natural diamond, SD synthetic diamond, ruby) optimized for scratching, mixing, beat juggling, and Hi-Fi listening. Targeted at specialist retailers and professional DJs/audiophiles.
- Stokyo Headshells & Accessories Record players, headshells with SME bayonet mount, tonabnehmer transport cases (Black Box series), and Record Runner portable vinyl players with optional Bluetooth streaming. Includes the licensed Volkswagen Record Runner. Manufactured in Japan. Targeted at specialist retailers serving DJs and audiophiles.
- Repair & Warranty Service In-house service department handling repairs and warranty claims for all products distributed by PAT GmbH, including products from JICO, Jetpack, Stokyo, Decksaver, Work Pro, Blustream, Ashly, and other partner brands. Operated from the company's Gelnhausen headquarters as an integral part of the B2B distribution offering.
Companies that use PAT GmbH
Customer profileSegments2 records
Ideal customer profiles2 records
PAT GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PAT GmbH partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- JICOcoreJICO (Japan) is a major brand distributed by PAT GmbH in Germany/Europe. Product line includes DJ cartridges, replacement styli, headshells, and cases for professional DJ and audiophile applications.
- JetpackcoreJetpack is a key brand distributed by PAT GmbH, specializing in DJ bags, backpacks, trolleys, and transport solutions for DJ equipment. Products include Snap Bag, Glide System, Drop System, and DJ lifestyle accessories.
- StokyocoreStokyo products distributed by PAT GmbH include Record Runner turntables, headshells, and Black Box cartridge transport cases. Licensed Volkswagen Record Runner with Bluetooth functionality.
- DecksavermajorDecksaver (466+ products) and Decksaver GE (29 products) are distributed by PAT GmbH, covering protective dust covers for professional DJ and audio equipment including Technics, Pioneer, and other brands.
- Work PromajorWork Pro (278 products) is distributed by PAT GmbH, covering professional audio installation equipment.
- BlustreammajorBlustream (224 products) distributed by PAT GmbH, covering professional AV distribution and extension solutions.
- AshlymajorAshly (139 products) distributed by PAT GmbH, covering professional audio processors and amplifiers.
- LiteConsoleminorLiteConsole (34 products) distributed by PAT GmbH, covering professional DJ performance consoles and accessories.
- OyaideminorOyaide (34 products) distributed by PAT GmbH, covering high-quality audio cables and connectors for professional applications.
- SeratominorSerato (50 products) distributed by PAT GmbH, covering DJ software and control vinyl products.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
PAT GmbH competitors and assessment
Company assessmentBroad incumbents
- Sweetwater Sound: Sweetwater is the largest US retailer/distributor of musical instruments and pro audio equipment with a deep B2B dealer program. It is broader than PAT but operates an overlapping pro-audio and DJ equipment catalog with similar dealer service model.
- B&H Photo Video: B&H Photo Video is a large US pro AV retailer and B2B supplier covering pro audio, video, AV distribution and installation. Its installation-AV and video distribution categories overlap meaningfully with PAT GmbH's Blustream and AV product lines.
Direct peers
- Adam Hall Group: Adam Hall Group is a German manufacturer and distributor of pro audio, lighting and stage equipment (LD Systems, Cameo, Gravity, Defender). It combines proprietary brands with third-party distribution in Europe, comparable to PAT's model of carrying own and partner brands.
- Studiospares: Studiospares is a UK-based pro audio and studio equipment distributor serving both retailers and end users across Europe. It competes with PAT for the same installation and studio brand portfolios.
- Thomann: Thomann is Germany's largest pro audio, musical instrument and DJ equipment retailer/distributor serving both B2B and B2C across Europe. It directly competes with PAT GmbH for the same specialist retailer customers and overlapping brand portfolio (Decksaver, Pioneer, etc.).
- Musik Produktiv: Musik Produktiv is a major German specialist retailer and wholesaler of musical instruments, pro audio, DJ and studio equipment. Its multi-category B2B catalog and Fachhandel focus make it a near-direct comparison to PAT GmbH.
- American Music & Sound: American Music & Sound is a US-based distributor of pro audio and musical instrument brands. While geographically distinct, it operates the same multi-brand B2B distribution model for retailers as PAT GmbH does in Europe.
- Session.de: Session is a German specialist retailer/wholesaler of pro audio, studio, DJ and live sound equipment with both B2B and end-customer channels. Its product range and target customer base closely mirror PAT GmbH's proaudio-technik.de offering.
Regional players
- Synthax Audio (RME): Synthax is the German distributor for RME and other pro audio interfaces, serving recording, broadcast and installation markets through specialist dealers. Its B2B Fachhandel focus makes it a direct peer to PAT's studio and install-audio distribution.
- Jands Pty Ltd: Jands is an Australia/New Zealand-based distributor of pro audio, lighting and staging equipment to specialist dealers. Its distribution model is highly comparable to PAT, though geographically limited to ANZ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
PAT GmbH social profiles
Digital presencePAT GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
PAT GmbH leadership team
Management profileNumber of profiles
Profiles1 record
PAT GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PAT GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PAT GmbH
What does PAT GmbH do?
PAT GmbH is a B2B wholesale distributor that sources professional audio, DJ, studio recording, installation audio, video, and gaming equipment from multiple manufacturers (including JICO, Jetpack, Stokyo, Decksaver, Work Pro, Blustream, Ashly, Oyaide, Serato, and LiteConsole) and sells it exclusively to commercial customers, specialist retailers, self-employed professionals, and freelancers across Germany and Europe through its proaudio-technik.de B2B e-commerce platform. The company also operates an in-house service department handling repairs and warranty claims for all distributed products.
Is PAT GmbH a public or private company?
PAT GmbH is a private company. It is classified as unknown and is currently operating.
When was PAT GmbH founded?
PAT GmbH was founded in -1. It employs 101 to 250 people.
Where is PAT GmbH based?
PAT GmbH is headquartered in Gelnhausen, Germany, in the Europe region.
How does PAT GmbH make money?
One revenue line is on record: wholesale Distribution.
Who are PAT GmbH's main competitors?
Broad incumbents on record are Sweetwater Sound and B&H Photo Video. Direct peers are Adam Hall Group, Studiospares, Thomann, Musik Produktiv, American Music & Sound and Session.de. Regional players are Synthax Audio (RME) and Jands Pty Ltd.
Does PAT GmbH have an API?
No public API is recorded for PAT GmbH.