German Producers Alliance – Film & Television

What German Producers Alliance – Film & Television does

German Producers Alliance – Film & Television (legal name: Allianz Deutscher Produzentinnen und Produzenten – Film, Fernsehen und Audiovisuelle Medien e.V., DBA "Produktionsallianz") is a non-profit trade association (eingetragener Verein under German law) founded in March 2008 in Berlin through the merger of three predecessor organizations — film20, the Bundesverband Deutscher Fernsehproduzenten e.V., and the Association of German Entertainment Producers (AGEP). It represents approximately 370 member companies across six horizontal sections: Animation, Entertainment, Documentation, Television, Cinema, and Advertising. Its core product is PHB 2.0 (Produktionshandbuch 2.0), a member-only digital handbook aggregating more than 80 collective bargaining agreements, joint fee recommendations (GVR), Terms of Trade, and model contracts; the handbook functions as the technical backbone of the alliance's collective bargaining and advisory work. The alliance extends its service portfolio through two operating subsidiaries — Produktionsallianz Services GmbH (member networks and service provider access) and Produktionsallianz Campus GmbH (exclusive training and continuing education) — and through a calendar of major industry events including the Deutscher Entertainment Award, Creators Conference (co-hosted with Filmfest München), Deutscher Produzententag at the Berlinale, Fest der Produktionsallianz, and the Carl Laemmle Produzentenpreis.

Revenue is generated exclusively through annual membership dues paid by its ~370 member companies; specific fee tiers are not publicly disclosed. The association employs approximately 17 people across three offices — Berlin (headquarters, Kronenstraße 3, 10117 Berlin), Hamburg (Produktionsallianz Werbung section), and Brussels (EU policy representation) — making it a small-staff, high-leverage organization. Its go-to-market is direct relationship management with member companies rather than any commercial product distribution. The alliance negotiates collective bargaining agreements with ver.di and BFFS, conducts Terms of Trade discussions with major commissioners (ARD, ZDF, RTL, ProSiebenSat.1, Netflix, Amazon, RTL+), and engages in political lobbying at federal, state (Länder), and EU levels. In November 2024 it co-developed and signed the Respect Code Film (RCF) — the first industry-wide agreement on respectful working conditions — with ver.di, BFFS, and signatures of support from ARD, ZDF, Degeto, Netflix, VAUNET, the German Directors Guild, and the German Film Academy. In 2025 it participated in a coalition (with AG DOK and the Deutsche Filmakademie) that successfully advocated for the doubling of the German federal Anreizförderung (production incentive).

Name

German Producers Alliance – Film & Television

Legal name

Allianz Deutscher Produzentinnen und Produzenten – Film, Fernsehen und Audiovisuelle Medien e.V.

Website

https://produktionsallianz.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

German Producers Alliance – Film & Television is a Berlin-based non-profit trade association representing approximately 370 German film, television, and audiovisual production companies across six sectors (Animation, Entertainment, Documentation, Television, Cinema, Advertising), funded by membership dues.

Ownership category

akta.pro rank

Product category

Film and Television Trade Association

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

akta.pro secondary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Film trade association
• Producer industry representation
• Television production lobby
• Collective bargaining agreements
• Audiovisual media advocacy

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from approximately 370 member companies across Animation, Entertainment, Documentation, Television, Cinema, and Advertising sectors. Members receive access to the PHB 2.0 digital handbook, tariff negotiation services, exclusive networks, training via Produktionsallianz Campus GmbH, and industry event access.

Distribution channels1 record

Marketing channels5 records

Core offering

The Produktionsallianz is a German non-profit trade association serving approximately 370 member production companies across Animation, Entertainment, Documentation, Television, Cinema, and Advertising. It bundles collective tariff negotiations, political lobbying at federal and EU level, fair Terms of Trade discussions with broadcasters and streamers, exclusive networking, training through its Campus subsidiary, and the PHB 2.0 digital handbook of contracts and collective agreements.

Product overview

The Produktionsallianz is a trade association representing approximately 370 member companies across Animation, Entertainment, Documentation, Television, Cinema and Advertising sectors. The organization's service portfolio centers on its core digital product PHB 2.0 (Produktionshandbuch), a comprehensive digital handbook providing over 80 collective agreements and model contracts exclusively for members. Two subsidiaries extend member services: Produktionsallianz Services GmbH provides exclusive networks and service providers, while Produktionsallianz Campus GmbH offers exclusive training and continuing education programs. The organization also operates major industry events including the Deutscher Entertainment Award (DEA), Creators Conference (held with Filmfest München), Deutscher Produzententag (Berlinale opening event), and Fest der Produktionsallianz (annual Berlin gathering). The Carl Laemmle Produzentenpreis recognizes outstanding producer achievements. Additionally, the organization coordinates the Respect Code Film industry initiative for respectful working conditions.

Differentiator

Problem solved

Functional benefit

Brands

• PHB 2.0 (Produktionshandbuch): Digital handbook of production economics offering over 80 collective agreements, GVR, Terms of Trade, and template contracts exclusively for PA members.
• Creators Conference
• Deutscher Entertainment Award (DEA)
• Deutscher Produzententag
• Fest der Produktionsallianz
• Carl Laemmle Produzentenpreis

Products and services

• PHB 2.0 (Produktionshandbuch 2.0) Members-only digital handbook of the production industry providing access to over 80 collective agreements, GVR (Gesamtvertrag Regelungen), Terms of Trade and model contracts, organized comprehensively and kept up to date. Exclusively for Produktionsallianz members.
• Produktionsallianz Campus GmbH Subsidiary of the Produktionsallianz providing exclusive training and professional development programs for member companies and the broader film and TV industry.
• Produktionsallianz Services GmbH Subsidiary of the Produktionsallianz providing exclusive networks and curated service provider connections for member companies.
• Deutscher Produzententag Annual central film and media policy event held at the opening of the Berlinale, serving as a key industry gathering for producers, broadcasters and policymakers.
• Creators Conference Annual conference organized in cooperation with Filmfest München, bringing together 400+ guests and 40+ speakers from industry, culture, media and politics to discuss future trends in film economics.
• Fest der Produktionsallianz Annual gathering of the German film and television industry held in Berlin at Tipi am Kanzleramt, bringing together around 800 guests from politics, film, television and media.
• Deutscher Entertainment Award (DEA)

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

26 partnerships are on record, tiered core.

• VFF – Verwertungsgesellschaft der Film- und Fernsehproduzenten mbHcoreStrategic or Co-development Partner · 1 January 2026VFF funds the VFF Best Talent Award (5,000 EUR each) awarded at the Deutscher Entertainment Award. Dr. Albrecht Bischoffshausen is VFF's Managing Director. VFF supports talent development and producer education.
• Film- und Medienstiftung NRWcoreStrategic or Co-development Partner · 1 January 2026The Film- und Medienstiftung NRW (North Rhine-Westphalia film and media foundation) provides the Entertainment Sonderpreis at the Deutscher Entertainment Award and sponsors the Creators Conference 2026.
• Filmfest MünchencoreStrategic or Co-development Partner · 1 January 2026Filmfest München is a key co-host of the Creators Conference. The conference serves as the opening event of Filmfest München and combines industry panels with festival programming.
• FFF Bayern – FilmFernsehFonds BayerncoreStrategic or Co-development Partner · 1 January 2026FFF Bayern is a long-standing supporter and sponsor of the Creators Conference. Provides regional film funding for Bavaria and supports industry events.
• Filmförderungsanstalt (FFA)coreStrategic or Co-development Partner · 1 January 2026FFA is the German Federal Film Board providing funding for German cinema productions. Long-standing supporter of the Creators Conference and key institution in German film financing.
• AG DOK (Arbeitsgemeinschaft Dokumentarfilm)coreStrategic or Co-development Partner · 30 July 2025AG DOK was part of the industry coalition with the Produktionsallianz that successfully advocated for doubled incentive funding (Anreizförderung) by the German government.
• Deutsche Filmakademie (in coalition for incentive funding)coreStrategic or Co-development Partner · 30 July 2025The Deutsche Filmakademie joined the industry coalition with Produktionsallianz and AG DOK to advocate for doubled Anreizförderung (production incentive) from the German government.
• Produktionsallianz Campus GmbHcoreStrategic or Co-development Partner · 1 January 2025Subsidiary of the Produktionsallianz providing exclusive training and professional development for member companies and the broader film and TV industry.
• Produktionsallianz Services GmbHcoreStrategic or Co-development Partner · 1 January 2025Subsidiary of the Produktionsallianz providing exclusive member networks and service provider connections for member companies.
• ver.di – Vereinte DienstleistungsgewerkschaftcoreStrategic or Co-development Partner · 8 November 2024Ver.di is the primary trade union representing film and TV workers in Germany. Together with the Produktionsallianz and BFFS, it co-created the Respect Code Film (RCF), the first industry-wide agreement for respectful working conditions in film and TV production. The two parties also negotiate collective bargaining agreements for the industry.
• BFFS – Bundesverband Schauspiel e.V. (German Actors' Union)coreStrategic or Co-development Partner · 8 November 2024BFFS co-initiated the Respect Code Film (RCF) together with the Produktionsallianz and ver.di. Bernhard Störkmann signed on behalf of BFFS. Represents actors' interests in collective bargaining and working condition standards.
• ARD (Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland)coreStrategic or Co-development Partner · 8 November 2024ARD signed the Respect Code Film as a supporter and advisor. Ralf Ludwig (represented by MDR) signed on behalf of ARD. ARD is one of the most important commissioners of German film and TV production and a key negotiation partner for fair Terms of Trade.
• ZDF (Zweites Deutsches Fernsehen)coreStrategic or Co-development Partner · 8 November 2024ZDF co-signed the Respect Code Film and is a major commissioning broadcaster for German TV productions. Donald Jenichen signed on behalf of ZDF. A key partner in collective bargaining and Terms of Trade negotiations.
• ARD Degeto Film GmbHcoreStrategic or Co-development Partner · 8 November 2024ARD Degeto Film GmbH, the central film procurement company of ARD, co-signed the Respect Code Film. Thomas Schreiber signed on behalf of ARD Degeto. Key co-producer and commissioner of German TV films.
• Netflix Services Germany GmbHcoreStrategic or Co-development Partner · 8 November 2024Netflix co-signed the Respect Code Film, with Marcus Lee and Wolf Osthaus signing on its behalf. Netflix is an increasingly important commissioner of German original productions and a key negotiation partner for Terms of Trade.
• VAUNET – Verband Privater Medien e.V.coreStrategic or Co-development Partner · 8 November 2024VAUNET, the association of private media companies in Germany, co-signed the Respect Code Film. Daniela Beaujean and Tim Steinhauer signed on its behalf. Represents commercial TV broadcasters as key commissioners of German production.
• Bundesverband Regie e.V. (BVR)coreStrategic or Co-development Partner · 8 November 2024The German Directors Guild co-signed the Respect Code Film, represented by Florian Gärtner and Henning Beckhoff. Contributed to industry working condition standards.
• Deutsche Filmakademie e.V.coreStrategic or Co-development Partner · 8 November 2024The German Film Academy co-signed the Respect Code Film, represented by Anne Leppin. Supports industry-wide standards for respectful working conditions.
• BKM – Beauftragte/r der Bundesregierung für Kultur und MediencoreStrategic or Co-development Partner · 8 November 2024The Federal Government Commissioner for Culture and the Media (BKM) was involved as advisor and supporter in the development of the Respect Code Film. Jan Ole Püschel represented BKM at the signing.
• Themis Vertrauensstelle e.V. (Themis Trust)coreStrategic or Co-development Partner · 8 November 2024Themis Trust against sexual harassment and violence provided consultation and support during the development of the Respect Code Film. Lea Breuer attended the signing.
• Berufsgenossenschaft Energie Textil Elektro Medienerzeugnisse (BG ETEM)coreStrategic or Co-development Partner · 8 November 2024BG ETEM, the German trade accident insurance institution for the media sector, supported and advised the development of the Respect Code Film. Just Mields attended the signing.
• Medienboard Berlin-Brandenburg GmbH (MBB)coreStrategic or Co-development Partner · 8 November 2024Medienboard Berlin-Brandenburg supported the Respect Code Film development. Kirsten Niehuus attended the signing and MBB is a key regional film funding body.
• Filmförderungsanstalt (FFA)coreStrategic or Co-development Partner · 8 November 2024FFA supported the Respect Code Film development. Sarah Duve-Schmid represented FFA at the signing. FFA is the central federal film funding institution in Germany.
• film20 (dissolved into the alliance)coreStrategic or Co-development Partner · 3 March 2008film20 was a market-strong association of leading German film and TV producers that merged into the Produktionsallianz at its founding in March 2008. It had been the spearhead of German film industry lobbying since its introduction on the Berlin International Film Festival in 2001. Key figures included Stefan Arndt (X Filme), Wolf Bauer (UFA), Fred Kogel (Constantin Film), and Danny Krausz (DOR Film).
• Bundesverband Deutscher Fernsehproduzenten e.V. (BV) (merged into the alliance)coreStrategic or Co-development Partner · 17 January 2008The Federal Association of German Television Producers merged into the Produktionsallianz in January 2008 through an extraordinary general meeting vote. The BV brought TV production expertise and its chairman Bernd Burgemeister to the founding leadership.
• Association of German Entertainment Producers (AGEP)coreStrategic or Co-development Partner · 1 January 2008The Association of German Entertainment Producers joined the merger forming the Produktionsallianz in 2008. Entertainment producers brought their sector under the unified alliance umbrella.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Screen Producers Australia (SPA): Australian peak body for screen producers, offering the same industry representation, policy advocacy, and member services as Produktionsallianz in a different geography.
• Pact (UK): UK trade association for independent production companies. Closest direct European peer to Produktionsallianz in terms of representing independent producers, negotiating with broadcasters, and offering member services.
• Producers Guild of America: US trade association representing producers across film, television, and new media. Most direct international counterpart to Produktionsallianz in mission, structure, and activities (collective representation, awards, training, policy advocacy).
• Bundesverband Regie e.V. (BVR): German Directors Guild that co-signed the Respect Code Film with Produktionsallianz. Acts as a complementary counterpart organization addressing the same production-sector workforce in Germany.
• Deutsche Filmakademie: German Film Academy that co-signed the Respect Code Film and partnered with Produktionsallianz on the 2025 Anreizförderung campaign. A peer industry institution with overlapping membership and advocacy priorities.
• AG DOK (Arbeitsgemeinschaft Dokumentarfilm): German documentary producers association that frequently partners with Produktionsallianz on policy advocacy (e.g., 2025 Anreizförderung coalition). A sector-specific German trade association with a comparable role in a narrower vertical.
• BFFS – Bundesverband Schauspiel e.V. German actors' union and co-initiator of the Respect Code Film alongside Produktionsallianz and ver.di. A labor-side counterpart rather than a producer association, but a structurally parallel industry trade body.

Broad incumbents

• Independent Film & Television Alliance (IFTA): Global trade association for independent film and television producers with a focus on international sales and distribution. Broader in scope but overlapping in mission of representing independent producers.
• CEPI – European Coordination of Independent Producers: European-level federation of national independent producer associations. Produktionsallianz is represented in Brussels and works with peers such as CEPI on EU policy; CEPI is the international umbrella.

Others

• VFF – Verwertungsgesellschaft der Film- und Fernsehproduzenten: German collecting society for film and TV producers that funds the VFF Best Talent Award at the Deutscher Entertainment Award. Operationally adjacent rather than competitive, with a complementary role in producer rights administration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/produktionsallianz
• Instagraminstagram.com/produktionsallianz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about German Producers Alliance – Film & Television