promel ltda

What promel ltda does

Promel Ltda is a Vietnam-incorporated limited liability company (registered in Ho Chi Minh City) that operates the LV88 brand, an offshore-licensed direct-to-consumer online gambling platform. The company was established in 2018 and serves Vietnamese-speaking users with a multi-vertical product surface spanning sports betting (traditional sports and esports), live dealer casino, slot games, fishing/shooting arcade games, digital lottery, and cockfighting. Distribution is digital-first via a responsive web platform and native iOS and Android applications, supported by affiliate/aggregator websites (notably cloutbase.io) that drive registrations.

The technology stack is a thin aggregator layer over third-party content: 3,500+ game titles are sourced from 14+ providers including Evolution Gaming, Pragmatic Play, PG Soft, SBOBET, CMD368, and SABA Sports, all unified through a single seamless wallet. Backend infrastructure includes 256-bit SSL encryption, multi-layer firewall and anti-DDoS systems, biometric mobile login, and Telegram/SMS OTP for withdrawals. RNG fairness is certified by iTech Labs and GLI. The platform supports VND and USDT (TRC20/ERC20) deposits alongside local MoMo and Viettel Money e-wallets. Regulatory cover is provided by PAGCOR (Philippines), Isle of Man GSC, and Curacao eGaming licenses.

The business model is house-edge-driven: the company earns a percentage on all wagers placed across gaming categories, plus spreads or fees on USDT transaction processing. Customer acquisition is digital-only, relying on affiliate SEO, mobile app marketing, and 24/7 Vietnamese-language support. Stated scale — 6M+ members and 650 billion VND in processed payments since 2018 — is notably large versus a disclosed headcount of 7 employees, and revenue, ARR, and ownership information are not publicly disclosed.

Name

promel ltda

Legal name

Promel Ltda

Website

https://promeltda.com.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Promel Ltda operates the LV88 offshore-licensed online gambling platform, offering Vietnamese consumers sports betting, live casino, slots, fishing games, lottery, and cockfighting through web, iOS, and Android channels.

Ownership category

akta.pro rank

Product category

Online Gambling and Sports Betting

NAICS

Casinos (except Casino Hotels) (713210)

akta.pro primary industry

Live Dealer Online Casinos (MPAEABAB)

akta.pro secondary industry

Crypto Casinos (MPAEABAD)

Keywords

• Online sports betting
• Live casino games
• Slot games
• Fishing arcade games
• Online lottery betting

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Gambling House Edge: Revenue generated from the mathematical house edge built into casino games, sports betting odds, slot games, and lottery products. Platform takes a percentage on all wagers placed across casino, sports, slots, fishing, and lottery categories.
2. Crypto Transaction Processing: Transaction fees or spread on cryptocurrency deposits/withdrawals using USDT-TRC20/ERC20

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Promel Ltda, operating as the LV88 brand, runs a direct-to-consumer online gambling platform that aggregates sports betting, live dealer casino, online slot games, fishing arcade games, lottery, and cockfighting into a single wallet-based ecosystem accessible via web and mobile apps. The platform supports Vietnamese Dong and USDT cryptocurrency transactions, partners with 14+ game studios, and targets Vietnamese adult consumers with 24/7 customer support and multi-jurisdictional licensing (PAGCOR, Isle of Man GSC, Curacao eGaming).

Product overview

LV88 is a unified multi-product online gambling and betting platform operated by promel ltda. The ecosystem comprises a core platform (LV88 Casino) integrated with seven distinct product verticals: Sports Betting (covering traditional sports and esports), Live Casino with professional dealers, Slot Games featuring progressive jackpots, Fishing Arcade Games, Lottery (including regional and rapid draw variants), and Cockfighting. All products share a unified wallet system and are accessible via responsive web, iOS, and Android applications, with support for Vietnamese Dong (VND) and USDT cryptocurrency transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• LV88 Online Gambling Platform (LV88 Casino) Primary unified online betting and gambling platform integrating sports betting, live casino, slot games, fishing games, lottery, and cockfighting under a single seamless wallet with multi-currency (VND, USDT) and multi-language (Vietnamese, English, Chinese) support, designed for Vietnamese adult consumers.
• LV88 Sports Betting Sports wagering product covering traditional sports (football, basketball, tennis) and esports (League of Legends, Dota 2, CS:GO) with live in-play betting, virtual sports, and diverse betting markets including corner kicks and card bets.
• LV88 Live Casino Live dealer casino experience featuring Baccarat, Sic Bo (Tài Xỉu), Dragon Tiger, Roulette, and Blackjack streamed in Full HD with professional dealers from providers such as Evolution Gaming, Pragmatic Play, Sexy Baccarat, and SA Gaming.
• LV88 Slot Games (Nổ Hũ) Online slot and progressive jackpot games featuring titles such as Kho Báu Aztec, Mahjong Ways, Fa Fa Fa, Golden Empire, Dragon Treasure, Gates of Olympus, Sweet Bonanza, and Mental from providers including PG Soft, JILI, Pragmatic Play, SpadeGaming, CQ9, and Fa Chai.
• LV88 Fishing Games (Bắn Cá) Fishing arcade games including Bắn Cá Thần Tài, Nhất Đại Phong Thần, Cai Shen Fishing, Dragon Fishing, and Dinosaur Tycoon with 3D graphics and progressive reward mechanics from providers JDB and KA Gaming.
• LV88 Lottery (Xổ Số) Digital lottery products including VR Xổ Số Siêu Tốc, Lô Đề Ba Miền, Keno, and Bingo Số Học with automated draw cycles and 0.1% cashback rebate on lottery bets.
• LV88 Cockfighting (Đá Gà) Online cockfighting betting product featuring live streams and real-time betting on cockfighting matches.
• LV88 Mobile App (iOS and Android) Native mobile applications for iOS (~85MB) and Android (~90MB) providing full platform access including sports betting, casino, slots, fishing, lottery, and integrated payment processing, with biometric login (fingerprint/FaceID) support.

Quantifiable outcome

• Deposit processing: 30 seconds - 2 minutes
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and major.

• Evolution GamingcoreTechnology or IntegrationLive casino provider delivering Full HD livestream casino games including Baccarat, Roulette, Blackjack with professional dealers
• Pragmatic PlaycoreTechnology or IntegrationSlot game provider offering popular titles including Gates of Olympus, Sweet Bonanza with high RTP rates and progressive jackpots
• PG SoftcoreTechnology or IntegrationMobile-first slot provider featuring Mahjong Ways and other innovative slot games with cascading win mechanics
• Sexy BaccaratcoreTechnology or IntegrationLive casino provider specializing in glamorous dealer experiences for Baccarat and other card games
• SA GamingmajorTechnology or IntegrationAsian casino game provider offering live dealer and slot content for the Vietnamese market
• JilicoreTechnology or IntegrationSlot and fishing game provider with popular titles like Golden Empire and various fish shooting games
• SABA SportscoreTechnology or IntegrationSports betting platform covering major football leagues, esports, and virtual sports with real-time odds
• SBOBETmajorTechnology or IntegrationEstablished Asian sportsbook providing comprehensive sports betting odds and live betting options
• CMD368majorTechnology or IntegrationSports betting platform offering diverse betting markets across football and other sporting events
• IM EsportsmajorTechnology or IntegrationEsports betting platform covering major competitive gaming titles like League of Legends, Dota 2, CS:GO with live streaming
• JDB (JDB Gaming)majorTechnology or IntegrationFishing game provider with 3D graphics and engaging underwater hunting gameplay experiences
• KA GamingmajorTechnology or IntegrationFishing game developer offering diverse fish hunting games with bonus features and jackpots
• KingMakermajorTechnology or IntegrationLottery and instant game provider delivering virtual lottery and number-based betting games
• CQ9 GamingmajorTechnology or IntegrationSlot game provider featuring Asian-themed games and innovative bonus mechanics
• SpadeGamingmajorTechnology or IntegrationSlot game developer specializing in Asian market with cultural-themed slot titles
• iTech LabsmajorTechnology or IntegrationIndependent testing laboratory certifying RNG fairness and game integrity for online gaming platforms
• Gaming Laboratories International (GLI)majorTechnology or IntegrationInternationally recognized gaming testing and certification organization verifying compliance and fairness

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dafabet: Established pan-Asian online gambling operator with sportsbook, casino, and slots — a broader incumbent with overlapping Vietnam exposure and tier-1 provider partnerships.
• 188Bet: Long-standing Asian sportsbook and casino with live dealer and slots products, comparable to LV88's sports and casino verticals though broader in geographic footprint.
• 1xBet: Large global operator with strong Asia presence offering sports, casino, and slots across a similar product bundle, including crypto-friendly payment options.

Direct peers

• FB88: Online sportsbook and casino targeting Vietnamese users with sports betting and live casino products, comparable in go-to-market and content providers.
• W88: Asia-focused online sportsbook and casino operator serving Vietnamese and other Southeast Asian users with a multi-product platform comparable to LV88's sports, live casino, and slots offerings.
• Fun88: Online gambling operator with deep presence in Vietnam and India offering sports betting, casino, and slots — directly overlapping LV88's target market and product mix.
• M88: Vietnamese-targeted online sportsbook and casino with sports, live casino, and slots, serving a similar Southeast Asian consumer base to LV88.
• BK8: Asia-facing online betting and casino platform with strong brand in Vietnam and Malaysia, competing head-to-head in sports betting and live casino verticals.

Others

• Evolution Gaming: Dominant B2B live dealer provider powering LV88's live casino section; a key enabling peer rather than direct competitor.
• Pragmatic Play: Tier-1 B2B game provider whose slots and live casino content are integrated into LV88; relevant as an upstream supplier and ecosystem partner rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/promel-ltda

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about promel ltda