Promosapiens

What Promosapiens does

Promosapiens d.o.o. is a privately held Croatian business design agency headquartered in Zagreb that delivers marketing, research, and creative services grounded in behavioral science and evolutionary psychology. The firm's service portfolio spans five core disciplines: market research (including explicit questionnaires, subconscious surveys, EEG/eye-tracking/GSR/facial emotion coding lab testing, and sensory testing), behavioral design (application of behavioral science to user experience, business processes, communications, and security protocols), creative services (TV, digital, social, and long-form content), advertising and market response modeling, and shopper marketing (including shelf optimization, in-store gamification, and movement analytics). Revenue is generated through project-based professional services engagements sold directly to enterprise clients, with pricing quote-based and undisclosed.

The company's underlying technology stack centers on proprietary neuroscience and behavioral measurement software, including the Explicitor subconscious perception measurement tool, Implicit Testing, Top of Mind Analysis, Subconscious Market Sentiment Software, and visitor behavior tracking software for physical spaces. Two mobile neurolabs equipped with EEG, eye tracking, GSR, and facial emotion coding enable in-field consumer research. Promosapiens is a member of the Neuromarketing Science and Business Association (NMSBA) and holds ISO 9001:2015 certification.

The company is wholly owned and led by founder Dalibor Šumiga, who also serves as CEO and as moderator of the Neuromarketing World Forum in Rome. The firm operates globally with enterprise clients across pharmaceuticals (Pliva/Teva, Salveo, JGL), FMCG/retail (Podravka, Domaća Trgovina), manufacturing (Knauf, JUB, Marodi), technology (Xiaomi), and culture (Museum of Illusions), and maintains registered operations across Croatia, Serbia, Bosnia and Herzegovina, and Montenegro while claiming clients on three continents. GTM is sales-led and built on direct enterprise engagement supported by an unusually active founder-led content marketing presence across LinkedIn, TikTok, Instagram, and Facebook.

Name

Promosapiens

Legal name

PROMOSAPIENS d.o.o.

Website

https://promosapiens-global.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Promosapiens is a Croatian business design agency that delivers marketing, research, creative, advertising, and shopper marketing services grounded in behavioral science and neuromarketing for enterprise clients across pharma, FMCG, manufacturing, and tech.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)

akta.pro secondary industries

Sales Promotion Campaign Design & Management (BPAFAMAC), Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)

Keywords

• Business design agency
• Neuromarketing research
• Behavioral science marketing
• Shopper marketing services
• Consumer psychology consulting

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Services: Core revenue from providing marketing services, market research, consulting, and creative work to enterprise clients
2. Neuromarketing Research Services: Advanced market research using scientifically-proven neuromarketing methods including EEG, eye tracking, GSR, and subconscious surveys

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Promosapiens is a business design agency that delivers an integrated suite of professional marketing and research services built on behavioral science and evolutionary psychology. Its core offerings span Market Research (including neuromarketing and laboratory testing), Behavioral Design, Creative Services, Advertising, and Shopper Marketing, supported by proprietary tools such as the Explicitor subconscious measurement software and two mobile neurolabs with EEG, eye tracking, GSR and facial emotion coding.

Product overview

Promosapiens is a business design agency that operates as a unified service offering rather than a traditional software platform. The company provides an integrated suite of marketing services organized around five core disciplines: Market Research (including neuromarketing, explicit research, and laboratory testing), Bihevioral Design, Creative Services, Advertising, and Shopper Marketing. Supporting infrastructure includes proprietary software (Explicitor for subconscious perception measurement) and two mobile neurolabs equipped with EEG, eye tracking, GSR, and facial emotion coding technology. The company bases its work on behavioral science and evolutionary psychology, serving clients interested in revenue growth and customer experience improvement across 3 continents.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Services Advanced market research using scientifically-proven methods including explicit research via custom questionnaires, subconscious surveys (neuromarketing), and laboratory testing with EEG, eye tracking, GSR, facial emotion coding and sensory testing (scents and flavors). Intended for enterprise clients seeking scientifically-backed consumer insights.
• Behavioral Design Services Application of behavioral science and evolutionary psychology to optimize user experience in physical and digital environments, business processes, communication scripts, security protocols, team dynamics, and marketing campaigns. Intended for organizations seeking behaviorally-informed design of customer and employee experiences.
• Creative Services Development of creative concepts for TV commercials, umbrella communication, social media ads and posts, newsletters, blog articles, short-form and long-form video content, presentations, and radio commercial scripts, all grounded in consumer psychology. Intended for brand marketers needing psychologically-informed creative output.
• Advertising Services Digital marketing campaign management covering all key digital marketing channels, with expertise in market response modeling to measure campaign effectiveness and optimize business results. Intended for enterprise advertisers seeking measurable campaign outcomes.
• Shopper Marketing Services Research and optimization for points of sale including Perfect shelf (AI/ML shelf optimization), STORE LEAGUE (gamification for sales productivity), SHOPPERFLOW AND COUNT (customer movement and behavior analysis), and WASTE MANAGEMENT (food distribution optimization). Intended for FMCG brands and retailers seeking science-based point-of-sale optimization.
• Explicitor Software Proprietary subconscious perception measurement software that uses fast explicit methods measuring response speed in milliseconds to identify changes in subconscious brand perception and market sentiment. Used by the agency as part of its research service delivery rather than sold as a standalone product to third parties.
• Mobile Neurolabs Service Two technologically advanced mobile neuroscience laboratories equipped with EEG (electroencephalogram), eye tracking, GSR (galvanic skin response), and facial emotion coding systems for in-field consumer research. Used by the agency as part of its research service delivery rather than sold as a standalone product.

Quantifiable outcome

• 300% higher CTR (Click-Through Rate) with dilated pupils effect in digital campaign
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• NMSBA (Neuromarketing Science and Business Association)coreStrategic or Co-development PartnerMembership in NMSBA, the world's leading neuromarketing association. Ensures access to latest neuromarketing standards and methodologies, aligning with highest scientific standards in research practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Ace Metrix: Creative effectiveness measurement platform benchmarking video ad performance. Adjacent competitor for advertising effectiveness research, though more data-driven than neuroscience-based.

Broad incumbents

• Ipsos: Global market research leader with a dedicated Consumer Neuroscience division. Competes for the same enterprise neuromarketing RFPs but at vastly greater scale and geographic reach.
• Publicis Groupe: Global advertising holding company with neuromarketing and behavioral science capabilities embedded across its network (e.g., via Publicis Media and Leo Burnett). Competes for the same multinational brand budgets.
• Serviceplan Group: Europe's largest independent agency group with an in-house neuroscience practice (House of Communication). Comparable to Promosapiens' integrated creative + behavioral science model, but at much larger scale.
• Nielsen Consumer Neuroscience: Consumer neuroscience research arm within Nielsen, offering biometrics-based ad and packaging testing. Overlaps with Promosapiens' Explicitor and subconscious measurement services.

Direct peers

• Neurons Inc: Consumer neuroscience company offering predictive attention and emotion analytics for ads and packaging. Comparable to Promosapiens' combined neuroscience research and creative input offering.
• Realeyes: Emotion AI platform that measures attention and emotion via webcam-based facial coding for advertising effectiveness. Closest comparable to Promosapiens' facial emotion coding and ad-effectiveness measurement capabilities.
• System1 (formerly BrainJuicer): Creative effectiveness platform using emotional measurement to predict advertising impact. Comparable in marrying behavioral science with creative campaign evaluation.
• CoolTool (now part of MetrixLab): Neuromarketing research tech combining biometrics (EEG, eye tracking, GSR, facial coding). Directly overlaps Promosapiens' mobile neurolab toolkit and explicit/implicit testing approach.
• Mars Research: Independent neuromarketing research agency offering EEG, eye tracking, and facial coding services. Comparable as a specialist behavioral science research vendor serving enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/promosapienshr
• Facebookfacebook.com/806104662739222
• LinkedInlinkedin.com/company/promosapiens-hrvatska
• Instagraminstagram.com/promosapiens.agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promosapiens