Ward Black Law
Ward Black Law is a privately held North Carolina plaintiff-side law firm in Greensboro that represents individuals in personal injury, workers' compensation, asbestos, product liability, and mass tort matters on a contingency fee basis. The firm operates from a single Greensboro office with a 16-attorney roster and 30+ years of operating history.
- Company typePrivate
- Founded1994
- HeadquartersGreensboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ward Black Law does
Ward Black Law is a North Carolina plaintiff-side law firm headquartered at 208 West Wendover Avenue in Greensboro, founded in 1994 by Janet Ward Black (deceased). The firm represents individuals in personal injury, motor vehicle accidents (car, truck, motorcycle, bicycle, pedestrian), workers' compensation, asbestos-related diseases (mesothelioma, asbestosis, lung cancer), product liability, mass torts (Ozempic/Wegovy/Mounjaro, Zantac, Elmiron, Paraquat, Belviq, Talcum Powder), defective medical devices (Exactech, Zimmer, Stryker, DePuy, IVC filters, Philips CPAP), wrongful death, premises liability, nursing home neglect, construction accidents, and eminent domain matters. It self-describes as a Christian-led practice with a mission to 'seek justice, give generously and love lavishly,' and offers Spanish-language services.
The firm operates on a contingency fee model with no upfront client costs and free initial case evaluations, available 24/7. Go-to-market is sales-led through direct consultations (phone, text, in-person, online form), supported by content marketing (blog, podcast appearances, social media), SEO-optimized practice area pages, and a regional referral/community network. There is no proprietary technology, no software products, no APIs, and no disclosed AI capabilities; operations rely on standard law firm website and case management technology.
The practice is privately held with 11-50 employees and a 16-attorney roster spanning multiple specialties. The firm claims cumulative client recoveries exceeding $150 million over 30+ years, including an $11 million asbestos lung cancer verdict, a $1.8 million workers' compensation settlement for Champion Paper Mill former employees, and representation of 600+ employees from a single North Carolina plant in 2018. Recognition includes Best Lawyers in America, Best Law Firms (U.S. News), Super Lawyers, Martindale-Avvo highest rating, and Million Dollar Advocates Forum membership. Revenue, ownership structure beyond named attorneys, and detailed financial metrics are not publicly disclosed.
Ward Black Law firmographics
Firmographics- Name
- Ward Black Law
- Legal name
- Ward Black Law
- Website
- https://wardblacklaw.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ward Black Law is a privately held North Carolina plaintiff-side law firm in Greensboro that represents individuals in personal injury, workers' compensation, asbestos, product liability, and mass tort matters on a contingency fee basis. The firm operates from a single Greensboro office with a 16-attorney roster and 30+ years of operating history.
- Ownership category
- akta.pro rank
Ward Black Law industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Ward Black Law is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ward Black Law business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services - Contingency Fee: The firm operates on a contingency fee basis where clients pay no upfront costs; fees are collected only upon successful settlement or verdict. This model aligns firm incentives with client outcomes and is standard for personal injury and workers' compensation cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Case Evaluation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Ward Black Law product offering
Product offeringCore offering
Ward Black Law is a Greensboro, North Carolina-based personal injury and workers' compensation law firm providing legal representation and litigation services to individuals injured through accidents, workplace incidents, asbestos exposure, or defective products. The firm operates on a contingency fee basis, offering free initial case evaluations across more than a dozen practice areas including car and truck accidents, mesothelioma/asbestos claims, wrongful death, product liability, mass torts, and nursing home neglect.
Product overview
Ward Black Law is a personal injury and workers' compensation law firm based in Greensboro, North Carolina, offering a comprehensive portfolio of legal services. The firm's core offering is legal consultation and litigation representation across multiple practice areas. The portfolio centers on workers' compensation claims, motor vehicle accident representation (including car accidents, truck accidents, and motorcycle accidents), asbestos-related disease litigation (mesothelioma, asbestosis), and product liability matters (defective medical devices, dangerous drugs, mass torts). Additional services include wrongful death claims, premises liability, nursing home neglect, construction accidents, and eminent domain. The firm operates as a single-service law practice with no software products, platforms, or digital tools — all offerings are traditional legal services delivered through in-person consultations, phone/text communications, and online contact forms.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services
Quantifiable outcome
- Over $150 million in settlements and verdicts for clients
- +3 more outcomes
Companies that use Ward Black Law
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Ward Black Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ward Black Law partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Ward Black Law competitors and assessment
Company assessmentDirect peers
- Riddle & Brantley: North Carolina-based personal injury and workers' compensation law firm with multiple offices statewide. Direct competitor to Ward Black Law for PI, workers' comp, and mass tort representation in the NC market.
- Stokes Stemle LLC: North Carolina-based personal injury firm with multiple offices. Competes in similar contingency-fee PI and workers' compensation representation.
- Henson Fuerst PA: North Carolina personal injury law firm based in Raleigh with similar practice mix including car accidents, workers' compensation, and catastrophic injury. Comparable regional plaintiff firm.
- Mike Lewis Attorneys: Greensboro-headquartered personal injury and workers' compensation firm. Most direct local competitor given shared Greensboro, NC headquarters and overlapping PI/workers' comp practice.
- The Law Offices of James Scott Farrin: Large North Carolina plaintiff-side law firm headquartered in Durham with offices across the state. Directly competes in personal injury, workers' compensation, product liability, and mass tort (mesothelioma, asbestos) — substantially overlapping Ward Black Law's core practice portfolio.
- Auger & Auger Attorneys at Law: Personal injury and workers' compensation firm operating in North Carolina. Direct competitor with overlapping practice areas and similar contingency-fee consumer model.
Broad incumbents
- Lanier Law Group: Nationally recognized mass tort and personal injury firm with significant asbestos/mesothelioma practice. Direct overlap on asbestos litigation and product liability matters.
- Morgan & Morgan: Nation's largest personal injury law firm with massive TV advertising spend and full practice area coverage including workers' comp, mass torts, and asbestos. Competes with Ward Black Law for NC personal injury cases, especially via national mass tort marketing.
- Brown & Crouppen: Mid-size plaintiff personal injury firm with mass tort practice. Comparable contingency-fee model and PI/mass tort product offering, with broader geographic reach.
Regional players
- Wilbanks Law Firm: Georgia-based personal injury firm with strong mass tort and asbestos practice. Comparable in asbestos litigation focus and contingency model, but operates in a different geography (GA vs. NC).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ward Black Law social profiles
Digital presenceWard Black Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ward Black Law leadership team
Management profileNumber of profiles
Profiles17 records
Ward Black Law funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ward Black Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ward Black Law
What does Ward Black Law do?
Ward Black Law is a Greensboro, North Carolina-based personal injury and workers' compensation law firm providing legal representation and litigation services to individuals injured through accidents, workplace incidents, asbestos exposure, or defective products. The firm operates on a contingency fee basis, offering free initial case evaluations across more than a dozen practice areas including car and truck accidents, mesothelioma/asbestos claims, wrongful death, product liability, mass torts, and nursing home neglect.
Is Ward Black Law a public or private company?
Ward Black Law is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ward Black Law founded?
Ward Black Law was founded in 1994. It employs 11 to 50 people.
Where is Ward Black Law based?
Ward Black Law is headquartered in Greensboro, United States, in the North America region.
How does Ward Black Law make money?
One revenue line is on record: legal Services - Contingency Fee.
Who are Ward Black Law's main competitors?
Direct peers on record are Riddle & Brantley, Stokes Stemle LLC, Henson Fuerst PA, Mike Lewis Attorneys, The Law Offices of James Scott Farrin and Auger & Auger Attorneys at Law. Broad incumbents are Lanier Law Group, Morgan & Morgan and Brown & Crouppen. Wilbanks Law Firm is listed as a regional player.
Does Ward Black Law have an API?
No public API is recorded for Ward Black Law.
What industry is Ward Black Law in?
Ward Black Law's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 541110 and its SIC code is 8111.