Pro Matre

What Pro Matre does

Pro Matre is a specialized private maternity hospital headquartered in the Bela Vista neighborhood of São Paulo, Brazil, founded on October 4, 1936, and operating as a subsidiary of Grupo Santa Joana since its acquisition in February 2000. The facility exclusively serves women, mothers, and newborns through a vertically integrated care model spanning prenatal consultation, high-risk pregnancy management, normal and cesarean delivery, neonatal intensive care, postpartum support, breastfeeding, and general gynecological services. Core operational infrastructure includes a 5-bed Adult ICU, a 27-bed Semi-Intensive Care Unit, five specialized Neonatal ICUs (Neurological, Surgical, Extreme Premature, Long Stay, General), eight surgical rooms including a Da Vinci XI robotic surgery suite, four modern normal delivery suites with hydrotherapy and chromotherapy, a 116-apartment hospitality operation across five tiers (Standard, Luxury, Suite, Special Suite, Master Suite), a 1,047 m² AABB-accredited blood bank, and one of Brazil's largest private milk banks producing over 7,000 liters per year.

The institution combines on-site clinical capabilities (fetal medicine, genetic counseling, endocrinology, immunization, fetal vitality assessment, minimally invasive robotic surgery, and fetal surgery) with consumer-facing services such as live childbirth transmission, ultrasound video, prenatal/breastfeeding courses (in-person, at-home, and online), and the Pro Matre Baby retail store, plus an on-site Restaurante Arábia. Technology is anchored in medical infrastructure rather than software: wireless cardiotocography for fetal monitoring, plasma-glass "Espaço Vida" family viewing technology, Da Vinci XI 3D-magnified robotic surgery, and AABB/ISBT/QMentum-certified blood bank operations. Group-wide, Pro Matre is part of a network with 700,000+ cumulative births and ~40,000 annual births.

Pro Matre generates revenue through insurance reimbursements (Amil/UnitedHealth, Unimed, Bradesco Saúde, Porto Seguro, SulAmérica), private maternity plans for uninsured patients and those in waiting periods, corporate enterprise maternity plans (Plano Maternidade), private-pay premium accommodation upgrades (Luxury/Suite tiers are not covered by insurance), educational courses sold online and in-person, retail (Pro Matre Baby), and on-site food service. Customer segments span individual pregnant women and families, newborns/premature infants, high-risk pregnancies, women seeking general gynecological care, and corporate buyers of maternity benefits. The hospital is triple-certified by Joint Commission International (JCI), affiliated with the Vermont Oxford Network and Stanford University for neonatal benchmarking, and holds AABB, QMentum International Diamond, QUATI, and Gold SINASC certifications.

Name

Pro Matre

Legal name

Hospital e Maternidade Pro Matre

Website

https://promatre.com.br

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Matre is a São Paulo-based private maternity hospital founded in 1936, part of Grupo Santa Joana, providing specialized maternal, neonatal, and gynecological care including high-risk pregnancy management, five specialized NICUs, robotic surgery, and premium hospitality accommodations to pregnant women, newborns, and corporate maternity-plan clients.

Ownership category

akta.pro rank

Product category

Maternity Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), Health Care and Social Assistance (62)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Maternity & Perinatal Hospitals (Acute Care) (HLAFAAAJ)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Maternity hospital services
• Neonatal intensive care
• Prenatal care
• Gynecological surgery
• High-risk pregnancy

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hospital and Maternity Services: Direct patient care including prenatal consultations, labor and delivery services, neonatal care, surgical procedures, and postpartum care. Revenue generated through insurance (convênio) reimbursements and private payments.
2. Insurance (Convênio) Agreements: Partnerships with major health insurance providers including Amil, Unimed, Bradesco Saúde, Porto Seguro, and SulAmérica for covered patient services.
3. Private Maternity Plans: Exclusive private maternity plans (Plano Maternidade) for patients without insurance or during waiting periods, offering comprehensive coverage for delivery and related services.
4. Educational Courses: Prenatal classes, breastfeeding courses, first aid for babies, both online and in-person formats, generating additional revenue stream.
5. Pro Matre Baby Store: Retail store selling baby products including plush toys, teethers, shoes, toys, blankets, slippers, balloons, and flowers for patients and visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Pro Matre is a specialized maternity hospital in São Paulo providing comprehensive prenatal, delivery (normal and cesarean), and postpartum care services for pregnant women and newborns. The hospital also offers neonatal intensive care across five specialized units, gynecological and robotic surgery, fetal medicine, genetic counseling, vaccination, blood bank and milk bank services, alongside educational courses and on-site hospitality accommodations.

Product overview

Pro Matre is a specialized maternity hospital and healthcare institution with over 89 years of history, operating as a single integrated facility within the Grupo Santa Joana network. Its product portfolio is organized around core maternity and women's health services: the Adult ICU (UTI Adulto), Neonatal ICU (UTI Neonatal) with five specialized units, Semi-Intensive Care Unit (27 beds), Normal Birth Center (Centro de Parto Normal), Obstetric Center (Centro Obstétrico), Women's Surgical Center (Centro Cirúrgico da Mulher with robotic Da Vinci XI), 24-Hour Emergency Care (Pronto Atendimento), Blood Bank (Banco de Sangue, AABB-accredited), and Breast Milk Bank (Banco de Leite, one of the largest in Latin America). Supporting services include the Espaço Vida family viewing area, Endocrinology Center, Fetal Surgery and Medicine Center, Prenatal Care, Fetal Vitality Assessment, Genetic Counseling, Vaccination, Childbirth Transmission, Ultrasound Video, and Pro Matre Baby retail store. Educational offerings include in-person, at-home, and online courses for pregnant women, breastfeeding, and infant first aid. Hospitality services (Hotelaria) with 116 apartments across five accommodation tiers and Restaurante Arábia complete the experience. The institution is certified by JCI, affiliated with Vermont Oxford, and maintains outcomes comparable to international benchmarks.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Matre Baby: Retail store offering newborn essentials including plush toys, teething rings, shoes, toys, blankets, slippers, party balloons, and flowers.

Products and services

• Maternity and Delivery Services (Prenatal, Normal Birth, Cesarean, Postpartum) Comprehensive maternity care from prenatal consultations through delivery (normal vaginal birth, cesarean section) and postpartum recovery, with humanized birth philosophy allowing companion participation.
• Neonatal Intensive Care Unit (NICU) Five specialized NICUs (Neurological, Surgical, Extreme Premature, Long Stay, General) with specialized equipment, acoustic ceiling insulation, temperature control, and 24-hour visitation, housing one of the largest private milk banks in Latin America.
• Minimally Invasive and Robotic Surgery Center Robotic surgery center equipped with the Da Vinci XI robot for minimally invasive gynecological procedures including endometriosis, fibroids, ovarian cysts, tumors, and genital prolapse, with 3D visualization magnified up to 15 times.
• Fetal Surgery and Medicine Center Fetal surgery and medicine services including twin-to-twin transfusion syndrome treatment, congenital diaphragmatic hernia repair, RH incompatibility, myelomeningocele correction, cardiac arrhythmias, urinary obstruction, and diagnostic services such as fetal echocardiogram, NIPT, amniocentesis, and chorionic villus biopsy.
• Adult Intensive Care Unit (UTI Adulto) A five-bed adult ICU specialized in pregnancy and post-partum complications with isolated beds, mechanical ventilators, monitors, and a fixed multidisciplinary specialist team including intensivists, obstetricians, cardiologists, hematologists, infectologists, and others.
• Semi-Intensive Care Unit 27-bed semi-intensive unit equipped with cutting-edge technology and a fixed multidisciplinary team offering 24-hour monitoring for intermediate-severity cases, primarily treating pre-eclampsia, fetal vitality alterations, short cervix, and amniorrhexis.
• Blood Bank Services (Banco de Sangue) 1,047 m² blood bank accredited by the American Association of Blood Banks (AABB) with QMentum International Diamond certification, providing blood collection, processing, selection, and transfusion services managed by Grupo GSH.
• Breast Milk Bank (Banco de Leite) One of the largest private milk collection banks in Brazil, producing over 7,000 liters per year with pasteurization and microbiological control, storing breast milk for up to six months and ensuring 100% of premature babies receive breast milk from their first feeding.
• Prenatal Care Services (Pré-natal) Prenatal care services at the Centro de Saúde da Mulher e da Gestante with specialized obstetricians and on-site fetal medicine team for obstetric ultrasounds, enabling same-day appointments and centralized patient information accessible throughout the institution.
• Genetic Counseling (Aconselhamento Genético) Family planning and genetic counseling service for women planning pregnancy, currently pregnant, or with high-risk pregnancy histories, including investigations into immunological, hormonal, infectious, genetic, and oncological conditions with tests such as fetal sexing, exome sequencing, MLPA, and MTHFR analysis.
• Endocrinology Center (Centro de Endocrinologia) Specialized unit for nutritional and endocrinological care during pregnancy offering prenatal nutritional monitoring and treatment of gestational diabetes, pre-gestational diabetes, thyroid diseases via in-person and telemedicine consultations.
• Vaccination Services (Vacinação) Vaccination services provided by the Pro Matre Immunization Center, serving patients with special clinical conditions and general immunization needs.
• 24-Hour Emergency Care (Pronto Atendimento 24h) 24-hour emergency service specializing in pregnancy and women's health with a multidisciplinary team, on-site laboratory tests, ultrasound, and fetal vitality monitoring without appointments, with image results available immediately and laboratory results within two hours.
• Educational Courses (Online, In-Person, At-Home) Pregnancy preparation, breastfeeding, and infant first aid courses available in three formats: online (6-module breastfeeding course), in-person at the facility, and at-home delivered to the patient's home.
• Pro Matre Baby Retail Store Baby products retail store offering plush toys, teething rings, shoes, educational toys, blankets, slippers, party balloons, and flowers for newborns, with delivery service directly to patient rooms.
• Hospitality Services (Hotelaria) 116 apartments across five accommodation tiers (standard, luxury apartment, suite, special suite, master suite) with soundproof windows, baby cribs, breastfeeding chairs, private bathrooms, and TVs. Suite accommodations include a living room and two LCD TVs for baby monitoring.
• Espaço Vida (Life Space) Family Viewing Area Family viewing area adjacent to the delivery room featuring plasma glass technology that switches from opaque to transparent at the touch of a button, allowing family members to safely witness the birth without acoustic transmission, subject to physician approval.
• Restaurante Arábia (Arabia Restaurant) Traditional Lebanese restaurant located within the maternity facility, open 24 hours with room delivery service for patients.
• New Normal Delivery Suites (Nova Suíte Parto Normal) Modern normal delivery suites designed for humanized vaginal birth, equipped with wireless cardiotocography, birthing balls, stretching bars, birthing stools, active seats, pelvic swings, bathtubs with chromotherapy, ambient sound systems, and LED starry sky lighting across four rooms of 40 square meters each.

Quantifiable outcome

• Hospital infection rate of 0.3% - nine times lower than national average of 2.8%
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Hospital e Maternidade Santa Joana S/AcoreStrategic or Co-development PartnerPro Matre was acquired in February 2000 by the group that owns the traditional Hospital e Maternidade Santa Joana S/A. Together with Santa Joana and Santa Maria, they form one of the largest maternity groups in Latin America with 700,000+ total births and 40,000 annual births. The group provides shared resources, best practices, and brand strength.
• Stanford UniversitycoreStrategic or Co-development PartnerAcademic partnership between Grupo Santa Joana and Stanford University for sharing best neonatal practices between the two centers of excellence. Aims to continuously improve clinical outcomes through international knowledge exchange.
• Grupo GSH (Grupo Gestor de Serviços em Hemoterapia)coreTechnology or IntegrationGrupo GSH manages the blood bank operations at Pro Matre with over 40 years of experience. They operate the 1,047 m² blood bank facility with QMentum International Diamond certification, providing hemotherapy of high complexity and cellular therapy services.
• Amil (UnitedHealth Group)majorChannel Partner/ Reseller/ DistributorMajor health insurance provider accepted at Pro Matre for covered maternity services. One of the largest health insurance operators in Brazil.
• UnimedmajorChannel Partner/ Reseller/ DistributorLargest Brazilian health insurance cooperative network. Unimed plans are accepted for maternity coverage at Pro Matre.
• Bradesco SaúdemajorChannel Partner/ Reseller/ DistributorMajor corporate health insurance provider owned by Bradesco. Corporate health plans accepted for maternity services.
• Porto SeguromajorChannel Partner/ Reseller/ DistributorDiversified insurance company offering health plans. Porto Seguro health insurance accepted for maternity coverage.
• SulAméricamajorChannel Partner/ Reseller/ DistributorOne of the largest independent insurance companies in Brazil. SulAmérica health plans accepted for maternity services.
• Vermont Oxford NetworkcoreStrategic or Co-development PartnerInternational neonatal quality improvement network enabling Pro Matre to compare outcomes for babies under 1500g with 1,000+ NICUs worldwide. Allows benchmarking and protocol improvement.
• Joint Commission International (JCI)coreOthersPremier international healthcare accreditation organization. Pro Matre has been certified three times by JCI, confirming excellence in patient safety and quality of care.
• ANVISA (Agência Nacional de Vigilância Sanitária)coreOthersBrazilian health regulatory agency. Pro Matre's milk bank operates in compliance with ANVISA standards for breast milk collection, pasteurization, and distribution.

Scale indicators21 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Hospital Sírio-Libanês: São Paulo premium hospital with JCI accreditation and high-end maternity and neonatal services. Overlaps with Pro Matre in target affluent segment but operates as a full multi-specialty hospital.
• Hospital Israelita Albert Einstein: One of Latin America's most prestigious hospitals, also JCI-accredited, offering premium maternity, NICU, and women's health services in São Paulo. Competes for the same premium insured and private-pay segment as Pro Matre but across a much broader service portfolio.
• Hospital das Clínicas da FMUSP: Large academic teaching hospital in São Paulo with high-risk obstetrics and NICU capabilities. Less direct overlap in premium private segment but competes for high-acuity referrals, fellow training, and clinical reputation.
• Rede D'Or São Luiz: Largest private hospital network in Brazil, operating premium maternity and women's health units in São Paulo. Competes on convenience, brand, and corporate-insurance contracts; broader network reach gives it payer leverage Pro Matre lacks.

Others

• Karolinska University Hospital: Swedish academic hospital referenced as the outcomes benchmark (maternal mortality ~4 per 100,000) cited by Pro Matre. Not a direct competitor but useful outcome benchmarking peer for clinical performance.
• Stanford Children's Hospital / Lucile Packard Children's Hospital: Named academic partner of Grupo Santa Joana for neonatal best-practice sharing. Not a commercial competitor but a comparable center of excellence that informs Pro Matre's clinical protocols and benchmarks.

Direct peers

• Hospital e Maternidade Santa Joana: Sister hospital within Grupo Santa Joana, also a São Paulo-based specialized maternity with similar high-risk pregnancy and NICU capabilities. Most directly comparable given shared group infrastructure, protocols, and patient demographic.
• Maternidade Pro Matre - Other private São Paulo maternities (e.g., Maternidade Hilda Brandão, Hospital Santa Catarina): Other specialized maternity facilities in São Paulo serving the same insured and private-pay pregnancy demographic. Direct competitors for delivery volume and ambulatory OB services within the same metro.
• Hospital e Maternidade Santa Maria: Third member of Grupo Santa Joana in São Paulo, focused on maternity and women's health. Directly comparable in service mix, payer profile, and patient segment, and shares group-level outcomes benchmarking with Pro Matre.

Regional players

• NotreDame Intermédica / Hapvida (broader Brazilian healthcare operators): Vertically integrated Brazilian health plan and hospital operators with significant presence outside São Paulo. Indirectly compete for national corporate maternity contracts and provide a regional scaling benchmark versus Pro Matre's single-city footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/promatrepaulista1
• Facebookfacebook.com/promatre
• LinkedInlinkedin.com/company/pro-matre
• Instagraminstagram.com/pro_matre

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Matre