What Pro-Choice Washington does

Pro-Choice Washington is Washington state's oldest independent reproductive rights advocacy organization, founded in 1970 and headquartered in Seattle. It operates as a 501(c)(4) social welfare nonprofit and is complemented by two affiliated entities that share EIN 91-1353222: the Pro-Choice Washington Foundation (501(c)(3)) which handles research, organizing, education, and lawmaker engagement, and the Pro-Choice Washington Political Action Committee (PAC) which oversees candidate endorsements, direct contributions, and field campaigns. The organization is led by Executive Director Sami Alloy (effective May 9, 2025) and a lean staff of approximately 13 named team members spanning government relations, development, communications, operations, political management, and regional organizing.

The organization's core products are not commercial offerings but rather advocacy programs, educational resources, and electoral infrastructure. Its product surface includes the Abortion Access Guide (available in English, Spanish, Vietnamese, and Chinese Traditional since February 2025), the How To Talk About Abortion Guide, the 2026 Voters' Guide (featuring 70+ endorsed candidates, the largest endorsement class in the organization's history), annual Reproductive Freedom Lobby Day, Reproductive Freedom Activist Academies, and a volunteer organizing program. It is also a member node in the State Abortion Access Network (SAAN), a Hopewell Fund fiscally sponsored project supporting state-level reproductive advocacy infrastructure. Legislative work currently centers on a 2026 legislative agenda that includes medication abortion stockpile distribution reform, ALPR surveillance protections, Abortion Access Project funding restoration, and campus medication abortion access.

Its business model is a hybrid nonprofit funding stack consisting of (1) non-deductible contributions to the 501(c)(4) for lobbying and voter engagement, (2) tax-deductible donations to the 501(c)(3) Foundation for education and research, (3) PAC contributions for electoral work (4) tiered annual memberships from $50 Advocate to $2,500+ Changemaker, and (5) corporate sponsorship levels from $500 Activist Sponsor to $25,000 Naming Sponsor. Marketing and distribution are community-led: grassroots organizing, email action alerts, social media across Facebook, Instagram, LinkedIn, and Twitter, voter guides, annual Lobby Day in Olympia, earned media, and virtual volunteer orientations. The organization reaches a statewide network of 27,500-50,000 members, donors, and activists across Washington, with recent expansion into Northern Idaho and Oregon. The PAC's recent effectiveness is evidenced by 96% of endorsed candidates winning in 2025, 88% in 2024, and 85% in 2022.

Name

Pro-Choice Washington

Legal name

Pro-Choice Washington

Website

https://prochoicewashington.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro-Choice Washington, founded in 1970, is Washington state's oldest independent reproductive rights advocacy organization, operated through a 501(c)(4), 501(c)(3) Foundation, and PAC to serve a statewide network of 27,500-50,000 members, donors, and activists through lobbying, voter engagement, candidate endorsements, and the multilingual Abortion Access Guide.

Ownership category

akta.pro rank

Product category

Reproductive Rights Advocacy

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO), Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)

Keywords

• Reproductive rights advocacy
• Abortion access education
• Electoral campaign support
• Legislative lobbying services
• Community organizing programs

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. 501(c)(4) Non-Profit Contributions: Pro-Choice Washington's 501(c)4 organization receives donations that fund direct lobbying, issue-specific advocacy, legislative impact, voter engagement, and electoral/candidate engagement. Contributions to the 501(c)4 are not tax deductible due to IRS lobbying restrictions.
2. 501(c)(3) Foundation Donations: Pro-Choice Washington Foundation (501(c)3) receives tax-deductible donations that fund day-to-day operations, member/donor/activist mobilization, constituent and lawmaker education, research, public policy education, and grassroots advocacy.
3. Political Action Committee (PAC) Contributions: The PAC oversees candidate endorsement processes and coordinates field efforts including door-knocking and phone calls. PAC contributions directly support pro-choice candidates and are not tax deductible.
4. Membership Dues: Annual membership starting at $50, with multiple tiers (Advocate $50, Ambassador $100, Ally $250, Champion $500, Challenger $1,000, Changemaker $2,500+) offering escalating benefits including event priority registration and store discounts.
5. Corporate Sponsorship: Business and entrepreneur sponsorship program with multiple levels from Activist Sponsor ($500) to Naming Sponsor ($25,000), offering logo placement, event tickets, and marketing visibility benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Pro-Choice Washington is an independent nonprofit advocacy organization that protects and expands access to abortion and reproductive healthcare in Washington State. It operates three complementary entities—a 501(c)(4) for lobbying and electoral work, a 501(c)(3) Foundation for education and research, and a Political Action Committee (PAC) for candidate endorsements—and delivers this through voter engagement, legislative advocacy, grassroots organizing, and multilingual patient resources.

Product overview

Pro-Choice Washington is an independent reproductive freedom advocacy organization structured as a 501(c)(4) nonprofit complemented by the Pro-Choice Washington Foundation (501(c)(3)) and Pro-Choice Washington Political Action Committee (PAC). The organization operates three complementary entities that work together: the 501(c)(4) for direct lobbying and electoral action, the Foundation for research, education, and grassroots capacity building, and the PAC for candidate endorsements. Core programs include advocacy for abortion and reproductive healthcare legislation, a membership program with six giving levels, volunteer organizing, and electoral engagement through candidate endorsements. Educational resources include the Abortion Access Guide (available in four languages), the How To Talk About Abortion Guide, and participation in the State Abortion Access Network (SAAN). The organization also hosts annual Reproductive Freedom Lobby Day events and publishes Voters' Guides for elections.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro-Choice Washington Political Action Committee (PAC) Political action committee that endorses candidates and coordinates field campaigns (door-knocking, phone banking) to elect pro-reproductive-freedom candidates at city, county, and state levels. Open to candidates and supporters in Washington.
• Pro-Choice Washington Foundation (501(c)(3)) Tax-deductible foundation focused on grassroots capacity building, community and lawmaker education, policy research, and leadership development. Funded by tax-deductible donations.
• Abortion Access Guide Comprehensive patient and helper resource for navigating Washington abortion laws, available in English, Spanish, Vietnamese, and Chinese in PDF and browser formats.
• How To Talk About Abortion Guide Educational booklet providing language guidance and conversation frameworks for having meaningful, inclusive conversations about abortion.
• Membership Program Annual tiered membership with six giving levels (Advocate $50, Ambassador $100, Ally $250, Champion $500, Challenger $1,000, Changemaker $2,500+) offering priority event registration, members-only event invitations, and store discounts.
• Corporate Sponsorship Program Business and entrepreneur sponsorship program with seven levels (Activist $500 to Naming $25,000) providing logo placement, social media visibility, email placement, and event tickets.
• Endorsed Candidates Program Candidate endorsement process that evaluates and supports reproductive freedom champions for federal, state, and local offices including Washington State Supreme Court, legislative districts, and county offices.
• Reproductive Freedom Lobby Day Annual advocacy event held during Washington's legislative session in Olympia, bringing members and activists to meet with state lawmakers on reproductive health legislation.
• Reproductive Freedom Activist Academies Training programs that build activists' skills in reproductive freedom advocacy, community organizing, and leadership development.
• 2026 Legislative Agenda Published slate of priority bills for the 2026 Washington legislative session covering medication abortion access, surveillance privacy, provider protections, and public funding for reproductive health.

Quantifiable outcome

• 96% of endorsed candidates won elections (2025)
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and supporting.

• State Abortion Access Network (SAAN)coreStrategic or Co-development PartnerSAAN, a fiscally sponsored project of the Hopewell Fund, is a ground-up network that strengthens and supports state-based reproductive advocacy nonprofits like Pro-Choice Washington. SAAN allows member organizations to focus on reproductive health, rights, and justice advocacy while creating field-serving infrastructure that will make state-based work sustainable for the long-term. SAAN elevates and supports its members by providing financial, programmatic, and operational assistance to facilitate collaboration and fuel a state abortion advocacy movement.
• Transportation Choices CoalitionminorStrategic or Co-development PartnerPartnership formed during Ride Transit Month to raise awareness for the positive impacts of public transit for abortion care access. Research by Pro-Choice Washington about Seattle's expanding public transit led to this collaboration highlighting the connection between transit access and reproductive healthcare access.
• Balance Our Tax CodecoreStrategic or Co-development PartnerCoalition focused on passing progressive revenue policies including the Millionaire's Tax and an updated Capital Gains Tax to ensure state funding for services including comprehensive reproductive health care.
• Health Equity for Immigrants Campaign (HEIC)supportingStrategic or Co-development PartnerCoalition advocating for full funding of the Apple Health Expansion Program to provide coverage to all eligible low-income immigrant and refugee community members. Pro-Choice Washington is a member organization.
• Washington Immigrant Solidarity NetworksupportingStrategic or Co-development PartnerNetwork with priorities focusing on increasing protections of personal data and holding Washington state agencies accountable to Washington's values as a welcoming state. Pro-Choice Washington supports their legislative priorities.
• Washington Coalition for Police AccountabilitysupportingStrategic or Co-development PartnerCoalition advocating for statewide policies to reduce police violence and increase police accountability. Pro-Choice Washington supports their legislative priorities.
• No Hate in WA State CampaigncoreStrategic or Co-development PartnerCoalition campaign Pro-Choice Washington joined to help fight two harmful ballot measures aimed at trans youth and young girls, addressing broader bodily autonomy issues beyond abortion.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Guttmacher Institute: Research and policy organization focused on reproductive health and rights that produces data and analysis used by advocates like Pro-Choice Washington. Overlap on policy research, public education, and legislative agenda development.

Regional players

• Cascade AIDS Project: Pacific Northwest-based health and advocacy organization serving overlapping populations in Washington and Oregon. Comparable community organizing, healthcare access advocacy, and member mobilization infrastructure.

Broad incumbents

• EMILY's List: National political organization dedicated to electing pro-choice Democratic women candidates. Operates at a much larger scale but with overlapping PAC, endorsement, and electoral infrastructure that mirrors Pro-Choice Washington's model.
• National Women's Law Center: National women's rights advocacy organization with overlapping mission on gender equality, reproductive rights, and bodily autonomy. Comparable advocacy structure with both policy work and public education campaigns.
• American Civil Liberties Union of Washington: Broader civil liberties and civil rights organization that engages on reproductive rights as part of a wider portfolio. Overlaps with Pro-Choice Washington on legislative priorities, voter engagement, and statewide mobilization in Washington.
• National Institute for Reproductive Health: National reproductive freedom advocacy and policy organization supporting state and local pro-choice infrastructure. Comparable in mission to advance reproductive rights through policy, advocacy, and electoral work in state legislatures.

Direct peers

• NARAL Pro-Choice America: National reproductive freedom advocacy organization with state affiliates operating similar 501(c)(4) and PAC structures. NARAL's mission, advocacy tactics, and electoral endorsement model are highly comparable to Pro-Choice Washington's approach.
• State Abortion Access Network (SAAN): Fiscally sponsored project of Hopewell Fund that strengthens state-based reproductive advocacy nonprofits like Pro-Choice Washington. Functions as a peer network and infrastructure provider with overlapping member base and shared field-serving infrastructure.
• Planned Parenthood Advocates of Washington State: Planned Parenthood's state advocacy arm operates directly in Washington as a peer reproductive rights organization. Both organizations engage in electoral endorsements, legislative advocacy, and grassroots mobilization in Washington state, often coordinating on overlapping legislative priorities.
• Northwest Abortion and Gender Justice Coalition: Direct peer in Pacific Northwest reproductive rights work, jointly producing award-winning content like "Dear Abortion Seekers" with Pro-Choice Washington. Operates as a coalition of regional organizations addressing abortion access across the same geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProChoiceWA
• Facebookfacebook.com/prochoicewa
• LinkedInlinkedin.com/company/prochoicewa
• Instagraminstagram.com/prochoicewashington

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Pro-Choice Washington