Promoshops

What Promoshops does

Promoshops (PromoShops.it s.r.l.) is an Italian marketing technology company founded in 2010 and headquartered in Ficarazzi, Palermo, with additional offices in Milan, Rome, and Vibo Valentia. The company operates an integrated platform combining an online marketplace, a loyalty and engagement system (My Clients), a business intelligence module (My Clients BI), and a customizable e-commerce solution (MY ECOM), supported by professional services including call center operations, promoter services, marketing consulting, social media marketing, graphic design, and prize management.

The underlying technology is a web-based martech stack that aggregates major third-party e-commerce platforms (Ebay, Booking, Groupon) and 30,000 affiliated local businesses into a single marketplace, while layering loyalty point accrual, CRM, and big data analytics on top. The company reports 1 million profiled users, 24,000 daily card users, and approximately EUR 500,000 in daily transaction volume flowing through the platform. GDPR compliance has been formalized as a data processor since May 2018.

Promoshops serves Italian small and medium-sized businesses and microbusinesses (PMI), with a national sales force of commercial consultants (Consulenti Commerciali) acquiring and managing business clients. Revenue is generated through a mix of marketplace commissions and affiliate fees, subscription-style fees for the My Clients loyalty platform, e-commerce platform setup and service fees, professional marketing services, and prize fulfillment and logistics. The founding group's heritage in Italian distribution since the 1980s and web marketing since 1995 is positioned as a credibility asset, though no external funding, M&A, or public listing is documented.

Name

Promoshops

Legal name

PromoShops.it s.r.l.

Website

https://promoshops.eu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Promoshops is an Italian marketing technology company that operates an integrated marketplace, loyalty, business intelligence, and e-commerce platform, serving 30,000 affiliated SMB and microbusiness clients across Italy through a national commercial consultant network.

Ownership category

akta.pro rank

Product category

Marketing Technology Platform

NAICS

All Other General Merchandise Retailers (455219)

SIC

Services-Advertising (7310), Retail-Variety Stores (5331)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Loyalty marketing platform
• Online marketplace aggregation
• E-commerce platform solutions
• Business intelligence analytics
• Affiliate marketing network

Headquarters

HQ city

Palermo

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Marketplace Commission/Affiliate Fees: Revenue generated from affiliate partnerships with major e-commerce sites (Ebay, Booking, Groupon) and local affiliated businesses. Users earn points on purchases which can be redeemed for prizes or cash-back.
2. Loyalty Program Services: My Clients platform provides loyalty/fidelity solutions to businesses. Revenue derived from service fees for platform access, reporting, prize management, and customer care services.
3. Marketing Services: Integrated marketing services including Call Center (inbound/outbound), promoter services, Google SEM advertising, social media marketing, graphic design, and promotional contest management.
4. E-commerce Platform (MY ECOM): Custom e-commerce solutions with SSL security, traffic monitoring, sales tracking, and warehouse integration. Revenue from platform setup and ongoing service fees.
5. Prize Management and Fulfillment: Purchase, storage, and shipment of loyalty prizes to retail locations or customer addresses. Includes voucher/burn code issuance integrated with point-of-sale terminals in real-time.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

PromoShops operates an integrated marketing technology platform that combines an online marketplace aggregating deals from major e-commerce sites (Ebay, Booking, Groupon) and affiliated local stores, a loyalty/fidelity program with point accrual and rewards redemption, a business intelligence module for big-data analytics, and a customizable e-commerce storefront. The platform supports 30,000 partner businesses and 1 million profiled users, processing approximately €500,000 in daily transaction volume.

Product overview

Promoshops operates as a marketing technology platform offering an integrated suite of four products. The core platform is PromoShops.it Marketplace, an online shopping portal that aggregates deals from major e-commerce players (Ebay, Booking, Groupon) and local affiliated stores, allowing users to earn rewards points. This is complemented by My Clients, a loyalty and customer engagement platform that uses strategic marketing to maximize redemption. My Clients BI extends the platform with business intelligence and big data analytics capabilities for strategic decision-making. MY ECOM provides a full-featured e-commerce solution with sales tracking, traffic monitoring, and warehouse management integration. The ecosystem is supported by professional services including call center operations, promoter services, marketing consulting, social media marketing, graphic design, prize management, app development, and promotional contest management.

Differentiator

Problem solved

Functional benefit

Brands

• PromoShops.it: Online marketplace portal that allows purchases from famous websites (Ebay, Booking, Groupon) and affiliated stores, with loyalty points for rewards or cash.
• My Clients
• My Clients BI
• MyEcom

Products and services

• PromoShops.it Marketplace Online marketplace portal aggregating deals and offers from major e-commerce platforms (Ebay, Booking, Groupon) and affiliated local stores, enabling Italian consumers to earn loyalty points redeemable for prizes or cash-back.
• My Clients Loyalty Platform Loyalty and customer engagement platform for Italian businesses, using strategic marketing technologies to maximize customer redemption rates and provide CRM-integrated reporting on prize requests, fidelity transactions, and engagement metrics.
• My Clients BI Business intelligence and big-data analytics module that validates and analyzes customer data from loyalty and marketplace interactions to support strategic business decisions for clients.
• MY ECOM Customizable e-commerce storefront solution optimized for all browsers and devices, with SSL security, traffic monitoring, sales tracking, conversion tracking codes, and warehouse management integration.

Quantifiable outcome

• 500,000 EUR average daily transaction volume processed through the platform
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• EbaycoreChannel Partner/ Reseller/ DistributorMajor e-commerce platform integrated into the PromoShops marketplace, allowing users to earn loyalty points when purchasing through the platform.
• BookingcoreChannel Partner/ Reseller/ DistributorTravel booking platform integrated into the PromoShops marketplace, enabling users to earn rewards on hotel and travel reservations.
• GrouponcoreChannel Partner/ Reseller/ DistributorDaily deals platform integrated into the PromoShops marketplace, allowing users to earn loyalty points on deal purchases.
• 30,000 Partner BusinessescoreChannel Partner/ Reseller/ DistributorItalian commercial businesses affiliated with PromoShops marketplace and loyalty programs, representing the core distribution network.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• MailUp (Growens): An Italian SMB-focused marketing technology and email/SMS automation provider. Comparable as a fellow Italian martech vendor targeting SMBs with digital marketing tools, though focused on messaging rather than marketplace aggregation.
• TheFork (Tripadvisor): An Italian-rooted online restaurant reservations and deals platform with affiliate merchant relationships. Comparable to PromoShops in its SMB-merchant deal distribution and consumer loyalty proposition, though vertical-specific to hospitality.

Broad incumbents

• TeamSystem: A leading Italian SMB software and business-services group spanning ERP, CRM, and digital tools. Comparable to PromoShops as an Italian SMB-focused technology suite, though at significantly greater scale and breadth.
• Satispay: An Italian fintech and payments network with loyalty and merchant rewards built into its consumer-to-SMB flow. Comparable as an Italian consumer-and-merchant platform with embedded rewards, though its core is payments rather than marketplace aggregation.

Direct peers

• Facile.it: Italy's leading price-comparison and aggregator platform, helping consumers compare deals across verticals. Comparable to PromoShops as an Italian consumer-facing aggregator that connects shoppers with affiliated providers.
• Kelkoo Group: A European price-comparison and shopping marketplace that aggregates offers from merchants and helps consumers find deals. Directly comparable to PromoShops' marketplace aggregation and deals-aggregation model.
• Groupalia: An Italian deals and local-offers platform offering discounts at affiliated businesses. Comparable to PromoShops as an Italian consumer deals platform aggregating SMB partner offers.
• myWorld (Cashback World): A global cashback and loyalty shopping network that rewards consumers for purchases at affiliated merchants. Directly comparable to PromoShops' loyalty shopping marketplace model and SMB partner aggregation approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promoshops-it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promoshops