Project Serve
Project Serve Beach is a beach volleyball training facility and community venue at the Domain in Austin, Texas, serving adult recreational players, junior athletes pursuing NCAA scholarships, and corporate/private event hosts through court rentals, monthly memberships, and junior training programs.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Project Serve does
Project Serve Beach is a single-location beach volleyball training facility and community sports venue at the Domain in Austin, Texas, founded in 2013 by former professional player Bobby Jones. The company operates a sandwich revenue model combining hourly court rentals ($20–$30/hour), a recurring adult training subscription (Spike Club at $100/month), and per-class junior training under the Quicksand brand ($45/class), augmented by corporate and private event hosting, recreational leagues, and community events anchored by food partner Velvet Taco. Its two primary customer segments are adult players seeking community and skill improvement and junior athletes (U12–U18) pursuing NCAA Division I/II scholarship pathways, with a secondary segment of corporate and private event hosts.
The underlying technology stack is intentionally lean: all bookings, memberships, class registrations, and event sign-ups are routed through the third-party Court Reserve platform, which serves as the company's self-serve distribution and transactional backbone. The company does not operate a proprietary technology product; instead, its differentiation resides in coaching talent (including a former Brazilian National Team player and an NCAA All-American), a decade-long community ecosystem at the Domain, and a documented track record of placing 40+ athletes in NCAA Division I and II programs.
The go-to-market motion is community-led and event-driven: the business relies on Facebook, Instagram, and YouTube for top-of-funnel awareness; recurring partner events (Sunday Social, Beach Mode, Friday Night Lights, Velvet Taco Juniors Clinic) for mid-funnel engagement; and a member referral program for bottom-of-funnel conversion. The company is privately held, founder-owned, and reported to operate with approximately 5 employees and no external funding.
Project Serve firmographics
Firmographics- Name
- Project Serve
- Legal name
- Project Serve Beach
- Website
- https://projectservevb.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project Serve Beach is a beach volleyball training facility and community venue at the Domain in Austin, Texas, serving adult recreational players, junior athletes pursuing NCAA scholarships, and corporate/private event hosts through court rentals, monthly memberships, and junior training programs.
- Ownership category
- akta.pro rank
Project Serve industry classification
Industry- Product category
- Beach Volleyball Training and Facility Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)
- akta.pro primary industry
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
Keywords
Where Project Serve is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Project Serve business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Court Rentals: Hourly court rental fees for recreational play, with different pricing for weekdays versus evenings/weekends. Corporate rentals include additional hosting fees.
- Spike Club Membership: Monthly membership subscription ($100/month) providing access to small group training sessions on Tuesdays and competitive open play on Thursdays, with priority booking for sessions.
- Quicksand Junior Training: Per-class fees for junior beach volleyball training ($45/class) with small group instruction focused on rapid improvement.
- Event Hosting: Revenue from hosting corporate events, private parties, birthday celebrations, and tournaments with corporate pricing and hosting fees.
- Free Membership with Upsell: Free court reservation and drop-in membership allowing pay-as-you-go usage, with conversion pathways to paid membership tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Court Reservation & Drop In membership |
| Usage-based | Pay-as-you-go | Recreational Court Rental |
| Subscription | Monthly | Spike Club Monthly Membership |
| Unit Pricing | Pay-as-you-go | Quicksand Junior Training Classes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Project Serve product offering
Product offeringCore offering
Project Serve Beach is a beach volleyball training facility in Austin, Texas that sells adult and junior training programs, hourly court rentals, league play, clinics, camps, and private event venue hosting. Core paid offerings are the Spike Club adult training membership ($100/month), Quicksand junior training academy ($45/class), and hourly court rentals ($20-$30/hour). The company operates a single physical venue at the Domain in Austin, TX, with all bookings managed through the Court Reserve online platform.
Product overview
Project Serve Beach is a beach volleyball facility offering a unified set of training programs and services. The core offerings include Quicksand (elite junior training academy for U12-U18 with individualized small-group coaching), Spike Club (adult training community focused on rapid skill improvement), and court rental services. Additional offerings include recreational leagues, specialty clinics and camps, private event hosting, and membership-based court reservations. All bookings and memberships are managed through the Court Reserve platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Spike Club Inclusive adult beach volleyball training membership ($100/month) offering small group training sessions every Tuesday 4-6pm, competitive open play every Thursday 4-6pm, and priority booking for sessions. Targeted at adult players seeking rapid skill improvement in a community-driven environment.
- Quicksand Junior Training
- Quicksand Futures
- Court Rentals
- League Programs
- Clinics and Camps
- Private Events
Quantifiable outcome
- Guaranteed improvement in 3 months for junior training participants
- +1 more outcomes
Companies that use Project Serve
Customer profileSegments3 records
Ideal customer profiles3 records
Project Serve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Project Serve partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Austin SSC (Austin Sports & Social Club)coreCoed recreational sand volleyball leagues run Sunday-Thursday evenings, 6-9pm. Austin SSC is a key partner for community engagement and adult player recruitment. Participants must be 21 or over.
- QuicksandcoreElite beach volleyball training program for serious middle and high school athletes (U12-U18). Quicksand offers individualized drill/exercise focused training led by international professionals Coach Fabio (former Brazilian National Team) and Coach Tory (FSU All-American).
- Sip n' Serve SocietyminorCommunity-style events for adult players including Friday Night Lights (Friday evenings 6-9pm) and Bumps and Brews (Saturday mornings 8-11am). Hosts social volleyball events designed for players who love volleyball and staying active.
- Velvet TacominorFood partner providing free Velvet Tacos during Sunday Social Program (monthly), Beach Mode Tuesday sessions (monthly), and Velvet Taco Juniors Clinics (monthly). Drives community engagement through food and social events.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Project Serve competitors and assessment
Company assessmentEmerging players
- Sip n' Serve Society: Community-style adult volleyball events operator hosting Friday Night Lights and Bumps and Brews at Project Serve. Comparable in adult social volleyball but smaller scale and event-only rather than full training programs.
Broad incumbents
- USA Volleyball: National governing body for volleyball in the U.S. that runs junior Olympic development programs, beach volleyball national teams, and coach certification pathways overlapping with Quicksand's NCAA pipeline.
- Life Time Athletic / Life Time Fitness: National premium fitness chain operating large athletic clubs with pickleball, beach volleyball courts, group training, and event hosting. Comparable revenue model (memberships, court rentals, events) but serves a far broader fitness market.
- AVP America (Association of Volleyball Professionals): Professional beach volleyball tour and pro/am training organization in the U.S. Operates the pro circuit and offers clinics; broader commercial presence than Project Serve but overlapping athlete pipeline and training audience.
Direct peers
- Wave Volleyball Club: Beach and indoor volleyball training club operating youth programs, tournaments, and clinics. Comparable junior volleyball academy with facility rentals and coaching-led training.
- Gold Medal Squared: Volleyball coaching education and training camp company that runs beach volleyball clinics and coach certifications. Comparable in beach volleyball training methodology, but distributed nationally rather than tied to one facility.
- East Beach Volleyball Club: Beach volleyball training club on the U.S. East Coast offering youth programs, camps, and competitive teams. Comparable junior academy structure with NCAA recruitment emphasis.
- MB Sand Volleyball: Beach volleyball club and training operation in Manhattan Beach, California offering youth and adult programs, private lessons, and leagues. Comparable beach volleyball academy model with similar junior pipeline focus.
- Austin Sports & Social Club (Austin SSC): Adult coed recreational sand volleyball league operator in Austin that runs leagues at Project Serve's facility. Direct competitor in adult league programming and comparable community-driven sports league model.
- Quicksand Beach Volleyball: Elite beach volleyball training program for U12–U18 athletes affiliated with Project Serve Beach but also operating as a standalone training brand. Direct overlap in junior beach volleyball coaching, AAU tournament prep, and NCAA recruitment pathways.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Project Serve social profiles
Digital presenceProject Serve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Serve leadership team
Management profileNumber of profiles
Profiles3 records
Project Serve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Serve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Serve
What does Project Serve do?
Project Serve Beach is a beach volleyball training facility in Austin, Texas that sells adult and junior training programs, hourly court rentals, league play, clinics, camps, and private event venue hosting. Core paid offerings are the Spike Club adult training membership ($100/month), Quicksand junior training academy ($45/class), and hourly court rentals ($20-$30/hour). The company operates a single physical venue at the Domain in Austin, TX, with all bookings managed through the Court Reserve online platform.
Is Project Serve a public or private company?
Project Serve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project Serve founded?
Project Serve was founded in 2013. It employs 1 to 10 people.
Where is Project Serve based?
Project Serve is headquartered in Austin, United States, in the North America region.
How does Project Serve make money?
Five revenue lines are on record. Court Rentals are the primary driver. The others are spike Club Membership, quicksand Junior Training, event Hosting and free Membership with Upsell.
Who are Project Serve's main competitors?
Sip n' Serve Society is listed as an emerging player. Broad incumbents are USA Volleyball, Life Time Athletic / Life Time Fitness and AVP America (Association of Volleyball Professionals). Direct peers are Wave Volleyball Club, Gold Medal Squared, East Beach Volleyball Club, MB Sand Volleyball, Austin Sports & Social Club (Austin SSC) and Quicksand Beach Volleyball.
Does Project Serve have an API?
No public API is recorded for Project Serve.
What industry is Project Serve in?
Project Serve's product category is Beach Volleyball Training and Facility Services. Its primary akta.pro industry code is MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 61162 and its SIC code is 7997.