Greg Hubler Automotive

What Greg Hubler Automotive does

Greg Hubler Automotive Group is a privately held, multi-brand automotive dealership group operating from a single campus at 6230 W Hometown Blvd in Muncie, Indiana, serving Muncie and surrounding communities including Mooresville, Martinsville, and Camby. The group operates wholly-owned franchises for five OEMs — Buick, Chevrolet, Ford, GMC, and Hyundai — plus the Greg Hubler Collection, a sub-brand that customizes Mercedes-Benz Sprinter vans into luxury coaches. With 61 employees and approximately 531 vehicles listed in its online inventory (297 new, 234 pre-owned spanning more than 25 brands), the group positions itself as one of the larger dealership groups in the Midwest.

The business operates a vertically integrated auto-retail platform across the full vehicle ownership lifecycle. Revenue streams include new-vehicle sales, certified and used pre-owned sales, F&I financing and leasing arranged through lending partners, a service department with diagnostic and maintenance capabilities, an OEM parts department, a Quick Lane tire and auto center, and a Collision Center for body repair. Distribution combines physical franchise rooftops with a digital storefront at greghublerauto.com that provides inventory search, trade-in valuation, an online finance application, a payment calculator, and service scheduling. Marketing spans the website, brand-specific Facebook and Instagram properties, and inbound phone/text.

Go-to-market is direct-to-consumer retail, with a secondary institutional/community relationship with Ball State University for fleet services and community engagement. No public listing, parent company, or external private equity sponsorship is indicated, and the group self-describes as founder-owned and operated.

Name

Greg Hubler Automotive

Legal name

Greg Hubler Automotive Group

Website

https://promisekept.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Greg Hubler Automotive Group is a privately held, multi-brand auto dealership operating Buick, Chevrolet, Ford, GMC, and Hyundai franchises plus a luxury Sprinter van sub-brand from a single Muncie, Indiana campus, serving individual consumers and local institutions across central Indiana.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

New Car Dealers (44111), Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYCRAFAKAE

Automotive Vehicles & Parts C2C

Consumer Products & Retail/E-commerce & Marketplaces/Consumer-to-Consumer (C2C) Marketplaces

Keywords

• Automotive dealership services
• New vehicle sales
• Used car sales
• Vehicle financing leasing
• Auto repair services

Headquarters

HQ city

Muncie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Buick, Chevrolet, Ford, GMC, and Hyundai vehicles directly to consumers at dealership locations. Revenue generated from vehicle transactions at negotiated or MSRP pricing.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned and used vehicles. Each pre-owned vehicle undergoes rigorous inspection before sale. Includes certified vehicles, one-owner vehicles, and general used inventory.
3. Vehicle Financing and Leasing: Finance department arranges affordable payments for customers through lending partnerships. Competitive leasing options available for those not purchasing. Revenue generated through financing arrangements.
4. Service and Parts: Service department provides maintenance, repairs, and parts for vehicles. Includes oil changes, diagnostic services, and general maintenance. Parts department orders and sells vehicle parts and accessories.
5. Collision Center: Auto body repair services for accident damage and collision repair.
6. Vehicle Purchases (We Buy Cars): The dealership purchases vehicles directly from consumers without requiring a trade-in, generating inventory for resale.
7. Extended Service Contracts: Proprietary vehicle service and ancillary contracts offered to customers to protect their vehicles beyond standard warranties.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Greg Hubler Automotive Group is a multi-brand automotive dealership group that sells new vehicles from five franchise brands (Buick, Chevrolet, Ford, GMC, and Hyundai) and pre-owned vehicles from over 25 brands at its Muncie, Indiana campus. The dealership also provides in-house financing and leasing, vehicle service and maintenance, OEM parts, collision repair, Quick Lane tire and auto service, and luxury van conversions through the Greg Hubler Collection.

Product overview

Greg Hubler Automotive Group is a multi-brand car dealership group operating as a unified platform offering vehicle sales, financing, and aftersales services. The core product portfolio consists of new vehicle sales across five brands (Buick, Chevrolet, Ford, GMC, and Hyundai) and pre-owned vehicle sales spanning over 25 brands. The dealer group operates as a single integrated business with complementary service modules including a Finance Department for loans and leasing, Service Department for maintenance and repairs, Parts Department for OEM parts, Quick Lane Service Center for quick-turnaround service, Collision Center for body work, and the Greg Hubler Collection for luxury van customization. The company also offers EV/Hybrid vehicle sales as a distinct product category. Together, these products and services form a complete automotive retail ecosystem serving customers in Muncie, IN and surrounding areas.

Differentiator

Problem solved

Functional benefit

Brands

• Greg Hubler Collection: Luxury vans offering featuring Mercedes-Benz Sprinter cargo vans configured as luxury coaches and executive vehicles.

Products and services

• New Vehicle Sales Sales of new Buick, Chevrolet, Ford, GMC, and Hyundai vehicles at the Muncie, Indiana dealership campus for individual consumer buyers.
• Pre-Owned Vehicle Sales Certified pre-owned and used vehicle sales spanning over 25 brands; each vehicle undergoes rigorous inspection prior to sale.
• Vehicle Financing and Leasing In-house Finance Department arranges auto loans and leases through lending partnerships based on customer creditworthiness, down payment, APR, and loan length.
• Service Department Vehicle maintenance, repairs, and diagnostics performed by expert technicians using state-of-the-art equipment across all five franchise brands.
• Parts Department Ordering and sale of genuine OEM parts and accessories for vehicle repairs and maintenance.
• Quick Lane Service Center Quick-turnaround tire sales and auto services operated at the Ford location.
• Collision Center Auto body repair and collision services for vehicles damaged in accidents.
• Greg Hubler Collection Luxury Vans Luxury van conversions and customization based on Mercedes-Benz Sprinter cargo vans configured as luxury coaches and executive vehicles.
• Sell Your Vehicle Direct vehicle purchase program allowing customers to sell their vehicle to the dealership without a trade-in, generating inventory for resale.
• EV/Hybrid Vehicle Sales Sales of electric and hybrid vehicles across Chevrolet, Ford, GMC, and Hyundai model lines, supported by a dedicated buying guide and EV inventory filter.

Quantifiable outcome

• Pre-owned vehicles undergo rigorous inspection to ensure highest quality

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Ball State UniversityminorStrategic or Co-development PartnerCommunity partnership with Ball State University located in Muncie, Indiana. Relationship enables student employment opportunities, university vehicle fleet services, and community engagement. Listed as a dedicated section on the service departments page.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sonic Automotive: Multi-brand franchised dealer group with EchoPark used vehicle stores, paralleling Greg Hubler's franchise-plus-pre-owned dual model. Highly comparable in offering, customer base, and dual-brand strategy.
• Hendrick Automotive Group: Largest privately held US dealership group, operating a multi-brand portfolio with full sales/service. Comparable as a private, founder-led, multi-franchise model that Greg Hubler aspires to emulate at smaller scale.
• AutoNation: Largest US franchised auto dealership group, operating multiple brands across multiple geographies with full sales, F&I, and service operations. Directly comparable in product offering, customer base, and business model, though at vastly greater scale.
• Lithia Motors: Large multi-brand franchised dealer group with an active acquisition strategy and Driveway online channel. Comparable in business model (franchised new + used + F&I + service) and aggressive regional roll-up approach relevant to Greg Hubler's potential expansion.
• Penske Automotive Group: Diversified franchised dealer group with premium brand exposure (similar to Greg Hubler's GMC franchise and luxury Sprinter van line). Comparable in product breadth and customer profile, including commercial fleet.
• Asbury Automotive Group: Multi-brand franchised dealer group with significant used vehicle, F&I, and service operations. Closely aligned business model and customer segments with Greg Hubler's mid-sized group profile.
• Group 1 Automotive: Multi-brand franchised dealer group operating across the US and UK with new vehicle, used vehicle, F&I, and parts/service operations. Closely comparable in product mix, customer base, and revenue model.

Emerging players

• CarMax: Largest US used vehicle retailer with omnichannel online purchase and home delivery. Directly competes with Greg Hubler's pre-owned business and represents a structural disruptor to traditional dealer used-car operations.

Regional players

• Ed Morse Automotive Group: Privately held multi-brand franchised dealer group with a Midwest footprint including Illinois and Iowa. Closely comparable as a private, founder-led, multi-brand dealer group of similar scale and geographic scope to Greg Hubler.

Broad incumbents

• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating a large network of franchised dealerships. Directly comparable offering but operates at vastly larger scale and with broader geographic footprint across many states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100063988757449
• Instagraminstagram.com/greghublerchevy
• LinkedInlinkedin.com/company/greg-hubler-automotive

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greg Hubler Automotive