Proma Construcoes E Negócios Ltda

What Proma Construcoes E Negócios Ltda does

Proma Construções e Negócios Ltda (legal name: Proma Incorporações LTDA.) is a privately held Brazilian residential real estate developer and constructor founded in 1992 in Jaraguá do Sul, Santa Catarina. The company builds and sells apartment complexes, with 92 developments completed since inception and the 94th — Hyperion Residences, a 27-floor, 90-meter tower — currently underway. Its core technology emphasis is sustainable construction: solar water-heating systems (via partner Tecnosol) covering 65–70% of hot water in select developments, rainwater harvesting, natural-light architectural design, motion-sensor and LED common-area lighting, EV charging pre-wiring, and photovoltaic-ready building infrastructure.

Proma operates with 22 employees and runs a sales-led, direct-to-consumer go-to-market. Buyer engagement is multi-channel: an authorized channel partner (Imobiliária Coralli) operates a physical sales office inside Supermercado Giassi; WhatsApp direct lines handle commercialization and reception; gated e-books on financing, property incorporation, and off-plan vs. ready-property purchasing feed lead capture; and listings run on the major Brazilian property portals (Viva Real, ZAP, Imovelweb). Revenue comes almost entirely from one-time residential apartment sales, with a portion of units sold through the Caixa Econômica Federal Minha Casa Minha Vida program providing subsidized access to lower-income buyers. Pricing is unit-specific, with post-handover indexation to INPC plus 1% monthly interest. The company serves individual home buyers and real estate investors across two cities — Jaraguá do Sul and Balneário Piçarras — in the state of Santa Catarina.

Name

Proma Construcoes E Negócios Ltda

Legal name

Proma Incorporações LTDA.

Website

https://proma.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Proma Construções e Negócios is a privately held Brazilian residential real estate developer founded in 1992 in Jaraguá do Sul, Santa Catarina, building and selling apartment complexes across 92+ developments in two Santa Catarina municipalities. It serves individual home buyers and real estate investors, with units sold through Imobiliária Coralli, WhatsApp, property portals, and the Minha Casa Minha Vida program.

Ownership category

akta.pro rank

Headquarters

HQ city

Jaraguá do Sul

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Apartment Sales: Primary revenue from sale of residential apartments across multiple developments in Jaraguá do Sul and Balneário Piçarras. Revenue recognized upon completion and delivery of units.
2. Minha Casa Minha Vida Program: Participation in government-subsidized housing program enabling sales to lower-income segments with government-backed financing through Caixa Econômica Federal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Proma Construções e Negócios is a Brazilian residential real estate developer that builds and sells apartment complexes in Jaraguá do Sul and Balneário Piçarras, Santa Catarina. The company constructs multi-floor residential buildings with full amenities (pool, gym, party rooms, playground) and sustainable features such as solar water heating, rainwater harvesting, and EV-ready infrastructure, then sells individual units to individual home buyers and real estate investors, including via the federal Minha Casa Minha Vida subsidized housing program.

Product overview

Proma Construções e Negócios is a real estate development and construction company based in Jaraguá do Sul, Santa Catarina, with 34 years of experience and 92 completed projects. The company operates as a single unified offering focused on residential real estate development, constructing and selling apartment complexes in Santa Catarina. Their portfolio includes multiple residential developments across different neighborhoods and municipalities, with properties ranging from standard apartments to luxury high-rise towers. Proma also provides digital content resources including e-books on real estate financing, property incorporation, and buying guidance as lead-generation tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyperion Residences Proma's 94th and most ambitious project - the first 90-meter residential building in Jaraguá do Sul. Features 27 floors, 3,000 m² of leisure area, two apartments per floor and two duplex penthouse units, located in the city center adjacent to 'morro do carvão' with 430 m² nature preservation area. Targeted at premium home buyers and investors.
• Helianthus Residences Residential apartment complex in Jaraguá do Sul with the tagline 'Where light meets your new home,' part of Proma's portfolio of ongoing developments. Targeted at individual home buyers and investors seeking a Proma-built residence.
• Residencial Vidália Residential apartments of 72.03 and 78.58 m² private area located in the Baependi neighborhood of Jaraguá do Sul. Features include gym, garden, playground, pet space, party hall, and office space, with expected delivery in May 2026. Targeted at mid-market individual buyers.
• Blue Waves Residences Exclusive beachfront residential development in Balneário Piçarras, Santa Catarina, with apartments ranging from 132 m² to 280 m² private area and 3 suites per unit. Features complete leisure area including heated indoor pool, party hall, game room, gym, pet place, and outdoor kiosks on a 2,300 m² land plot at Av. Nereu Ramos, 1241-1221. Targeted at premium beachfront home buyers and investors.
• Residencial Dracena Residential complex delivered in March 2022 with neoclassical architecture, located at José Emmendoerfer, 260, Nova Brasília neighborhood, Jaraguá do Sul. Features 7 different apartment layouts from 63.61 to 82.98 m² private area, with 10 floors of apartments plus 2 floors of garage and social areas, including pool, gym, party hall, playground, and playroom. Targeted at mid-market buyers and investors.

Quantifiable outcome

• 65-70% of hot water from solar panels in select developments
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Imobiliária CorallicoreChannel Partner/ Reseller/ DistributorAuthorized sales channel for all Proma developments. Located in Supermercado Giassi service wing (Sala 108), Jaraguá do Sul. Contact: (47) 3307-4744 | 98406-4447. Represents Proma properties to end buyers, providing sales, consultation, and after-sales support.
• Caixa Econômica FederalcoreChannel Partner/ Reseller/ DistributorGovernment bank executor of Minha Casa Minha Vida housing program. Proma participates in program enabling subsidized financing and entry-level pricing for qualifying buyers. Bank provides government-backed mortgage financing to end customers.
• VetterminorStrategic or Co-development PartnerConstruction company partner in Praça das Baleias (Whale Plaza) sponsorship project in Balneário Piçarras. Project part of Projeto Bandeira Azul (Blue Flag environmental program) to revitalize whale sculptures.

Scale indicators5 records

Recent moves7 records

Direct peers

• Embraed Empreendimentos: Regional premium homebuilder based in Santa Catarina (Itajaí/Balneário Camboriú). Closest comparable to Proma in scale, geography, and high-end residential construction focus.
• Pasqualotto & GT: Santa Catarina homebuilder with a portfolio of mid-rise residential developments. Similar regional scale and product mix to Proma.
• Direcional Engenharia: Brazilian homebuilder with strong Minha Casa Minha Vida focus. Comparable for-sale residential model and MCMV program participation.
• Rôgga Empreendimentos: Santa Catarina-based residential and commercial developer with a regional focus on the northeastern coast. Comparable regional footprint and middle-market positioning.
• Even Construtora: Mid-sized Brazilian residential developer operating in regional markets. Comparable scale and product mix to Proma.
• EZTec: São Paulo-based residential developer with a focus on mid- and high-rise projects. Comparable for-sale residential development model, though at a larger scale.
• W.A. Construções: Long-standing Santa Catarina-based construction company developing residential projects in the Itajaí valley region. Comparable regional for-sale residential developer.

Broad incumbents

• Cyrela Brazil Realty: Large Brazilian residential developer with nationwide operations. Comparable high-rise residential product, though significantly larger and more diversified.
• MRV Engenharia: Brazil's largest homebuilder, with significant MCMV exposure. Comparable participation in Minha Casa Minha Vida and for-sale residential model, but at national scale.

Regional players

• Viver Incorporadora: Brazilian residential developer with regional focus in Rio de Janeiro and other markets. Comparable for-sale residential development model, though not directly competitive in Santa Catarina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proma-construcoes-e-planejamento-ltda

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proma Construcoes E Negócios Ltda