ProfilSport

What ProfilSport does

ProfilSport AS is a Norwegian full-service B2B supplier of trophies, medals, supporter merchandise, and corporate branded products, headquartered in Sofiemyr in the Oslo area. Founded in 2009, the company serves Norwegian sports clubs, event organizers, and businesses with customized supporter equipment, prizes, and profile articles. It operates with 5 employees and runs its own printing facility in Norway, a scarf production facility in Istanbul, Turkey (weekly delivery capability, minimum orders of 50 units, 4-5 week lead time), T-shirt production in China, and trophies/medals sourced through its Swedish partner HALLMANS (5-7 day delivery on stock items). Named customers include major Norwegian sports organizations such as Brann Fotballklubb, Hytteplanmila (3,221 participants, 15th largest race in Norway), and Sentrumsløpet (12,000+ participants), alongside corporate clients such as Azets.

The product portfolio is organized into three core categories: (1) Prizes, including custom-designed trophies, medals, plaques, rosettes, and pennants, with medal design services included free of charge and bespoke motifs such as the Gjermundbu Viking helmet replica developed for Hytteplanmila; (2) Supporter equipment, including knitted scarves (from Kr. 40 per unit at 100+ pieces), T-shirts, supporter flags in sizes up to 300x400 cm, banners in PVC and MESH, pop-up tents, and caps (from Kr. 49 per unit), customized through in-house sublimation, screen printing, transfer printing, embroidery, and engraving; and (3) Profile articles for businesses, including corporate gifts, workwear, and promotional products. Pricing is largely quote-based for custom orders, with the company operating a showroom at Sofiemyr and downloadable catalogs. It achieved Miljøfyrtårn (Environmental Lighthouse) certification in December 2023 and was named a Dagens Næringsliv Gaselle-bedrift in 2025, a distinction requiring four consecutive years of approved accounts, doubled revenue, annual growth, and sustained profitability.

In March 2026, ProfilSport launched Norgesupporter.no, a wholly-owned direct-to-consumer e-commerce storefront selling supporter equipment, clothing, and official Norwegian national team products to individual consumers, representing an extension of its B2B supplier model into DTC retail. The company is privately held with no disclosed external investors, and is led by Managing Director (Daglig leder) Kjetil Dahlgren.

Name

ProfilSport

Legal name

Profilsport AS

Website

https://profilsport.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ProfilSport AS is a Norwegian full-service supplier of custom trophies, medals, supporter merchandise, and corporate branded products for sports clubs, event organizers, and businesses in Norway, with production in Turkey and Sweden.

Ownership category

akta.pro rank

Product category

Sports Merchandise and Custom Awards

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAMAOAJ

Customized & Personalized Fan Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sports Collectibles, Fan Gear & Licensed Merchandise Retail

SECONDARYCRAMABAO

Sports Collectibles, Fan Gear & Licensed Merchandise Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAOAE

Fan Apparel & Wearables Retail (Licensed)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sports Collectibles, Fan Gear & Licensed Merchandise Retail

SECONDARYCRAAAEAE

Team Sports & On-Field Performance Apparel

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

Keywords

• Sports merchandise supply
• Custom trophies medals
• Supporter equipment
• Corporate profile products
• Branded apparel printing

Headquarters

HQ city

Sofiemyr

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Trophy and Medal Sales: ProfilSport designs, manufactures, and sells custom trophies, medals, plaques, rosettes, banners, and other awards for sports events. They serve both large and small sporting events with products tailored to each occasion. Pricing is quote-based for custom orders.
2. Supporter Equipment and Merchandise: Sale of supporter scarves, T-shirts, clothing, caps, flags, banners, and other supporter merchandise to sports clubs, organizations, and businesses. Products are sold with custom logos and branding. Volume discounts are offered for larger orders.
3. Corporate Branding and Profile Products: Supply of branded profile products, workwear, and corporate gifts to businesses. Includes items like keychains, bags, pens, drinkware, electronics, and textile products with custom logos through printing, embroidery, or engraving.
4. Norgesupporter.no Consumer E-commerce: Direct-to-consumer online retail through their new Norgesupporter.no storefront selling supporter equipment, clothing, accessories, and official national team products to individual Norwegian consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ProfilSport designs, manufactures and supplies custom trophies, medals, plaques, rosettes, supporter scarves, flags, custom-printed T-shirts, teamwear and corporate profile/branded merchandise for Norwegian sports clubs, event organizers and businesses. They operate their own printing facility and a scarf production factory in Istanbul, and bundle design services with custom orders. They also run the Norgesupporter.no consumer e-commerce site selling official Norwegian national team supporter products directly to individual fans.

Product overview

ProfilSport is a full-service supplier of prizes (trofeer, medaljer), supporter equipment (supporterutstyr), and profile/profiling articles (profilartikler) primarily serving Norwegian sports clubs, organizations, events and businesses. The product portfolio centers on three core offerings: (1) Premier/Prizes including trophies and medals for sports events; (2) Supporterutstyr including scarves, flags, clothing and accessories; and (3) Profilartikler til bedrift including corporate gifts and workwear. They also operate Norgesupporter.no as a consumer-facing e-commerce brand for direct sales. Products are customized via printing, embroidery and engraving, with own printing facilities and production partnerships primarily in Turkey.

Differentiator

Problem solved

Functional benefit

Brands

• Norgesupporter.no: A dedicated online retail store launched by Profilsport for supporter equipment, clothing, accessories and official national team products for all who support Norway.

Products and services

• Supporterutstyr (Supporter Equipment) Full range of supporter articles for sports clubs including custom supporter scarves, T-shirts, teamwear, clothing and accessories. Sold to Norwegian sports clubs, organizations and event organizers with custom logos and club branding.
• Premier (Prizes — Trophies, Medals, Plaques, Rosettes)
• Custom Knitted Supporter Scarves Knitted supporter scarves with custom logos, club logos and text woven into the design. Produced in ProfilSport's own factory in Istanbul. Kr. 40,- per unit (excl. VAT) for orders of 100+ units. Minimum 50 units, 4–5 week delivery.
• Profilartikler til bedrift (Profile Articles for Business) Profile articles, products and clothing for businesses, including firm gifts, workwear, keychains, bags, pens, drinkware, electronics and textile products with custom logos via printing, embroidery or engraving. Sold to Norwegian businesses of all sizes.
• Norgesupporter.no Online Store Consumer-focused e-commerce store for direct sales of supporter equipment, clothing, accessories and official Norwegian national team products to individual Norwegian fans and supporters.
• Arrangementer (Event Products — Flags, Banners, Arena Products) Flags, pop-up tents, PVC/MESH banners and arena products for event visibility and branding, supplied to sports events, tournaments and race organizers.
• Firmagaver (Corporate Gifts) Customized corporate gifts for employees and customers, drawn from a catalog of promotional products, profile items and branded merchandise.
• Custom Printed T-shirts and Technical T-shirts Cotton T-shirts and technical T-shirts with custom logos, produced in-house using sublimation, screen or transfer printing for sports clubs, events and businesses.
• CRAFT Teamwear (Lagklær) Team kits and training clothing from CRAFT in color combinations for all sports clubs, with in-house logo printing and customization.
• Custom Supporter Flags Custom supporter flags in various sizes (50x70, 60x90, 150x200, 300x400 cm) printed on solid woven polyester, supplied to sports clubs and event organizers.
• PVC/MESH Banners Durable PVC and MESH banners for indoor and outdoor event use, with metal grommets for hanging.
• Pop-up Tents (Digital Printed) Digital printed pop-up tents with carry bag, including 3 sidewalls, for event branding by sports clubs and organizers. 4–5 week delivery time.
• Eco-friendly Collapsible Cup (TPU) Collapsible reusable cup made from recyclable TPU material, free of BPA and other phthalates, marketed as an eco-friendly alternative to single-use plastic or paper cups at events.

Quantifiable outcome

• Hytteplanmila was the 15th largest race in Norway with 3,221 participants in 2019
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CRAFT Sportswear / New Wave Norge AScoreStrategic or Co-development Partner · 1 January 2019ProfilSport partners with CRAFT Sportswear / New Wave Norge AS for teamwear and sports clothing. In 2019, this partnership enabled ProfilSport to supply complete kit sets and sports/freetime clothing to the Casas da Noruega youth football team at Norway Cup. CRAFT provides the sportswear products while ProfilSport handles the customization and distribution to end customers.
• Casas da NoruegaminorGTM or Marketing Partner · 1 January 2019ProfilSport supports the Casas da Noruega youth football project from Rio de Janeiro, Brazil, by providing sports equipment, kit sets, and supporter articles for their participation at Norway Cup. This social initiative reflects ProfilSport's community engagement values and generates positive brand associations.
• HytteplanmilacoreStrategic or Co-development PartnerProfilSport has a long-term creative partnership with Hytteplanmila, one of Norway's largest running events (3,221 participants, 15th largest race in Norway). They collaborate on developing unique participant medals that tell local stories, such as replicas of the Gjermundbu Viking helmet. ProfilSport acts as a creative partner contributing ideas and designs, while Hytteplanmila provides the creative direction. The partnership has produced award-winning medal designs for several years.
• SentrumsløpetcoreStrategic or Co-development PartnerProfilSport has served as medal supplier to Sentrumsløpet (12,000+ participants) for multiple years. The partnership is characterized by quick turnaround, solution-oriented service, and reliable delivery of high-quality medals at competitive prices. ProfilSport goes the extra mile to meet Sentrumsløpet's needs and requirements.
• HALLMANS (Sweden)minorChannel Partner/ Reseller/ DistributorProfilSport's Swedish partner HALLMANS maintains a large selection of standard prizes in stock with various engraving and printing options. ProfilSport offers these products to Norwegian customers and can deliver finished, engraved/printed products within 5-7 days. This partnership extends ProfilSport's ability to serve customers needing quick delivery on standard prize items.
• MiljøfyrtårncoreStrategic or Co-development PartnerProfilSport is Miljøfyrtårn (Environmental Lighthouse) certified, a Norwegian environmental certification scheme. This partnership provides third-party verification of ProfilSport's environmental efforts, including waste sorting, sustainable supplier choices, and lower climate impact. ProfilSport publishes annual climate and environmental reports through the Miljøfyrtårn portal.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• HALLMANS: Swedish partner and trophy/prize distributor that supplies ProfilSport with stocked standard prizes and engraving/printing services. Operates in the same trophy, medal, and engraving category for Scandinavian customers and is a direct comparable on product line and geography.
• Crown Trophy: Largest franchised network of awards, trophies, and personalization stores in North America. Directly comparable in core product category (custom trophies, medals, plaques, engraving) to ProfilSport's premier business, with analogous B2B event and club customer base.
• MTM Recognition: US-based manufacturer of custom awards, medals, trophies, and recognition products. Operates in the same product category as ProfilSport's premier/prizes line (custom medals, trophies, plaques) with similar customization services, representing a direct functional comparable at larger scale.
• New Wave Group (CRAFT Sportswear): Swedish/Nordic sportswear and profile apparel manufacturer that supplies ProfilSport's teamwear (CRAFT) line. Operates directly adjacent in the custom team sports apparel and profile products space and is ProfilSport's principal brand partner for team kits.

Broad incumbents

• Fanatics: Global leader in licensed sports merchandise, operating across major leagues worldwide. Sets the standard for direct-to-consumer fan gear that ProfilSport's new Norgesupporter.no channel will compete against at the consumer end, though Fanatics focuses on licensed product vs. ProfilSport's customized offerings.
• 4imprint: One of North America's largest promotional products distributors, offering branded merchandise and corporate gifts. Directly comparable to ProfilSport's B2B "profilartikler til bedrift" line at a much larger scale, with overlapping customer use cases in corporate gifting and branded merchandise.
• XXL ASA: Norway's largest sporting goods retailer, operating multi-category physical and online stores. While not a custom-trophy specialist, XXL sets the competitive floor for branded sports equipment and fan gear distribution in the Norwegian market ProfilSport serves.
• Kitbag: UK-based retailer specializing in officially licensed replica football kits and supporter merchandise. Comparable to ProfilSport in the fan apparel and supporter equipment category, though focused on licensed European football rather than customization.
• Intersport Norge: Norwegian arm of the global Intersport sporting goods retail cooperative. Competes for the same Norwegian sports-club and consumer wallet as ProfilSport through broader product breadth, but lacks ProfilSport's customization and B2B-trophy focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/profilsport-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProfilSport