Proficlean Bulgaria LTD.

What Proficlean Bulgaria LTD. does

Proficlean Bulgaria LTD. (Профиклийн България ЕООД) is a Sofia-based value-added distributor of professional hygiene products operating exclusively in Bulgaria. Founded in 2009, the company serves as the exclusive Bulgarian distributor for Diversey (USA), which it describes as a world leader in professional hygiene products, and has assembled a portfolio of more than 20 international brands including Tork, Lucart, Vileda, Unger, Wepa/Satino, Numatic, and Werner & Mertz.

The company's product portfolio spans eight categories: cleaning machines (vacuum cleaners, wet/dry vacuums, automated cleaning robots, floor scrubbers), cleaning chemicals (disinfectants, degreasers, glass and surface cleaners, eco-products), paper consumables (hand towels, toilet paper, kitchen rolls, industrial rolls), dispenser systems, cleaning accessories (handles, brushes, microfiber cloths, gloves), commercial dishwashing machines and products, air fresheners, and spare parts. The technical layer is a distribution and procurement platform rather than proprietary technology, with no disclosed software, data, or AI capabilities.

Proficlean generates revenue through B2B distribution of physical hygiene products to two channels: direct enterprise customers (hotels, restaurants, industrial facilities, office buildings) served via account-based portal login, and a trader/reseller network served via a separate salesperson portal. Pricing is quote-based and not publicly disclosed, with monthly billing. The company operates with 5 employees and reports no external funding, no parent company, and no disclosed revenue.

Name

Proficlean Bulgaria LTD.

Legal name

Профиклийн България ЕООД

Website

https://proficlean.bg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Proficlean Bulgaria LTD. is a Sofia-based B2B distributor of professional hygiene products and the exclusive Bulgarian distributor for Diversey (USA), serving hotels, restaurants, industrial facilities, and offices across Bulgaria with 20+ international brands.

Ownership category

akta.pro rank

Product category

Professional Hygiene Product Distribution

NAICS

Industrial and Personal Service Paper Merchant Wholesalers (424130), Chemical and Allied Products Merchant Wholesalers (4246), Office Equipment Merchant Wholesalers (42342)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

akta.pro secondary industries

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB), Restroom Hygiene & Odor Control Distribution (CRAOAGAF), Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

Keywords

• Professional hygiene distribution
• Commercial cleaning chemicals
• Paper hygiene consumables
• Industrial cleaning equipment
• B2B hygiene supplies

Headquarters

HQ city

Bulgaria

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Distribution: Proficlean generates revenue through distribution of professional hygiene products including cleaning chemicals, paper consumables, cleaning machines, and accessories. They act as a value-added distributor offering comprehensive hygiene solutions to businesses in Bulgaria.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Proficlean Bulgaria LTD. distributes professional hygiene products to businesses in Bulgaria as the exclusive national distributor for Diversey (USA). It sells cleaning chemicals, paper consumables, dispenser systems, professional cleaning machines (including automated robots), commercial dishwashing equipment, air fresheners, manual cleaning accessories, and spare parts to professional kitchens, hotels, restaurants, industrial facilities, and offices through direct B2B sales and a trader/reseller network.

Product overview

Proficlean Bulgaria LTD. is a Bulgarian professional hygiene products distributor, serving as the exclusive Bulgarian distributor for Diversey (USA). The company offers a comprehensive portfolio of cleaning and hygiene solutions organized into eight main product categories: cleaning machines (vacuum cleaners, floor scrubbers, automated robots), cleaning chemicals (disinfectants, degreasers, glass/surface cleaners, eco-products), paper consumables (hand towels, toilet paper, kitchen rolls), dispenser systems, cleaning accessories (handles, brushes, microfiber cloths), dishwashing machines and products, air fresheners, and spare parts. The company positions itself as a one-stop provider for complete hygiene solutions for professional kitchens and industrial facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleaning Machines (Почистващи машини)

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major and standard.

• DiverseycoreChannel Partner/ Reseller/ DistributorProficlean is the exclusive Bulgarian distributor for Diversey (USA), described as a world leader in professional hygiene products. This is their flagship partnership representing their primary supply relationship for professional cleaning chemicals and products.
• TorkcoreChannel Partner/ Reseller/ DistributorTork is a leading international brand for professional hygiene products including paper towels, toilet paper, and dispensers. Proficlean distributes Tork products in Bulgaria as part of their comprehensive hygiene product portfolio.
• LucartmajorChannel Partner/ Reseller/ DistributorItalian manufacturer of paper products for professional hygiene. Proficlean distributes Lucart's paper towels, toilet paper, and medical sheets in Bulgaria.
• ViledamajorChannel Partner/ Reseller/ DistributorProfessional cleaning equipment and tools brand. Proficlean distributes Vileda cleaning tools, brushes, and accessories in Bulgaria.
• UngermajorChannel Partner/ Reseller/ DistributorProfessional window cleaning and surface cleaning tools. Proficlean distributes Unger's professional cleaning equipment including window squeegees, telescopic poles, and facade cleaning systems.
• WepamajorChannel Partner/ Reseller/ DistributorGerman manufacturer of paper hygiene products. Proficlean distributes Wepa/Satino brand paper towels and toilet paper in Bulgaria.
• NumaticmajorChannel Partner/ Reseller/ DistributorUK-based manufacturer of professional cleaning machines including vacuum cleaners and floor cleaning equipment. Proficlean distributes Numatic products in Bulgaria.
• FilmopstandardChannel Partner/ Reseller/ DistributorItalian manufacturer of professional cleaning tools and accessories including handles, buckets, and cleaning carts.
• IgeaxstandardChannel Partner/ Reseller/ DistributorItalian manufacturer of professional brushes, brooms, and cleaning tools.
• MopatexstandardChannel Partner/ Reseller/ DistributorSpanish manufacturer of mops, brushes, and professional cleaning tools.
• Werner & MertzstandardChannel Partner/ Reseller/ DistributorGerman manufacturer of professional cleaning and hygiene products.
• SantexstandardChannel Partner/ Reseller/ DistributorItalian manufacturer of professional paper hygiene products.
• IvonastandardChannel Partner/ Reseller/ DistributorBulgarian manufacturer of paper hygiene products.
• BettaristandardChannel Partner/ Reseller/ DistributorItalian manufacturer of professional cleaning chemicals and eco products.
• EltexstandardChannel Partner/ Reseller/ DistributorProfessional cleaning equipment manufacturer.
• FinezzastandardChannel Partner/ Reseller/ DistributorProfessional cleaning products brand.
• HypromstandardChannel Partner/ Reseller/ DistributorProfessional cleaning supplies manufacturer.
• Monte BiancostandardChannel Partner/ Reseller/ DistributorProfessional cleaning products and accessories.
• NoferstandardChannel Partner/ Reseller/ DistributorProfessional hygiene equipment including dispensers and accessories.
• PelsisstandardChannel Partner/ Reseller/ DistributorProfessional pest control and hygiene products.
• PlockstandardChannel Partner/ Reseller/ DistributorProfessional cleaning tools and equipment.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Hagleitner Hygiene: Austrian manufacturer and distributor of professional hygiene products (chemicals, paper, dispensers) operating across DACH and Central/Eastern Europe. Closely comparable in product mix and in serving HORECA and facility customers, with overlap in the Bulgarian/CEE region.

Emerging players

• Vileda Professional: Brand of Freudenberg Household Products specializing in professional cleaning tools, mops, and microfiber systems. Comparable as a Proficlean partner whose cleaning tools category competes with other manual cleaning brands in the same customer base.
• Werner & Mertz Professional: German manufacturer of professional and eco-friendly cleaning chemicals, already a Proficlean partner. Comparable as a mid-sized European JanSan chemical supplier that competes with Diversey offerings in the same channels.

Broad incumbents

• CWS Group: European hygiene and washroom services provider offering dispensers, paper, soaps, and mat services. Comparable in professional restroom hygiene supply, with potential overlap in Bulgarian HORECA and facility accounts.
• Lyreco: European B2B distributor of workplace and hygiene products. Comparable in distributing janitorial consumables and cleaning equipment to professional customers, though at a much larger scale and across more geographies.
• Diversey: Global manufacturer of professional hygiene and cleaning products and Proficlean's principal supplier. It is the upstream incumbent whose brand portfolio defines Proficlean's competitive offering and whose distribution decisions determine Proficlean's exclusivity status.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions. Comparable as a manufacturer and supplier of professional cleaning chemicals and dispenser systems that Proficlean's customers also purchase, and a direct competitor to Diversey at the brand level.
• Bunzl plc: London-listed global distribution specialist operating across cleaning, hygiene, and foodservice products in 30+ countries. Comparable to Proficlean in JanSan distribution model, though at vastly greater scale and geographic breadth.

Direct peers

• Imperial Dade: North-American focused JanSan, foodservice, and packaging distributor that has expanded via acquisition. Comparable as a multi-brand distributor of paper, chemicals, equipment, and dispensers to professional end-customers.
• Veritiv Corporation: North American distributor of facility, packaging, and print solutions including hygiene paper and JanSan supplies. Comparable as a B2B distributor of paper consumables, cleaning equipment, and chemicals to professional facility customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/proficlean-bulgaria-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proficlean Bulgaria LTD.