Procorrer
Procorrer is a Brazilian specialty retailer founded in 1993 in Curitiba, selling running shoes, apparel, accessories, and nutrition from 40+ premium brands via a 500m² flagship store and nationwide e-commerce platform, serving runners and athletes of all levels.
- Company typePrivate
- Founded1993
- HeadquartersCuritiba, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Procorrer does
Procorrer is a Brazilian specialty retailer focused on running and athletic products, founded in 1993 in Curitiba as the country's first dedicated running store. The company legally operates as S4W Comércio de Artigos Esportivos LTDA, a privately held Brazilian limited liability company. It runs a 500m² flagship physical storefront at Av Vicente Machado, 318 in Curitiba alongside a nationwide e-commerce platform (procorrer.com.br) built on the Nuvem Custom (Mitiendanube) SaaS storefront, with payments processed via Nuvem Pago and Cielo. The product portfolio spans running shoes, apparel, accessories, sports nutrition, GPS/heart rate monitors, sports equipment, and dermatological products sourced from over 40 brands including Nike, Adidas, ASICS, Brooks, Hoka, On Running, Saucony, Mizuno, New Balance, Puma, and Salomon, complemented by Brazilian brands such as Kailash and Olympikus.
The company's customer base is purely B2C, serving runners of all levels from beginners to elite athletes, triathletes, walkers, and gym users across distinct male, female, and children's segments. Revenue is generated through direct retail product sales at fixed retail prices with promotional discounts available via PIX (5% off), boleto (3% off), and credit card installment options. Differentiation rests on 30+ years of category heritage, expert in-store gait analysis (teste da pisada), a curated multi-brand premium selection, a sales team with 10+ years of average tenure, the Clube Procorrer loyalty program, and a same-day motoboy delivery service within Curitiba offering under-2-hour fulfillment. The company does not operate a mobile app, has no disclosed external funding or parent organization, and reports a small 12-person team.
Procorrer firmographics
Firmographics- Name
- Procorrer
- Legal name
- S4W COMÉRCIO DE ARTIGOS ESPORTIVOS LTDA
- Website
- https://procorrer.com.br
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Procorrer is a Brazilian specialty retailer founded in 1993 in Curitiba, selling running shoes, apparel, accessories, and nutrition from 40+ premium brands via a 500m² flagship store and nationwide e-commerce platform, serving runners and athletes of all levels.
- Ownership category
- akta.pro rank
Where Procorrer is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Procorrer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Procorrer generates revenue through direct sales of running shoes, apparel, accessories, GPS monitors, nutritional supplements, and dermatological products. Products are sold at fixed retail prices with occasional promotional discounts. Payment options include PIX (5% discount), boleto (3% discount), and credit card installments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level running shoes and nutritional supplements |
| Unit Pricing | Pay-as-you-go | Mid-range running footwear and apparel |
| Unit Pricing | Pay-as-you-go | Premium performance running shoes with carbon plates |
| Unit Pricing | Pay-as-you-go | Performance apparel and technical outerwear |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Procorrer product offering
Product offeringCore offering
Procorrer is a specialty retailer of running and athletic gear, selling running shoes, sports apparel, accessories, sports nutrition, GPS/heart rate monitors, sports equipment, and dermatological skincare from more than 40 premium brands through its e-commerce site procorrer.com.br and a 500m² physical store in Curitiba. The company complements its product offering with specialized services including in-store gait analysis (teste da pisada), the Clube Procorrer loyalty program, and same-day motoboy delivery within Curitiba.
Product overview
Procorrer is a Brazilian e-commerce retailer specializing in running and sports products, established in 1993 in Curitiba. The company operates an online store (procorrer.com.br) alongside a physical store of over 500m². The product portfolio centers on running shoes from over 40 brands (Nike, Adidas, Asics, Saucony, Mizuno, Hoka, On Running, Brooks, New Balance, Puma, Under Armour, Salomon, Fila, Reebok, and others), complemented by sports apparel (shorts, shirts, jackets, compression wear), accessories (socks, caps, bags, hydration gear), sports nutrition products (energy gels, electrolyte drinks), GPS/heart rate monitors (Garmin, Polar, Coros), sports equipment, and dermatological skin care products. The company also offers a loyalty program (Clube Procorrer) and same-day delivery service in Curitiba via motoboy.
Differentiator
Problem solved
Functional benefit
Products and services
- Running Shoes (Tênis)
Quantifiable outcome
- 30+ years operating as Brazil's first running specialty store
- +1 more outcomes
Companies that use Procorrer
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Procorrer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Procorrer partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- NikecoreProcorrer is an authorized retailer of Nike running and training products, offering Nike footwear (Air Zoom Pegasus, Hyperboost), apparel (Dri-FIT series), and accessories.
- AdidascoreProcorrer sells Adidas running shoes (Supernova, Hyperboost Edge), athletic apparel, and accessories.
- ASICScoreAuthorized retailer of ASICS running footwear including the popular Novablast 6 line in multiple colorways for men and women.
- SauconycoreProcorrer offers Saucony's full range including Endorphin Pro series (carbon plate), Kinvara, Axon, and Guide models.
- On RunningcoreRetailer of On Running's Cloudmonster and other models, featuring their patented cloud-like cushioning technology.
- MizunocoreOffers Mizuno running shoes including Wave Neo Vista, Wave Rider, and Wave Trail series.
- New BalancecoreProcorrer sells New Balance Fresh Foam and FuelCell running footwear.
- BrookscoreAuthorized retailer of Brooks running shoes including Ghost, Launch, and Adrenaline GTS models.
- HokacoreRetailer of Hoka's maximalist cushioning running shoes.
- SalomoncoreOffers Salomon trail running and running footwear including Sense Ride series.
- Under ArmourcoreProcorrer sells Under Armour running apparel, shoes, and accessories.
- PumacoreRetailer of Puma running and training products.
- FilacoreOffers Fila running footwear including Racer Carbon series with carbon plates.
- ColumbiacoreProcorrer sells Columbia outdoor apparel, jackets, and accessories for runners.
- SkecherscoreRetailer of Skechers running footwear including Performance GOrun series.
- GarmincoreOffers Garmin GPS running watches and heart rate monitors.
- KailashcoreBrazilian brand specializing in compression apparel, running shorts, pants, and technical jackets including Puffer and Andes X-Lite lines.
- OlympikuscoreBrazilian running shoe brand sold exclusively; Olympikus Corre 5 Vanderlei model highlighted.
- PolarcoreRetailer of Polar heart rate monitors and GPS sports watches.
- ReebokcoreProcorrer offers Reebok running and training footwear.
- CamelBakcoreHydration systems and backpacks for runners.
- CompressportcoreCompression running apparel and accessories.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Procorrer competitors and assessment
Company assessmentBroad incumbents
- Decathlon Brasil: Global sporting goods retailer with stores across Brazil offering private-label and branded running, fitness, and outdoor gear at value price points. Competes on assortment and price but not on specialized running service or premium international brand curation.
- World Tennis: Brazilian multi-brand sporting goods retailer with physical stores and e-commerce, carrying athletic footwear, apparel, and accessories. Broader category coverage than Procorrer but overlapping on running and training merchandise.
- Centauro: Brazil's largest sporting goods retailer with a massive e-commerce platform and many physical stores. Carries a broader assortment including running, football, and lifestyle; competes directly on running sneakers and apparel but lacks Procorrer's specialized running expertise.
- Netshoes (Magalu): Major Brazilian sporting goods e-commerce platform owned by Magazine Luiza. Carries running, training, and lifestyle footwear and apparel across many of the same brands; competes on price and selection breadth rather than specialized service.
Regional players
- Ultra Brasil: Brazilian specialty running retailer with a physical presence and online store offering premium running shoes, apparel, and accessories. Comparable assortment and audience to Procorrer, with a multi-store retail footprint across Brazil.
Direct peers
- Authentic Feet: Brazilian athletic footwear retail chain with both physical locations and e-commerce, specializing in running and lifestyle sneakers including many of the same premium brands. Similar specialty positioning to Procorrer with a multi-store footprint.
- Loja do Corredor: Brazilian online running specialty retailer focused on running shoes, apparel, and accessories from major brands. A pure-play e-commerce competitor that overlaps with Procorrer's digital assortment without the physical store experience.
- Sprint Brasil: Brazilian specialty running retailer operating both physical stores and e-commerce, carrying many of the same premium brands (Nike, Adidas, ASICS, Brooks). Direct head-to-head competitor in running footwear and apparel with similar omnichannel positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Procorrer social profiles
Digital presenceProcorrer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procorrer leadership team
Management profileNumber of profiles
Procorrer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procorrer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procorrer
What does Procorrer do?
Procorrer is a specialty retailer of running and athletic gear, selling running shoes, sports apparel, accessories, sports nutrition, GPS/heart rate monitors, sports equipment, and dermatological skincare from more than 40 premium brands through its e-commerce site procorrer.com.br and a 500m² physical store in Curitiba. The company complements its product offering with specialized services including in-store gait analysis (teste da pisada), the Clube Procorrer loyalty program, and same-day motoboy delivery within Curitiba.
Is Procorrer a public or private company?
Procorrer is a private company. It is classified as unknown and is currently operating.
When was Procorrer founded?
Procorrer was founded in 1993. It employs 11 to 50 people.
Where is Procorrer based?
Procorrer is headquartered in Curitiba, Brazil, in the Latin America region.
How does Procorrer make money?
One revenue line is on record: retail Product Sales.
Who are Procorrer's main competitors?
Broad incumbents on record are Decathlon Brasil, World Tennis, Centauro and Netshoes (Magalu). Ultra Brasil is listed as a regional player. Direct peers are Authentic Feet, Loja do Corredor and Sprint Brasil.
Does Procorrer have an API?
No public API is recorded for Procorrer.