Prom Country Aged Care

What Prom Country Aged Care does

Prom Country Aged Care Inc. is a community-based, not-for-profit residential aged care provider operating a single 70-bed facility, Prom Country House, at 9 O'Connell Road in Foster, Victoria. Established in 1985 and incorporated under Victorian law, the organisation delivers long-term residential care and short-term respite care to elderly residents of the Prom Coast district in South Gippsland, approximately two hours southeast of Melbourne. Service delivery follows the Eden Alternative philosophy of person-directed care, with individualised care plans, aging-in-place continuity, and a lifestyle program encompassing activities, allied health, and on-site amenities including a gym, cinema, hairdresser, and consulting room.

The facility is embedded in the Foster Health Precinct alongside South Gippsland Hospital, Foster Medical Centre, and Community Health Centre, enabling shared physiotherapy services, on-site doctor consultations, and referral-driven admissions. The organisation operates under a voluntary community board and a small executive team led by CEO Paula Gibb, supported by functional leads across care, business, quality, HR, and admissions. Workforce size is approximately 20 employees, consistent with a single-site operator.

Revenue is generated through three primary streams: Australian Government aged care subsidies and supplements covering the majority of care costs, resident-paid accommodation payments in the form of Refundable Accommodation Deposits (RAD), Daily Accommodation Payments (DAP), or a combination, and tax-deductible community donations and bequests funding enhancement projects. Pricing follows government-set daily care fees with RAD/DAP accommodation tiers, plus modest fees for respite meals. Distribution is entirely direct via the in-house Admissions Officer. The company has no subsidiaries, no external parent ownership, and no recorded funding rounds, reflecting its incorporated-association governance structure.

Name

Prom Country Aged Care

Legal name

Prom Country Aged Care Inc.

Website

https://promcountryagedcare.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Prom Country Aged Care is a not-for-profit, community-governed residential aged care facility operating a single 70-bed site in Foster, Victoria. It delivers long-term and respite aged care to elderly residents of the Prom Coast district under the Eden Alternative philosophy, funded by Australian Government subsidies, RAD/DAP payments, and donations.

Ownership category

akta.pro rank

Product category

Residential Aged Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Residential aged care
• Elderly care services
• Aging in place
• Community health care
• Respite care

Headquarters

HQ city

Foster

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government-Funded Aged Care Services: Residential aged care services partially funded through Australian Government aged care subsidies and supplements. Government funding covers a substantial portion of care costs for eligible residents.
2. Accommodation Payments: Residents pay accommodation costs which may include a Refundable Accommodation Deposit (RAD) or Daily Accommodation Payment (DAP), or combination thereof. Additional fees for respite care meals.
3. Donations and Bequests: Community donations received to fund enhancement projects and activities identified by residents. Tax-deductible contributions supporting facility improvements and resident programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Prom Country Aged Care operates a 70-bed not-for-profit residential aged care facility in Foster, Victoria, providing long-term residential care and short-term respite care for elderly residents. Services are guided by the Eden Alternative philosophy, offering individualized care plans, aging in place continuity, and allied health support including physiotherapy, hairdressing, and on-site medical consulting.

Product overview

Prom Country Aged Care is a not-for-profit residential aged care facility providing a single unified offering of aged care services. The core service is residential aged care (both long-term and respite) delivered at Prom Country House, a 70-bed facility in Foster, Victoria. Services include residential care, respite care, lifestyle programs, physiotherapy, on-site gym, medical consulting, and hairdresser services. The facility offers two room types: standard rooms with ensuites and premium suite rooms with additional features like kitchenettes. All services are unified under a person-directed care philosophy guided by the Eden Alternative approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Aged Care Long-term residential aged care providing aging-in-place services in a 70-bed facility, with individualised care plans and daily routines tailored to each resident's preferences.
• Respite Care Short-term residential respite care for people needing care for a short period, offering en-suite facilities and furnished rooms for temporary stays.
• Lifestyle and Living Programs Resident-focused community programs including Happy Hour, musical entertainment, craft activities, garden club, special event celebrations, and community activities.
• Physiotherapy Services Physiotherapy services shared with South Gippsland Hospital, with in-house Allied Health Assistant providing individual assessments and specific programs for residents.
• Hairdresser Services In-house hairdresser available once a week by appointment for resident personal care needs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• South Gippsland HospitalcoreStrategic or Co-development PartnerShared Physiotherapist arrangement with South Gippsland Hospital. As part of the Foster Health Precinct, residents benefit from proximity to the hospital for medical services. This partnership enables integrated healthcare delivery for residents.
• Foster Medical CentrecoreStrategic or Co-development PartnerLocated within the Foster Health Precinct, the facility enables residents to maintain relationships with preferred local doctors through an on-site consulting room. Part of the integrated healthcare ecosystem.
• South Gippsland Community Health CentrecoreStrategic or Co-development PartnerPart of the Foster Health Precinct integration with the South Gippsland Community Health Centre, providing coordinated healthcare services within the aged care facility's catchment area.
• Prom Community Op ShopminorGTM or Marketing PartnerCommunity op shop at 78 Main Street, Foster that supports both Linton Court Independent Living Units and Prom Country Aged Care. Provides donations and fundraising support for accommodation options for older people. Also has online presence via Depop.
• Linton Court Independent Living UnitsminorStrategic or Co-development PartnerJointly supported by the Prom Community Op Shop alongside Prom Country Aged Care, providing a range of accommodation options for older people in the community.

Scale indicators4 records

Recent moves15 records

Expansion highlights4 records

Direct peers

• BlueCare (UnitingCare Queensland): Large NFP aged care provider operating residential aged care homes across Queensland with a community-led mission; comparable as a mission-driven NFP using similar RAD/DAP and government subsidy revenue model.
• Opal HealthCare: Major private Australian residential aged care operator with 80+ homes including regional locations; comparable in service mix (residential, respite, dementia) and government funding model.
• Respect Aged Care: Smaller NFP Australian residential aged care provider with homes primarily in regional and rural Victoria/NSW; the closest scale peer to Prom Country, with similar NFP governance and rural footprint.
• Estia Health: ASX-listed aged care operator with ~70+ homes across Australia offering residential aged care, respite, and dementia-specific services; comparable in service mix and funding model (government subsidies + RAD/DAP).
• Regis Healthcare: ASX-listed Australian residential aged care provider operating ~70 homes; directly comparable as a multi-site competitor offering aging-in-place, respite, and dementia care across regional and metro Australia.
• Bolton Clarke: One of Australia's largest NFP aged care and retirement living providers with residential aged care homes across regional and metro areas; comparable as a community-rooted NFP competitor with similar governance structure.
• Japara Healthcare: Large Australian residential aged care provider with 50+ homes offering low, high, and dementia care; comparable as a regional-and-metro operator using the same government-funded aged care model.
• Mercy Health Aged Care: Catholic NFP operating residential aged care homes in Victoria and other states; comparable as a community-rooted, mission-driven aged care provider with overlapping Victorian catchment.

Broad incumbents

• Bupa Aged Care Australia: International health insurer's Australian aged care arm operating numerous homes; comparable as a large incumbent with broader healthcare portfolio that competes for residents across regional Victoria.
• Calvary Health Care (Little Company of Mary Health Care): Catholic NFP operating aged care homes across Australia alongside hospitals; comparable as a mission-driven, geographically diversified operator with similar service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/prom-country-aged-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prom Country Aged Care