Produce Perks Midwest
Ohio-based nonprofit operating nutrition incentive programs that match SNAP/EBT purchases dollar-for-dollar for fruits and vegetables, serving 25,000+ low-income families across 130+ farmers' markets, grocery stores, and healthcare partners throughout the state.
- Company typePrivate
- Founded2016
- HeadquartersCincinnati, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Produce Perks Midwest does
Produce Perks Midwest is a Cincinnati-headquartered 501(c)(3) nonprofit (founded 2016–2017, 9 employees) that operates Ohio's statewide nutrition incentive platform under the Ohio Nutrition Incentive Network (OHNIN) coalition. Its core offering is a SNAP/EBT processing and token-tracking system integrated with point-of-sale at partner retailers, enabling a dollar-for-dollar produce match (up to $25/day at farmers' markets, $15/day at grocery stores) across 130+ participating locations. The portfolio comprises three integrated programs: (1) the flagship Produce Perks SNAP Matching program, (2) a Family Fruit & Vegetable Coupon Program that distributes $140 coupon booklets to eligible low-income families, and (3) a healthcare-integrated Produce Prescription (PRx) program where providers write monthly produce prescriptions for food-insecure patients with diet-related conditions.
The organization does not generate revenue from program participants — services are free to SNAP/EBT recipients — and is funded through federal grants (USDA), state and regional foundations, United Way affiliates, healthcare partners, and individual donations. GTM is community-led and event-driven: enrollment occurs in person at 130+ farmers' markets, 20+ grocery stores, mobile markets, and through healthcare referral networks spanning Bon Secours Mercy Health, Cleveland Clinic, Five Rivers Health Centers, Dayton Children's Hospital, Nationwide Children's Hospital, and Mercy Health. The platform has facilitated $18M in cumulative healthy food sales since 2017, served 25,000+ families, delivered 2.4M servings of produce in 2024, and supports 1,400+ Ohio farmers and food businesses.
The organization's principal existential risk materialized in April 2025 when USDA unexpectedly terminated its major federal grant award, forcing a partial program pause in some Ohio regions beginning April 1, 2026. Hamilton and Clermont counties have been sustained through a coalition of local funders (United Way of Greater Cincinnati, Carol Ann and Ralph V. Haile Jr. Foundation, HealthPath Foundation of Ohio). Supporting resources include seasonal produce guides, cooking videos, and nutrition education delivered through website, YouTube, Facebook, and Instagram channels.
Produce Perks Midwest firmographics
Firmographics- Name
- Produce Perks Midwest
- Legal name
- Produce Perks Midwest
- Website
- https://produceperks.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ohio-based nonprofit operating nutrition incentive programs that match SNAP/EBT purchases dollar-for-dollar for fruits and vegetables, serving 25,000+ low-income families across 130+ farmers' markets, grocery stores, and healthcare partners throughout the state.
- Ownership category
- akta.pro rank
Produce Perks Midwest industry classification
Industry- Product category
- Nutrition Incentive Services
- NAICS
- Community Food Services (62421)
- akta.pro primary industry
- Food & Nutrition Assistance Programs (BPAIAKAF)
- akta.pro secondary industry
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
Keywords
Where Produce Perks Midwest is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Produce Perks Midwest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Grant Funding: Primary funding from federal grants (USDA), state grants, and foundation funding. In 2025, USDA terminated major federal grant causing program pause in some regions.
- Donations: Individual and corporate donations supporting program operations. Donate page available on website.
- Local Funder Support: Regional funding from United Way of Greater Cincinnati and community foundations sustaining programs in Hamilton and Clermont counties after federal grant termination.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Produce Perks Midwest product offering
Product offeringCore offering
Produce Perks Midwest operates Ohio's statewide nutrition incentive program, providing dollar-for-dollar matching of SNAP/EBT purchases (up to $25/day at farmers' markets and $15/day at grocery stores) redeemable only on fresh fruits and vegetables. The organization also delivers a Family Fruit & Vegetable Coupon Program providing $140 coupon booklets to eligible low-income families, and a Produce Prescription (PRx) Program integrating healthcare provider-issued produce prescriptions into clinical care for patients with diet-related health risks.
Product overview
Produce Perks Midwest operates a platform of nutrition incentive programs designed to improve food access across Ohio. The core offerings include: (1) Produce Perks SNAP Matching — the flagship dollar-for-dollar match program for SNAP/EBT purchases at farmers' markets and grocery stores; (2) Family Fruit & Vegetable Coupon Program — providing $140 coupon booklets to eligible families; and (3) Produce Prescription (PRx) Program — integrating produce prescriptions into healthcare settings. Supporting resources include seasonal produce guides and cooking videos. These programs are delivered through a network of 130+ participating farmers' markets and grocery stores across Ohio.
Differentiator
Problem solved
Functional benefit
Products and services
- Produce Perks SNAP Matching Ohio's Nutrition Incentive program that provides a $1-for-$1 match on SNAP/EBT purchases, up to $25 per day at farmers' markets and $15 per day at grocery stores, with matching dollars spendable only on fruits and vegetables. No sign-up is required for SNAP recipients, providing instant access at 130+ participating locations across Ohio.
- Family Fruit & Vegetable Coupon Program Program providing eligible low-income Ohio families (with minor children or pregnant women) a $140 coupon booklet (28 coupons worth $5 each) redeemable for fresh fruits and vegetables at approved farmers' markets and grocery stores. Enrollment is via scheduled community sign-up events.
- Produce Prescription (PRx) Program Healthcare-integrated program where providers write monthly produce prescriptions for food-insecure patients with diet-related health risks (diabetes, hypertension, pregnancy complications), redeemable at participating farmers' markets, grocery stores, or via home delivery. Delivered in partnership with major Ohio health systems including Bon Secours Mercy Health, Cleveland Clinic, Five Rivers Health Centers, Dayton Children's Hospital, Nationwide Children's, Mercy Health, and Health Partners of Western Ohio.
Quantifiable outcome
- 130+ participating markets and grocery stores across Ohio
- +6 more outcomes
Companies that use Produce Perks Midwest
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Produce Perks Midwest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Produce Perks Midwest partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and supporting.
- Dayton Children's HospitalcorePartnership to deliver fresh produce boxes to 40 families experiencing food insecurity. Funded through Rite Aid Healthy Futures grant. Families received biweekly $35 produce boxes for six months.
- DoorDashsupportingDelivery partner for Dayton Children's Hospital produce box program. Delivered fresh produce boxes to families' homes.
- Dot's MarketsupportingPrepared produce boxes for Dayton Children's Hospital partnership program. Community-owned co-op market in Kettering.
- Ohio Nutrition Incentive Network (OHNIN)coreMulti-sector coalition of Ohio healthy food retailers, producers, state agencies, local partners, and national experts working toward affordable access to healthy foods. Oversees delivery of Produce Perks and Produce Prescription programs across Ohio. Established 2016.
- Bon Secours Mercy HealthcoreHealthcare partner for PRx program in Cincinnati. Engaged 177 Ohio residents through two 6-month program cohorts addressing diabetes and food insecurity.
- Cleveland CliniccoreHealthcare partner for PRx program in Cleveland. Partners on diabetes management program helping pre-diabetic and diabetic patients improve health with access to produce.
- Five Rivers Health CenterscoreHealthcare partner for PRx program in Dayton. Serves pregnant patients and families with up to 70 families receiving fresh produce monthly.
- Nationwide Children's HospitalcoreHealth partner for PRx program in Columbus. Nurse Family Partnership in Franklin County focuses on pregnant individuals and families, supporting up to 50 families monthly.
- Mercy HealthcoreHealthcare partner for diabetes management PRx program spanning Dayton and Cincinnati. Helps pre-diabetic and diabetic patients improve health outcomes.
- Health Partners of Western OhiocoreHealthcare partner for PRx program in Toledo. Assists 120 families each month with produce prescriptions in Lucas County.
- Local MatterssupportingEducation and delivery partner for PRx program in Columbus. Supports patient enrollment and provides nutritional education.
- CityFreshsupportingDelivery partner for PRx program in Lorain. Provides fresh produce delivery to enrolled families.
- La SoupesupportingEducation partner for PRx program in Dayton. Provides nutrition education and cooking resources for program participants.
- Ohio Department of HealthsupportingState agency partner in Ohio Nutrition Incentive Network (OHNIN). Working toward affordable access to healthy foods statewide.
- Ohio Department of AgingsupportingState agency partner in Ohio Nutrition Incentive Network (OHNIN). Supporting nutrition access for older Ohioans.
- Ohio State University ExtensionsupportingUniversity partner in Ohio Nutrition Incentive Network (OHNIN). Provides SNAP-Ed programming and extension services.
- The FARE ProjectsupportingFood Access Raises Everyone (FARE) Project - partner in PRx program research and implementation.
- Ohio University ExtensionsupportingAcademic partner leading PRx program research and evaluation.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Produce Perks Midwest competitors and assessment
Company assessmentOthers
- DC Central Kitchen: Community food services nonprofit operating meal programs and food access initiatives. Comparable in mission and nonprofit food services category, though focused more on prepared meals and job training.
- Food Research & Action Center (FRAC): National advocacy and research organization focused on federal nutrition programs including SNAP. Comparable in advocacy footprint and federal funding exposure, though not a direct service provider.
- MAZON: National Jewish nonprofit addressing hunger through grantmaking and advocacy. Comparable in funding/advocacy model for anti-hunger initiatives, but does not operate direct service nutrition incentive programs.
Broad incumbents
- Feeding America: Largest U.S. hunger-relief nonprofit operating a national network of 200+ food banks. Comparable as a community food service operator, but operates at far broader scale and with different distribution model.
- Share Our Strength / No Kid Hungry: National anti-hunger nonprofit operating nutrition programs and advocacy. Comparable mission and federal grant exposure, though with much larger advocacy and fundraising footprint.
Direct peers
- The Food Trust: Philadelphia-based nonprofit running farmers' market nutrition incentive programs and food access initiatives. Comparable in operating produce incentive programs and grocery-based healthy food access interventions.
- Fair Food Network: National nonprofit operating Double Up Food Bucks, a SNAP matching program at farmers' markets and grocery stores with nearly identical mechanics to Produce Perks. Most directly comparable peer given shared mission, model, and incentive structure.
- Wholesome Wave: Nonprofit pioneer of nutrition incentive programs that double SNAP benefits for produce purchases. Directly comparable as both run statewide/regional SNAP incentive networks with healthcare partnerships.
Emerging players
- Brighter Bites: Nonprofit that distributes produce directly to families through schools and healthcare partnerships. Overlaps with Produce Perks' PRx and produce-box distribution model, though more school-anchored.
Regional players
- Hunger Network: Cincinnati-area food rescue and food access nonprofit that previously employed a Produce Perks team member. Comparable regional food access mission though different primary mechanism (food rescue).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Produce Perks Midwest social profiles
Digital presenceProduce Perks Midwest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Produce Perks Midwest leadership team
Management profileNumber of profiles
Profiles13 records
Produce Perks Midwest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Produce Perks Midwest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Produce Perks Midwest
What does Produce Perks Midwest do?
Produce Perks Midwest operates Ohio's statewide nutrition incentive program, providing dollar-for-dollar matching of SNAP/EBT purchases (up to $25/day at farmers' markets and $15/day at grocery stores) redeemable only on fresh fruits and vegetables. The organization also delivers a Family Fruit & Vegetable Coupon Program providing $140 coupon booklets to eligible low-income families, and a Produce Prescription (PRx) Program integrating healthcare provider-issued produce prescriptions into clinical care for patients with diet-related health risks.
Is Produce Perks Midwest a public or private company?
Produce Perks Midwest is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Produce Perks Midwest founded?
Produce Perks Midwest was founded in 2016. It employs 1 to 10 people.
Where is Produce Perks Midwest based?
Produce Perks Midwest is headquartered in Cincinnati, United States, in the North America region.
How does Produce Perks Midwest make money?
Three revenue lines are on record. Grant Funding is the primary driver. The others are donations and local Funder Support.
Who are Produce Perks Midwest's main competitors?
Others on record are DC Central Kitchen, Food Research & Action Center (FRAC) and MAZON. Broad incumbents are Feeding America and Share Our Strength / No Kid Hungry. Direct peers are The Food Trust, Fair Food Network and Wholesome Wave. Brighter Bites is listed as an emerging player. Hunger Network is listed as a regional player.
Does Produce Perks Midwest have an API?
No public API is recorded for Produce Perks Midwest.
What industry is Produce Perks Midwest in?
Produce Perks Midwest's product category is Nutrition Incentive Services. Its primary akta.pro industry code is BPAIAKAF, Food & Nutrition Assistance Programs, with a secondary code of CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail. Its NAICS code is 62421.