Probst Law Firm

What Probst Law Firm does

Probst Law Firm PA is a North Carolina professional association law firm founded by Robert E. Probst following his 1988 graduation from Wake Forest University School of Law. The firm operates from two physical offices in Winston-Salem (301 N. Main St, Suite 2488) and Greensboro (4413 W. Market Street, Suite B), with a mailing address in King, NC, and serves individuals and real estate investors across northwest North Carolina, including Forsyth, Stokes, Surry, Davidson, Davie, and Guilford counties. The team is small (approximately 7 employees including the named attorney) and operates by appointment only.

The firm delivers legal services across six practice areas: Criminal Defense (felonies, misdemeanors, DWI/DUI, drug charges, assault), Family Law (divorce, custody, support, equitable distribution, separation agreements), Personal Injury (car and truck accidents, insurance disputes, Social Security disability), Real Estate Law (closings, title searches, title insurance for vacant-land investors), Immigration (representation before all U.S. Immigration Courts and the Board of Immigration Appeals), and Traffic Law. No proprietary technology platform underpins the practice; client intake is conducted via phone (336-721-9090), website contact forms, in-person consultations, and Zoom. Marketing relies on an active blog, organic SEO, Facebook Live sessions, a Facebook page, and word-of-mouth referrals.

Revenue is generated through three distinct pricing structures: contingent fees of 25-40% of settlement for personal injury matters (no recovery, no fee), flat-fee retainers for family law matters, and per-transaction pricing for real estate closings combining fixed attorney/document/title fees with variable taxes, HOA, excise, and recording costs. The firm has represented thousands of clients over 30+ years, with referrals and repeat clients described as the cornerstone of new business acquisition. The firm is privately held by Robert E. Probst with no disclosed external investment, parent company, or funding events.

Name

Probst Law Firm

Legal name

Probst Law Firm PA

Website

https://probstlawfirm.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Probst Law Firm PA is a solo-practitioner North Carolina law firm offering criminal defense, family law, personal injury, real estate closings, immigration, and traffic law services from offices in Winston-Salem and Greensboro for individual clients and real estate investors across northwest North Carolina.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Title Abstract and Settlement Offices (541191)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Criminal defense representation
• Family law services
• Personal injury litigation
• Real estate closing services
• Immigration legal services

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Injury - Contingent Fees: Personal injury cases are handled on a contingent fee basis. Clients pay no attorney fee upfront. The attorney is paid only if the claim is resolved and the client receives payment. The fee is a percentage of the settlement, typically between 25% and 40%.
2. Family Law - Flat Fee Retainer: Family law matters are typically billed using a flat fee retainer. Clients pay a predetermined retainer amount covering all attorney fees for the matter. This gives clients certainty about total legal costs upfront.
3. Real Estate Closing - Fixed/Variable Costs: Real estate closing services include both fixed costs (attorney fees, document preparation fees, title search fees) and variable costs (pro rata taxes, HOA fees, excise taxes, recording fees). Each closing is priced individually based on transaction specifics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Probst Law Firm PA is a North Carolina law firm providing individual legal representation across Criminal Defense, Family Law, Personal Injury, Real Estate (land investor closings), Immigration, and Traffic Law practice areas. The firm serves consumers across northwest North Carolina from offices in Winston-Salem and Greensboro, with intake via free case evaluations, phone, website contact, or in-person appointments. Revenue is generated through contingent fees (personal injury), flat fee retainers (family law), and per-transaction pricing (real estate closings).

Product overview

Probst Law Firm PA is a North Carolina law firm offering legal services across multiple practice areas. The firm provides Criminal Defense, Family Law, Personal Injury, Real Estate Law, Immigration, and Traffic Law services from offices in Winston-Salem and Greensboro. The practice focuses on individual client representation with an emphasis on developing long-term relationships with clients and providing personalized legal solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Criminal Defense

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Transactional Funding Lender (unnamed)minorOthersThe firm works with a transactional funding lender as a service to real estate investors who use the firm's closing services. The lender provides transactional funding (short-term loans for a single buy-sell transaction) for a small fee, enabling investors without their own capital to complete property transactions.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Smith Anderson: Major North Carolina business law firm headquartered in Raleigh. Operates in the same state and serves overlapping corporate clients, though Probst's individual-consumer focus is distinct.
• Nexsen Pruet: Multi-state Southeast law firm with North Carolina offices. Comparable service offerings (business law, litigation, real estate) but at much larger scale than Probst's individual-focused practice.
• Brooks Pierce: Established multi-office North Carolina firm headquartered in Greensboro. Operates in the same geographic market as Probst but at significantly greater scale and broader practice scope.
• Tuggle Duggins P.A. Greensboro-based North Carolina firm practicing business, real estate, and litigation. Larger than Probst but serves the same Triad market with adjacent practice areas.

Others

• Avvo: Online legal directory and Q&A platform that channels consumer legal inquiries to attorneys. Functions as a marketing channel and competitor for client acquisition in Probst's practice areas.
• Martindale-Hubbell: Long-standing legal directory and peer-review rating service. Serves as a referral and credibility layer for individual practitioners like Probst in the consumer legal market.

Direct peers

• Mike Lewis Attorneys: North Carolina personal injury firm with offices throughout the Triad and Piedmont regions. Comparable solo/small plaintiff practice serving similar local consumer segments.
• Ward Black Law: Small North Carolina plaintiff-side firm based in Greensboro handling personal injury, family law, and criminal defense across the Triad. Closest analog in scale, geography, and practice mix to Probst Law Firm.

Broad incumbents

• Rocket Lawyer: Subscription-based online legal service offering document automation and attorney access. Competes for the same consumer-facing, lower-complexity work that forms part of Probst's intake funnel.
• LegalZoom: Online legal services platform offering templated documents, family law filings, and simple estate plans. Disrupts commoditized portions of Probst's practice through self-service digital tools.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/122536701180841
• LinkedInlinkedin.com/company/probst-law-firm-winston-salem

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probst Law Firm