PROJET ONY
PROJET ONY is a French-registered non-profit association co-founded by Ahélya Randriambolaina and rapper Orelsan that develops Madagascar's music, cinema, 3D animation, and video game industries through ONY Academy training, ONY Booster incubation, and the ONY House facility in Antananarivo.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
PROJET ONY firmographics
Firmographics- Name
- PROJET ONY
- Legal name
- Association ONY
- Website
- https://projet-ony.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PROJET ONY is a French-registered non-profit association co-founded by Ahélya Randriambolaina and rapper Orelsan that develops Madagascar's music, cinema, 3D animation, and video game industries through ONY Academy training, ONY Booster incubation, and the ONY House facility in Antananarivo.
- Ownership category
- akta.pro rank
PROJET ONY industry classification
Industry- Product category
- Creative Industries Development and Cultural Incubation
- NAICS
- Professional and Management Development Training (611430), Motion Picture and Video Production (51211)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Development Cooperation & Foreign Aid Administration (BPAIAIAG)
Keywords
Where PROJET ONY is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
PROJET ONY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Sponsorship: ONY operates as a non-profit association (association loi 1901) relying on donations, sponsorship, and support to fund its cultural development mission in Madagascar.
- Collaborations and Partnerships: Revenue generated through collaborative projects with sponsors who support incubated projects, mentor programs, training partnerships, and event sponsorships.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PROJET ONY product offering
Product offeringCore offering
PROJET ONY is a non-profit association that develops cultural and creative industry projects in Madagascar through three integrated programs: ONY Academy delivers practical training in cinema, 3D animation, video games, and music; ONY Booster runs a 6-12 month incubation and acceleration program for professional structures in these industries; and ONY House is a 400m2+ physical facility in Antananarivo serving as a hub for emerging cultural industry actors. The organization also produces original content such as the internationally distributed Kalanoro video game and in-house music productions.
Product overview
PROJET ONY is a non-profit association created by Ahélya Randriambolain & Orelsan that develops projects in music, cinema, 3D animation, and video games in Madagascar. The organization operates three main programs: ONY Academy (practical training in creative industries), ONY Booster (6-12 month incubation/acceleration program for professional structures), and ONY House (400m2 physical facility in Antananarivo). ONY also produces video games (Kalanoro) and music productions through partnerships with studios like Red Raketa Studio and New Tales.
Differentiator
Problem solved
Functional benefit
Brands
- ONY Academy: Practical and concrete training programs around specific projects to learn cinema, 3D animation, video game and music trades in Madagascar.
- Booster
- ONY House
- HelloWorld_261!
Products and services
- ONY Academy Practical and concrete training programs built around specific projects, teaching the trades of cinema, 3D animation, video games, and music in Madagascar. Includes the HelloWorld_261! video game academy sub-program. Designed for aspiring and emerging creative professionals seeking hands-on project-based learning.
- ONY Booster A 6 to 12-month incubation and acceleration program that annually supports professional structures from the music, cinema, and video game industries, providing mentorship, resources, and pathways to market release. Red Raketa Studio was part of the first Booster promotion in 2023.
- ONY House A 400m2+ physical facility in Antananarivo (Ambatobe district) entirely dedicated to emerging actors of Malagasy cultural industries. Serves as a hub for training, incubation activities, events, and as the birthplace of the Kalanoro video game.
- Kalanoro (Video Game) The first Malagasy video game to be released internationally. Developed by Red Raketa Studio with support from ONY (first Booster 2023 promotion, agreement with New Tales in 2024). Available on Xbox Series X|S, PC (Steam), PlayStation 5, and Nintendo Switch.
Quantifiable outcome
- First Malagasy video game to release internationally on all major platforms (Xbox, PlayStation, PC, Nintendo Switch)
- +1 more outcomes
Companies that use PROJET ONY
Customer profileSegments3 records
Ideal customer profiles3 records
PROJET ONY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PROJET ONY partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Lagos Games WeekcoreONY is a partner of Lagos Games Week, the largest gaming event on the African continent. ONY's HelloWorld_261! video game academy representative served as a jury member on video game pitches. The partnership provides opportunity to showcase Malagasy gaming talent and build connections across the African gaming ecosystem.
- New TalesflagshipNew Tales is the international distribution partner for Kalanoro, the first Malagasy video game to release globally. The partnership enabled release on Xbox Series X|S, PC, PlayStation 5, and Nintendo Switch platforms. The agreement followed Kalanoro's incubation through ONY Booster program and represents the culmination of four years of development.
- Gobelins ParisminorGobelins, l'école de l'image in Paris is listed as a partner, suggesting collaboration in visual arts and animation training or educational content development.
- Institut FrançaisminorFrench Institute partnership supporting French cultural and creative industry development initiatives in Madagascar.
- UNESCOminorPartnership with UNESCO's Diversity of Cultural Expressions Convention, supporting cultural industry development in Madagascar and the Indian Ocean region.
- Commission de l'Océan IndienminorIndian Ocean Commission partnership supporting regional cultural cooperation in the Indian Ocean region.
- Région RéunionminorPartnership with Réunion Island regional government supporting cultural exchanges and creative industry development between Madagascar and Réunion.
- Red Raketa StudioflagshipRed Raketa Studio is the Malagasy game development studio that created Kalanoro under ONY's incubation. The studio was supported through ONY Booster program and developed the game at ONY House before achieving international distribution through New Tales.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
PROJET ONY competitors and assessment
Company assessmentOthers
- Institut Français: French public agency promoting French culture abroad and supporting creative industries internationally. Listed as an ONY partner; comparable as a French-state-backed cultural cooperation counterpart.
- New Tales: European video game publisher and partner for Kalanoro's international distribution across Xbox, PlayStation, PC, and Nintendo Switch. Comparable as an ecosystem enabler in the African-to-global game publishing pipeline.
Emerging players
- Kiro'o Games: Cameroonian video game studio and pioneer of the African game development scene. Comparable to ONY-incubated studios like Red Raketa as an African-rooted indie studio targeting international distribution.
- Leti Arts: Ghanaian game studio creating African-inspired video games and comics. Comparable as a small African studio pursuing international publishing while developing locally rooted IP, similar to Red Raketa's Kalanoro trajectory.
Broad incumbents
- Co-Creation Hub (CcHUB): Leading African innovation and technology hub based in Nigeria, with creative industries programming. Comparable to ONY as an institution driving startup acceleration and ecosystem-building, though broader in scope (tech, civic, creative).
- Sundance Institute: US-based non-profit supporting independent film, theatre, and emerging media artists through labs, fellowships, and festivals. Comparable to ONY as a high-profile non-profit creative incubator built around a celebrity founder, with a similar ecosystem model.
- MEST Africa: Pan-African entrepreneur training and seed funding program (formerly Meltwater Entrepreneurial School of Technology). Comparable to ONY Booster as a structured incubator for early-stage African ventures, though focused on software rather than creative industries.
Direct peers
- Rubika: International animation, video game, and VFX school with campuses in France, Canada, and India. Directly comparable to ONY Academy as a vocational training provider for game and animation careers, but operates as a for-profit institution at much larger scale.
- Gobelins Paris: Prestigious French school of visual arts offering programs in animation, video games, and graphic design. Listed as an ONY partner; comparable as a creative-industries training institution with similar curriculum focus areas.
Regional players
- Lagos Games Week: West African gaming industry event and ecosystem partner of ONY. Comparable as a regional African gaming ecosystem player with overlapping partner network and shared mission to grow African game development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PROJET ONY social profiles
Digital presencePROJET ONY financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROJET ONY leadership team
Management profileNumber of profiles
Profiles3 records
PROJET ONY subsidiaries and ownership
Company hierarchySubsidiaries1 record
PROJET ONY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROJET ONY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROJET ONY
What does PROJET ONY do?
PROJET ONY is a non-profit association that develops cultural and creative industry projects in Madagascar through three integrated programs: ONY Academy delivers practical training in cinema, 3D animation, video games, and music; ONY Booster runs a 6-12 month incubation and acceleration program for professional structures in these industries; and ONY House is a 400m2+ physical facility in Antananarivo serving as a hub for emerging cultural industry actors. The organization also produces original content such as the internationally distributed Kalanoro video game and in-house music productions.
Is PROJET ONY a public or private company?
PROJET ONY is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PROJET ONY founded?
PROJET ONY was founded in -1. It employs 1 to 10 people.
Where is PROJET ONY based?
PROJET ONY is headquartered in Paris, France, in the Europe region.
How does PROJET ONY make money?
Two revenue lines are on record. Donations and Sponsorship is the primary driver. The others are collaborations and Partnerships.
Who are PROJET ONY's main competitors?
Others on record are Institut Français and New Tales. Emerging players are Kiro'o Games and Leti Arts. Broad incumbents are Co-Creation Hub (CcHUB), Sundance Institute and MEST Africa. Direct peers are Rubika and Gobelins Paris. Lagos Games Week is listed as a regional player.
Does PROJET ONY have an API?
No public API is recorded for PROJET ONY.
What industry is PROJET ONY in?
PROJET ONY's product category is Creative Industries Development and Cultural Incubation. Its primary akta.pro industry code is BPAIAIAG, Development Cooperation & Foreign Aid Administration. Its NAICS code is 611430 and its SIC code is 7819.