ProHass - Asociación de Productores y Exportadores de Palta Hass del Perú

What ProHass - Asociación de Productores y Exportadores de Palta Hass del Perú does

ProHass - Asociación de Productores y Exportadores de Palta Hass del Perú is a Peruvian non-profit industry association founded in 1999 and headquartered in La Victoria, Lima, that represents the country's Hass avocado producers and exporters. Its stated mission is to develop and consolidate markets for Peruvian Hass avocados through a responsible industry approach, promoting consumption and quality in international markets. The association operates on a membership-based model in which dues-paying producers and exporters gain exclusive access to technical resources, research, statistics, and a curated catalog of agricultural inputs.

The association's core operational assets are a Technical Department focused on scientific research and continuous training for quality improvement and competitiveness, a statistics and campaign-reporting function that tracks Peruvian Hass exports (in metric tons and pounds), and a digital distribution channel via the prohass.com.pe website with a member-only login area. Through this channel, ProHass distributes a broad portfolio of agricultural inputs organized into three categories: fertilizers (including multiple product lines such as INDICADOR PLUS 5, NUTRI-AKTIV, WELGRO, ROMBI, and ROMBIQUEL), pesticides (acaricides, fungicides, insecticides, and growth regulators with named active ingredients), and harvest equipment (branded and unbranded harvest bags, plus a model with integrated scissors). All products carry downloadable technical and safety data sheets.

The revenue model is dual-stream: recurring membership fees from Peruvian Hass avocado producers and exporters, and commercial sales of agricultural inputs (fertilizers, pesticides, harvesting equipment) accessible to members. Pricing is not publicly disclosed. The association supplements its core activities with industry-wide communication through a magazine (ProHass Informa), social media channels (Facebook, Instagram, YouTube, LinkedIn, TikTok), and the periodic Latin American Avocado Congress (the VII edition scheduled for November 17–19, 2025 in Lima). It is led by President José Antonio Castro Echecopar and operates with a 17-person team.

Name

ProHass - Asociación de Productores y Exportadores de Palta Hass del Perú

Legal name

Asociación de Productores y Exportadores de Palta Hass del Perú

Website

https://prohass.com.pe

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

ProHass is a Peruvian non-profit association founded in 1999 that represents Hass avocado producers and exporters, providing research, technical training, export statistics, and a member-exclusive catalog of fertilizers, pesticides, and harvest equipment.

Ownership category

akta.pro rank

Product category

Agricultural Association Services

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industries

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

• Hass avocado association
• Agricultural inputs supply
• Avocado export services
• Producer membership services
• Crop research statistics

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: ProHass operates as an association with members who pay fees to access exclusive technical resources, research, projects, and statistics for Hass avocado production and export.
2. Agricultural Products Sales: Sale of agricultural inputs including fertilizers, pesticides, and harvesting equipment to member producers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ProHass is a non-profit industry association that provides agricultural inputs (fertilizers, pesticides/crop protection products, and harvesting bags) and member services (scientific research, technical training, statistics, campaign reports, and industry events) to Peruvian Hass avocado producers and exporters. The association, founded in 1999, focuses on improving the quality and competitiveness of Peruvian Hass avocado production for global export markets. Members gain exclusive access to technical resources, research projects, and industry statistics through the association's website and member portal.

Product overview

ProHass is an industry association (Asociación de Productores y Exportadores de Palta Hass del Perú) that serves Peruvian Hass avocado producers and exporters. Its product portfolio consists of three main categories of agricultural inputs offered to members: (1) Fertilizers — including multiple product lines such as INDICADOR PLUS 5, NUTRI-AKTIV (ALGAE 50, Ca 40 Flow, Ca-B-Zn Flow, INFINITY, SUPERAMIN, Zinc 6 EDTA), WELGRO (MICROMIX, POTASIO, ZN MN SG, MG, CUAJE), ROMBI (ROMBIBAC, BORO, PHOS EXTRA, ROMBISAL), ROMBIQUEL (CALCIO, MAGNESIO SL, MANGANESO MN, ZIN EXTRA), plus standalone products such as CALIBIT FOLIAR, GROWEL, FASQUEL CALCIO, ECKLOMAR, PLYAMINOL BIO, PLYSILC, RAIZANTE, SM6, TRIPLE COLOR, AMBRA 48, BETAPRO, and FITOXI K-70; (2) Pesticides — categorized as Acaricides (CASPIRO, ACARSHOT, ACARVECTIN, ETOXATAK), Fungicides (MYCOXAZOL, ZOTRAP 500 SC, STROBZOL, BACFEST, PYRITHOR 400, LASIONET, FUNCHLORAZ, BOSCABIN 380), Insecticides (BATHUMEC, THURFEST 6.4%, EMACTRIN 50, KATKILL, PYROTOP), and Growth Regulators (EXORBIT, RESTRAIN, GIBFORT, U-STOPZOL); and (3) Harvest Equipment — including BOLSA COSECHERA CON LOGO, BOLSA COSECHERA SIN LOGO, and BOLSA CON TIJERA. All products are available with downloadable technical data sheets and safety data sheets. The association also provides technical department services, statistics, campaign reports, and work plans to its members.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertilizers Product Line A fertilizer product line offered by ProHass to its members for Hass avocado cultivation, encompassing various formulations including algae-based, calcium, boron-zinc, amino acid, chelated micronutrients, potassium, phosphorus, and root-development products. Each product includes a technical data sheet and safety data sheet. Target customers are member Hass avocado producers and exporters in Peru.
• Pesticides Product Line A pesticide product line offered by ProHass to its members for Hass avocado pest control and cultivation, comprising acaricides (Spirodiclofen, Fenpyroximate, Abamectin, Etoxazole-based), fungicides (Hymexazole, Thiabendazole, Azoxystrobin/Difenoconazole, Bacillus subtilis, Fludioxinil, Prochloraz-based), insecticides (Bacillus, Bacillus thuringiensis, Emamectin Benzoate, Imidacloprid, Pyriproxyfen-based), and plant growth regulators (6-Benzyladenine, Paclobutrazol, Gibberellic Acid, Uniconazole-based). Each product includes a technical data sheet and safety data sheet. Target customers are member Hass avocado producers in Peru.
• Harvesting Bags (Bolsas Cosecheras) A harvesting bag product line offered by ProHass to its members for Hass avocado harvesting, including three models: branded with the ProHass logo, unbranded, and a specialized model with integrated scissors. Each product includes a technical data sheet. Target customers are member Hass avocado producers in Peru.
• ProHass Association Membership Services ProHass Association Membership Services provide scientific research, technical support, statistics, campaign reports, work plans, and member resources for Peruvian Hass avocado producers and exporters. The association has been operating since 1999 on market development and industry consolidation, with a technical department focused on quality improvement and competitiveness in production and export. Members gain exclusive access to technical resources, research projects, and statistics through the association's website and member login area.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AVOBOOKminorOthersAVOBOOK is listed as a partner on the ProHass website. Limited information available about the specific nature of the partnership.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Avocados From Mexico: Marketing and industry association for Mexican Hass avocados imported into the US. Closest structural peer to ProHass: a national commodity body promoting a country's Hass avocado exports, funded by producer/exporter check-offs, and running consumer marketing plus trade programs.
• Comité de Paltas de Chile: Chilean Hass avocado producers and exporters committee. Direct peer to ProHass — a national trade association for Hass avocados focused on export promotion, quality standards, and category statistics in a competing origin country.
• South African Subtropical Growers' Association (Subtrop): South African growers association covering avocados, mangoes, litchis, and papayas. Comparable to ProHass in its role as a national producer association providing technical research, market access, and export development, with a smaller dedicated avocado footprint.
• New Zealand Avocado Growers' Association: National avocado growers association representing New Zealand producers. Direct peer to ProHass — an industry association providing research, market development, and export support for Hass avocado growers in an exporting country.
• Avocados Australia (Hort Innovation): Australian avocado industry body funded through Hort Innovation levies. Direct peer to ProHass as a national industry association running R&D, marketing, and export programs for Hass avocado growers in an exporting country.
• CorpoHass (Colombia): Colombian Hass avocado producers and exporters association. Direct peer operating the same model as ProHass — promoting a country-origin Hass avocado category globally, supporting growers with technical services, and driving export market development.

Others

• Westfalia Fruit: Global avocado producer-exporter with operations across multiple origins including Peru. Adjacent to ProHass — a major commercial buyer/setter in the international Hass trade; its sourcing and varietal programs influence the competitive environment for ProHass's member exporters.
• Mission Produce: Vertically integrated Hass avocado grower, packer, and global distributor. Adjacent to ProHass — not a peer association, but a leading commercial operator whose procurement and marketing choices materially shape the export market that ProHass's members serve.
• World Avocado Organization: Global umbrella body promoting avocado consumption worldwide. Not a direct competitor but an aligned ecosystem player — ProHass's national-level export marketing work feeds into WAO's category-level demand generation.

Broad incumbents

• California Avocado Commission: Established US state-level avocado commission with broader scope including marketing, research, and grower services. Comparable to ProHass as an avocado commodity body, but operates in a mature, domestically focused market rather than an export-driven emerging origin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@prohasspaltahass3916
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/asociaci%C3%B3n-de-productores-y-exportadores-de-palta-hass-del-per%C3%BA
• Instagraminstagram.com/prohass.pe
• TikTokvm.tiktok.com/ZMhNmmjj3

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProHass - Asociación de Productores y Exportadores de Palta Hass del Perú