Promogaz Sp

What Promogaz Sp does

Promogaz-Kpis Sp. z o.o. is a Poland-based B2B wholesale distributor (hurtownia instalacyjna) of heating, plumbing, sanitary, air-conditioning, ventilation, water-treatment, and photovoltaic products, serving professional installers and project investors primarily in southern Poland. The company was formed in 2001 through the merger of Promogaz — a regional leader in boiler sales — and Krakowskie Przedsiębiorstwo Instalacji Sanitarnych, a multi-decade sanitary-technology producer and distributor; since 2001 it has operated as a member of Instal-Konsorcjum, the largest wholesale organization in Poland's heating, sanitary, and sewage sector, which provides collective purchasing power, access to exclusive proprietary brands, and training programs.

The company runs a multi-channel distribution model: ten physical branches across the Małopolskie and Śląskie voivodeships (Kraków headquarters plus Andrychów, Bochnia, Niepołomice, Nowy Targ, Sarnów, Tarnowskie Góry, Tarnów, Tychy, Wieliczka) and a B2B e-commerce platform (promogaz.pl) built on IdoSell (IAI S.A.), which provides account management, product catalog browsing, shopping lists, and order history. Sales are predominantly account-based and quote-driven, with pricing gated behind login and a large share of SKUs priced on request rather than listed online.

Revenue is generated through hardware sales across nine-plus major categories — heat pumps, gas boilers (condensing and non-condensing), sanitary articles, installation materials (piping, valves, underfloor heating, sewage), air conditioning and ventilation including heat-recovery units, complete heating solutions (radiators, solar thermal, heat exchangers), external networks, water treatment, and photovoltaics — distributed through direct sales reps, branch counters, and the e-commerce platform. Vendor co-marketing (Open Days with Termet, Afriso, and HERZ; Ariston OneTeam Partner program; participation in Instal-Konsorcjum trade fairs) is a recurring commercial activity that supports installer engagement and demand generation.

Name

Promogaz Sp

Legal name

Promogaz-Kpis Sp. z o.o.

Website

https://promogaz.pl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

HVAC and Plumbing Wholesale Distribution

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro industry

PRIMARYBPAMAGAD

B2B Marketplaces & Wholesale Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Wholesale distribution
• HVAC products
• Plumbing supplies
• Heating equipment
• Installation materials

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (Wholesale): Promogaz-Kpis generates revenue through the wholesale distribution of heating, plumbing, sanitary, air conditioning, ventilation, water treatment, and photovoltaic products. The B2B platform displays gross prices (with VAT) and requires login for full access, serving installers and investors. Products span multiple categories including gas boilers, heat pumps, sanitary articles, installation materials, air conditioning, external networks, and water treatment equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Promogaz-Kpis is a B2B wholesale distributor (hurtownia instalacyjna) of heating, plumbing, sanitary, air conditioning, ventilation, water treatment, and photovoltaic products. The company sells its inventory through a login-protected B2B e-commerce platform and 10 physical branch locations in southern Poland, targeting professional installers and project investors. Products span 10 main categories including heat pumps, gas boilers, sanitary articles, installations, photovoltaics, external networks, and complete heating solutions.

Product overview

Promogaz-Kpis is a B2B wholesale distributor (hurtownia instalacyjna) for heating, plumbing, and installation products. The company operates as part of the Instal-Konsorcjum group and offers a comprehensive portfolio organized into main product categories: Heat Pumps (pompy ciepła) including ground and air-source units; Gas Boilers (kotły gazowe) with condensing and non-condensing models from brands like Vaillant, Saunier Duval, and Bosch; Air Conditioning and Ventilation (klimatyzacja i wentylacja) featuring ventilation units, air conditioners, and recuperation systems; Sanitary Articles (artykuły sanitarne); Installations (instalacje) covering piping, valves, and accessories; Photovoltaics (fotowoltaika); Water Treatment (uzdatnianie wody); External Networks (sieci zewnętrzne); and complete Heating (ogrzewanie) solutions including radiators, solar thermal, and heat exchangers. The company also runs Special Offers featuring VITECO and VAILLANT branded products with promotional pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Heat Pumps (Pompy ciepła) Ground-source (geothermal) and air-source heat pumps for heating and hot water applications, including accessories and equipment for heat pump installations. Sold to professional installers and investors in southern Poland.
• Gas Boilers (Kotły gazowe) Condensing and non-condensing gas boilers, both dual-function (heating + hot water) and single-function models from brands including Vaillant, Saunier Duval, and Bosch Thermotechnika. Available as standalone units or complete packages with hot water tanks and controls.
• Air Conditioning and Ventilation (Klimatyzacja i wentylacja)
• Sanitary Articles (Artykuły sanitarne) Bathroom accessories including bathroom fixtures, faucets (kitchen and bathroom), shower cabins, sinks, and concealed installation systems. Distributed wholesale to professional installers and investors.
• Installations (Instalacje) Comprehensive installation materials including gas, water, and industrial valves, copper and plastic piping systems, underfloor heating systems, sewage systems, pumps, and installation accessories. Sold wholesale to professional installers.
• Photovoltaics (Fotowoltaika) Photovoltaic systems including mounting systems and photovoltaic equipment for solar energy installations. Distributed wholesale to professional installers and investors.
• Water Treatment (Uzdatnianie wody) Water treatment equipment including water filters, water softeners, magnetizers, and desanders for improving water quality. Distributed wholesale to professional installers and investors.
• External Networks (Sieci zewnętrzne) External infrastructure materials including drainage systems, gas installations, water supply networks, external sewage systems, sewage treatment plants, and rainwater separators. Sold wholesale to professional installers.
• Heating (Ogrzewanie) Complete heating solutions including radiators, electric and oil boilers, solar thermal systems, heat exchangers, buffer tanks, water heating systems, thermal insulation, heating automation, and chimney exhaust systems. Distributed wholesale to professional installers and investors.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Instal-Konsorcjum Sp. z o.o.coreStrategic or Co-development PartnerPromogaz-Kpis is a member of the Instal-Konsorcjum Group, the largest industry organization for wholesalers in the heating, sanitary, and sewage sector. Through this membership, the company gains access to exclusive offers, proprietary brands, professional development through training and webinars, and collective purchasing power that enables competitive pricing and differentiated product assortment not available elsewhere.
• VITECOminorChannel Partner/ Reseller/ DistributorVITECO appears as a special offer (oferta specjalna) brand on the Promogaz platform, indicating a distribution/reseller relationship. VITECO offers products including air conditioners, cooling systems, energy solutions, heat pumps, and water treatment equipment.
• VAILLANTminorChannel Partner/ Reseller/ DistributorVAILLANT appears as a special offer brand on the Promogaz platform. The company distributes Vaillant condensing gas boilers, including dual-function and single-function models, as well as complete packages with hot water tanks and controls.
• SAUNIER DUVALminorChannel Partner/ Reseller/ DistributorSAUNIER DUVAL appears as a special offer brand on the Promogaz platform, featuring the Thelia Condens series condensing boilers and GeniaAir Classic heat pumps.
• BERETTAminorChannel Partner/ Reseller/ DistributorBERETTA appears as a special offer brand on the Promogaz platform, featuring heat pumps in their product lineup alongside Kaisai.
• ARISTON (Ariston OneTeam Partner Program)minorChannel Partner/ Reseller/ DistributorPromogaz participates in the Ariston OneTeam Partner program, celebrating Ariston's 30th anniversary in Poland, with installers having the chance to win a trip to Italy through the program's competitions.
• AFRISOminorChannel Partner/ Reseller/ DistributorAfriso products are featured in Promogaz's news and Open Days events. Afriso supplies hydraulic modules like the AMB Lite, which combines mechanical and magnetic separation for heat pump protection.
• BOSCH TERMOTECHNIKAminorChannel Partner/ Reseller/ DistributorBOSCH TERMOTECHNIKA appears in the special offers and bestseller sections, featuring products like the Condens GC5300iW and GC2200W condensing gas boilers. A promotional campaign offered fuel vouchers for purchasing BOSCH equipment.
• Junkers (BOSCH TERMOTECHNIKA)minorChannel Partner/ Reseller/ DistributorJunkers is listed among the recommended brands on the Promogaz platform, under the BOSCH TERMOTECHNIKA umbrella.
• HERZminorChannel Partner/ Reseller/ DistributorHERZ, described as one of Europe's leading manufacturers of heating valves, installation systems, and biomass boilers, partnered with Promogaz for an Open Day event in Nowy Targ.
• TERMETminorChannel Partner/ Reseller/ DistributorTERMET partnered with Promogaz for an Open Day event in Niepołomice, offering knowledge, inspiration, and practical solutions for the installation industry.
• QIKminorChannel Partner/ Reseller/ DistributorQIK appears as a special offer brand on the Promogaz platform.
• CONCEPT BYminorChannel Partner/ Reseller/ DistributorCONCEPT BY appears as a special offer brand on the Promogaz platform.
• GAVIAminorChannel Partner/ Reseller/ DistributorGAVIA appears as a special offer brand on the Promogaz platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onninen: Finnish-origin B2B wholesale distributor of HVAC, plumbing and electrical products operating across the Nordics, Baltics, and Poland. Directly comparable to Promogaz-Kpis as a multi-branch trade wholesaler serving professional installers with a hybrid e-commerce plus branch sales motion.

Emerging players

• Caleffi: Italian manufacturer of components for heating, plumbing, and air-conditioning systems with strong European distribution. Comparable as a competing component supplier whose heating/plumbing valve and regulation products overlap directly with Promogaz's installation and heating categories.
• Watts Industries: Manufacturer and supplier of plumbing, heating, and water-quality products with European distribution including Poland. Comparable as a competing supplier within the same installation-product categories, sometimes competing directly with wholesaler-distributed brands.
• Geberit: Leading European manufacturer of sanitary and installation systems (concealed cisterns, piping) widely distributed through Polish wholesalers. Comparable as a competing supply-side player whose products sit alongside Promogaz's sanitary and installation categories.

Broad incumbents

• Sonepar: World's largest B2B electrical distribution group with operations in Poland. Adjacent wholesale-distribution business model (trade counter, account-based pricing, branch network) serving professional contractors, comparable as a benchmark for what scaled B2B trade distribution looks like in the Polish market.
• Würth: Global B2B trade distribution group for professional installation, fastener, and tool supplies with significant Polish operations. Comparable as a broad-line B2B trade distributor that competes for the same installer customer base, but with a much wider product portfolio and geographic reach.
• Rexel: Global B2B electrical, lighting, and HVAC distribution group with Polish operations. Comparable as a broad-line professional-distributor model with branch network and digital ordering, competing for overlapping installer and contractor customers.
• Reece Group: Australian-listed plumbing and HVAC distribution group with European operations (including Onninen acquisition). Comparable as a publicly visible scale benchmark for what an installer-focused B2B plumbing/HVAC distributor looks like at scale.
• Travis Perkins: UK's largest distributor of building materials and plumbing/heating products including the City Plumbing brand. Comparable as a multi-branch, account-based B2B trade distributor whose City Plumbing unit directly overlaps with Promogaz's plumbing/heating installer business model.
• Saint-Gobain Distribution: Building-materials distribution arm of Saint-Gobain operating in Poland (e.g., Punkt 44 / Saint-Gobain Distribution Polska). Comparable as a multi-channel B2B trade distributor serving installers and contractors across multiple product categories in Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Promogaz
• LinkedInlinkedin.com/company/promogaz-sp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promogaz Sp