Project Now (VIC) Pty. Ltd.

What Project Now (VIC) Pty. Ltd. does

Project Now (VIC) Pty. Ltd., trading as Project Now Architects, is a privately held Australian architectural design practice headquartered at 602 Sturt Street, Ballarat Central, Victoria. Founded in 2010, the firm employs approximately seven people and is led by Director and Owner Luke Jennings, a Registered Architect with the Architects Registration Board of Victoria and a Member of the Australian Institute of Architects. The practice operates as a direct-to-consumer professional services firm, engaging clients via phone, email, and in-person consultation, with no intermediaries, app platforms, or self-service digital channels.

The firm's service offering is structured around three core product lines: bespoke residential architecture (high-end new homes, heritage renovations, and extensions), commercial architecture (offices, medical facilities, retail fit-outs, and dental practices), and Visualisations (3D rendering services for both residential and commercial projects). Project work spans the full design lifecycle from initial concept sketch through town-planning documentation to construction drawings, with no modular or productized components and no proprietary technology stack beyond industry-standard drafting and design software. No APIs, SDKs, or software products are offered.

Revenue is generated through project-based professional service fees, with pricing structured around scope, complexity, and client requirements rather than published rate cards. The firm holds no external funding, has no parent company or institutional investors, and is independently owned. Distribution relies on a portfolio-style website, direct outreach, and memberships in Design Matters National and Commerce Ballarat. The firm is not active on listed social media platforms and has no app presence. Geographic service is concentrated in the Ballarat region of Victoria, Australia, with occasional projects in surrounding areas including Horsham.

Name

Project Now (VIC) Pty. Ltd.

Legal name

Project Now (VIC) Pty. Ltd.

Website

https://projectnow.net.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Now Architects is a Ballarat, Victoria-based architectural design practice founded in 2010, offering bespoke residential, commercial, and mixed-use design services from concept through construction documentation for clients in regional Victoria, Australia.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Architectural design services
• Residential architecture
• Commercial architecture
• Building design
• 3D architectural visualisation

Headquarters

HQ city

Ballarat

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Architectural Design Services: Project-based professional services for residential, commercial, and mixed-use architectural design. Revenue generated through design fees, documentation services, and project consulting from concept through to construction drawings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Project Now Architects is a Ballarat-based architectural design practice delivering end-to-end design and documentation services for high-end bespoke residential, commercial, and mixed-use developments. The firm guides clients from initial concept sketch through town planning documentation to architectural construction drawings, with energy-efficient and cost-conscious design as a stated priority.

Product overview

Project Now (VIC) Pty. Ltd. operates as a unified architectural design practice offering three integrated service lines: Residential Architecture (bespoke homes, heritage extensions, new house designs), Commercial Architecture (offices, medical facilities, retail spaces), and Visualisations (3D rendering services for concepts and existing projects). The practice takes projects from initial concept sketch through town planning documentation to final construction drawings, providing end-to-end design services without modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services
• Residential Architecture
• Commercial Architecture
• Visualisations

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered moderate.

• Design Matters NationalmoderateOthersProject Now Architects is a member of Design Matters National (formerly the Building Designers Association of Victoria). This membership provides industry recognition, professional development, and networking opportunities within the architecture and building design community.
• Commerce BallaratmoderateOthersProject Now Architects is a member of Commerce Ballarat, providing local business networking, community engagement, and local market visibility within the Ballarat business community.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• BVN: Long-established Australian architecture practice with residential, commercial, health, and education portfolios; broader incumbent peer serving overlapping client segments across Australia.
• Fender Katsalidis: Established Australian architecture firm with a residential, commercial, and mixed-use portfolio comparable to Project Now's stated sectors, but operating at much larger scale as a broader incumbent.
• ClarkeHopkinsClarke: Large national Australian architecture firm with significant residential, commercial, and education portfolios; a broader incumbent that overlaps with Project Now's service categories across geographies.
• HASSELL: Major Australian-headquartered architecture practice with broad commercial, residential, and urban design capabilities; a broader incumbent peer whose commercial segment overlaps with Project Now's commercial work.
• Jackson Clements Burrows: Established Melbourne architecture practice operating across residential, commercial, and institutional sectors with a similar design-led ethos but at much larger scale, representing a broader incumbent peer.

Direct peers

• Architectureau: Small Australian architecture practice offering residential and commercial design services with a similar direct-to-client model and design-led positioning, directly comparable in scale and service mix.
• Kennedy Nolan: Melbourne-based boutique architecture practice of comparable scale focused on high-end residential, commercial, and adaptive reuse projects, with a similar end-to-end design-to-documentation offering and reputation-driven brand.
• Edition Office: Boutique Melbourne architecture studio focused on high-end bespoke residential and small-scale commercial projects with a strong design brand, directly comparable in positioning and project type.
• Breathe Architecture: Melbourne architecture studio of comparable size with a strong sustainability/energy-efficiency focus across residential and commercial work, directly comparable to Project Now's stated design philosophy.
• Tecture: Small Melbourne-based architectural practice delivering residential, commercial and interior architecture services; comparable in size, client segments, and integrated design-to-documentation workflow.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/project-now-vic-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Now (VIC) Pty. Ltd.