Probo Print Gmbh

What Probo Print Gmbh does

Probo Print GmbH is a B2B digital large-format printing company founded in 2001, headquartered operationally in Bad Hersfeld, Germany, with its registered seat in Kleve, Germany, and a second production facility in Dokkum, Netherlands. The company employs approximately 600 staff across its two sites, which together span 34,000 m² of production space. Probo operates exclusively through a screened reseller/wholesale model, serving advertising technicians, advertising agencies, trade show builders, graphic designers, and print resellers — explicitly avoiding direct sales to end customers such as VW, Adidas, or Lidl, in order to protect its distribution channel.

The core product is a proprietary online ordering portal (probo.de) offering access to over 280 printing materials and more than 300,000 product configurations spanning outdoor advertising, flags, indoor advertising, trade show and event materials, interior decoration, stickers, substrates, and accessories. Production runs on HP and Durst high-end digital printing machines, with 100% in-house finishing, an on-site sailmaking workshop for bespoke XL formats, and AI-powered intelligent nesting that limits material waste to 8%. The platform supports batch uploads of up to 200 files, same-day shipping for orders placed before 16:30, two-day standard delivery, and a white-label capability allowing resellers to ship under their own branding and pricing. An API is available for programmatic integration, and proprietary brands (AcousticPro, ProPES, MultitexPro, Sign Again) provide exclusive-margin SKUs.

Probo's revenue model is transaction-based B2B print sales with a 14-day net payment term, tiered wholesale pricing accessible only after account approval, and no disclosed subscription, retainer, or licensing component. Distribution is concentrated in Germany, Austria, and the Netherlands, with sustainability positioning (6,000+ solar panels, 100% green electricity, 37.5% of energy covered by on-site generation) used as a brand and product differentiator. The company is privately held as a GmbH with no public funding rounds, M&A activity, or revenue disclosure.

Name

Probo Print Gmbh

Legal name

Probo Print GmbH

Website

https://probo.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Probo Print GmbH is a B2B digital large-format printing company serving 15,000+ print resellers across Germany, Austria, and the Netherlands with 280+ materials and 300,000+ products via a white-label portal. Founded in 2001, it operates 34,000 m² of HP and Durst-powered production facilities in Bad Hersfeld and Dokkum.

Ownership category

akta.pro rank

Product category

Large Format Printing

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Sign Manufacturing (339950), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

OOH Production, Printing & Installation Services (MPAAAKAJ), Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

Keywords

• B2B print services
• Large format printing
• White label printing
• Digital print production
• Reseller print platform

Headquarters

HQ city

Bad Hersfeld

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Print Product Sales: One-time transaction model for custom printed products. Resellers place orders through the webstore portal and pay according to pricing tiers. Products are printed on-demand. Payment terms are 14 days net according to AGB. No direct-to-consumer sales - exclusively B2B reseller model.
2. White-Label Services: Resellers can display Probo products under their own branding, with custom pricing and whitelabel packaging/shipping to end customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Probo Print GmbH operates a B2B wholesale digital large-format printing platform that serves exclusively screened resellers such as advertising technicians, advertising agencies, trade show builders, graphic designers, and print sales professionals. The platform enables resellers to order custom large-format printed products on demand across categories including outdoor advertising, flags, indoor advertising, trade show materials, interior decoration, stickers, and accessories, with white-label delivery, packaging, and pricing options. Production is fully in-house using HP and Durst printing technology across 34,000 m² of facilities in Bad Hersfeld, Germany and Dokkum, Netherlands.

Product overview

Probo Print GmbH operates a B2B wholesale digital print production platform serving exclusively resellers (advertising technicians, agencies, trade show builders, designers). The platform offers a comprehensive large-format print portfolio organized into categories: Außenreklame (outdoor advertising), Fahnen (flags), Innenreklame (indoor advertising), Messen & Events (trade shows & events), Einrichtung (interior), Aufkleber & Drucksachen (stickers & printed materials), Materialien (substrates), Zubehör (accessories), and a dedicated Nachhaltiger (sustainable) product line. Core platform features include a 24/7 online ordering portal with multi-file upload, white-label delivery options, and express shipping. Proprietary branded products (AcousticPro, ProPES, MultitexPro, Sign Again) provide exclusive margin opportunities. The ecosystem is complemented by a sample box (Musterbox) and individual sample request service. Production facilities span 34,000 m² in Bad Hersfeld, Germany and Dokkum, Netherlands, utilizing Durst and HP printing technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Außenreklame (Outdoor Advertising)
• Fahnen (Flags)
• Innenreklame (Indoor Advertising)
• Messen & Events (Trade Shows & Events)
• Einrichtung (Interior)
• Aufkleber & Drucksachen (Stickers & Printed Materials)
• Materialien (Substrates/Materials)
• Zubehör (Accessories)
• Nachhaltiger (Sustainable Products)
• White-Label-Lösung (White Label Solution)
• Musterbox (Sample Box)
• Exklusive Margenprodukte (Exclusive Margin Products)
• Probo.de Online-Bestellportal (Online Ordering Portal)
• Probo Print API

Quantifiable outcome

• 8% waste rate achieved through AI-powered nesting
• +4 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pixartprinting: Italian-headquartered online print platform with broad large-format and commercial printing portfolio serving European B2B customers. Comparable by digital ordering model, SKU breadth, and cross-border European footprint.
• Onlineprinters (Druckkostenzentrale): European B2B online printing platform with extensive commercial and large-format print catalog, operating web-based ordering at scale. Direct competitor for advertising and large-format jobs, with similar focus on DACH and adjacent markets.
• Saxoprint (Stibo Complete): European B2B online printing provider with offset, digital, and large-format capabilities and a web-based ordering portal. Competes head-to-head for commercial print buyers and reseller-like intermediaries in DACH.
• Flyeralarm: Germany's largest online print shop, offering commercial printing, large-format, and marketing materials via a B2B/B2C web platform. Closest comparable by product breadth and digital ordering model, though Flyeralarm serves end customers directly whereas Probo is reseller-only.
• wir-machen-Druck: German online printing company offering commercial printing, large-format, and signage through a B2B web platform. Directly competes for the same Werbetechniker and agency customer base as Probo in the DACH region.

Broad incumbents

• CEWE Stiftung & Co. KGaA: Large publicly listed European printing group (photo books, commercial print, large-format). Overlaps with Probo on large-format and commercial print, but CEWE is far broader and serves retail/consumer channels.
• Cimpress / Vistaprint: Global mass-customization print platform with multiple brands (Vistaprint, Printdeal, Drukwerkdeal) covering commercial and large-format print in Europe. Competes for the same SME and reseller segments across multiple geographies.

Others

• Canon Production Printing ( Océ): Major manufacturer of commercial and large-format printing systems including inkjet and toner presses. Comparable not as a printer but as the supplier of competing capital equipment to Probo's installed HP/Durst fleet.
• Durst Group AG: Italian manufacturer of industrial digital inkjet presses and large-format printing systems used by Probo. Relevant as a technology partner whose next-generation presses shape Probo's cost curve and competitive position.

Regional players

• Easyprint: Scandinavian online print platform with broad commercial and large-format offerings. Operates in a different geography than Probo but represents a similar B2B web-based printing model for advertising professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/probo
• Xx.com/probo
• LinkedInlinkedin.com/company/proboprint-gmbh
• YouTubeyoutube.com/probo
• Pinterestpinterest.com/probo
• Instagraminstagram.com/probo

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probo Print Gmbh