ProChiropractic

What ProChiropractic does

ProChiropractic is a privately held chiropractic healthcare practice operating two clinic locations in Bozeman and Belgrade, Montana. Founded by Dr. Jonathan M. Wilhelm in 2006, the practice employs three doctors (Dr. Wilhelm, Dr. William Bradley, and Dr. Tanner Clark) with a combined 55+ years of clinical experience, plus four support staff and one student intern. The practice serves a direct-to-consumer patient base of athletes, active individuals, families, and injury recovery patients throughout the Gallatin Valley region, including Four Corners, Big Sky, and Livingston.

The service portfolio spans core chiropractic adjustments and a broad suite of advanced soft tissue and rehabilitation modalities, including Graston IASTM, Active Myofascial Release, Stecco Method fascial manipulation (first in Montana), Dry Needling, Shockwave Therapy (Falcon Handpiece, first in Bozeman), and Electron Plus guided PEMF therapy (one of fewer than 250 units worldwide, first in Montana). Diagnostic and product offerings include TOG GaitScan digital gait analysis and custom foot orthotics priced at $400 per pair. Patient intake is managed through the MyChiroTouch digital platform.

The business model is professional fee-for-service healthcare, supplemented by one-time product sales of custom orthotics. The practice generates revenue through per-visit payments and insurance reimbursement for therapeutic treatments. Patient acquisition is driven primarily by Google reviews (824+ at Bozeman, 382 at Belgrade with a 5-star rating), word-of-mouth referrals, and organic content marketing via blog, YouTube, Facebook, and Instagram. The practice earned Quality Business Awards "Best Chiropractor in Bozeman 2026" and "Best Chiropractor in Belgrade 2025," and is recognized as the most reviewed chiropractic clinic in the area. Revenue figures are not publicly disclosed, and the business operates without external funding or institutional investment.

Name

ProChiropractic

Legal name

Pro Chiropractic

Website

https://prochiromt.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

ProChiropractic is a privately held chiropractic clinic operating two locations in Bozeman and Belgrade, Montana, serving athletes, families, and injury recovery patients with advanced soft tissue therapies, shockwave, PEMF, and Stecco fascial manipulation.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Sports Chiropractic & Performance Care (HSADALAB), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic services
• Sports injury treatment
• Spinal adjustment
• Soft tissue therapy
• Pain management

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Chiropractic Treatment Services: Fee-for-service healthcare model providing chiropractic adjustments, soft tissue therapies, and advanced treatment modalities. Patients pay per visit or through insurance coverage for therapeutic treatments including spinal adjustments, extremity adjustments, shockwave therapy, dry needling, cupping, and rehabilitation services.
2. Custom Foot Orthotics: Sale of custom biomechanical foot orthotics priced at $400 per pair, including gait analysis evaluation using TOG GaitScan technology

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ProChiropractic provides direct-to-consumer chiropractic healthcare services from two clinic locations in Bozeman and Belgrade, Montana. The core offering is manual chiropractic spinal and extremity adjustments paired with advanced soft tissue and modality therapies including shockwave therapy, dry needling, Stecco Method fascial manipulation, PEMF therapy, and Dynamic Neuromuscular Stabilization. The clinic also sells custom biomechanical foot orthotics ($400 per pair) supported by TOG GaitScan digital gait analysis.

Product overview

Pro Chiropractic is a chiropractic healthcare practice offering a comprehensive range of treatment services. The core offering centers on chiropractic spinal adjustments and extremity adjustments, supported by advanced soft tissue therapies including Graston IASTM, Active Myofascial Release, Fascial Manipulation (Stecco Method), and Dry Needling. They provide specialized therapeutic modalities such as Shockwave Therapy (with 91% success rate), PEMF Therapy using the Electron Plus device, Cupping Therapy, Dynamic Taping, and Kinesiology Taping. Their specialty services include Sports Chiropractic, Family Chiropractic, and Spinal Injuries/Whiplash care. Additionally, they offer custom diagnostic and product services including TOG Gait Scan analysis and Custom Foot Orthotics. The practice operates two clinic locations in Bozeman and Belgrade, MT, serving athletes, families, and active individuals throughout the Gallatin Valley region.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Spinal Adjustments Manual spinal manipulation to realign vertebrae, relieve pain, and restore mobility for patients with back, neck, and headache complaints.
• Extremity Adjustments Chiropractic adjustments targeting the foot, ankle, shoulder, and other extremity joints to restore joint function and reduce pain.
• Shockwave Therapy (Pulse Wave Therapy)

Quantifiable outcome

• 91% success rate for shockwave therapy (per clinical studies)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chiro One Wellness Centers: Multi-location chiropractic group with a patient-education-led, wellness-and-family-care model across the U.S. Midwest. Comparable in offering family/sports-oriented chiropractic through branded clinic locations, though with a different geographic footprint.
• Airrosti: Multi-state provider of outcomes-focused manual therapy and soft tissue treatment for musculoskeletal injuries, with an emphasis on data-driven recovery and patient-reported outcomes. Directly comparable to ProChiropractic's tech-forward, soft-tissue modality approach (shockwave, dry needling, IASTM) and emphasis on measurable recovery results.
• The Joint Chiropractic: National chiropractic franchise operating multi-location walk-in clinics offering spinal adjustments and lifestyle/wellness care to consumers. Comparable to ProChiropractic in offering cash-pay, retail-style chiropractic services across multiple sites, though with a less specialized sports/rehab modality mix.
• HealthSource Chiropractic: Franchise network offering chiropractic care combined with rehab, decompression, and weight-loss services through local clinics. Comparable to ProChiropractic's mix of spinal adjustments, soft tissue work, and rehab modalities delivered in a multi-clinic format.

Broad incumbents

• Concentra: National occupational health and urgent-care provider offering physical therapy, chiropractic, and work-injury rehabilitation across its clinic network. Comparable to ProChiropractic's auto-injury/whiplash and sports-injury offerings, but as part of a much broader employer and payer-facing portfolio.
• ATI Physical Therapy: Large multi-state outpatient rehabilitation provider offering physical therapy, sports medicine, and worker-injury services. Broadly comparable to ProChiropractic in serving musculoskeletal and sports-injury patients, but operating at significantly greater scale across therapy disciplines.

Regional players

• Aspire Chiropractic Bozeman: Local Bozeman-area chiropractic competitor serving the same Gallatin Valley patient base. Directly competes with ProChiropractic for athletes, families, and active individuals in the Southwest Montana market.
• Big Sky Chiropractic Center: Regional Montana-based chiropractic practice serving the Bozeman/Big Sky corridor. Comparable in geographic coverage of Southwest Montana's active-lifestyle population, though with less documented modality differentiation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/prochiropractic
• Facebookfacebook.com/ProChiropracticBozeman
• Instagraminstagram.com/prochiro
• LinkedInlinkedin.com/company/prochiropractic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProChiropractic