Office de Tourisme Haut-Bugey

What Office de Tourisme Haut-Bugey does

Office de Tourisme Haut-Bugey, operating under the trade name Haut-Bugey Tourisme, is a French public tourism institution (EPIC) created on 1 October 2017 through the merger of the Oyonnax, Nantua, and Izernore tourist offices (originally merged in 2014) and later absorbing the Plateau d'Hauteville office in 2019. It is administered by Haut-Bugey Agglomération, which covers 42 communes across the Haut-Bugey territory in the Auvergne-Rhône-Alpes region, and operates under an annual objectives convention with that parent authority. The office serves both B2B tourism providers (accommodations, activity operators, restaurants, event organizers) and B2C visitors, with a team of 9 permanent staff plus 1 apprentice and 3 seasonal workers.

The office's product surface spans core visitor welcome services across three year-round tourist information offices (Nantua, Oyonnax, Plateau d'Hauteville) plus seasonal mobile reception, group tourism commercialization with Atout France certification, event promotion and ticketing, and a digital toolkit including the Dispo'lits accommodation availability tool, Apidae widgets for partner websites, the Avizi CRM, Cirkwi outdoor maps, Open Pro and Addock booking platforms, a tourist tax declaration platform, and a remote welcome service via Calendly and Google Meet. It also administers national labels on the territory, notably Accueil Vélo (since June 2021) and Qualidog (first Office de Tourisme in France, 2023), and runs the DogFriendly charter (launched May 2022) and a Cultural Sites Route launched November 2024 with a 7,000-copy cultural map printed February 2026.

Revenue mechanics combine four streams: a 10% group tourism commission for partners (15% for non-partners), tourist tax (taxe de séjour) collection on behalf of Haut-Bugey Agglomération, label certification fees (215.84 EUR for Accueil Vélo labeling plus a 200 EUR 3-year engagement contribution), and boutique retail including dog-themed merchandise. Pricing for professional workshops is free for partner members and 75 EUR for non-partners. Revenue figures are not publicly disclosed; operations are primarily funded through the annual objectives convention with Haut-Bugey Agglomération.

Name

Office de Tourisme Haut-Bugey

Legal name

Office de Tourisme Haut-Bugey

Website

https://pro.hautbugey-tourisme.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Office de Tourisme Haut-Bugey is a French public EPIC tourism office, created in 2017 and administered by Haut-Bugey Agglomération, serving 42 communes by coordinating tourism providers, managing labels (Accueil Vélo, Qualidog), and delivering visitor welcome and group tourism services.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN)

Keywords

• Tourism information services
• Destination marketing organization
• Group travel packaging
• Accommodation provider support
• Tourism label certification

Headquarters

HQ city

Nantua

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Tourism Commission: Haut-Bugey Tourisme retains 10% commission on group package sales brought through their network. Partners benefit from reduced commission rates. Non-partners pay 15% commission. The office handles contracting, ticketing, and payment collection for group stays.
2. Tourist Tax Collection: Collects tourist tax (taxe de séjour) on behalf of Haut-Bugey Agglomération, with declarations made semi-annually through an online platform. Tax rates vary by accommodation type and classification.
3. Retail Sales: Sale of local products in the boutique, including dog-themed merchandise for canine tourism initiative.
4. Label Certification Fees: Fees for Accueil Vélo label certification: 215.84 EUR for labeling and welcome kit. Additional 200 EUR for 3-year commitment covering audit and communication tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Office de Tourisme Haut-Bugey is a public tourism organization (EPIC) that coordinates and promotes tourism across 42 communes of the Haut-Bugey territory in France. It provides visitor welcome services through three tourist information offices, promotes events and manages ticketing, commercializes group travel packages via Atout France certification, supports accommodation providers with regulatory, classification and digital tools, deploys national tourism labels (Accueil Vélo, Qualidog), and operates an online tourist tax declaration platform for the agglomeration.

Product overview

Office de Tourisme Haut-Bugey operates as a public tourism organization (EPIC) providing a comprehensive suite of tourism services to the Haut-Bugey Agglomeration territory. The core offerings include visitor welcome and information services, event promotion, and group tourism commercialization. Key digital add-on modules include Open Pro (online accommodation booking system), Addock (leisure operator platform), Apidae widgets (tourism content embeds), and Remote Visitor Reception via Calendly/Google Meet. The office also provides dedicated accompaniment programs including accommodation provider support, Digital Workshops, Host Workshops, Dog Friendly initiative, and Accueil Velu label services. A tourist tax declaration platform supports accommodation providers with compliance. All services are coordinated through three physical tourist offices and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Information and Welcome Services Visitor welcome, information, and support delivered through three permanent tourist information offices in Nantua, Oyonnax, and Plateau d'Hauteville, plus seasonal mobile reception at lakes, campsites, and natural sites. Designed for individual travelers and groups visiting the Haut-Bugey territory.
• Event Promotion and Management Services

Quantifiable outcome

• 118 accommodation providers served through Dispo'lits
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• EmmèneTonChien.comcoreStrategic or Co-development Partner · 25 November 2026Co-organizer of Assises Nationales du Canitourisme (November 2026), joint initiative to develop dog-friendly tourism nationally. EmmèneTonChien.com is the national partner issuing Qualidog certification.
• Auvergne-Rhône-Alpes TourismecoreStrategic or Co-development PartnerRegional tourism body partnering on digital commercialization tools including Open Pro and Addock platforms for online booking and activity management.
• Haut-Bugey AgglomérationcoreStrategic or Co-development PartnerParent local government authority. Office operates under annual objectives convention with the agglomeration. Shares Apidae content management collaboration.
• Montagnes du JuraminorChannel Partner/ Reseller/ DistributorRegional tourism brand partnership for Jura mountain destination promotion.
• Parc Naturel Régional du Haut-JuraminorChannel Partner/ Reseller/ DistributorRegional nature park partnership for joint tourism promotion.
• GROUPAMAminorOthersFinancial guarantee provider for travel operator registration (IM001180001) under Atout France requirements.
• MAIFminorOthersProfessional liability insurance provider for tourism operations.
• ApidaecoreTechnology or IntegrationTourism information system used for content management, with collaborative widgets allowing partners to embed tourism offers on their websites.
• Ain DestinationminorChannel Partner/ Reseller/ DistributorDepartmental tourism committee for Ain, affiliated promotion partner.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Atout France: National French tourism development agency that issues travel-operator registration (IM001180001 in Haut-Bugey's case) and operates national label/quality frameworks. Overlaps Haut-Bugey at the regulatory and certification layer.
• Comité Régional du Tourisme de Bretagne: Regional DMO providing destination marketing, accommodation labeling, and partner support services for the Brittany region. Comparable structure of government-aligned tourism promotion with mixed funding model.
• Auvergne-Rhône-Alpes Tourisme: Regional tourism committee for the same region as Haut-Bugey, providing overarching strategy, digital tools (Open Pro, Addock) and partner support that Haut-Bugey Tourisme builds on. Functions as both a parent ecosystem and an adjacent incumbent.
• Visit Paris Île-de-France (Office du Tourisme et des Congrès de Paris): Major urban DMO providing visitor information, convention services, partner labeling, and group tourism commercialization. Directly comparable functional mandate at much larger scale.

Others

• Apidae: Tourism information system platform used by Haut-Bugey Tourisme and most French tourism offices for content management and widget distribution. Comparable as an enabling technology provider in the same ecosystem.

Emerging players

• Cirkwi: Outdoor activity and route platform used by Haut-Bugey Tourisme for interactive hiking and cycling maps. Comparable as a niche B2B/B2C tourism tech platform targeting the same outdoor/experiential tourism market.

Direct peers

• Office de Tourisme de Chamonix Mont-Blanc: Mountain tourism office in Auvergne-Rhône-Alpes providing visitor services, accommodation labeling, group packages, and event promotion for a defined territory. Similar EPIC structure, multi-channel distribution, and partner services model.
• Office de Tourisme du Lac d'Annecy: Local French tourism office serving the Annecy lake basin in Auvergne-Rhône-Alpes, with comparable visitor information, accommodation provider support, group tourism commercialization, and label deployment functions. Directly comparable mandate and offerings within the same region.
• ONLYLYON Tourisme & Congrès: Tourism and convention bureau for the Lyon metropolitan area, operating both B2C visitor services and B2B event/congress commercialization. Comparable EPIC/DMO mandate with much larger scale, but identical functional repertoire.

Regional players

• Montagnes du Jura: Cross-regional tourism brand covering the Jura mountains across multiple départements, including Haut-Bugey. Directly comparable as a multi-territory marketing and product-development DMO with overlapping partner networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NantuaTourisme
• Facebookfacebook.com/hautbugeytourisme
• LinkedInlinkedin.com/company/office-de-tourisme-haut-bugey
• Instagraminstagram.com/hautbugeytourisme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme Haut-Bugey