Proeflokaal HOP BV

What Proeflokaal HOP BV does

Proeflokaal HOP BV is a privately held Dutch company that operates a combined café, tasting room, and on-site nano-brewery at Kennemerstraatweg 215 in Heiloo, North Holland. Founded on June 19, 2020, when its four founders (Bep, Jannie, Dick, Marcel) acquired the former La Strada café premises, the business serves local residents and visitors with a curated selection of specialty beers, wines, spirits, and coffees alongside a kitchen menu of burgers, tostis, and bar snacks. A glass wall separates the seating area from the brewing facility, allowing customers to view production. The physical venue is paired with a digital layer: the S-HOP webshop sells event tickets, gift vouchers in €25 and €50 denominations, and the €22.50-per-person High Beer Arrangement (a two-hour, six-beer tasting experience requiring advance reservation).

The company monetises across four primary streams — on-site food and beverage sales, ticketed entertainment (PubQuiz, PopQuiz, Klaverjasdrive tournaments, HopLive concerts, monthly karaoke), experience bookings (High Beer Arrangement), and digital gift vouchers — with Mollie/iDEAL payment integration supporting Dutch bank transfers. Marketing is community-led and primarily local: social media (Facebook, Instagram, Twitter, LinkedIn), a LaPosta newsletter, and event-driven foot traffic. Hop Voetbal, an online football pool for the WK 2026, extends the brand into digital engagement, with High Beer Arrangement prizes intended to convert online users back into venue visits.

Proeflokaal HOP is a bootstrapped, single-location operator with 9 employees, no external institutional funding, no parent company, and no subsidiaries. Its legal entity (KvK 72524790, BTW NL859140313B01) is a private limited company domiciled in the Netherlands. Operations are confined to the domestic market; there is no global footprint claim. The business carries no patents, trademarks of record, awards, or public partnerships beyond standard payment and email service providers.

Name

Proeflokaal HOP BV

Legal name

Proeflokaal HOP BV

Website

https://proeflokaalhop.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Proeflokaal HOP BV is a privately held Dutch café and on-site nano-brewery in Heiloo that serves local customers specialty beers, food, and ticketed entertainment (quizzes, karaoke, live music), supplemented by an S-HOP webshop for tickets and gift vouchers.

Ownership category

akta.pro rank

Product category

Craft Beer Café & Nano-Brewery

NAICS

Drinking Places (Alcoholic Beverages) (722410), Breweries (31212)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Malt Beverages (2082)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Craft beer café
• Nano-brewery taproom
• Specialty beer tasting
• Live entertainment venue
• Pub quiz events

Headquarters

HQ city

Heiloo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: Revenue from on-site sales of specialty beers, wines, distilled drinks, coffee, and food items including burgers, sandwiches, and snacks.
2. Event Tickets & Activities: Revenue from quiz nights, karaoke, and live music events. Products include PubQuiz, PopQuiz, and Klaverjasdrive tickets sold through S-HOP webshop.
3. High Beer Arrangements: Two-hour experience featuring 6 specialty beers with food pairings at €22.50 per person. Reservations required.
4. Gift Vouchers: Digital gift vouchers available in €25 and €50 denominations for on-site redemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Proeflokaal HOP BV operates a café and tasting room with an on-site nano-brewery in Heiloo, Netherlands, selling specialty beers, wines, spirits, coffees, and a food menu (burgers, sandwiches, bar snacks). It supplements on-site sales with the S-HOP online store, which sells tickets for live entertainment events (HopLive concerts, karaoke nights, PubQuiz, PopQuiz, Klaverjasdrive tournaments), the two-hour High Beer Arrangement experience (€22.50/person), and gift vouchers (€25/€50). It also operates a free online football prediction pool (Hop Voetbal) tied to the WK 2026 World Cup.

Product overview

Proeflokaal HOP BV operates as a café and tasting room with an on-site nano-brewery in Heiloo, Netherlands. The offering consists of the physical Proeflokaal HOP venue (selling specialty beers, wines, spirits, coffees, and food) and the S-HOP online store for purchasing tickets to events (HopLive concerts, karaoke nights, quizzes, Klaverjasdrive tournaments), the High Beer Arrangement experience, and gift vouchers. Additionally, the company runs Hop Voetbal, a free online football pool for the WK 2026 World Cup. The S-HOP store, HopLive entertainment, and Hop Voetbal pool are distinct but related offerings under the same brand umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• S-HOP Online Store Online e-commerce sub-brand of Proeflokaal HOP selling event tickets, gift vouchers, quiz participation, and the High Beer Arrangement experience for pickup at the venue or delivery.
• High Beer Arrangement Two-hour curated beer tasting experience featuring 6 specialty beers with complementary snacks, priced at €22.50 per person. Reservations required at least one day in advance.
• Waardebon (Gift Voucher) Digital gift vouchers available in €25 and €50 denominations for redemption on-site; not redeemable for cash.
• De PubQuiz Pub quiz event where teams of up to 6 compete to answer trivia questions. Ticket priced at €6 per participant.
• De PopQuiz Music knowledge quiz event where participants compete on music expertise. Ticket priced at €6 per person.
• Klaverjasdrive Monthly Klaverjas card game tournament held on the last Tuesday of each month. Entry fee is €5 per team of two players; doors open at 19:30.
• HopLive Concerts Live music events at the venue featuring rock, blues, and cover bands such as Krentenbrood, Hard Row, Spijkerblues, and TimeMachine, scheduled multiple times per month.
• Karaoke Nights Monthly karaoke events held on the last Sunday of each month, allowing customers to perform on stage at the venue.
• Hop Voetbal (Football Pool) Free online football prediction pool hosted at football.proeflokaalhop.nl for the WK 2026 World Cup. Users predict match outcomes, compete in poules, and win prizes including High Beer arrangements for 8, 6, or 4 persons.
• Food Menu On-site food offerings including burgers (Avocado Burger, Smokey Mountains Burger), sandwiches (Broodje Kroket, various Tostis), and bar snacks (Bitterballen Van Dobben, Bittergarnituur mix, Kaasstengels, Empanadillas, Beer Battered onion rings, Jalapeños with Cream Cheese, olives, Saté, Vlammetjes).
• On-site Beverage Selection Selection of beverages available at the café including house-brewed specialty beers from the on-site nano-brewery, wines (Onze Wijnen), spirits (Gedistilleerd), and specialty coffees (Speciale Koffies).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Raambrouwerij De Leeuw: Rotterdam craft brewery with an attached tasting room/bar offering house-brewed beers and pub-style food. Directly analogous small Dutch brewery + hospitality venue.
• Maximus Brewery: Limburg-based craft brewery with an on-site tasting room and café serving house-brewed specialty beer. Same brewery-pub hybrid targeting local craft beer communities.
• Oedipus Brewing: Amsterdam craft brewery known for taproom-style hospitality and branded experiences. Operates a similar hybrid brewery-tasting room concept targeting craft beer enthusiasts and event-driven visitation.
• Bird Brewery: Dutch craft brewery with taproom hospitality offering house-brewed beer alongside food and events. Comparable small-scale brewing + on-premise venue model to HOP.
• De Prael: Amsterdam brewery with a public tasting room operating as a café/bar serving house-brewed beers and food. Same on-site production + on-premise consumption model that defines HOP's core business.
• Brouwerij 't IJ: Amsterdam-based craft brewery with an attached tasting room and terrace serving house-brewed beer and pub food. Closely mirrors HOP's on-site nano-brewery plus pub format, with similar community-tourism dynamics.
• Jopenkerk: Jopen's flagship brewery and tasting room (Jopenkerk) in Haarlem combines an on-site brewery with a pub and event programming. Directly comparable to Proeflokaal HOP as a Dutch brewery-taproom hybrid offering specialty beer and food on-site.

Others

• Mollie Payments: Dutch payment gateway provider whose iDEAL processing integration HOP uses for its S-HOP online store. Included as an ecosystem enabler — relevant for understanding HOP's e-commerce infrastructure rather than as a competitive comparable.

Broad incumbents

• Heineken Experience: Amsterdam-based flagship brand experience and brewery tour from Heineken, the Dutch brewing incumbent. Overlaps with HOP as a brewery-tied consumer experience, but operates at vastly greater scale as part of a global beverage portfolio rather than as a neighborhood brewpub.

Regional players

• Grand Café Gooth: A North Holland–area grand café offering food, drinks, and community gathering. Comparable to HOP as a Dutch café/social venue serving drinks and small food menus to a local audience, though without the nano-brewery differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProeflokaalHOP
• Facebookfacebook.com/ProeflokaalHOP
• LinkedInlinkedin.com/company/proeflokaal-hop
• Instagraminstagram.com/proeflokaal_hop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proeflokaal HOP BV