Protección de la Fauna Mexicana A.C.

What Protección de la Fauna Mexicana A.C. does

Protecci\u00f3n de la Fauna Mexicana A.C. (Profauna) is a Mexican non-profit civil association founded in 1976 and legally constituted in 1988, headquartered in Saltillo, Coahuila, with regional offices in Chihuahua, San Luis Potos\u00ed, and Hermosillo (Sonora). The organization delivers conservation outcomes across three program lines: Environmental Education (including the Correo Real citizen science program tracking monarch butterfly migration since 1992, and the Project Learning Tree adaptation Aprendiendo del \u00c1rbol), Protected Natural Areas management (operating the Sierra de Zapalinam\u00e9 State Reserve since 1997 and contributing to 6 ANP technical councils), and Wildlife Management (technical advisory for UMAS units covering 300,000+ hectares across seven Mexican states, plus the FONDOSO black bear compensation fund, FOCOPEP prairie dog conservation fund, and species recovery programs for Mexican wolf, golden eagle, bison, pronghorn, and migratory waterfowl). Its operational footprint spans 24 Mexican states and one department of Guatemala, with directly administered conservation land exceeding 3,500 hectares and a new 2,500-hectare land acquisition underway at Ca\u00f1\u00f3n de San Lorenzo.

Profauna\u2019s core technology is field conservation science supported by geographic information systems (SIG); it does not operate commercial technology products. Its revenue model combines tax-deductible charitable donations processed online via PayPal and Stripe (with named funds for FONDOSO, FOCOPEP, Sierra de Zapalinam\u00e9 operations, and land acquisition), foundation grants from Mexican and U.S. funders (FMCN, Fundaci\u00f3n Carlos Slim, Fundaci\u00f3n Gonzalo R\u00edo Arronte, Fondo Coahuila, U.S. Fish and Wildlife Service, U.S. Forest Service), and paid consulting services covering environmental impact assessments, wildlife rescue, protected area management plans, ranger training, degraded area restoration, and UMA registration. Customer segments are diversified: ejidal and private ranchers (primary, for human-wildlife conflict mitigation and sustainable livestock practices), federal and state government agencies (CONANP, Government of Coahuila, Municipality of Saltillo), educators and schools, and the general donating public; the citizen science and volunteer programs (social service interns, professional interns, fire brigade volunteers) function as community-led acquisition channels. Strategic partnerships with IUCN, WWF M\u00e9xico, CONABIO, Pronatura Noreste, FMCN, UAAAN, KCSM, Ducks Unlimited de M\u00e9xico, and the U.S. National Park Service underpin program delivery and grant eligibility.

Name

Protección de la Fauna Mexicana A.C.

Legal name

Protección de la Fauna Mexicana A.C.

Website

https://profauna.org.mx

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Profauna is a Mexican non-profit conservation organization founded in 1976, operating across 24 states with programs in environmental education, protected natural area management, and wildlife technical advisory for ranchers, government agencies, and educators.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Support Activities for Forestry (11531), Administration of Conservation Programs (92412), Environmental Consulting Services (54162), Educational Support Services (61171)

SIC

Forestry (800)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Forestry & Reforestation (BPAGAGAD), Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK)

Keywords

• Wildlife conservation
• Protected natural areas
• Environmental education
• Wildlife management
• Citizen science programs

Headquarters

HQ city

Saltillo

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Profauna generates revenue primarily through donations from individuals, corporations, and foundations. The organization operates dedicated donation campaigns for specific projects (FONDOSO for black bear compensation, Sierra de Zapalinamé reserve operation, prairie dog habitat land acquisition/rental). Donations are tax-deductible in Mexico.
2. Consulting and Advisory Services: Profauna provides paid consulting services including technical studies, environmental impact assessments, wildlife rescue, management plans for protected areas, ranger training, restoration of degraded areas, and responsible hunting courses. Also offers advisory on protected area management, UMA development, invasive species control, and sustainable livestock practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Profauna is a non-profit conservation organization that operates protected natural areas (notably Sierra de Zapalinam\u00e9 since 1997), delivers environmental education and citizen science programs (Correo Real, Project Learning Tree Mexico), and provides technical advisory and consulting services for wildlife management across more than 300,000 hectares. It funds its work through donations, compensation funds (FONDOSO for black bear damages, FOCOPEP for prairie dog conservation), grants, and paid consulting engagements.

Product overview

Protección de la Fauna Mexicana A.C. (Profauna) is a non-profit conservation organization offering a portfolio of interconnected programs and services rather than a unified technology product. The core offerings span three main action lines: Environmental Education (including the Correo Real citizen science program and Aprendiendo del Árbol educational materials), Protected Natural Areas Management (centered on Sierra de Zapalinamé Reserve operation since 1997), and Wildlife Management (with UMAS technical advisory services across 300,000+ hectares). Supporting mechanisms include specialized conservation funds (FONDOSO for black bear compensation, FOCOPEP for prairie dog conservation), consulting and advisory services for conservation projects, and watershed/cities programs. The organization operates from offices in Saltillo, Chihuahua, San Luis Potosí, and Hermosillo, with programs implemented across 24 Mexican states and Guatemala.

Differentiator

Problem solved

Functional benefit

Products and services

• Correo Real Citizen Science Program Long-running citizen science and environmental education program tracking monarch butterfly migration across Mexico, USA, and Canada since 1992. Maintains a sighting registration database and engages a network of schools, educators, organizations, and individuals along the migration route.
• Sierra de Zapalinam\u00e9 State Reserve Operation Operation and management of the Sierra de Zapalinam\u00e9 Protected Natural Area in Coahuila, including environmental education, visitor recreation, degraded area recovery, and community development programs. Designated operator since 1997.
• FONDOSO Black Bear Compensation Fund Compensation fund for damages caused by black bears to livestock producers in Coahuila state. Funded through glass recycling donations at collection centers throughout Saltillo.
• FOCOPEP Prairie Dog Conservation Fund Fundraising mechanism for Mexican prairie dog (Cynomys mexicanus) conservation and habitat protection, supporting land rental, exclusion, surveillance, and perimeter fence maintenance activities.
• UMAS Technical Advisory Program Technical advisory services for Wildlife Conservation, Management and Sustainable Use Units (UMAS) across more than 300,000 hectares in Chihuahua, Coahuila, Durango, Sonora, Yucat\u00e1n, Quintana Roo, and Baja California.
• Conservation Consulting Services Paid consulting including environmental impact studies, protected area management plans, wildlife rescue, ranger training, degraded area restoration, and responsible hunting courses.
• Conservation Advisory Services Advisory services on protected area management, UMA development, wildlife conflict management, invasive species control, conservation project planning, native plant production, reforestation, and sustainable livestock practices.
• Aprendiendo del \u00c1rbol / Project Learning Tree Mexico Environmental education program adapting Project Learning Tree materials to the Mexican context, in operation since the 1990s. Profauna serves as the official representative for implementation in Mexico.
• Cuencas y Ciudades (Watersheds and Cities) Program Watershed management program for Sierra de Zapalinam\u00e9 conservation implemented with Fondo Mexicano para la Conservaci\u00f3n de la Naturaleza, focused on institutional arrangements and coordinated conservation actions.
• Fire Management and Restoration Program Fire management and post-wildfire site restoration program implemented with FMCN, focused on local capacity building and strategic fire management planning.
• Vida Rural y Sustentable Program Program strengthening water and food self-sufficiency, family health conditions, and solid waste management in rural communities within Sierra de Zapalinam\u00e9 and Cumbres de Monterrey National Park.
• Cañón de San Lorenzo Land Acquisition Land purchase initiative through Asociación Civil Conservación San Lorenzo, in which Profauna participates, to protect 2,500 hectares in perpetuity and prevent high-impact land use change.
• Priority Species Conservation Program Program generating and applying knowledge on priority wildlife species including migratory waterfowl, black bear, coyote, Mexican wolf, deer, bison, prairie dog, golden eagle, and wild turkey, including translocation and repopulation efforts.
• Priority Ecosystem Conservation Program Program ensuring continuity of natural processes in representative ecosystems containing endemic or protected components, supported by land acquisition across 3,500+ hectares.

Quantifiable outcome

• 3,500+ ha dedicated to priority habitat conservation through land acquisition
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• U.S. Fish and Wildlife ServicecoreStrategic or Co-development PartnerCollaborates with Profauna on the Priority Habitat Protection Project in the Chihuahuan Desert, focused on migratory bird conservation through habitat protection and best agricultural/livestock practices.
• The International Union for Conservation of Nature (IUCN)coreStrategic or Co-development PartnerPartners on the prairie dog conservation project in the El Tokio Priority Terrestrial Region, implementing land leasing, exclusion, and grassland management programs.
• Fondo Mexicano para la Conservación de la Naturaleza (FMCN)coreStrategic or Co-development PartnerCo-designs and co-implements the 'Cuencas y Ciudades' (Watersheds and Cities) program to strengthen Sierra de Zapalinamé conservation; also partners on fire management and rural sustainable living projects.
• Kansas City Southern México (KCSM)majorGTM or Marketing PartnerKCSM partners with Profauna's Royal Mail monarch butterfly program, hosting events and promoting the 60,000-tree challenge initiative. President Patrick Ottensmeyer participated in the MOMA recognition ceremony.
• Club Rotario Monterrey Metropolitano (CRMM)majorGTM or Marketing PartnerCo-organizes the Royal Mail monarch butterfly conservation program and the 60,000-tree challenge together with KCSM and Profauna.
• National Commission of Natural Protected Areas (CONANP)coreStrategic or Co-development PartnerCONANP is Mexico's federal agency for protected areas. Profauna participates in 6 ANP technical councils and co-edited multiple Conservation Action Programs (PACE) for species including black bear, pronghorn, and golden eagle.
• World Wildlife Fund Mexico (WWF México)coreStrategic or Co-development PartnerListed as a collaborator on Profauna's website. WWF México is a major international conservation organization working in Mexico.
• National Commission for the Knowledge and Use of Biodiversity (CONABIO)coreStrategic or Co-development PartnerCONABIO is Mexico's national biodiversity research agency. Profauna staff have published multiple chapters in CONABIO's state biodiversity studies (Estudio de Estado) for Chihuahua and Coahuila.
• Pronatura NorestecoreStrategic or Co-development PartnerCollaborated on the development of educational materials for the conservation of the Mexican prairie dog (Cynomys mexicanus) and grasslands.
• Universidad Autónoma Agraria Antonio Narro (UAAAN)coreStrategic or Co-development PartnerFounded in collaboration with UAAAN in the late 1970s. Profauna was co-responsible with UAAAN and the Mexican Government for training Mexican technicians in protected area planning and management.
• National Park Service (USA)majorStrategic or Co-development PartnerCollaborated for over 10 years with UAAAN, the Mexican Government, and the US National Park Service to train Mexican technicians in protected area planning and management.
• Ducks Unlimited de MéxicomajorStrategic or Co-development PartnerCo-developed the educational manual 'Humedales de Pénjamo y Laguna de Yuriria' to help understand and conserve wetlands and their inhabitants.
• Government of CoahuilacoreStrategic or Co-development PartnerThe state government co-created the Sierra de Zapalinamé State Reserve and designated Profauna as its operator. Co-hosts the annual Forest Fire Season opening ceremony and supports ANP operations.
• Municipality of SaltillomajorStrategic or Co-development PartnerMunicipal government of Saltillo collaborates with Profauna on Sierra de Zapalinamé reserve operations, FONDOSO collection centers, and environmental education programs.
• Asociación Civil Conservación San LorenzomajorStrategic or Co-development PartnerProfuauna is a member of this civil association focused on acquiring 2,500 ha of Cañón de San Lorenzo for permanent conservation.
• US Forest ServicemajorStrategic or Co-development PartnerListed as a collaborator on Profauna's website, supporting conservation programs in northern Mexico.
• Museo del DesiertominorStrategic or Co-development PartnerListed as a collaborator. Museum focused on desert biodiversity in Coahuila.
• Musave A.C.minorStrategic or Co-development PartnerListed as a collaborator. Conservation organization working in Coahuila.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• WWF México: Mexican branch of a global conservation major, working broadly on species, ecosystems, and policy. Listed as a Profauna collaborator; broader scale and portfolio, but overlapping on wildlife, habitat, and education programming in Mexico.
• National Audubon Society: US-based conservation organization with shared migratory bird interest and citizen science networks. Profauna's Correo Real program has parallel citizen science DNA to Audubon's Christmas Bird Count, providing a comparable trans-border conservation engagement model.
• The Nature Conservancy — Mexico: Global conservation organization with a Mexico program where Profauna's Sonora coordinator (Jesús Esquer) previously worked. Overlaps on protected area management, sustainable land use, and large-scale conservation finance in northern Mexico.

Regional players

• Musave A.C. Coahuila-based conservation nonprofit listed as a Profauna collaborator. Regional peer with similar focus on wildlife conservation in northern Mexico, but smaller footprint and lower geographic reach.

Others

• International Union for Conservation of Nature (IUCN): Global conservation union partnering with Profauna on the prairie dog conservation project at El Tokio. Not a direct competitor (policy and standards body rather than implementer), but a closely related ecosystem participant anchoring Profauna's international credibility.
• Comisión Nacional de Áreas Naturales Protegidas (CONANP): Mexico's federal agency for protected areas. Profauna participates in 6 ANP technical councils and co-edits species Conservation Action Programs with them. Functionally a contracting partner and counterpart, not a peer — but operates in the same protected-area ecosystem.

Direct peers

• Ducks Unlimited de México: Mexican arm of Ducks Unlimited, focused on wetland and migratory bird conservation. Direct peer — Profauna co-developed the educational manual 'Humedales de Pénjamo y Laguna de Yuriria' with them, sharing programmatic overlap in wetlands, migratory species, and environmental education.
• Fondo Mexicano para la Conservación de la Naturaleza (FMCN): Mexico's largest environmental fund, co-implementing the Cuencas y Ciudades and fire management programs with Profauna. Directly comparable as a Mexican conservation grantmaking and program implementation organization with overlapping priorities in protected areas and watershed management.
• Pronatura Noreste: Mexican nonprofit conservation organization working on protected areas, species recovery, and sustainable land use in northern Mexico. Directly comparable to Profauna — they have collaborated on Mexican prairie dog and grassland education materials and serve overlapping geographies.
• Conservación San Lorenzo A.C. Mexican civil association of which Profauna is a member, focused on acquiring 2,500 hectares of Cañón de San Lorenzo for permanent conservation. Direct peer in the land-acquisition-for-conservation space in northern Mexico.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/protecci%C3%B3n-de-la-fauna-mexicana-a-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protección de la Fauna Mexicana A.C.