What xAmplify does

xAmplify is an Australian professional services firm that delivers AI, automation, digital twins and enterprise platform transformation, primarily to federal and state government agencies and large enterprises. The company employs 160 security-cleared specialists across offices in Canberra (Barton), Sydney, Melbourne and Brisbane, with a stated footprint of 110+ customers and a leadership bench drawn from former public-sector CIOs, CTOs, CISOs and CEOs. Its flagship technical asset is a proprietary 100% Australian-owned Digital Twins Platform built on the NVIDIA Omniverse framework, applying physics-informed machine learning and Zero Trust Architecture to simulate real-world installations; other AI offerings include NLP solutions, speech-to-text tools and, via the H2O.ai partnership, agentic AI deployment for sovereign contexts. Core service lines are ServiceNow implementation and managed services (Elite Partner status with a Validated Practice in Customer Service Management), Workday and TechnologyOne ERP delivery, broader automation (architecture, DevSecOps, test automation), and strategy, performance and change consulting. xAmplify monetises through bespoke multi-year consulting and managed services contracts sold via direct enterprise field sales led by former public-sector executives, with revenue streams spanning professional services, application management services and ongoing managed services. The company received a strategic growth investment from Macquarie Capital Principal Finance in 2025 to fund national expansion and the acquisitions of CTO Group and Green Cloud Consulting, and is currently extending its sovereign AI capabilities into New Zealand.

Name

xAmplify

Legal name

xAmplify Services Pty Ltd

Website

https://xamplify.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

xAmplify is an Australian AI and automation integrator that delivers digital transformation, ServiceNow, ERP and sovereign AI services to 110-plus federal government agencies and large enterprises, employing 160 security-cleared specialists.

Ownership category

akta.pro rank

Product category

IT Consulting and Digital Transformation Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)

Keywords

• Digital transformation services
• AI integration consulting
• Enterprise platform services
• Managed IT services
• Automation consulting

Headquarters

HQ city

Fyshwick

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Delivering consulting and implementation services across AI, automation, ServiceNow, ERP (TechnologyOne and Workday), technology managed services, and strategy and change. Services are delivered by a team of former CIOs, CTOs, CEOs, CISOs, board members, and consultants with hands-on experience in major business change programs.
2. Managed Services: Ongoing managed services including a fully security-cleared, onshore team covering every module and integration for ERP and ServiceNow platforms. AMS (Application Management Services) frees client staff to focus on agency outcomes while xAmplify maintains a high-performing, current instance on behalf of the client.
3. Strategy, Performance & Change Consulting: Whole-of-organisation transformation consulting including business strategy, program and change management, AI and automation advisory, and digital risk governance and assurance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

xAmplify is an Australian systems integrator and digital transformation consultancy that delivers AI, automation, ServiceNow, ERP (Workday and TechnologyOne), and technology managed services to federal and state government agencies and large enterprises. Its portfolio centres on a proprietary 100% Australian-owned Digital Twins Platform built on the NVIDIA Omniverse framework, complemented by AI natural language processing, sovereign AI deployment, and end-to-end transformation advisory and managed services delivered by 160 security-cleared specialists.

Product overview

xAmplify is Australia's leading sovereign AI integrator and digital transformation company offering professional services rather than a packaged software product. The portfolio centers on a proprietary Digital Twins Platform built on NVIDIA Omniverse for physics-based simulation and 3D visualization, complemented by AI Natural Language Processing Solutions for unstructured data transformation. Service offerings include ServiceNow implementation with platform experience tools (Document Merge, ATF, RelateCI, File Archiver, Ticket Connector), Automation Services (architecture, DevOps, test automation), ERP Services for Workday and TechnologyOne, Technology & Managed Services, and Strategy & Change Consulting. The company serves government and enterprise clients across Australia with a team of 160 specialists, combining AI, automation, and enterprise platform expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Twins Platform A 100% Australian owned and operated digital twin platform using the NVIDIA Omniverse framework to deliver 3D workflows and applications that simulate real-world installations. Uses physics-informed machine learning, sensors, data analysis, and simulation to capture performance and forecast future behavior, built on Zero Trust Architecture for government and enterprise clients.
• AI Natural Language Processing Solutions Transforms unstructured text data from PDFs, documents, and online sources into machine-readable formats. Specialises in conversational AI, machine translation, word classification, and speech recognition, integrated with generative AI models for government and enterprise deployments.
• ServiceNow Implementation Services Advisory-led implementation of the ServiceNow platform covering enterprise service management, SIAM, strategic planning, roadmap and architecture. Delivered as xAmplify's core ServiceNow practice with Validated Practice designation for Customer Service Management in APAC.
• Automation Services Architecture, infrastructure automation, test automation, DevOps/DevSecOps, and technology engineering services delivered with an automate-first approach to reduce human error, strengthen cyber defenses, and ensure compliance for public and private sector clients.
• ERP Services (Workday and TechnologyOne) End-to-end ERP services including advisory, implementation, optimisation, and managed services for Workday and TechnologyOne platforms, covering finance, budgeting, asset management, HR, payroll, and business intelligence for Australian organisations.
• Technology and Managed Services Infrastructure and technology engineering, hybrid cloud and edge compute solutions, and comprehensive managed services including Application Management Services (AMS) for ERP and ServiceNow platforms, delivered by a fully security-cleared onshore team for public and private sector organisations.
• Strategy, Performance and Change Services Business strategy, program and change management, AI and automation consulting, and digital risk governance and assurance services, delivered by former CIOs, CTOs, CEOs, CISOs, and board members with hands-on experience in major business change programs.

Quantifiable outcome

• 40% reduction in physical prototype costs achieved by Green Gravity through digital twin optimisation
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• H2O.aicoreStrategic or Co-development Partner · 13 March 2026H2O.ai partnered with xAmplify, Australia's leading sovereign AI integrator, to accelerate AI adoption across Australia and New Zealand. The partnership combines H2O.ai's Agentic AI platform with xAmplify's expertise in delivering secure, enterprise-grade AI solutions for government and regulated entities. The partnership enables organisations to move from AI pilots to production deployments while maintaining control over their data, models, and AI infrastructure. xAmplify is backed by Macquarie Capital-supported expansion and recent acquisitions to strengthen its enterprise transformation capabilities.
• Green Cloud ConsultingcoreStrategic or Co-development Partner · 1 October 2025xAmplify acquired Green Cloud Consulting, a specialist in TechnologyOne (TechOne) ERP solutions, to strengthen its ERP capability and help address Australia's digital skills gap. Green Cloud Consulting's team of TechnologyOne specialists in finance, supply chain, and human resources systems joined xAmplify. Green Cloud Consulting was subsequently recognised at #48 on the AFR Fast 100 List 2025. Key leaders Tim Green, Luke Savage, and Julian Kennedy joined xAmplify as Directors.
• CTO GroupcoreStrategic or Co-development Partner · 11 August 2025xAmplify acquired Canberra-based IT advisory firm CTO Group to expand its business transformation capability across cloud infrastructure, enterprise platforms, and intelligent automation, and accelerate its pipeline of national transformation projects. CTO Group's expertise in digital transformation, governance and assurance, service integration and security architecture complements xAmplify's existing capabilities. Kane Fillingham, CEO and Co-founder of CTO Group, joined xAmplify as Group Executive.
• NVIDIAcoreTechnology or IntegrationxAmplify is one of only two elite NVIDIA partners in Australia, with the most experienced AI Engineering practice for utilising NVIDIA's Omniverse platform and Omniverse Replicator for generating synthetic data to train AI models for xAmplify's Digital Twins Platform.
• ServiceNowcoreTechnology or IntegrationxAmplify holds ServiceNow Elite Partner status and achieved the Validated Practice designation for Customer Service Management (CSM) in APAC. The company delivers the full ServiceNow platform including ESM, SIAM, workflow automation, and strategic planning. xAmplify was also named a 2026 ServiceNow Partner Award winner for Domain Expertise (Core Business) in APAC.
• TechnologyOnecoreTechnology or IntegrationxAmplify works with TechnologyOne as a key ERP partner, delivering sector-optimised ERP for Australian organisations with deep alignment to Australian regulatory frameworks and operational workflows in local government, education, utilities, and asset-intensive industries.
• WorkdaycoreTechnology or IntegrationxAmplify works with Workday as a key ERP partner, delivering people-centred ERP for organisations of all sizes with enterprise-grade financial management, human capital management, payroll, and planning through an intelligent unified platform.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Datacom: Datacom is a large Australasian IT services provider with a strong federal and state government practice. xAmplify's CRO Tom Scicluna previously led Datacom's public sector professional services, making Datacom a direct head-to-head competitor for the same Australian government digital transformation mandates.
• Thoughtworks: Thoughtworks is a global technology consultancy specialising in software engineering, AI, and platform modernisation. It is comparable to xAmplify on technology-led consulting, AI adoption, and enterprise platform work, though with a broader geographic footprint and different mix of IP-driven versus platform-driven delivery.
• Slalom: Slalom is a global consulting firm with deep ServiceNow, AI, and digital transformation practices serving both government and large enterprise. It is a direct comparable to xAmplify in terms of service mix (strategy through to delivery) and target buyers, particularly in regulated industries.
• ASG Group: ASG Group is an Australian IT services and consulting firm with similar size and government/enterprise focus, comparable to xAmplify. Notably, xAmplify's CEO Wayne Gowland and COO Brendan Leonard previously held senior roles at ASG, and the firm is mentioned directly in management biographies, indicating close competitive and talent overlap.

Broad incumbents

• DXC Technology Australia: DXC Technology is a global IT services provider with deep Australian federal and enterprise footprint, including managed services and modernisation. It competes with xAmplify on large-scale enterprise and government managed services and platform work, though with a heavier infrastructure and outsourcing heritage.
• Telstra Purple: Telstra Purple is the enterprise IT services arm of Telstra and acquired xAmplify CEO Wayne Gowland's previous company Epicon in 2020. It is a broader incumbent offering end-to-end managed services, networking, and cloud across Australia, competing with xAmplify on ServiceNow-led transformation and managed services.
• Fujitsu Australia: Fujitsu Australia is a long-standing IT services provider with significant federal government and enterprise clients. It overlaps with xAmplify on digital transformation, managed services, and ERP modernisation, and competes for the same large federal procurements.
• Deloitte Australia: Deloitte is a Big Four advisory firm with a large Australian government technology transformation practice and ServiceNow capabilities. It is a broader incumbent that competes with xAmplify for strategic advisory and platform implementation work, often at the top of the deal size range.
• Cognizant Australia: Cognizant is a global IT services and consulting firm with Australian presence (including the 2021 acquisition of Servian). It competes with xAmplify on AI, data, and digital transformation engagements for enterprise and regulated clients, though at significantly larger scale and with global delivery.
• Accenture Federal Services Australia: Accenture is a global systems integrator with substantial Australian federal government presence and a strong ServiceNow and AI practice. It competes with xAmplify for large multi-year transformation mandates but operates at far greater scale and with global delivery capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/x-amplify

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xAmplify