proHolzBW GmbH

Name

proHolzBW GmbH

Legal name

proHolz Baden-Württemberg GmbH

Website

https://proholzbw.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Forestry and Wood Industry Cluster Network Services

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (11531), Forestry and Logging (113)

SIC

Forestry (800)

akta.pro primary industry

Timberland Asset Management & Consulting (AFAMAAAI)

akta.pro secondary industries

Timberland Operations Planning & Contractor Management (AFAMAKAE), Sustainable Forest Certification & Chain-of-Custody Services (FSC/PEFC/SFI) (IMAMAJAJ)

Keywords

• Timber construction consulting
• Forestry wood cluster network
• Timber construction events
• Wood industry publications
• Cluster management services

Headquarters

HQ city

Ostfildern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Partner/Membership Fees: Annual membership fees from Premium and Classic partners. Premium partnership available by arrangement; Classic partnership at 545 EUR/year (plus VAT). Members of Holzbau BW, Holzbau Baden, DeSH, and Forstkammer BW receive 20% discount.
2. Event Participation Fees: Fees from training seminars, Fachveranstaltung (specialist events), Fachtagung Holzbau (annual timber construction conference), and partner meetings. Free or discounted for partners depending on status.
3. Expert Consulting Services: Premium and Classic partners receive free basic consulting. Extended consulting services that are above-average time-consuming are provided at partner rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

proHolzBW GmbH is the cluster management network organization for the forestry and wood industry in Baden-Württemberg, Germany. It promotes the use of wood in construction by informing, connecting, and supporting the subsectors along the value chain from forest operations to end consumers. Core offerings include technical timber construction consulting (Fachberatung Holzbau), publications and guides, an annual timber construction conference, a partner/membership program (Premium and Classic tiers), a digital network map, an award-winning project database, and a podcast.

Product overview

proHolzBW GmbH is a network organization for the Cluster Forst und Holz (Forest and Wood) in Baden-Württemberg, Germany. It is NOT a software company but rather a industry promotion and networking organization. The organization offers a portfolio of advisory, media, and networking services centered around promoting wood as a construction material. Core offerings include Fachberatung Holzbau (technical timber construction consulting), publications like the Handlungsleitfaden für öffentliche Bauherren, the podcast "Weil wir Holz lieben", the annual Fachtagung Holzbau conference, an objects database of award-winning timber buildings, a partner program (Premium/Classic tiers), a digital network map, the NUTZwerkHOLZ student sponsorship program, and a job/training marketplace. These services work together as an integrated platform connecting the forest and wood value chain from forest operations to end consumers through information, consulting, events, and networking.

Differentiator

Problem solved

Functional benefit

Brands

• Forum Holzbau: A showcase building in Ostfildern that houses the Association of Baden-Württemberg Carpenters and Wood Construction and serves as a representative office and seminar building for proHolzBW. The building is constructed as a passive house using wood-frame construction, cross-laminated timber walls, hollow-core ceilings, and wood rib roof elements made of laminated veneer lumber.
• NUTZwerkHOLZ

Products and services

• Fachberatung Holzbau
• Partnerprogramm (Premium & Classic)
• Fachtagung Holzbau Baden-Württemberg
• Handlungsleitfaden für öffentliche Bauherren
• Publikationen und Downloads
• Objektdatenbank (Prämierte Holzbauten)
• Podcast 'Weil wir Holz lieben'
• Digitale Netzwerkkarte
• NUTZwerkHOLZ
• Stellenmarkt & Ausbildungsbörse
• Clustermanagement & Holzmarketing
• Newsletter

Quantifiable outcome

• 75 million tons CO2 saved annually in Germany through wood construction
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered major, core, strategic, premium and regional.

• Fachagentur Nachwachsende Rohstoffe e.V. (FNR)majorStrategic or Co-development Partner · 1 January 2023Federal agency for renewable resources commissioned by the Federal Ministry for Food and Agriculture (BMEL) to support the 'Klimafreundliches Bauen mit Holz' (Climate-friendly Construction with Wood) program. Co-published the action guide for public clients.
• Holzbau-Offensive Baden-WürttembergcoreStrategic or Co-development PartnerInitiative launched in 2018 by Minister President Winfried Kretschmann to transform the construction sector toward resource-efficient, regional timber construction. proHolzBW is a key implementing partner.
• Holzbau BW (Verband des Baden-Württembergischen Zimmerer- und Holzbaugewerbes)coreStrategic or Co-development PartnerAssociation of Baden-Württemberg carpentry and timber construction trade. Shares common vision for promoting timber construction; joint initiatives including Forum Holzbau headquarters.
• Holzbau BadenmajorStrategic or Co-development PartnerBaden regional timber construction association. Provides 20% discount on Classic membership fees for members.
• DeSH (Deutscher Holzfertigbau-Verband)majorStrategic or Co-development PartnerGerman Timber Prefabricated Construction Association. Provides 20% discount on Classic membership fees for members.
• Forstkammer Baden-WürttembergmajorStrategic or Co-development PartnerForestry Chamber of Baden-Württemberg. Provides 20% discount on Classic membership fees for members.
• Universität Stuttgart (ICD/ITKE)strategicStrategic or Co-development PartnerInstitute for Computer-Based Design (ICD) and Institute of Building Structures and Structural Design (ITKE) collaborated on the Forstpavillon research project using robotic fabrication with beech wood.
• müllerblaustein HolzbaumajorStrategic or Co-development PartnerTimber construction company collaborating on research projects including the Forstpavillon and builder of Forum Holzbau Ostfildern. Premium partner.
• ForstBWstrategicStrategic or Co-development PartnerState forest enterprise of Baden-Württemberg, collaborating on research projects including the Forstpavillon.
• Hochschule BiberachmajorStrategic or Co-development PartnerPartner in annual Fachtagung Holzbau. Co-organizer of the annual timber construction conference.
• Adolf Würth GmbH & Co. KGpremiumGTM or Marketing PartnerGeneral sponsor of the 43rd Fachtagung Holzbau Baden-Württemberg 2021. Premium partner of proHolzBW.
• Züblin Timber GmbHpremiumGTM or Marketing PartnerPremium partner and timber construction company featured in podcasts discussing projects like the CARL high-rise building.
• LignotrendpremiumGTM or Marketing PartnerPremium partner specializing in cross-laminated timber products. Featured in podcast on sustainability of timber construction.
• Pollmeier MassivholzpremiumGTM or Marketing PartnerPremium partner and mass timber manufacturer. Featured in podcast on material-efficient timber construction.
• binderholzpremiumGTM or Marketing PartnerPremium partner and timber building materials manufacturer.
• gutexpremiumGTM or Marketing PartnerPremium partner and manufacturer of wood fiber insulation materials.
• steicopremiumGTM or Marketing PartnerPremium partner and manufacturer of timber construction and insulation products.
• Allgäu-Oberschwaben Forestry and Wood NetworkregionalStrategic or Co-development PartnerRegional network of forestry and wood businesses in the Allgäu-Oberschwaben region. Part of proHolzBW's cluster management strategy.

Scale indicators4 records

Expansion highlights5 records

Regional players

• Holzkette Bayern: Bavarian regional network/cluster along the forestry and wood value chain. Closest German analog to proHolzBW's BW cluster-management model in a different state, making it a useful functional peer despite the non-overlapping geography.

Direct peers

• Deutscher Holzfertigbau-Verband (DeSH): German timber prefabricated construction association offering membership, lobbying, and Fachveranstaltungen. Directly comparable to proHolzBW's networking and member-services model at a national scope; also a proHolzBW partner.
• Holzbau BW (Verband des Baden-Württembergischen Zimmerer- und Holzbaugewerbes): State-level carpentry and timber construction trade association co-located with proHolzBW at Forum Holzbau. Comparable as a regional industry association offering member services, Fachberatung, and continuing education in BW.
• proHolz Austria: Austrian counterpart running the same model: a cluster/promotion organization for wood and forestry with membership tiers, Fachberatung, events, and policy advocacy. Directly comparable in mandate, structure, and revenue model.
• Holzbau Baden: Regional timber construction association in Baden offering membership tiers that overlap with proHolzBW's. Provides 20% discount on proHolzBW Classic membership, indicating comparable audience and service set.
• Forstkammer Baden-Württemberg: Forestry chamber representing forest owners in Baden-Württemberg, sitting on the same value chain proHolzBW serves. Comparable as a regional forestry stakeholder organization; also a proHolzBW partner with reciprocal membership benefits.

Broad incumbents

• Bund Deutscher Zimmermeister (BDZ): National federation of master carpenters in Germany. Comparable to proHolzBW's role with the BW carpentry trade but at a national scale, with overlapping Fachberatung, training, and policy engagement activities.
• Verband der Deutschen Holzindustrie (VdH): Umbrella association of the German wood industry (sawmilling, wood-based panels, timber construction). Broader scope than proHolzBW but overlaps in policy advocacy and industry promotion on the wood-construction side.
• Holzbau Deutschland: National timber construction industry association representing the broader Zimmerer/holzbau trade across Germany. Operates at a wider geographic scope with overlapping advocacy, education, and marketing functions.

Others

• Lignotrend AG: Manufacturer of cross-laminated timber elements and a Premium partner of proHolzBW. Included as an ecosystem participant that co-invests in the same Fachveranstaltungen and showcases (e.g., podcast features), illustrating the supplier-side of the cluster proHolzBW convenes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proholzbw
• YouTubeopen.spotify.com/show/6sWp3jkW4r5LGQdE9oR455
• Facebookfacebook.com/proholzbw
• LinkedInlinkedin.com/company/proholzbw-gmbh
• Instagraminstagram.com/proholzbw

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about proHolzBW GmbH