Planinka AD

What Planinka AD does

Planinka AD is a Serbian joint-stock company (akcionarsko društvo) headquartered in Kuršumlija, southern Serbia, with a documented founding year of 1964. The company's primary web domain (prolomvoda.com) indicates it operates the Prolom Voda natural mineral water brand, which sources water from the Prolom spring — a well-known alkaline mineral water source in the region. The business is structured around production and bottling of natural mineral water, an asset-light product category whose value derives from the protected natural source, brand heritage, and regulatory licensing for bottling at that specific spring.

Per the available firmographic data, Planinka AD operates with a workforce of approximately 16 employees, indicating a small, concentrated operation. The "AD" designation confirms it is incorporated as a Serbian public joint-stock company, which carries specific disclosure and governance obligations under Serbian corporate law. No further detail on production capacity, product portfolio beyond the Prolom Voda line, distribution footprint, or export markets was available in the source material provided; the company's own web presence returned only an unverified loader page rather than substantive product or corporate content. As a result, the description of customer base, revenue model, and go-to-market mechanics is necessarily limited to what can be inferred from the firmographic and brand-domain signals.

The key evidence gaps are material: revenue, customer concentration, geographic distribution mix, pricing, ownership structure, leadership, and any recent strategic actions are not documented in the source data supplied. Planinka AD should be treated as a legacy single-asset mineral water operator whose investment-relevant signals (export activity, capacity expansion, ownership change, capital raising) are not observable in the input.

Name

Planinka AD

Website

https://prolomvoda.com

Company type

Private

Headcount range

11–50 employees

Short description

Planinka AD is a Serbian joint-stock company founded in 1964, based in Kuršumlija, operating the Prolom Voda natural mineral water brand sourced from the Prolom spring, with a 16-employee operation.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Sparkling/Carbonated Bottled Water Production (AFAFACAE)

Keywords

• Bottled mineral water
• Natural spring water
• Beverage bottling
• Mineral water products
• Serbian water brands

GTM type

B2C

Offering type

Hardware or Manufacturing

Core offering

Planinka AD is a Serbia-based company headquartered in Kuršumlija, with an associated web domain of prolomvoda.com that signals activity in the bottled natural mineral water category tied to the Prolom region of Serbia. Founded in 1964, the company operates with approximately 16 employees, consistent with a small-scale regional beverage producer. Specific product SKUs, bottling volumes, and distribution footprint are not available in the captured source content.

Differentiator

Problem solved

Functional benefit

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Regional players

• Jamnica: Croatian mineral water and soft drink producer owned by Fortenova Group; a relevant regional peer in the bottled water category across the former-Yugoslav markets.
• Studena: Bulgarian mineral water bottler producing source-controlled still and sparkling water; comparable regional peer that competes with Prolom Voda in adjacent Balkan markets and shared retail channels.
• Sarajevski kiseljak: Bosnian mineral water brand with a long heritage, comparable as a regional source-controlled bottled water peer in the Western Balkans.

Broad incumbents

• Mineral Trade (Rosa, Gala, Donat) producer: Slovenia-based Droga Kolinska / Atlantic Grupa, the producer of Donat Mg and regional mineral water brands; a broader incumbent in the regional mineral water and beverage space that overlaps with Prolom Voda's positioning.
• Coca-Cola HBC: Major bottler and distributor serving the Balkans with bottled water (e.g., Rosa) and other beverages; a broad incumbent that competes with Prolom Voda in regional retail and foodservice.
• PepsiCo (Aquafina): Global beverage incumbent with a bottled water portfolio that competes for shelf space and consumer attention in retail channels across the Balkans.
• Nestlé Waters: Global bottled water leader with portfolio brands; competes indirectly with Prolom Voda in any markets where its regional brands are distributed alongside imported premium waters.
• Heineken (regional beer/water portfolios): Large multinational beverage group with mineral water exposure in the Balkans through portfolio investments; relevant as a competitive incumbent in retail and HoReCa channels.

Direct peers

• Knjaz Miloš: Serbian mineral water and soft drink bottler headquartered in Aranđelovac; one of the most direct domestic competitors to Prolom Voda in the bottled still mineral water category.
• Voda Vrnjci: Serbian natural mineral water producer bottling from the Vrnjci springs; directly comparable as a regional source-controlled mineral water brand competing in the same Serbian retail and HoReCa channels.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/planinka

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planinka AD