Ace Metrix
- Company typePrivate
- Founded2008
- HeadquartersEl Segundo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Ace Metrix firmographics
Firmographics- Name
- Ace Metrix
- Legal name
- Ace Metrix
- Website
- https://acemetrix.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ace Metrix industry classification
Industry- Product category
- Advertising Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)
- akta.pro secondary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Ace Metrix is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Markets served
Ace Metrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Creative Analytics Platform: Ace Metrix provides a subscription-based SaaS platform offering video ad creative effectiveness measurement. Clients access the Ace Metrix LIVE platform, Ace Score analytics, Ace EMO emotional metrics, and competitive benchmarking tools on a subscription basis with web and mobile access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ace Metrix product offering
Product offeringCore offering
Ace Metrix provides a SaaS-based video advertising creative effectiveness measurement platform that scores TV and digital video ads on a proprietary 1-950 scale (Ace Score) using consumer surveys (minimum 500 respondents per ad) and applies Natural Language Processing and machine learning (Ace EMO) to derive 57 emotional metrics from viewer verbatim comments. The platform delivers real-time competitive benchmarking, granular demographic cuts, pre-market and in-market creative testing, and a specialized Spanish-language service (VIVA) for the US Hispanic market, with data accessible via web portal and mobile applications.
Product overview
Ace Metrix is a video advertising creative effectiveness measurement platform acquired by iSpot.tv in January 2021. The core platform measures the impact of video advertising creative using a combination of quantitative scoring (Ace Score on a 1-950 scale), qualitative verbatim analysis (Ace EMO using NLP and machine learning), and real-time competitive insights. The product suite includes Pre-Market testing for pre-launch creative validation, In-Market Analysis for monitoring live campaigns, and VIVA for specialized Spanish language ad measurement among US Hispanic consumers. Data is accessible via browser and mobile applications, with results available within 48-72 hours of testing.
Differentiator
Problem solved
Functional benefit
Brands
- Ace Metrix VIVA: A comprehensive service for measuring the impact of Spanish language video ad creative among US Hispanic consumers.
- Ace Score
- Ace EMO
Products and services
- Ace Metrix Creative Effectiveness Platform
- Ace Score
- Ace Metrix LIVE
- Ace Metrix Pre-Market Testing
- Ace Metrix In-Market Analysis
- Ace Metrix VIVA
- Ace EMO
Quantifiable outcome
- Apple Watch ad achieved Ace Score of 674, highest among Wearables ads in past 2 years, ranking top 5 all-time (since 2013)
- +4 more outcomes
Companies that use Ace Metrix
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Ace Metrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Ace Metrix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iSpot.tvcoreiSpot.tv acquired Ace Metrix in January 2021, creating a cross-screen platform to measure brand impact and business outcomes for TV advertising in real time. The acquisition combined Ace Metrix's creative effectiveness analytics with iSpot.tv's real-time TV measurement capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Ace Metrix competitors and assessment
Company assessmentDirect peers
- System1 (formerly BrainJuicer): System1 measures advertising creative effectiveness using emotional and Star Rating methodologies. Directly comparable to Ace Metrix's Ace Score and Ace EMO approaches for cross-channel creative evaluation.
- Realeyes: Realeyes measures emotional response to video ads via webcam-based AI. Comparable to Ace Metrix as a creative-effectiveness measurement provider for video advertising using emotion-focused methodologies.
Broad incumbents
- Kantar Millward Brown (Link): Kantar's Link is the dominant legacy ad pre-testing solution globally. Comparable to Ace Metrix as a creative effectiveness measurement service, but Kantar operates at much larger global scale with broader research offerings.
- Ipsos ASI: Ipsos ASI provides advertising research including Next*TV and creative pre-testing services. Comparable to Ace Metrix as an established creative measurement provider serving advertisers and agencies, with broader portfolio scale.
- iSpot.tv: Acquired Ace Metrix in January 2021. A peer by virtue of operating in TV and cross-screen ad measurement, with overlapping capabilities now combined under one platform for measuring brand impact and creative effectiveness.
- Nielsen (Ad Intel / Visual IQ): Nielsen provides broad ad measurement, ratings, and effectiveness solutions. Comparable as a video advertising measurement incumbent, though Nielsen's primary strengths are audience ratings rather than creative-level scoring.
- Oracle Advertising (Moat): Oracle's Moat measures digital ad viewability, attention, and brand safety. Comparable to Ace Metrix as a digital ad effectiveness measurement platform, with focus on viewability and verification rather than creative emotional scoring.
Emerging players
- TVision: TVision measures passive attention to TV and CTV advertising using panel-based computer vision. Comparable to Ace Metrix as an attention and effectiveness measurement provider for video, but using passive technology rather than survey-based scores.
- Lumen Research: Lumen measures attention to digital advertising via eye-tracking panels. Comparable to Ace Metrix as a video and digital ad effectiveness provider, but focused on passive attention metrics rather than survey-driven creative scoring.
Others
- DoubleVerify: DoubleVerify provides ad verification, fraud prevention, and brand safety. Adjacent to Ace Metrix as a digital ad measurement vendor, but focused on media quality rather than creative effectiveness scoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ace Metrix social profiles
Digital presenceAce Metrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Metrix leadership team
Management profileNumber of profiles
Profiles2 records
Ace Metrix funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Metrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Metrix
What does Ace Metrix do?
Ace Metrix provides a SaaS-based video advertising creative effectiveness measurement platform that scores TV and digital video ads on a proprietary 1-950 scale (Ace Score) using consumer surveys (minimum 500 respondents per ad) and applies Natural Language Processing and machine learning (Ace EMO) to derive 57 emotional metrics from viewer verbatim comments. The platform delivers real-time competitive benchmarking, granular demographic cuts, pre-market and in-market creative testing, and a specialized Spanish-language service (VIVA) for the US Hispanic market, with data accessible via web portal and mobile applications.
Is Ace Metrix a public or private company?
Ace Metrix is a private company. It is classified as corporate owned and is currently acquired.
When was Ace Metrix founded?
Ace Metrix was founded in 2008. It employs 11 to 50 people.
Where is Ace Metrix based?
Ace Metrix is headquartered in El Segundo, United States, in the North America region.
How does Ace Metrix make money?
One revenue line is on record: saaS Subscription - Creative Analytics Platform.
Who are Ace Metrix's main competitors?
Direct peers on record are System1 (formerly BrainJuicer) and Realeyes. Broad incumbents are Kantar Millward Brown (Link), Ipsos ASI, iSpot.tv, Nielsen (Ad Intel / Visual IQ) and Oracle Advertising (Moat). Emerging players are TVision and Lumen Research. DoubleVerify is listed as an others.
Does Ace Metrix have an API?
No public API is recorded for Ace Metrix.
What industry is Ace Metrix in?
Ace Metrix's product category is Advertising Analytics Software. Its primary akta.pro industry code is MPAAALAN, Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing), with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541910 and its SIC code is 7372.