What Pró Digital Industria Eletrônica does

Pró Digital Industria Eletrônica (trading as Pró-Digital / Pro-Digital) is a privately held Brazilian electronics manufacturer founded in 1990 and headquartered at R. Inácio Lustosa 1218, São Francisco, Curitiba, Paraná. Operating under the legal entity PRODIGITAL PROJETOS ELETRONICOS LTDA (CNPJ 82.042.094/0001-26), the company designs, manufactures, and sells 100%-domestically-produced electronic devices for the measurement, control, and signaling of time, temperature, and relative humidity in air, alongside industrial serial networking hardware. The portfolio comprises nine product categories: Ethernet-NTP synchronized digital wall clocks (RS485-networkable up to 31 units at 1,200 m), progressive and regressive chronometers (count-up and count-down), a digital signaling clock (Sinaltoc) with up to 4 independent relay outputs and 10,080 weekly programming events, a digital termohygrometer with max/min logging, an SNMP v2c-compatible temperature and humidity monitor for data centers, a weekly digital time programmer, and RS485/RS422 serial converters (IF-3 through IF-6).

The underlying technology is built around microprocessor-controlled circuits with Ethernet and RS485 interfaces, supporting networked operation across facilities of varying sizes. For data center applications, the monitors integrate natively with Nagios, PRTG, Zabbix, and Cacti via SNMP, with an optional DSC-Net telephone dialer for out-of-band alerting; the company's thermometers and termohygrometers can carry INMETRO-traceable calibration certificates via partner laboratories. All products ship with a 2-year full warranty and battery-backed internal clocks that preserve settings during power outages.

The business model is straightforward industrial-electronics hardware sales: products are sold as individual units on a quote basis (Orçamento), with no software subscriptions, no recurring licensing fees, and no public pricing. Go-to-market is split between a Brazil-wide authorized reseller network (revendedores) and a direct sales channel, supported by an informational blog, a newsletter, and dealer enrollment pages. Customers span schools, universities, data centers, industrial manufacturers, sports venues, and shopping malls, with public logo evidence including Petrobras, Nestlé do Brasil, Merck Sharp Dohme Farmacêutica, Munich Re, Souza Cruz, Vale Sul Shopping, and Sulina Embalagens (Grupo Trombini). Cumulative customer count since founding is stated at 15,000; current headcount is 6 employees, consistent with a niche micro-manufacturer serving the entire Brazilian market domestically without international expansion.

Name

Pró Digital Industria Eletrônica

Legal name

PRODIGITAL PROJETOS ELETRONICOS LTDA

Website

https://prodigital.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Pró-Digital is a privately held Curitiba-based Brazilian electronics manufacturer, founded in 1990, that designs and produces digital hardware for the control and monitoring of time, temperature, and humidity, serving schools, data centers, industrial facilities, and institutional buyers across Brazil via a national reseller network and direct sales.

Ownership category

akta.pro rank

Product category

Industrial Electronic Controls

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Power Quality, Metering & Monitoring (HDACAJAG)

Keywords

• Industrial electronic controls
• Digital timekeeping devices
• Temperature humidity monitoring
• Data center environmental sensors
• RS485 serial converters

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electronic hardware product sales: Pro-Digital manufactures and sells electronic measurement and control devices including digital wall clocks, timers, chronometers, temperature/humidity monitors, and serial converters. Products are sold as one-time hardware purchases, with accessories and supports sold alongside. Sales are conducted through a Brazil-wide network of authorized resellers and direct sales, with pricing handled via quote requests (Orçamento).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Pró-Digital designs, manufactures, and sells digital electronic devices for the measurement and control of time, temperature, and relative humidity. Its product portfolio covers Ethernet- and RS485-networked digital wall clocks, countdown and count-up chronometers, digital signaling clocks (Sinaltoc), thermo-hygrometers, SNMP-compatible data center environmental monitors, weekly digital programmers, and serial protocol converters. Products are sold to schools, data centers, industrial facilities, sports venues, and commercial enterprises across Brazil, with a 2-year full warranty and nationwide technical support.

Product overview

Pró-Digital is an electronic industry founded in 1990 that develops and produces digital control solutions for time, temperature, and relative humidity. The product portfolio includes: (1) Monitor de Temperatura e Umidade Relativa para Data Center - temperature/humidity monitoring with SNMP-compatible sensors and software for alerts via email/SMS/phone; (2) Relógios de Parede - digital wall clocks with Ethernet NTP sync and RS485 networking for synchronized time across facilities; (3) Cronômetro Regressivo, Cronômetro Progressivo, and Cronômetro de 2 Dígitos - a range of countdown and count-up timers for industrial, sports, and institutional use; (4) Sinaltoc - digital signaling clock for school/company bell systems with 4 independent outputs; (5) Termohigrômetro Digital - digital thermo-hygrometer with Ethernet connectivity; (6) Programador Horário Digital - weekly time programmer with 4 independent outputs for automation; and (7) Conversores Seriais RS485/RS422 - serial protocol converters. These products share common infrastructure including RS485 serial networking, Ethernet connectivity, and centralized time management, allowing them to function as integrated building automation and monitoring systems.

Differentiator

Problem solved

Functional benefit

Brands

• Sinaltoc: Digital signal clock that automatically activates bells for signaling start and end of classes in schools or start and end of shifts in companies
• Kit Term-2S
• Kit Term-1S
• DSC-Net
• IF-3/IF-4/IF-5/IF-6

Products and services

• Monitor de Temperatura e Umidade Relativa para Data Center Digital temperature and humidity monitoring system designed for data centers, CPDs (data processing centers), and server rooms. Sensors connect via Ethernet and provide continuous environmental readings, threshold alerting via email/SMS/pop-up, and SNMP integration with enterprise monitoring platforms. For IT infrastructure operators and data center managers who need early warning of HVAC failures and audit-ready environmental logs.
• Relógios de Parede (Digital Wall Clocks) Digital wall clocks with Ethernet NTP synchronization and RS485 serial networking for synchronized time display across facilities. Available in 6 models with visibility from 20 to 60 meters. For schools, businesses, bus stations, airports, hotels, hospitals, and reception areas that need reliable, automatically synchronized timekeeping.
• Cronômetro Regressivo (Countdown Timer) Programmable countdown chronometer with 4 relay outputs for external device control. For presentation timing in legislative chambers, speeches, assembly lines, hotels, churches, and stock exchanges that need audible/visible countdowns with downstream equipment control.
• Cronômetro Progressivo (Count-Up Stopwatch) Progressive count-up stopwatch for sports competitions, gyms, assembly lines, and machine timing. Available in 4-digit and 6-digit models with visibility up to 60 meters. For sports venues, gyms, and production supervisors that need large-format elapsed-time displays.
• Cronômetro de 2 Dígitos (2-Digit Timer) Compact 2-digit timer offered in regressive (2-cycle or 1-time) and progressive variants for industrial process control, gym workouts, and short-duration sports timing. For production supervisors, gym operators, and small-format timing applications.
• Sinaltoc – Relógio Sinaleiro Digital Digital signaling clock that automatically activates up to 4 independent bell, siren, or sound systems with 10,080 weekly programmable events. Includes a serial output to synchronize Pro-Digital wall clocks. For schools and businesses that need automated class/shift start-and-end signaling.
• Termohigrômetro Digital (Digital Thermo-Hygrometer) Digital thermo-hygrometer that alternately displays time, temperature, and relative humidity with max/min value logging, Ethernet and RS485 connectivity, and optional INMETRO-traceable calibration. For facilities, laboratories, cleanrooms, and process environments that need traceable environmental readings.
• Programador Horário Digital (Digital Weekly Programmer) Digital weekly programmer that switches electrical equipment on/off at programmed days and times, with 1,680 weekly programs across 4 independent outputs. For industrial facilities, HVAC systems, lighting, greenhouses, and commercial sites that need scheduled automation of electrically powered equipment.
• Conversores Seriais RS485/RS422 (Serial Converters IF-3, IF-4, IF-5, IF-6) Serial protocol converters (IF-3, IF-4, IF-5, IF-6) that bridge USB or RS232 to RS485/RS422 standards, supporting communication up to 1,200 meters over a single wire pair. Up to 31 converters can be networked together without termination resistors. For industrial automation integrators and systems installers who need to extend serial communications across plant floors.

Quantifiable outcome

• Up to 31 digital clocks can be networked together via RS485 at distances up to 1,200 meters
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• INMETRO-certified calibration laboratoriesminorOthersPro-Digital offers INMETRO-certified calibration certificates for its thermometers and termohygrometers through third-party certified calibration laboratories. This partnership ensures regulatory compliance for customers requiring traceable measurement certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AKCP: Specialized vendor of SNMP-based environmental sensors and monitoring for data centers and server rooms. Overlaps directly with Pro-Digital's data center temperature/humidity monitor and telephone/SNMP alerting functionality.
• HW Group: Manufacturer of temperature, humidity, and environmental sensors with Ethernet, SNMP, and RS485 interfaces including the Poseidon family. Comparable because of the matching RS485/SNMP networking story and target use cases in data centers and IT infrastructure.
• Novus Automation: Brazilian manufacturer of industrial electronic instruments including data loggers, controllers, and temperature/humidity sensors. Most directly comparable given shared geography, customer base (Brazilian industrial and data center), and overlapping product categories around process monitoring and signal conversion.

Broad incumbents

• Schneider Electric: Provides EcoStruxure and environmental sensors for data centers and industrial facilities, including temperature/humidity monitoring integrated with building automation. Comparable because it addresses the same Brazilian enterprise and data-center monitoring buyer with a much wider suite.
• Honeywell Building Technologies: Supplies enterprise building management systems (BAS/HVAC) and environmental monitoring for commercial and institutional facilities, including schools where Pro-Digital's wall clocks and Sinaltoc are deployed. Comparable as a broader incumbent in the same setting.
• Siemens Building Technologies: Sells Desigo and related building automation including time synchronization, signaling, and environmental monitoring in industrial and institutional sites. Comparable as a large incumbent covering adjacent functionality in the same end-customer base.
• Vertiv (Geist/Pulse): Global provider of data center critical infrastructure that offers environmental/rack monitoring sensors integrated into broader DCIM platforms. Comparable to Pro-Digital's data center monitoring line but as part of a full-stack portfolio rather than a stand-alone sensor.

Regional players

• Bodet Campanaire: French manufacturer of master clocks, slave clocks, and bell-signaling systems used in schools, factories, and public infrastructure. Closely comparable in functionality to the Sinaltoc signaling clock and synchronized wall-clock network, though primarily serving European markets.

Emerging players

• Davis Instruments: Specializes in precision thermohygrometers and weather/environmental monitoring stations. Comparable to Pro-Digital's termohygrometer line in functionality, though U.S.-focused and oriented to scientific/consumer use rather than Brazilian industrial buyers.
• La Crosse Technology: Manufactures connected wall clocks and weather stations with Ethernet/Wi-Fi synchronization. Comparable to Pro-Digital's digital wall clock and termohygrometer product line in form factor and NTP-style time syncing, primarily in consumer/light commercial channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pro-digital-industria-eletronica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pró Digital Industria Eletrônica