PROBEAS, Protecciones, beneficios y asistencias

What PROBEAS, Protecciones, beneficios y asistencias does

PROBEAS (legal name: Protecciones, Beneficios y Asistencias S.A. de C.V.) is a Mexican insurance brokerage and assistance-services provider, founded in 1970 and headquartered in San Luis Potosí, S.L.P. The company does not underwrite risk; instead, it aggregates and distributes insurance and assistance products from multiple carriers — ANA Seguros, Chubb, GNP, HDI Seguros, Qualitas, Zurich, General de Seguros, El Potosí, and HIR Seguros — to members of affiliated savings-and-loan cooperatives (Cajas Populares). PROBEAS serves 3.9+ million insured members through 68 affiliated cooperatives and 981+ service branches across multiple Mexican states.

The product portfolio spans five business lines: Vida (individual life, employee life, debtor balance, savings, and funeral assistance); Patrimonial (auto, fleet auto, home, SME package, agricultural machinery); Salud (major medical expenses and personal accident); Fianzas (fidelity bonds); and Asistencias (medical, dental, legal, nutritional, veterinary, funeral, and cancer support services). The technology layer consists of a website (probeas.coop) with online quotation calculators for auto ("Seguro Calculadora Auto") and home ("Seguro Calculadora Hogar") insurance that collect structured user input and return plan comparisons from the partner carriers. Distribution is hybrid: digital self-serve quotation tools complemented by sales through cooperative branches and a toll-free contact center (800 251 51 51). The company also operates branded accounts on Facebook, Instagram, and TikTok.

The revenue model is commission-based: PROBEAS receives affiliate/referral commissions from partnered insurance carriers for policies placed through its platform and cooperative distribution network. There is no publicly disclosed pricing; auto quotes are capped at $1,000,000 MXN vehicle value online, and home quotes cover building sums insured between $300,000 and $3,000,000 MXN. The customer base is split into a primary segment of cooperative member households (B2C) and a secondary segment of cooperatives themselves purchasing employee benefits and group coverage (B2B). Membership affiliations include ICMIF and Grupo LAARG.

Name

PROBEAS, Protecciones, beneficios y asistencias

Legal name

PROTECCIONES, BENEFICIOS Y ASISTENCIAS S.A. DE C.V.

Website

https://probeas.coop

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

PROBEAS is a Mexican insurance brokerage and assistance-services aggregator founded in 1970 that distributes multi-carrier insurance products (life, auto, home, health, bonds) to members of 68 affiliated savings-and-loan cooperatives through 981+ branches across Mexico, generating revenue via carrier commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

San Luis Potosí

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance distribution and comparison: PROBEAS acts as an insurance aggregator and distributor, comparing products from multiple insurance carriers (ANA, Chubb, GNP, HDI, Qualitas, Zurich, General de Seguros, El Potosi) and facilitating policy issuance for cooperative members. Revenue is generated through commissions from affiliated insurance carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PROBEAS is an insurance brokerage and distribution platform that aggregates policies from multiple Mexican and international insurance carriers (ANA, Chubb, GNP, HDI, Qualitas, Zurich, General de Seguros, El Potosi) and delivers them to cooperative members and their families across Mexico. It distributes products across five lines — Life, Property/Casualty, Health, Bonds, and Assistance — through a combination of online quotation tools and a physical network of 981+ cooperative branches under 68 affiliated Cajas Populares.

Product overview

PROBEAS operates as an insurance brokerage and assistance provider serving cooperatives and their members in Mexico. The company acts as an intermediary between policyholders and insurance carriers, offering a portfolio of insurance products across five main business lines: Vida (Life Insurance), Patrimonial (Property/Casualty), Salud (Health), Fianzas (Bonds), and Asistencias (Assistance Services). The product portfolio includes individual and group life insurance, auto insurance (personal and fleet), home insurance, business package insurance, agricultural machinery insurance, SME insurance, major medical expenses, personal accident insurance, fidelity bonds, and various assistance services (medical, legal, pet, funeral, cancer, nutritional, veterinary). The company does not underwrite insurance directly but partners with multiple insurance carriers including ANA Seguros, Chubb, El Potosí, General de Seguros, GNP, HDI Seguros, Qualitas, and Zurich. The core offering includes online quote comparison tools for auto, home, and life insurance products, allowing customers to compare coverage options and premiums across partnered insurers.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Life Insurance (Seguro de vida individual) Individual life insurance that protects beneficiaries with insured sums at low cost, designed to provide financial tranquility during difficult situations. Targeted at individual cooperative members and their families.
• Group Life Insurance for Employees (Seguro de vida para colaboradores) Group life insurance product designed for company and cooperative employees, offered as part of employee benefit packages.
• Debtor Balance Insurance (Seguro de saldo deudor) Insurance that protects borrowers against outstanding loan balances in case of death or disability, commonly linked to cooperative credit portfolios.
• Savings Insurance (Seguro al ahorro) Insurance product that protects accumulated savings and provides additional financial security for cooperative members.
• Funeral Assistance Insurance (Seguro de apoyo funerario) Funeral assistance insurance that provides financial support for funeral expenses.
• Auto Insurance (Seguro de auto) Auto insurance comparing multiple Mexican insurers, with plans Amplia (Full), Limitada (Limited), Básica (Basic), and RC (Third-party liability only). Vehicle value capped at $1,000,000 MXN for online quotes.
• Fleet Auto Insurance (Seguro de auto para flotilla) Commercial fleet automotive insurance for businesses and cooperatives with multiple vehicles, providing comprehensive coverage for vehicle fleets.
• Home Insurance (Seguro de hogar) Home insurance protecting against fires, robberies, natural disasters, and other unexpected events. Available with plans Total, Óptimo, Esencial, and Básico.
• Business Package Insurance (Seguro paquete para empresas) Bundled insurance coverage packages designed for businesses and cooperatives combining multiple property and casualty coverages.
• Agricultural Machinery Insurance (Seguro para maquinaria agrícola) Insurance covering farm equipment and agricultural machinery against damages and losses.
• SME Insurance (Seguro para pymes) Insurance product specifically designed for small and medium-sized enterprises (PyMEs), providing tailored coverage for SME risks.
• Major Medical Expenses Insurance (Gastos médicos mayores) Health insurance covering significant medical expenses including hospitalization, surgeries, and major treatments.
• Personal Accident Insurance (Seguro de accidentes personales) Personal accident insurance providing coverage for accidents and resulting injuries or death.
• Fidelity Bond (Fianza de fidelidad) Fidelity bond insurance protecting businesses and cooperatives against employee dishonesty, fraud, or theft.
• Assistance Services (Asistencias) Assistance services bundling medical, dental, legal, nutritional, veterinary, funeral, and cancer support services that complement insurance products.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ANA SeguroscoreTechnology or IntegrationANA Seguros is one of the insurance providers whose products are distributed through PROBEAS's comparison platform. Documents from ANA Seguros are available for download on PROBEAS's conditions page.
• ChubbcoreTechnology or IntegrationChubb is an international insurance carrier whose auto and home insurance products are distributed through PROBEAS's platform. General conditions documents are available for download on PROBEAS's website.
• GNP (Grupo Nacional Provincial)coreTechnology or IntegrationGNP is a major Mexican insurer whose auto, life, and home insurance products are distributed through PROBEAS's comparison platform. GNP's general conditions and contact numbers are listed on the PROBEAS website and FAQ page.
• HDI SeguroscoreTechnology or IntegrationHDI Seguros provides auto and home insurance products distributed via PROBEAS's platform. Insurance contact numbers and downloadable conditions are available through PROBEAS's digital channels.
• QualitascoreTechnology or IntegrationQualitas is a leading Mexican auto insurer with multiple policy types (autos, pickup trucks, motorcycles, public service vehicles) distributed through PROBEAS. One of the primary auto insurance providers in the network.
• ZurichcoreTechnology or IntegrationZurich is an international insurance group whose auto and home insurance products are distributed through PROBEAS. General conditions documents are available for download.
• General de SeguroscoreTechnology or IntegrationGeneral de Seguros is a Mexican insurance carrier whose auto insurance products are distributed through PROBEAS's comparison platform.
• Seguros El PotosicoreTechnology or IntegrationSeguros El Potosi is a regional Mexican insurer whose auto insurance products are distributed through PROBEAS's platform.
• Affiliated Cooperatives (68 total)coreChannel Partner/ Reseller/ DistributorPROBEAS serves members through 68 affiliated cooperatives (Cajas Populares) across Mexico, which act as distribution and payment collection points. The cooperative network spans multiple states including Jalisco, San Luis Potosí, Guanajuato, Querétaro, Puebla, Veracruz, and others. Examples include Caja Popular Mexicana, Caja de Ahorro de los Telefonistas, and dozens of regional cajas.
• ICMIF (International Confederation of Mutual and Cooperative Finance)minorStrategic or Co-development PartnerPROBEAS is a member of ICMIF, the international confederation for cooperative and mutual finance organizations, listed in the website footer alongside LAARG (Grupo LAARG).
• LAARG (Grupo LAARG)minorStrategic or Co-development PartnerPROBEAS is listed as a member of Grupo LAARG, a Mexican cooperative finance group, in the website footer alongside ICMIF.

Scale indicators4 records

Broad incumbents

• AXA Seguros México: Major international insurer with significant Mexican operations across P&C, life, and health. Operates direct sales and broker channels that compete for the same Mexican insurance customers PROBEAS serves.
• Seguros SURA México: Large Mexican insurer (part of Grupo SURA) offering P&C and life products with both direct and broker distribution. Competes in the Mexican insurance market alongside PROBEAS's carrier partners.
• Zurich Seguros México: International insurer with Mexican operations, also a PROBEAS distribution partner. Competes for the same auto, home, and SME insurance customers and could choose to bypass brokers in favor of direct distribution.
• GNP Seguros: One of Mexico's largest insurance carriers, offering life, auto, home, and health products. GNP is both a PROBEAS distribution partner and a potential competitor via its own direct sales and digital channels.
• Qualitas Controladora: Leading Mexican auto insurer and one of PROBEAS's primary distribution partners. A dominant specialty insurer that could disintermediate brokers via its own direct channels.

Direct peers

• Comparabien: Mexican insurance and financial product comparison platform that aggregates multiple carriers for consumers. Direct competitor to PROBEAS in the Mexican online insurance comparison space, though it serves a broader consumer audience beyond cooperatives.
• ComparaOnline: Latin American insurance and financial product comparison platform operating across multiple countries including Mexico. Comparable aggregator/distributor business model to PROBEAS, with broader geographic reach and digital-first approach.
• ComparaGuru: Insurance comparison platform operating in Mexico and other Latin American markets. Competes head-to-head with PROBEAS's online quote calculators for auto, home, and life insurance customers shopping across multiple carriers.

Regional players

• Seguros El Potosí: Regional Mexican insurer headquartered in San Luis Potosí — the same city as PROBEAS — and a PROBEAS distribution partner. Provides a regional comparison point for cooperative-sector insurance in the Bajío region.

Others

• ICMIF (International Cooperative and Mutual Insurance Federation): Global federation of cooperative and mutual insurers; PROBEAS is a member. Not a competitor but a peer ecosystem organization representing cooperative insurance entities worldwide, providing benchmarking and network access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Probeasoficial
• Instagraminstagram.com/probeasoficial
• TikToktiktok.com/@probeasoficial
• LinkedInlinkedin.com/company/contigoprobeas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROBEAS, Protecciones, beneficios y asistencias