De Prodentfabriek

What De Prodentfabriek does

De Prodentfabriek is a single-site industrial event venue in central Amersfoort, Netherlands, operating from a former Prodent toothpaste factory opened in 1937 and redeveloped by Schipper Bosch following its 2013 acquisition. The venue complex comprises a 1,000 m² main hall (Peli & Erdal, divisible via 3.00 m × 4.00 m sliding doors), a 450 m² plug-and-play broadcast studio (Peli) equipped with six dome cameras, a switching console, extensive lighting, and an advanced audio system, and approximately ten additional configurable rooms (Erdal, Laboratorium, Hoog Vuur Podium, Danswerkplaats, FLUOR, Het Platform, Tana, Amersfoort Vergaderen) supporting event capacities from 5 to 1,000 persons. De Prodentfabriek also provides in-house catering using local products and partners with external suppliers for audiovisual and technical services. The company opened a sustainability page and operates with biomass, solar, and EV-charging infrastructure.

De Prodentfabriek sells venue rental, catering, and AV/technical services primarily through a sales-led, quote-based model. Prospective clients request pricing via the website, phone (+31 33 2037019), or email ([email protected]), and the sales team customizes event packages including room selection, catering, and technical setup. The company markets through its own website, a partnership with locatieamersfoort.nl, and organic social channels. It serves corporate clients (e.g., FrieslandCampina, Rabobank, Triodos, Unive, Pon, Arcadis, Yokogawa), government bodies (VNG, Nationaal Monumentencongres), and education-sector organizations (ECIO, Geonovum), with horizontally segmented offerings: conferences, online/hybrid events, meetings, exhibitions, product launches, and corporate parties.

The business is privately held, operated as part of Schipper Bosch's 'De Nieuwe Stad' development portfolio; no parent company, subsidiaries, VC/PE investment, funding rounds, or public listing are disclosed. Revenue is not publicly reported; pricing is quote-based with no published rates. The company is described as a small team of approximately 11 people and is operationally active, evidenced by ongoing website booking flows and 2025-era marketing asset updates.

Name

De Prodentfabriek

Legal name

PRODENTFABRIEK

Website

https://prodentfabriek.nl

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

De Prodentfabriek is an industrial event venue in Amersfoort, Netherlands, operating from a redeveloped 1937 toothpaste factory. It rents a 1,000 m² main hall, a 450 m² broadcast studio, and ~10 ancillary rooms, serving corporate, government, and education clients with on-site catering and AV services.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN)

akta.pro secondary industries

Government & Municipal Event Venues (THAHAAAE), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Event venue rental
• Conference hosting
• Hybrid event production
• Corporate event space
• Meeting facilities

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Rental: Rental of event spaces including the main hall (Peli & Erdal), Peli studio, Erdal multifunction room, Laboratorium, Hoog Vuur Podium, and various breakout spaces. Pricing varies by room size, capacity, and event type.
2. Catering Services: In-house catering services including biological lunch, food stands, sit-down dinners, and street food. The venue has its own kitchen and uses local products.
3. Audiovisual and Technical Services: Full-service audio and visual technical support including equipment rental and technical setup through partnered suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

De Prodentfabriek rents industrial event spaces — including a 1000 m² main hall, a 450 m² broadcast-quality studio, and multiple breakout rooms — to corporate, government, and educational clients. The venue provides in-house catering using local products and full audiovisual and technical support, including streaming and hybrid event production for online and live audiences.

Product overview

De Prodentfabriek is an industrial event complex in Amersfoort, Netherlands, offering a platform of 12 break-out spaces with flexible configurations. The core venue consists of Peli & Erdal (1000 m² main hall), Peli (450 m² professional studio), Erdal (450 m² multifunctional space), and various smaller spaces including Laboratorium (140 m²), Hoog Vuur Podium (126 m²), Danswerkplaats (130 m²), Amersfoort Vergaderen, Tana, FLUOR, and Het Platform. The company provides event services including congresses, online/hybrid events, meetings, exhibitions, product launches, corporate parties, catering, and audiovisual technical services. Event types range from small gatherings of 5 persons to large congresses for up to 1000 persons.

Differentiator

Problem solved

Functional benefit

Products and services

• Peli & Erdal Hall

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Locatie AmersfoortminorGTM or Marketing PartnerDe Prodentfabriek is a partner of locatieamersfoort.nl, a local venue marketing platform for Amersfoort events and locations.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Ahoy Rotterdam: Major Rotterdam arena and congress venue hosting concerts, conferences, exhibitions and corporate events with extensive AV infrastructure. Comparable as a large Dutch event/congress venue, though at broader portfolio scale.
• MECC Maastricht: Large regional convention center in Maastricht offering exhibition halls, congress rooms and full-service event support. Comparable as a multi-purpose Dutch conference/exhibition operator, though at significantly larger scale.

Direct peers

• Beurs van Berlage: Iconic historic event venue in central Amsterdam hosting conferences, congresses, exhibitions and corporate events with multiple halls and F&B services. Closely comparable as a heritage industrial/commercial building repurposed as a premium multi-room Dutch event venue.
• NBC Congrescentrum: Large dedicated conference center in Nieuwegein (Utrecht region) hosting congresses, meetings and events with multiple rooms and full-service hospitality. Comparable as a multi-room Dutch conference venue serving enterprise and association clients.
• Taets Art and Event Park: Industrial heritage event complex in Amsterdam-Noord with multiple halls, breakout spaces and broadcast capabilities for corporate events and productions. Comparable industrial repurposing plus hybrid/studio production angle.
• De Fabrique: Industrial event venue near Utrecht converted from a former factory, offering multiple halls, breakout rooms, catering and AV services for corporate events and weddings. Highly comparable industrial-heritage positioning and service bundling.
• FLUOR: Amsterdam event location in a repurposed industrial building with multiple configurable spaces for corporate events, presentations and networking. Comparable as a flexible Dutch industrial-heritage event venue.
• Kromhout Kazerne: Former military barracks repurposed as a Dutch event venue hosting corporate events, dinners, congresses and parties with multiple halls and catering. Comparable industrial/military heritage venue repositioned for corporate events.

Regional players

• Landgoed De Horst: Dutch countryside estate-based event venue offering meeting rooms, conference facilities and catering for corporate retreats. Comparable multi-room event operator, though primarily serving a regional/estate segment.

Others

• Locatie Amersfoort: Local Amersfoort venue marketing platform that lists De Prodentfabriek among partner locations. Relevant as a marketing/distribution channel peer rather than a direct competitor; comparable venues listed on the same platform represent the closest competitive set in the Amersfoort catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/de-prodentfabriek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Prodentfabriek