Professional Beauty

What Professional Beauty does

Professional Beauty is an Australian B2B trade media publication serving the aesthetics industry, founded circa 1995 and headquartered in Glebe, NSW. It operates as a brand under The Intermedia Group Pty Limited (ABN 94 002 583 682), a diversified private media group that also owns sister publications spa+clinic, styleicons, and ProCollective (New Zealand). The asset is recognised as 'the bible of the beauty industry' with over 30 years of continuous market presence and serves beauty salon owners, beauty therapists, skin practitioners, and beauty brands across Australia.

The company operates a multi-channel content platform: a quarterly print magazine distributed Australia-wide to salons, clinics and spas; a free digital edition hosted on Issuu; a WordPress-based news website covering skincare, makeup, nails, technology, cosmetic treatments, hair removal, lashes and brows, tanning, wellness, and sustainable beauty; PBTV, a proprietary video platform featuring webinars, industry roundtables, and product demonstrations; a weekly eNewsletter; and active social channels on Instagram, Facebook, and LinkedIn. The publication also serves as media partner for Beauty Expo Australia, the country's largest professional beauty exhibition held at ICC Sydney, and runs related coverage of industry events and awards.

Revenue is generated through four streams: print magazine subscriptions (annual billing cadence via shop.professionalbeauty.com.au), freemium digital content, advertising and sponsored content partnerships with beauty brands and device manufacturers, and event-related partnerships. The publisher does not disclose pricing tiers publicly. The publication does not offer a developer API, mobile app, or proprietary AI capabilities; its technology stack is a standard digital publishing environment (WordPress CMS, Issuu digital reader, embedded video player).

Name

Professional Beauty

Legal name

The Intermedia Group Pty Limited

Website

https://professionalbeauty.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional Beauty is an Australian B2B trade media publication covering the aesthetics industry, serving beauty salon owners, therapists, and brands through a quarterly print magazine, digital platform, PBTV video channel, and media partnership with Beauty Expo Australia.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Beauty & Grooming Magazines (MPAJAEAE), Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Beauty trade publication
• Professional beauty media
• Aesthetics industry news
• Beauty industry events
• Salon industry content

Headquarters

HQ city

Sydney (Glebe)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print Magazine Subscription: Quarterly print magazine subscription distributed Australia-wide to beauty salons, clinics and spas. The publication contains new product information, local and international news, specialist contributors, business and feature articles, and industry profiles.
2. Digital Magazine: Free digital magazine accessible through Issuu platform, alongside premium digital content on the website.
3. Advertising and Sponsored Content: Brand partnerships and sponsored content opportunities for beauty brands, device manufacturers, and service providers targeting the professional beauty market. Includes sponsored articles, videos, and exhibition opportunities.
4. Event Partnerships: Partnerships with industry events such as Beauty Expo Australia, Non-Surgical Symposium, and other industry gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Professional Beauty publishes a quarterly print magazine distributed to beauty salons, clinics and spas across Australia, paired with a digital news website, the PBTV video platform (webinars and industry roundtables), a weekly eNewsletter, and a media partnership role at the annual Beauty Expo Australia trade show. The publication provides industry news, product information, business features, and educational content to Australian beauty professionals and the brands that supply them.

Product overview

Professional Beauty operates as a B2B media company serving the Australian aesthetics industry. The core offerings include Professional Beauty Magazine (quarterly print publication), PBTV (video/webinar content platform), and the Professional Beauty Website (online news portal). The company also organizes Beauty Expo Australia as a major annual industry event. Together these products provide beauty professionals with industry news, product information, educational content, and networking opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• PBTV: Professional Beauty video platform featuring webinars, industry interviews, product demonstrations, and educational content for beauty professionals.
• Professional Beauty Magazine

Products and services

• Professional Beauty Magazine Quarterly print magazine distributed Australia-wide to beauty salons, clinics, and spas, containing new product information, local and international news, specialist contributors, business and feature articles, and industry profiles for Australian beauty professionals.
• PBTV Video Platform Online video platform featuring webinars, industry roundtables, product demonstrations, and educational interviews with industry experts, targeted at Australian beauty professionals.
• Professional Beauty Website Online news portal and content hub providing latest industry news, hot products, promotions, business features, and educational articles across all major beauty verticals to Australian beauty professionals.
• Professional Beauty Print Subscription Service Annual subscription service for the quarterly Professional Beauty print magazine, sold through shop.professionalbeauty.com.au and delivered to subscribers across Australia.
• Advertising and Sponsored Content Partnerships Paid advertising, sponsored articles, and native branded video placements available to beauty brands, device manufacturers, and service providers seeking access to the Professional Beauty audience of Australian beauty professionals.
• Beauty Expo Australia (Event Partnership) Annual industry trade show and exhibition held at ICC Sydney Exhibition Centre, uniting the Australian beauty industry with leading brands, educational conferences, and networking events; Professional Beauty serves as the media partner for the event.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered parent, core, minor and supporting.

• The Intermedia GroupparentOthersParent company that owns and operates Professional Beauty publication. The Intermedia Group Pty Limited (ABN 94 002 583 682) is an information company that publishes multiple industry magazines and operates websites. Privacy Policy and operational information indicate Professional Beauty is operated by this parent entity.
• Beauty Expo AustraliacoreGTM or Marketing PartnerProfessional Beauty serves as a media partner for Beauty Expo Australia, the country's largest professional beauty exhibition. The publication provides coverage, promotion, and editorial support for the annual event held at ICC Sydney Exhibition Centre.
• Beauty and Spa InsidersminorGTM or Marketing PartnerRelated media platform focused on beauty and spa industry news, linked as part of the Professional Beauty content ecosystem.
• IssuusupportingTechnology or IntegrationDigital publishing platform used by Professional Beauty to distribute digital magazine issues. Professional Beauty's digital magazine is hosted and distributed through Issuu platform.
• Beauty Expo New ZealandminorGTM or Marketing PartnerAssociated publication ProCollective NZ serves the New Zealand beauty market, indicating cross-border partnership within the professional beauty media ecosystem.
• spa+clinicminorGTM or Marketing PartnerRelated trade publication within the Intermedia Group portfolio targeting spa and clinic professionals, serving adjacent market segment.
• StyleiconsminorGTM or Marketing PartnerRelated trade publication within the Intermedia Group portfolio serving the hair and beauty industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProfessionalBeautyAust
• LinkedInlinkedin.com/company/professional-beauty
• Instagraminstagram.com/pro_beauty_aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Beauty