Proms at St Jude's

What Proms at St Jude's does

Proms at St Jude's is the trading name of SJP Charity Trust Limited, a UK-registered charity (Charity Number: 1094719) and private company (Company Number: 04482726) that operates an annual multi-discipline arts festival in Hampstead Garden Suburb, North London. Its 2026 festival runs for nine days (27 June - 5 July 2026) and comprises nine ticketed evening classical concerts, a literary festival (LitFest) with eight author events, twelve or more guided heritage walks, free lunchtime concerts, children's events (Teeny Prom for ages 0-5, Schools' Prom for local schools), a family festival, and a comedy night, with programming additionally extended beyond the core festival window via a standalone Sir Antonio Pappano event scheduled for 8 September 2026. Primary venues are the Lutyens-designed St Jude-on-the-Hill Church, The Henrietta Barnett School, and the Hampstead Garden Suburb Free Church.

The organization is run almost entirely by volunteers, with operations supported by a Spektrix-powered online ticketing platform, telephone box office, and on-site sales. Its core technology is third-party (Spektrix for box office; Wix for the public website), with no proprietary technology assets. Revenue is generated through a diversified mix: ticket sales (individual evening concert tickets and season tickets at £40/£20 for Section C), a three-tier Friends membership programme (Bronze £175 donation, Silver £175, Gold £300 with hospitality benefits), tiered corporate sponsorships led by Principal Sponsor Riverstone Living alongside multiple Gold Sponsors, individual donations routed to North London Hospice, Toynbee Hall, and Education Outreach Projects, picnic table reservations (£30 per table of six), and licensed refreshment sales. Surplus funds after each festival are distributed to the supported charities.

Name

Proms at St Jude's

Legal name

SJP Charity Trust Limited

Website

https://promsatstjudes.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Proms at St Jude's is a UK-registered charity operating an annual nine-day multi-discipline arts festival in Hampstead Garden Suburb, London, offering classical concerts, a literary festival, heritage walks, and children's events, funded via tickets, Friends memberships, sponsorships, and donations.

Ownership category

akta.pro rank

Product category

Arts and Cultural Festival

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Musical Groups and Artists (711130)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Classical music festival
• Literary festival programming
• Heritage walking tours
• Arts education outreach
• Charity arts festival

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from evening concert tickets, heritage walk tickets, and special event tickets. Season tickets available for all nine evening concerts.
2. Friends Membership: Three-tiered membership program (Bronze, Silver, Gold) with annual fees providing priority booking, hospitality access, and other benefits. Gold Friends pay £300 (including £60 hospitality and £240 donation), Silver Friends £175 (including £50 hospitality and £125 donation), Bronze Friends £175 donation.
3. Sponsorships: Corporate sponsorships at multiple tiers including Principal Sponsor (Riverstone Living), Gold Sponsors (Repaircare London, The Edwards Family Foundation, George Meyer, Alan and Ruth Judes, The Jacqueline and Michael Gee Charitable Trust, Big Yellow), Silver Sponsors, and Donors.
4. Donations: Individual donations supporting North London Hospice, Toynbee Hall, and Education Outreach Projects. Take Note donations support children's music education.
5. Picnic Table Reservations: Tables of 6 in the dedicated marquee available for £30 per table per performance.
6. Refreshments Sales: Licensed refreshment marquee beside St Jude's Church serving wine, beer, hot and cold drinks, and food. LitFest café at The Henrietta Barnett School serving sandwiches, cakes, tea, coffee and soft drinks.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Proms at St Jude's runs an annual nine-day music and literary festival in Hampstead Garden Suburb, anchored by nine ticketed classical evening concerts at St Jude-on-the-Hill (Lutyens-designed church with renowned acoustics). The offering bundles ticketed evening concerts, a literary festival (LitFest), guided heritage walks, free lunchtime concerts and busking events, children's music programmes (Teeny Prom, Schools' Prom, Take Note), a Sunday Family Festival, late-night comedy, optional picnic table reservations, and tiered Friends membership that confers priority booking and hospitality access.

Product overview

Proms at St Jude's is a multi-disciplinary arts festival offering a portfolio of event series and ticketing products. The core offering consists of ticketed Evening Concerts (classical music performances) and LitFest (literary events), complemented by free Heritage Walks, Lunchtime Concerts, Children's Events (including Teeny Prom and Schools' Prom), Family Festival, and Comedy programming. Ticketing products include Season Tickets for the concert series and Picnic Tables for hospitality. The festival also operates a Friends Membership programme for supporter benefits, and education outreach through the Take Note Programme delivered in partnership with DaCapo Music Foundation and Fantasia Orchestra. The 2026 festival runs from June 27 to July 5 in Hampstead Garden Suburb, London.

Differentiator

Problem solved

Functional benefit

Products and services

• Evening Concerts Ticketed evening classical and jazz performances held at St Jude-on-the-Hill featuring orchestras, ensembles, and soloists for general adult audiences and Friends members.
• LitFest Ticketed author talks, interviews, and literary conversations held during the festival for adult book-lovers and literary audiences.
• Heritage Walks Guided walking tours exploring local London history, architecture, geology, and culture for adult heritage-walk participants.
• Lunchtime Concerts Free daytime concerts at St Jude-on-the-Hill for the general public, with no ticket booking required and unreserved seating.
• Children's Events (Teeny Prom and Schools' Prom) Music education and engagement events for children, including Teeny Prom (toddlers and pre-schoolers) and Schools' Prom (by-invitation concert for local schools).
• Family Festival Sunday-afternoon family entertainment with live music, arts activities, food, and children's events including STOMP Workshop, Peter and the Wolf, and Teeny Prom, aimed at families.
• Late Night Comedy Evening comedy performances held in the Refreshment Marquee for adult festival audiences.
• Season Ticket (All Nine Evening Concerts) Bundle ticket granting access to all nine evening concerts for one seat per performance in unreserved Section C, available full or concession-priced.
• Picnic Tables Optional reserved table of 6 in a hospitality marquee opposite St Jude's Church for pre-concert dining and interval refreshments, available alongside concert tickets.
• Friends Membership Annual supporter membership programme with three tiers (Bronze, Silver, Gold) offering priority booking windows, hospitality access, complimentary programmes, launch receptions, and post-concert meet-the-performer opportunities.
• Take Note Music Education Programme Music education project for primary and secondary schools, delivered in partnership with DaCapo Music Foundation and Fantasia Orchestra, providing assemblies, workshops, and concerts.
• Sir Antonio Pappano Special Event (Paperback Launch Conversation) Ticketed off-season special event at The Henrietta Barnett School featuring Sir Antonio Pappano in conversation with BBC Radio 3 presenter Ian Skelly for the paperback launch of his memoir 'My Life in Music'.

Quantifiable outcome

• Surplus funds after the Festival go to the charities supported: North London Hospice, Toynbee Hall, and Education Outreach Projects
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• DaCapo Music FoundationcoreStrategic or Co-development PartnerEducational partnership for Take Note programme bringing music education to schools. Take Note is delivered by three charities in partnership: Proms at St Jude's, DaCapo Music Foundation, and Fantasia Orchestra. DaCapo educator leads activities alongside Fantasia Orchestra musicians.
• Fantasia OrchestracoreStrategic or Co-development PartnerCore music partner performing at opening night and throughout festival. Fantasia Orchestra musicians deliver Take Note education programme. Tom Fetherstonhaugh is conductor and founder. Fanfare Competition winning composition premiered at festival launch.
• North London HospiceminorOthersRegistered charity beneficiary. Donations to Proms support North London Hospice's palliative and end of life care services for patients and their families.
• Toynbee HallminorOthersRegistered charity beneficiary. Donations support Toynbee Hall's programmes for young people addressing causes and impacts of poverty in the East End of London.
• Hampstead Garden Suburb Residents AssociationcoreGTM or Marketing PartnerSilver Sponsor and community partner. Supports Hannah French LitFest event and provides community network for festival promotion.
• Hampstead & Highgate ExpressminorGTM or Marketing PartnerLocal press donor providing media coverage and promotional support for the festival.
• The Purcell SchoolcoreStrategic or Co-development PartnerOne of world's finest schools for young musicians. Students perform at lunchtime concerts and at Last Night of the Proms with Symphony Orchestra. Education partner for Schools' Prom.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• City of London Sinfonia: Chamber orchestra with self-directed learning and education programmes across London. Comparable on London's classical music ecosystem overlap, particularly around education outreach to schools — similar to Take Note.

Direct peers

• Aldeburgh Festival: UK classical-music-and-arts festival founded by Benjamin Britten in Suffolk. Closely comparable to Proms at St Jude's as a regionally-rooted, multi-disciplinary classical and literary festival with education outreach.
• Three Choirs Festival: Long-running choral and orchestral festival rotating among Gloucester, Worcester, and Hereford cathedrals. Directly comparable as a heritage-venue-rooted classical festival with strong choral programming.
• Cheltenham Music Festival: One of the UK's longest-running classical music festivals, blending orchestra concerts with education and outreach. Comparable scale, classical programming mix, and education focus to Proms at St Jude's.
• Buxton International Festival: Annual classical opera, music, and literary festival held in the spa town of Buxton. Comparable in being a regionally-anchored, multi-genre (music + literary) festival running ticketed evening programming over a short festival window.
• King's Lynn Festival: Annual Norfolk festival combining classical concerts, literary events, and heritage programming across roughly 10 days. Closely comparable to Proms at St Jude's in scale, programme mix, and charity-driven model.
• Bath Bachfest: Bath Festival's biennial classical festival dedicated primarily to Bach and Baroque programming. Comparable regional classical-music festival structure and ticketing approach, though with a narrower repertoire focus.

Others

• English Heritage (Heritage Events): Curator of England's historic properties offering heritage walks, lectures, and cultural programming. Comparable on the heritage-walks component of Proms at St Jude's programming (12+ guided history tours) but operates nationally at much greater scale.

Broad incumbents

• Hay Festival: World-leading literary and music festival network spanning Hay-on-Wye, Hay Festivals globally, and Segovia. Directly comparable on LitFest programming but operates at larger national/international scale.
• BBC Proms: The UK's flagship classical music festival held annually at the Royal Albert Hall. Shares 'Proms' branding and seasonal classical-festival positioning but operates at vastly greater scale with national broadcast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC97Wxsvau0tHP-vhK9FFSsg
• Facebookfacebook.com/533072023391868
• Instagraminstagram.com/promsatstjudes
• LinkedInlinkedin.com/company/proms-at-st-jude-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proms at St Jude's