CIRKWI
Cirkwi (Circuits SAS) is a French tourism technology company operating a B2B and consumer platform for distributing 45,000+ verified routes and 3M+ places to 12M+ annual travelers and 2,000+ tourism professionals across France, Belgium, and four additional countries.
- Company typePrivate
- Founded2011
- HeadquartersNancy, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CIRKWI does
Cirkwi (legally Circuits SAS) is a French tourism technology company founded in January 2011 in Nancy, France, by Valentin and Benoit Milan. The company operates a dual consumer and B2B platform for the distribution of verified tourist routes and points of interest, currently hosting 45,000+ official routes and 3M+ places and activities across France, Belgium, and four additional countries. Its consumer surface (cirkwi.com and iOS/Android apps) serves 12M+ travelers annually, while the B2B surface (pro.cirkwi.com) serves 2,000+ tourism professionals and 3,000+ businesses with route management, white-label mobile apps, embedded cartographic widgets, PDF and HD map exports, and itinerary planning tools.
The platform's core technology consists of the ADN Itinéraires route-management engine and the Storyguide / World Is Mine (WIM) multilingual tourism information search engine, unified between September 2023 and 2024 with AI integration work led by co-founder Benoit Milan. In 2025, Cirkwi launched an AI-powered itinerary generator that produces personalized, territory-aware routes. The platform is differentiated by native, daily data synchronizations with the principal French and Belgian tourism information systems — IGN, Apidae, Geotrek, PIVOT (CGT), SITLOR, and LEI Alsace — making Cirkwi a downstream distribution and editing layer over authoritative government data. White-label mobile app deployments for clients such as IGN Rando, Fédération Française de Randonnée, Vichy Destinations, and several departmental tourism boards extend the technology into destination-branded channels.
Cirkwi monetizes through a freemium widget model (free basic integration, paid Pro tier), custom-quote white-label mobile applications on multi-year subscriptions, data synchronization services, HD map and premium PDF exports, and XML/JSON data licensing. The company is privately held, headquartered in Nancy with 11-50 employees (30+ as of January 2021), and has raised approximately €1M in a single disclosed funding round in June 2019 led by CEO Sylvain Caucheteux.
CIRKWI firmographics
Firmographics- Name
- CIRKWI
- Legal name
- Circuits SAS
- Website
- https://cirkwi.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cirkwi (Circuits SAS) is a French tourism technology company operating a B2B and consumer platform for distributing 45,000+ verified routes and 3M+ places to 12M+ annual travelers and 2,000+ tourism professionals across France, Belgium, and four additional countries.
- Ownership category
- akta.pro rank
CIRKWI industry classification
Industry- Product category
- Tourism Itinerary Management Software
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
- akta.pro secondary industries
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Hotel Content Aggregators & Connectivity APIs (THALAJAD)
Keywords
Where CIRKWI is headquartered
LocationHeadquarters
- HQ city
- Nancy
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
CIRKWI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Professional Widget Solutions (Free + Pro tiers): Basic widget integration is free for professionals. A Pro version with advanced customization and support is available at an affordable price point. Widgets are embedded on tourism organization websites (1,000+ sites) to display routes and POIs.
- White-label Mobile Applications: Branded mobile app development and hosting for tourism destinations and organizations. Revenue from app development, customization, and ongoing hosting/maintenance fees. Examples: Vichy Destinations, FFR, Seine-et-Marne.
- Data Synchronization Services: Professional services connecting tourism information systems (Apidae, Geotrek, PIVOT, SITLOR, LEI) to the Cirkwi platform. Free synchronization for institutional partners (CDT/CRT level); custom format integration available on quote/devis.
- HD Map & Premium PDF Exports: High-definition map exports and premium PDF generation services. PDF custom templates and pre-configured formats for territories available on devis.
- Data Licensing (XML/JSON feeds): Cirkwi licence holders can export data as XML or JSON feeds by default. Non-licence holders can acquire a licence to access XML/JSON export. Additional fees may apply for complex export implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free widget for professionals with core features |
| Subscription | Monthly | Pro version with advanced customization and support |
| Other | Multi-year contract | Custom format data synchronization (on devis) |
| Subscription | Annual | White-label mobile applications |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
CIRKWI product offering
Product offeringCore offering
Cirkwi operates a B2B tourism technology platform that enables tourism professionals to create, edit, manage and disseminate official tourist routes and points of interest. The offering bundles a route management engine, embeddable cartographic widgets, white-label mobile applications, an itinerary planner, custom PDF and HD map generators, and connectors to France's national tourism databases. The platform is monetized through Pro subscriptions, white-label mobile app builds, data synchronization services, HD map exports, and data licensing, while a free consumer site (Cirkwi.com) and mobile app drive discovery for 12 million+ travelers per year.
Product overview
Cirkwi operates as a unified tourism technology platform offering both consumer-facing route discovery and professional B2B tools. The core platform consists of ADN Itinéraires for route management and Storyguide (WIM) for multilingual tourism information aggregation. The professional ecosystem includes cartographic widgets for website integration, white-label mobile applications with GPS guidance, route planning tools, PDF generators, HD map exports, and data synchronization connectors for major tourism databases (Apidae, Geotrek, PIVOT, SITLOR, LEI). In 2025, the company launched an AI-powered itinerary generator for personalized route creation. The platform covers 45,000+ official routes and 3 million places and activities across France and Belgium, serving over 12 million annual travelers and more than 3,000 tourism professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Cartographic Widget (Widget Cartographique) Embeddable interactive map widget that lets tourism professionals display routes, points of interest and tourist content directly on their own websites. Available in a simplified no-code mode and an advanced customizable PHP/JavaScript mode, with filtering, geolocation, SEO-compatible rendering and responsive design. Offered as a free basic version and a paid Pro version with advanced customization.
- White-label Mobile Application (Application Mobile) White-label mobile application engine that enables tourism destinations and organizations to publish their own branded iOS and Android apps with GPS route guidance, interactive notifications, itinerary maps, QR code access and content synchronization with the Cirkwi platform. Deployed for clients including Fédération Française de Randonnée, Vichy Destinations, Seine-et-Marne and Pays de Quimperlé & Lorient.
- Itinerary Planner (Planificateur d'Itinéraires) Node-based route planning tool that calculates and plans itineraries on interconnected cycling, greenway and pedestrian networks, integrating hunting zones and other territorial features. Deployed for clients including Doubs Tourisme (cycling network) and Forêt de Saint Hubert (pedestrian network).
- Custom PDF Generator (Générateur de PDF Personnalisés) On-demand PDF generation service that produces branded itineraries and route guides with customizable templates and pre-configured territory-specific layouts. Premium PDF formats available on quotation.
- HD Maps (Cartes HD) High-definition printable map export service that allows tourism professionals to produce high-resolution route maps for physical brochure, poster and offline map production across multiple departments. Used by Corbier Tourisme (VTT circuits across Roanne, Vichy, Loire and Forez) and Saint-Émilion (16 hiking ideas).
- Data Import and Synchronization Service (Import et Création de Données) Data import and synchronization service that connects Cirkwi to major French tourism databases (Apidae, Geotrek, PIVOT, SITLOR, LEI Alsace) via XML, JSON, CSV, API or GPX/KML formats. Free synchronization for institutional partners (CDT/CRT level); custom format integration available on quotation.
- Storyguide (WIM - World Is Mine) Travel Guide Platform AI-powered multilingual tourism information platform and travel guide library launched in March 2020, aggregating tourism content across all languages and global destinations. Reaches more than 15,000 guides and a 3M+ global database of places and activities, and was unified with ADN Itinéraires between 2023 and 2024.
- AI Itinerary Generator (Générateur d'itinéraires) Flagship AI-powered product launched in 2025 that automatically generates personalized tourist routes adapted to territory characteristics and traveler usage patterns, built on the unification of Cirkwi's Storyguide and ADN Itinéraires platforms and the AI integration work of co-founder Benoit Milan.
- Cirkwi Consumer Web and Mobile App Free consumer-facing web platform (Cirkwi.com) and iOS/Android mobile applications that allow travelers to discover, plan and navigate 45,000+ official hiking, cycling and outdoor routes and 3M+ places and activities across France and Belgium, with background geolocation and GPS route guidance.
Quantifiable outcome
- 12 million+ travelers guided annually
- +6 more outcomes
Companies that use CIRKWI
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
CIRKWI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature7 records
CIRKWI partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ApidaecoreApidae is a major French tourism information database platform. Cirkwi provides free synchronization for Apidae users. Partners connect their Apidae data to Cirkwi via a dedicated sync interface in the Cirkwi back office, enabling daily automatic updates of circuits and POIs on the Cirkwi network.
- GeotrekcoreGeotrek Admin generates two standard Cirkwi-format XML feeds (circuits.xml and pois.xml) that can be imported directly into the Cirkwi back office. Cirkwi provides mapping documentation for difficulty levels and practice types between Geotrek and Cirkwi systems.
- PIVOT (Commissariat général au Tourisme - CGT)coreSince June 2018, Cirkwi and the CGT partnered to create a bridge between the PIVOT database and Cirkwi. PIVOT feeds circuits and POIs to Cirkwi each night. PIVOT is the master database — Cirkwi edits can be overwritten during sync. Cirkwi can be used for GPX trace editing, with exports fed back into PIVOT.
- SITLORcoreSITLOR is the Lorraine region tourism information system. A daily data feed transmits all SITLOR territory data to Cirkwi, including POIs and itineraries with KML traces. Lorraine tourism offices link their SITLOR accounts to Cirkwi via [email protected] to enable synchronization.
- LEI Alsace (Loisirs En Alsace)coreLEI Alsace is the Alsace regional tourism database. Data synchronization rules follow the same master database principles as other Cirkwi integrations — LEI is the source of truth and feeds Cirkwi nightly.
- IGN (Institut National de l'Information Géographique et Forestière)coreIn 2014, IGN Rando fully adopted Cirkwi solutions — a landmark strategic partnership. IGN provides the authoritative French topographic map data used as the base map in Cirkwi's widgets and apps. Map display options include IGN Plan, aerial photos, 1950 historical maps, and OpenStreetMap.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
CIRKWI competitors and assessment
Company assessmentOthers
- Geotrek: Open-source trail management system used by French parks and CDTs, integrated with Cirkwi via XML feeds. Comparable as enabling infrastructure for outdoor tourism data.
- Apidae: French regional tourism data platform that feeds circuits and POIs into Cirkwi via nightly sync. A core data partner whose terms and roadmap directly shape Cirkwi's content supply.
Direct peers
- Komoot: European outdoor route planning platform for hiking and cycling. Directly comparable to Cirkwi on B2C discovery, GPX routing, and multi-modal practice filtering; differs by being consumer-led and broader geographically.
- AllTrails: Global outdoor activity platform with a large user-generated trail library and Pro tier. Overlaps with Cirkwi's consumer route discovery and Pro subscription model, and competes for the same hikers, cyclists and trail runners.
- Outdooractive: European outdoor and tourism platform offering route planning, mobile apps and B2B tools for destinations. Closely mirrors Cirkwi's dual B2B/B2C model and white-label destination apps, especially in DACH markets.
- ViewRanger (now OS Maps): Outdoor mapping and route platform built on Ordnance Survey data, offering GPS guidance and route discovery. Directly comparable to Cirkwi's consumer GPS + offline routing use case.
Broad incumbents
- GetYourGuide: Large activities and experiences booking marketplace serving travelers globally. Adjacent rather than direct — competes for traveler wallet share on experiences but does not focus on free self-guided itineraries.
- Strava: Global fitness tracking platform with a popular route builder used by cyclists and runners. Competes with Cirkwi for end-user outdoor attention but does not focus on the B2B tourism professional workflow.
Regional players
- Geovelo: French cycling route app with itinerary planning and community-contributed bike routes. Comparable to Cirkwi's cycling-specific itinerary planner (e.g. Doubs Tourisme) within the French market.
- IGN Rando: Official French national topographic hiking portal operated by IGN, which adopted Cirkwi's underlying technology in 2014. Functions as both a major client and a partially overlapping public-sector offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CIRKWI social profiles
Digital presenceCIRKWI compliance and trust
Trust signalCompliance3 records
CIRKWI financial estimates
Financial estimateRevenue estimate
Valuation estimate
CIRKWI leadership team
Management profileNumber of profiles
Profiles8 records
CIRKWI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CIRKWI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CIRKWI
What does CIRKWI do?
Cirkwi operates a B2B tourism technology platform that enables tourism professionals to create, edit, manage and disseminate official tourist routes and points of interest. The offering bundles a route management engine, embeddable cartographic widgets, white-label mobile applications, an itinerary planner, custom PDF and HD map generators, and connectors to France's national tourism databases. The platform is monetized through Pro subscriptions, white-label mobile app builds, data synchronization services, HD map exports, and data licensing, while a free consumer site (Cirkwi.com) and mobile app drive discovery for 12 million+ travelers per year.
Is CIRKWI a public or private company?
CIRKWI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CIRKWI founded?
CIRKWI was founded in 2011. It employs 11 to 50 people.
Where is CIRKWI based?
CIRKWI is headquartered in Nancy, France, in the Europe region.
How does CIRKWI make money?
Five revenue lines are on record. Professional Widget Solutions (Free + Pro tiers) is the primary driver. The others are white-label Mobile Applications, data Synchronization Services, HD Map & Premium PDF Exports and data Licensing (XML/JSON feeds).
Who are CIRKWI's main competitors?
Others on record are Geotrek and Apidae. Direct peers are Komoot, AllTrails, Outdooractive and ViewRanger (now OS Maps). Broad incumbents are GetYourGuide and Strava. Regional players are Geovelo and IGN Rando.
Does CIRKWI have an API?
Yes. Cirkwi provides data export APIs for licensed contributors. Content is exportable in XML or JSON feed formats (fee-based for licensed users). GPX format export is available free of charge to Contributors. The company also offers a partnership for data synchronization with tourism databases including Apidae, Geotrek, PIVOT, SITLOR, and LEI through scheduled daily syncs.
What industry is CIRKWI in?
CIRKWI's product category is Tourism Itinerary Management Software. Its primary akta.pro industry code is THALAFAF, Tours, Activities & Experiences Booking Marketplaces, with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 561520 and its SIC code is 7900.