What PROLYD does

Prolyd AS is a privately held Norwegian B2B distributor of professional audio, video, and broadcast equipment, founded in 1996 and headquartered in Oslo. Operating under the aksjeselskap (AS) corporate structure, the company acts as an exclusive or primary Norwegian reseller for over 100 international manufacturers spanning audio interfaces (RME, Focusrite, Audinate), professional wireless microphone systems (Wisycom, Zaxcom), broadcast routing (NTP Penta), intercom systems (AEQ XPEAK, Vokkero Guardian), acoustic treatment (Artnovion, Rockfon), microphone mounting accessories (URSA), and power management (SurgeX).

The company monetizes primarily through hardware distribution: it purchases professional AV equipment from manufacturers and resells it to Norwegian end customers (recording studios, broadcast facilities, radio stations, TV studios, live event and theatre production companies) at marked-up prices. A secondary revenue stream comes from equipment repair services. Commercial activity flows through a proprietary e-commerce platform branded Prolyd D4_V2 and built on the Multicase business system, which provides customer accounts, product search across 30+ categories, order management, delivery scheduling, and stock visibility (with Norwegian-language indicators such as 'Veil.' for suggested retail prices and 'På lager' for in-stock status). Distribution is direct B2B to enterprise buyers within Norway, supplemented by deeper technical consultative engagement on Dante, AES67, MADI, and SDI-embedded audio networking workflows.

The firm operates with a lean team of 11 employees and has remained single-country by design, with no disclosed parent company, institutional investors, or M&A activity. There are no patents, awards, regulatory actions, leadership changes, or funding rounds disclosed in the public record. Strategic activity is concentrated in continuous onboarding of premium international AV brands rather than vertical or geographic expansion.

Name

PROLYD

Legal name

Prolyd AS

Website

https://prolyd.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Prolyd AS is a privately held Norwegian B2B distributor (founded 1996, 11 employees) of professional audio, video, and broadcast equipment, reselling over 100 international brands to recording studios, broadcasters, TV studios, and live event production companies in Norway via its prolyd.no e-commerce platform.

Ownership category

akta.pro rank

Product category

Professional Audio & Broadcast Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

akta.pro secondary industry

Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

Keywords

• Professional audio distribution
• Broadcast equipment
• Pro audio video
• Intercom systems
• Audio routing equipment

Headquarters

HQ city

Norway

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Revenue generated through distribution and resale of professional audio/video equipment from multiple international manufacturers. The company purchases products from manufacturers and sells to end customers with margin.
2. Services: The company offers repair services for audio/video equipment, generating service revenue.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

PROLYD AS is a Norwegian B2B distributor that resells and distributes professional audio, video, and broadcast equipment from more than 100 international brands to Norwegian customers. The company operates the prolyd.no e-commerce platform and provides product selection guidance, technical support, and repair services for the professional AV market, covering intercom, audio routing, wireless microphones, accessories, and power protection categories.

Product overview

PROLYD is a Norwegian professional audio and broadcast equipment distributor operating a B2B e-commerce platform. The company resells and distributes products from multiple international audio brands including AEQ intercom systems, NTP Penta audio routers and control panels, Zaxcom wireless microphone equipment, Wisycom wireless systems, Vokkero intercom solutions, URSA microphone accessories, and SurgeX power management equipment. The product portfolio covers the entire broadcast and live production chain including intercom/party-line communication (AEQ XPEAK, Vokkero Guardian), audio routing and format conversion (NTP Penta 720/721), wireless microphone systems (Zaxcom, Wisycom), microphone mounting accessories (URSA), and power protection (SurgeX). PROLYD serves broadcast, live event, theatre, and recording studio customers across Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• AEQ XPEAK Intercom Systems IP-based intercom and party-line systems including desktop panels (XPEAK_D), rack-mount units (XPEAK_R), and headset solutions for broadcast and live production communication, distributed to Norwegian professional customers.
• NTP Penta Audio Routers Professional audio routing and distribution systems including the Penta 720 modular router and Penta 721 compact router with support for AES/EBU, MADI, Dante, and SDI interfaces for broadcast and studio installations.
• Zaxcom Wireless Equipment Digital wireless microphone transmitters, receivers, and recording equipment including bodypack transmitters (TRXLA5), ENG receivers, and camera link systems for professional location sound production.
• Wisycom Wireless Systems Professional wireless microphone equipment including pocket transmitters (MTP61), diversity receivers, IEM transmitters, and antenna combiners for broadcast and live production environments.
• Vokkero Guardian Intercom Systems Wireless intercom systems including beltpacks and headsets for live event and broadcast communication with Bluetooth connectivity, marketed under the Vokkero Guardian Show line for professional intercom applications.
• URSA Microphone Accessories Microphone mounting accessories including waist straps, ankle straps, performance pouches, sticky strips, plush circles, and foamies for lavalier microphones used in film and theatre productions.
• SurgeX Defender+ Power Distribution IP-controllable power distribution units with surge protection, sequential switching, and remote management for professional AV equipment racks, including the Defender+ series (e.g., SX-DSP-169I).
• Audio/Video Equipment Repair Services Repair services for professional audio/video equipment sold to Norwegian broadcast, live event, and recording studio customers, generating service revenue in addition to product distribution.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• AEQcoreChannel Partner/ Reseller/ DistributorAEQ is a Spanish manufacturer of professional intercom and codec systems. Prolyd distributes AEQ products in Norway, including XPEAK intercom user panels, desktop intercom units, and audio I/O interfaces with GPIO for intercom systems.
• NTP TechnologiescoreChannel Partner/ Reseller/ DistributorNTP Technologies (Denmark) manufactures digital audio routers and audio distribution interfaces. Prolyd distributes NTP Penta series products including the Penta 720 modular audio router and Penta 721 digital router with Dante/AES67 IP audio support.
• WisycomcoreChannel Partner/ Reseller/ DistributorWisycom is an Italian manufacturer of professional wireless microphone systems. Prolyd distributes Wisycom products including MTP61 miniature pocket transmitters, MPR51 diversity receivers, and wireless accessories.
• ZaxcomcoreChannel Partner/ Reseller/ DistributorZaxcom is an American manufacturer of digital wireless microphone systems and portable recorders. Prolyd distributes Zaxcom products including TRXLA5 wideband transmitters, ZMT4 ultra small transmitters, and Deva 24 recorder/mixer.
• URSAcoreChannel Partner/ Reseller/ DistributorURSA is a UK-based manufacturer of professional microphone accessories including straps, pouches, sticky mounts, and foam covers. Prolyd distributes URSA products for wireless transmitter mounting and microphone protection.
• VokkeromajorChannel Partner/ Reseller/ DistributorVokkero manufactures professional wireless intercom systems. Prolyd distributes Vokkero Guardian Show intercom systems including beltpacks, headsets, and accessories for professional intercom applications.
• SurgeXminorChannel Partner/ Reseller/ DistributorSurgeX manufactures power protection and PDU (Power Distribution Unit) equipment. Prolyd distributes SurgeX Defender+ series IP-controllable power strips with surge protection for professional AV equipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Studiospares: UK-based pro audio retailer and distributor serving recording studios, broadcasters, and live event customers. Comparable as a specialist multi-brand pro audio distributor with both retail and technical service offerings.
• Sweetwater: The largest US-based pro audio and musical instrument retailer/distributor, offering deep technical support and repair services across hundreds of brands. Comparable business model to Prolyd as a value-added multi-brand pro AV distributor.
• Thomann: Europe's largest music equipment retailer and distributor, selling pro audio, recording, and broadcast gear across multiple brands. Directly comparable as a multi-brand pro AV distributor serving professional and prosumer customers, albeit at vastly larger scale.
• Gear4music: UK-listed online retailer of musical instruments and pro audio equipment across Europe. Comparable as an e-commerce-led pro audio multi-brand distributor serving both professional and prosumer customers.
• Sound Technology: UK distributor of pro audio, MI, and broadcast equipment for brands including several carried by Prolyd. Comparable as a regional specialist distributor serving the broadcast and pro audio market.
• Andertons: UK-based pro audio and musical instrument retailer with strong broadcast/live event product range. Comparable to Prolyd as a specialist retailer carrying premium pro audio brands with technical expertise.
• SCV Audio: UK distributor specializing in professional audio equipment for recording, broadcast, and live sound. Directly comparable as a specialist B2B distributor of premium pro audio brands with technical support.

Broad incumbents

• B&H Photo Video: Large US-based broad electronics retailer carrying significant pro audio, video, and broadcast equipment. Comparable as a broad-line multi-brand distributor selling to professional AV customers, though spanning many categories beyond pro AV.
• Adorama: US-based broad electronics retailer with a substantial pro audio and video equipment offering. Comparable as a large multi-category reseller serving pro AV customers, though operating at much greater scale and category breadth.

Regional players

• Audio Pro: Swedish AV distributor serving professional and consumer markets. Comparable as a Nordic regional peer in pro AV distribution with similar customer base but operating in Sweden rather than Norway.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prolyd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROLYD