Casas da Noruega

What Casas da Noruega does

Casas da Noruega is a Norwegian nonprofit aid organization founded in 2009 by Snorre Holand and registered in the Norwegian Frivillighetsregisteret (org. number 917 505 365). The organization operates a portfolio of integrated social programs in the Bancários favela on Ilha do Governador in Rio de Janeiro, Brazil, serving approximately 500 children and their families. Core programs include the Casa da Noruega school (opened March 2015, currently 450+ enrolled students in mathematics, Portuguese, English, music, and IT), organized football training (12-13 groups, with documented wins at Norway Cup and ScandiaCup tournaments), a bi-weekly food basket program (Cesta Basicas providing 21 kg of nutritious staples sufficient for a family of 5-6 for two weeks), health services (annual check-ups, dental care, vision checks with free glasses from Shades of Norway), a sewing workshop (Systua, opened December 2021, currently 14 sewing machines serving approximately 40 girls), a Work in Norway program (1-4 year placements for project youth since 2017), and clothing collection campaigns.

The organization operates with a small team of 8 employees split between a Norwegian administrative office in Hvalstad (Vakåsveien 9 A) handling fundraising and sponsor relations, and an operational headquarters in Rio de Janeiro managing direct program delivery. Casa da Noruega is not a technology company; its core infrastructure is physical facilities (school building, artificial turf football pitch, sewing center) operated by teachers, coaches, and program staff.

The business model relies entirely on donation-based revenue with three primary streams: individual donations from Norwegian private donors via Vipps #126213, AvtaleGiro fixed-giving agreements, and personal fundraising campaigns (tax-deductible for gifts of 500 NOK or more annually, with a 25,000 NOK maximum deduction cap effective 01.01.2025); corporate sponsorships structured in three tiers (Corporate Sponsor at 1,000-10,000 NOK/month, annual Partner, and multi-year Main Partner with extensive benefits including project visits and photo/video database access); and embedded customer donations through Flight Park AS parking bookings (40,000+ annual transactions). Revenue is not publicly disclosed. The organization is approved for tax deduction on donations and is a member of BNCC (Brazilian-Norwegian Chamber of Commerce). The GTM motion is multi-channel: event-driven (Norway Cup, ScandiaCup tournaments), direct-to-consumer (Vipps, recurring giving), and community-led (structured CSR corporate partner network).

Name

Casas da Noruega

Legal name

Casas da Noruega

Website

https://casasdanoruega.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Norwegian nonprofit aid organization founded in 2009 that operates education, football, food, health, and sewing programs for approximately 500 children and families in Rio de Janeiro's Bancários favela, funded by individual Norwegian donors and a network of 20+ corporate sponsors.

Ownership category

akta.pro rank

Product category

Charitable Aid and Social Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Child Care Services (62441)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGABAG

Child Protection & Child Rights

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYBPAGACAF

Maternal, Child & Family Health Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Charitable aid services
• Education support programs
• Food distribution services
• Youth development programs
• Corporate CSR partnerships

Headquarters

HQ city

Hvalstad, Akershus

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: Recurring and one-time donations from private individuals in Norway. Supporters can set up fixed giving agreements via AvtaleGiro, make Vipps donations, start personal fundraising campaigns, or make testamentary gifts. Tax deductions available for donations of 500 NOK or more annually.
2. Corporate Sponsorship: Three-tiered corporate partnership program: Main Partner (multi-year commitment with extensive benefits including project visits, photo/video database access, newsletter placement), Partner (project area support with internal presentations), and Corporate Sponsor (fixed monthly amounts from 1,000-10,000 NOK). Flight Park AS integration allows customers to add donations during parking bookings.
3. Flight Park Customer Donations: Flight Park AS offers customers the option to add a donation (e.g., 10 or 20 NOK) during the parking booking process, with donations going to Casas da Noruega. Flight Park handles 40,000+ bookings annually.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Casas da Noruega operates charity programs in Rio de Janeiro's favela areas, providing a school for 450+ children, organized football training, bi-weekly 21 kg food baskets to poor families, annual health check-ups and vision/dental care, and a sewing workshop training young girls. The organization also runs a Work-in-Norway youth placement program and clothing donation drives, all funded by Norwegian individual donations and corporate CSR partnerships.

Product overview

Casas da Noruega is a Norwegian aid organization established in 2009 that operates a portfolio of social programs in Rio de Janeiro's favela areas. The organization provides education through its own school (Casa da Noruega) with over 450 enrolled students, organized football activities as motivation for academic achievement, comprehensive food distribution (Cesta Basicas every two weeks), health services including annual check-ups and vision care, a professional sewing workshop for young girls, work placement opportunities in Norway, and clothing donation campaigns. These programs are anchored in the UN Sustainable Development Goals and funded through individual donations, corporate sponsorships, and various giving mechanisms including Vipps and AvtaleGiro.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa da Noruega School (Education Program / Utdanning) Free primary school education for 450+ children (ages 6–18) living in Rio de Janeiro's favela areas, teaching mathematics, Portuguese, English, music, and information technology, with daily homework help and close monitoring of student academic performance. Operated directly by Casas da Noruega in its own school building in the Bancários favela of Ilha do Governador.
• Football Program (Fotball) Organized football training for children and youth in Rio de Janeiro's favela areas, structured into 12–13 training groups, used as a motivational tool for education (participants must maintain good academic standing) and producing competitive results at Norway Cup and ScandiaCup tournaments.
• Food Distribution Program (Mat) Free bi-weekly distribution of 21 kg Cesta Básicas food baskets (rice, pasta, brown beans, flour, dried tomatoes, vegetable oil, canned tuna) to the poorest families in Casas da Noruega's project areas, sufficient for a family of 5–6 people for two weeks.
• Health Program (Helse) Free annual health check-ups, dental care, vision checks with free prescription glasses (provided by partner Shades of Norway), and epidemic-control/vaccination programs for all school-enrolled children, delivered in partnership with private health institution Vivo Rio.
• Sewing Workshop (Systua) Professional sewing training program for young girls from Rio de Janeiro favela project areas, hosted in a dedicated sewing center with 14 sewing machines and serving approximately 40 participants (with a waiting list), also serving as a health-information platform.
• Work in Norway Program (Jobb i Norge) Youth work-placement program offering project-area young people the opportunity to live and work in Norway for 1–4 years in collaboration with Norwegian sponsor companies, with the goal of improving their future employment prospects upon return to Rio de Janeiro.
• Clothing Collection (Klesinnsamling) Regular donation campaigns collecting clothing in Norway for distribution to disadvantaged families with children living in Casas da Noruega's project areas in Rio de Janeiro.
• Corporate Sponsorship Program (Bedriftssamarbeid) Three-tiered corporate CSR sponsorship program for Norwegian companies supporting Casas da Noruega's programs: Hovedsamarbeidspartner (Main Partner, multi-year commitment with extensive benefits including project visits and newsletter features), Samarbeidspartner (Partner, project-area support with internal employee presentations), and Bedriftsfadder (Corporate Sponsor, fixed monthly donations of 1,000–10,000 NOK). Eligible donations qualify for Norwegian tax deduction.
• Individual Donor Giving Programs Multiple Norwegian individual donor giving channels — Vipps one-time and recurring donations, AvtaleGiro fixed giving agreements, personal fundraising campaigns, birthday fundraising, and testamentary gifts — eligible for Norwegian tax deduction at 500+ NOK annual giving.

Quantifiable outcome

• 450+ children receiving consistent education, food, and healthcare support
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core, major and minor.

• Flight Park AScoreGTM or Marketing Partner · 1 December 2024Long-term corporate partner since 2016 (except during pandemic). Supports school operations, sewing center, and food distribution. In December 2024, launched customer donation option during parking bookings. Flight Park offers 40,000+ customers annual opportunity to donate 10-20 NOK or custom amounts to Casas da Noruega. Also provides significant direct funding from own operations.
• Bane og Entreprenørservice AScoreGTM or Marketing PartnerCorporate sponsor who upgraded the football field by laying artificial turf after learning about Edson's accident story. Created documentary film of the construction process.
• Equinor Ansattes JubileumsfondcoreGTM or Marketing PartnerProvided funding for the establishment of the sewing center (systue) opened in December 2021.
• NASTA ASmajorGTM or Marketing PartnerSponsor for the sewing center (systue) project.
• New Wave ASmajorGTM or Marketing PartnerSponsor for the sewing center (systue) project.
• Shades of NorwaymajorGTM or Marketing PartnerSponsor providing free glasses to students who need them, discovered through vision checks at the beginning of each school year.
• Nasta ASminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• CraftminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• LekominorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• Alfa CareminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• Annerledes ASminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• Aksell ASminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• Vestfold Maskin Transport ASminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• Sportsmaster ASminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• LindbakminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• SublimaminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• VesominorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• SterkstrømminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• West DekorminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• ProfilsportminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• Nordvik BoligminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• JM Konsult ASminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• Akva GroupminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• BiliaminorGTM or Marketing PartnerListed sponsor on Casas da Noruega website.
• Vivo RiomajorGTM or Marketing PartnerPrivate healthcare institution with agreements for annual health checks for all registered children at the school.
• Rørvik IdrettslagcoreStrategic or Co-development PartnerSports club that co-organizes a football school in Norway when the Casas da Noruega team visits. Casas players serve as instructors.
• BNCC - Brasiliansk Norske HandelskammerminorOthersMember of the Brazilian-Norwegian Chamber of Commerce.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Norsk Folkehjelp (Norwegian People's Aid): Major Norwegian humanitarian and development aid organization running international programs including youth, education, and demining work. Comparable to Casas da Noruega as a Norwegian-registered, internationally-operating nonprofit with mixed individual and institutional funding.
• SOS-barnebyer (SOS Children's Villages Norway): Norwegian arm of SOS Children's Villages, supporting children without parental care through family-based care models. Comparable as a Norwegian nonprofit operating international child-welfare programs with corporate and individual donor channels.
• Røde Kors Norge (Norwegian Red Cross): Norwegian branch of the International Red Cross, operating domestic and international humanitarian programs. Comparable to Casas da Noruega as a Norwegian nonprofit with tax-deductible status and broad donor base supporting international aid work.
• Plan International Norge: Norwegian member of Plan International, focused on children's rights and gender equality in developing countries. Comparable to Casas da Noruega on international child-welfare mission, Norwegian donor base, and education/gender-equality program overlap.
• Redd Barna (Save the Children Norway): Norwegian affiliate of Save the Children, focused on children's rights, education, and health globally. Directly comparable to Casas da Noruega on child-welfare focus and Norwegian donor base, though at much larger scale and program breadth.

Emerging players

• Right To Play: International NGO using sport and play to educate and empower children in disadvantaged communities. Comparable to Casas da Noruega on sport-as-development methodology and child-focused international programming.
• Streetfootballworld: Global network of organizations using football for social impact in low-income communities. Comparable to Casas da Noruega on football-for-development methodology and tournament-based visibility (Norway Cup / ScandiaCup ecosystem).

Direct peers

• CUFA - Central Única das Favelas: Brazilian nonprofit focused on social, educational, and economic development within favelas, headquartered in Rio de Janeiro. Directly comparable to Casas da Noruega on favela-based program delivery in Rio, multi-program structure (education, culture, sport), and community-embedded model.
• AfroReggae: Brazilian cultural and social NGO operating in favelas, using arts, music, and sport as tools for youth inclusion. Comparable to Casas da Noruega on Rio-based favela programs, youth engagement through sport/culture, and corporate partnerships.
• Viva Rio: Brazilian NGO based in Rio de Janeiro focused on peace, social inclusion, and development in favelas. Comparable to Casas da Noruega on geographic focus (Rio favelas), integrated social programs, and corporate partnership-driven funding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/casas-da-noruega

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casas da Noruega