What Prohuman.pl does

Prohuman.pl – Grupa Opieki Sp. z o.o. is a privately held Polish Sp. z o.o. founded in 2011 and headquartered in Wrocław, operating a two-sided recruitment and care services business across Poland and Germany. Its core activity is placing Polish caregivers in live-in elderly care assignments with German families, handling end-to-end service including recruitment, legal employment contracts under Polish social security, travel and accommodation logistics, ongoing coordinator support, a 24/7 emergency hotline, and a replacement guarantee. Caregivers earn EUR 1,700-2,200 net monthly and families pay from EUR 2,500/month before subsidies; after Pflegegeld (EUR 545), Verhinderungspflege (EUR 134), and tax benefits (EUR 333), effective cost drops to about EUR 1,488/month.

The company also operates a domestic Polish care subsidiary (opieka.prohuman.pl) offering three subscription hourly tiers (Pomocna dłoń PLN 1,290/24h, Pomoc i bezpieczeństwo PLN 1,690/32h, Twój asystent PLN 2,090/36h) and live-in care from PLN 5,849/month. A sub-product line covers cleaning services, and an insurance offering (Polisa) distributes products from 20 partner carriers including PZU, WARTA, Ergo Hestia, Generali, and Link4 via RCU Ubezpieczenia. Underlying technology is minimal: there is no proprietary platform, no API, and no disclosed AI capability; the only technical differentiator is a remote senior health monitoring system (pulse, blood pressure, fall sensor, SOS, oxygen saturation, precise localization) deployed on the opieka sub-brand. The go-to-market is sales-led and inside-sales hybrid, with physical recruitment offices in Oława and Wrocław, online/telephone recruitment, a multilingual website (Polish/German), and partner referrals. Distribution is direct-to-SMB on both sides — individual caregivers and individual German or Polish families — with a near-100% candidate acceptance rate claimed and 30+ active listings across German cities. The company has 7 employees, no external funding, no parent or subsidiaries, and is described in its German materials as a family business.

Name

Prohuman.pl

Legal name

Prohuman.pl – Grupa Opieki Sp. z o.o.

Website

https://prohuman.pl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Prohuman.pl is a Polish recruitment and care services agency placing Polish caregivers in live-in assignments with German elderly families, while also offering subscription hourly and live-in care services in Poland through its opieka.prohuman.pl subsidiary and an insurance distribution partnership.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Help Supply Services (7363), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE)

Keywords

• Elderly care services
• Caregiver placement
• Home care services
• Live-in care
• Cross-border recruitment

Headquarters

HQ city

Wrocław

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Caregiver Placement Services (Germany): Placement of Polish caregivers with German elderly clients. Company handles recruitment, contracts, travel, accommodation, and ongoing coordination. Revenue generated from German family clients who pay for care services.
2. Insurance Services: Offers insurance packages for caregivers including private medical insurance during Poland breaks. Partners with 20 insurance companies including PZU, WARTA, Ergo Hestia, Generali, Link4.
3. Hourly Care Services (Poland): Provides hourly care services in Poland with packages ranging from 24h/month (1290 PLN) to 36h/month (2090 PLN). Includes household help, safety support, and personal assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Prohuman.pl is a recruitment and care services agency that recruits Polish caregivers and places them with German families for elderly live-in care, handling recruitment, legal employment contracts, travel, accommodation, ongoing coordination, and 24/7 emergency support. It also operates opieka.prohuman.pl, providing hourly and live-in elderly care services to families within Poland, alongside caregiver insurance products through partnerships with 20 insurance providers.

Product overview

Prohuman.pl to platforma rekrutacyjna i agencja pośrednictwa pracy specjalizująca się w rekrutacji opiekunów osób starszych do pracy w Niemczech. Firma działa od 2011 roku jako Grupa Opieki Sp. z o.o. z siedzibą we Wrocławiu. Główna działalność obejmuje pośrednictwo pracy w UE, organizację wyjazdów, ubezpieczeń i koordynację opiekunów. Dodatkowo firma prowadzi podstronę opieka.prohuman.pl oferującą usługi opieki domowej na terenie Polski, obejmującą opiekę na godziny, opiekę z zamieszkaniem oraz usługi sprzątania. Powiązanym produktem jest Polisa oferująca ubezpieczenia dla opiekunów we współpracy z 20 towarzystwami ubezpieczeniowymi.

Differentiator

Problem solved

Functional benefit

Products and services

• Cross-Border Caregiver Placement Services (Germany) Recruitment and placement of Polish caregivers for elderly live-in care positions with German families. Includes verified job offers, legal Polish employment contracts with social security contributions, travel and accommodation arrangement, dedicated coordinator support with weekly check-ins, 24/7 emergency hotline, and a care continuity/replacement guarantee. Caregivers earn 1700-2200 EUR net monthly depending on language skills and assignment scope; families pay from 2500 EUR/month (effective 1488 EUR/month after German subsidies and tax benefits).
• Hourly Elderly Care Services (Poland) Subscription-based in-home hourly care for elderly Polish clients, offered in tiered monthly packages: Pomocna dłoń (24 hours/month for 1290 PLN) including daily needs assistance, light housekeeping, laundry, and social contact support; Pomoc i bezpieczeństwo (32 hours/month for 1690 PLN) adding specialized care for specific conditions, activation, and hygiene including incontinence care; and Twój asystent (36 hours/month for 2090 PLN) further adding medical appointment planning, bill paying, and administrative assistance. An additional 200 PLN applies for a second person in the household.
• Live-in Elderly Care (Poland) Live-in caregiver service for Polish seniors where the caregiver resides with the senior and provides 24-hour personal care, household support, basic care assistance, life organization support, and senior activation. Pricing starts from 5849 PLN/month.
• Cleaning Services (Poland) Cleaning services for apartments, houses, offices, businesses, and window washing, including post-renovation and post-construction cleaning, offered as part of the opieka.prohuman.pl domestic services portfolio.
• Caregiver Insurance Packages (Polisa) Insurance products for caregivers, including private medical insurance during Poland breaks and specialized travel/assignment insurance, offered through partnerships with 20 insurance companies including PZU, WARTA, Ergo Hestia, Generali, and Link4. Also available are home, car, and other competitive insurance products for caregivers.

Quantifiable outcome

• Up to 2200 EUR net monthly salary for caregivers
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Europejski Instytut Mobilności Pracy (European Labour Mobility Institute)minorStrategic or Co-development PartnerExpert partner providing knowledge support on labour mobility matters relevant to cross-border employment of caregivers.
• Fundacja TZMO Razem Zmieniamy ŚwiatminorStrategic or Co-development PartnerFoundation partner providing educational content and resources for caregivers. Caregivers can access instructional videos through damy-rade.info.
• Malwina Gawron - Dementia ExpertminorStrategic or Co-development PartnerDementia and cognitive disorders expert providing specialized knowledge and training support for caregivers handling dementia cases.
• Polskie Stowarzyszenie Opieki Domowej (Polish Home Care Association)coreStrategic or Co-development PartnerCompany is a founding member of the Polish Home Care Association, demonstrating commitment to industry standards and professional development.
• RCU UbezpieczeniaminorStrategic or Co-development PartnerInsurance partner providing specialized insurance packages for caregivers including health insurance during Poland breaks.
• PZU, WARTA, Ergo Hestia, Generali, Link4 (and 15 others)minorChannel Partner/ Reseller/ DistributorInsurance company partnerships for offering competitive insurance products to caregivers including home, car, and medical insurance.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Home Instead: Global senior home care franchise with operations in Germany and elsewhere. Offers personal care, companionship, and memory care in clients' homes — overlapping with Prohuman's Polish domestic care subsidiary and indirectly competing for the same family-client demand pool in Germany.
• Caritas Deutschland: One of Germany's largest non-profit care providers, operating outpatient and inpatient services and engaging in elder care staffing. Sets quality and regulatory benchmarks in the German market that Prohuman's caregivers must meet when placed with families.
• Arbeiterwohlfahrt (AWO): Major German welfare organization providing in-home care, assisted living, and caregiver support services. Represents the organized non-profit alternative for German families and an institutional competitor in the elder-care labor market.
• Malteser: Large German humanitarian and care organization operating home care, hospice, and family services. A broad incumbent alternative for German families evaluating care providers versus agency-placed live-in caregivers.
• Senecura: Care operator running nursing homes and home care services across Germany and Austria. A broad incumbent whose home care division competes for the same elderly family-client demand Prohuman targets in Germany.
• Diakonie Deutschland: Major German welfare and care organization providing home care and nursing services. Competes for the same German family-client segment and represents the institutional alternative to agency-placed live-in caregivers.

Direct peers

• SenioCare.pl: Polish-based recruitment and placement agency that places Polish caregivers with German elderly families. Operates a near-identical business model of cross-border caregiver placement, legal employment coordination, and ongoing support, competing directly for both caregivers and German family clients.
• CuraVita: Care provider operating across Germany with focus on cross-border and live-in care arrangements for elderly clients. Directly competes for the same German family demand that Prohuman serves through its Polish caregiver pipeline.

Emerging players

• Pflege.de: German online platform providing care information, comparison tools, and matching services for families seeking elder care. Represents the digital channel that could disintermediate traditional agencies like Prohuman in the family-acquisition flow.
• Carescout Germany (PflegeScout): German digital marketplace helping families compare and source elder care services. An emerging digital channel that could divert family-acquisition demand away from traditional caregiver-placement agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZE1KlQaOgXzA-Co9iKXokw
• Facebookfacebook.com/prohumanpl
• Instagraminstagram.com/prohuman.pl1
• LinkedInlinkedin.com/company/prohuman-pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prohuman.pl