Pronósticos para la Asistencia Pública

What Pronósticos para la Asistencia Pública does

Pronósticos para la Asistencia Pública is a Mexican federal government entity operating under the Secretaría de Hacienda y Crédito Público (SHCP), founded in 1978 and headquartered in Insurgentes Mixcoac, Mexico City. It operates Lotería Nacional, Mexico's official national lottery, which holds a legal monopoly on government-sanctioned lottery and sports prediction games with revenue earmarked for public assistance programs. The organization runs a portfolio of approximately 20 products across four categories: electronic lottery games (Melate, Melate Retro, Chispazo, Tris, Gana Gato), sports betting (Progol, Progol Media Semana, Protouch, PronoSports), traditional paper lottery draws (Mayor, Superior, Zodiaco, Especial, Magno, Gordo de Navidad, Gran Sorteo Especial), and instant scratch-off tickets (Raspaditos), with a multi-game Melate platform offering concurrent Melate, Revancha, and Revanchita draws using the same numbers.

The underlying technology consists of electronic draw systems using randomized sphere-selection machines, with all electronic draws broadcast live on Facebook and YouTube for transparency. The platform supports multi-combination plays (7, 8, 9, or 10 numbers) and fractional shares (fracciones) that allow multiple participants to co-purchase large combinations. A web-based ticket verification system validates winning tickets by product type, draw number, and ticket number. The organization does not offer a proprietary mobile app but maintains a digital presence through its official site (pronosticos.gob.mx) and live broadcast channels.

The business model is transactional: revenue is generated per ticket/play sold at unit prices ranging from $10 MXN (Melate Retro single play) to $30 MXN (Melate + Revancha + Revanchita full play). Distribution operates through a hybrid model combining a nationwide physical retail network of agents and expendios spanning all 32 Mexican states, supplemented by seven authorized third-party online platforms (miloteria.mx, tulotero.mx, cmillonario.com, misuerteweb.com, ganalottodo.com, aganar.com.mx, ygane.mx). Prize claims are processed at the Mexico City headquarters, Banco Santander México, or Scotiabank Inverlat branches. Customer segments are bifurcated between individual lottery players (primary segment, mass-market consumers) and commercializers (comercializadores) who resell lottery products through the B2B portal.

Name

Pronósticos para la Asistencia Pública

Legal name

Pronósticos para la Asistencia Pública

Website

https://pronosticos.gob.mx

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Pronósticos para la Asistencia Pública operates Lotería Nacional, Mexico's federal government lottery, selling electronic, traditional, sports betting, and instant-win games through a nationwide network of agents and seven authorized online platforms to serve the Mexican general public.

Ownership category

akta.pro rank

Product category

Government Lottery Services

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Retailer Networks & Distribution Services (MPAEAFAF), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• National lottery games
• Lottery ticket sales
• Sports betting games
• Instant scratch cards
• Electronic lottery draws

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Electronic Lottery Game Sales: Sale of electronic lottery game tickets (Melate, Revancha, Revanchita, Melate Retro, Chispazo, Tris, Gana Gato, Protouch, PronoSports) primarily through physical expendios and authorized online platforms. Revenue is generated per ticket/game play. Prices range from $10 MXN (Melate Retro single play) to $30 MXN (Melate with Revancha and Revanchita).
2. Traditional Paper Lottery (Billete) Sales: Sale of traditional paper lottery tickets for draws including Mayor, Superior, Zodiaco, Especial, Magno, Gran Sorteo Especial, and Gordo de Navidad. Tickets are sold in series with multiple fractions per series. Revenue generated per fraction sold.
3. Sports Betting (Progol, Progol Media Semana, Protouch, PronoSports): Sports prediction games where participants pay to submit score predictions for professional soccer matches. Prizes are awarded based on correct predictions. Prizes are subject to 20% tax withholding per Article 163 of the Mexican Income Tax Law.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pronósticos para la Asistencia Pública operates Lotería Nacional, Mexico's national lottery, selling electronic lottery games (Melate, Tris, Chispazo, Gana Gato, Melate Retro), sports prediction games (Progol, Protouch, PronoSports, Progol Media Semana), traditional paper lottery draws (Mayor, Superior, Zodiaco, Especial, Magno, Gordo de Navidad, Gran Sorteo Especial), and instant scratch tickets (Raspaditos). Products are sold through physical agents/expendios nationwide and seven authorized online platforms, with proceeds directed to public assistance programs.

Product overview

Pronósticos para la Asistencia Pública operates Lotería Nacional, Mexico's national lottery organization. The company offers a diverse portfolio of lottery and sports betting products organized into four main categories: (1) Electronic/Online Games including Melate (with Revancha and Revanchita add-ons), Melate Retro, Tris, Chispazo, and Gana Gato; (2) Sports Betting including Progol, Progol Media Semana, Protouch, and PronoSports; (3) Traditional Lottery Draws including Mayor, Superior, Zodiaco, Zodiaco Especial, Especial, Magno, Gordo de Navidad, and Gran Sorteo Especial; and (4) Instant Games (Raspaditos). The company also provides utility features such as Mascarillas for results checking and a Boleto Ganador (ticket search) tool. Revenue supports public assistance programs in Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Melate: Electronic lottery game with Revancha and Revanchita secondary chances
• Melate Retro
• Chispazo
• Tris
• Gana Gato
• Progol
• Progol Media Semana
• Protouch
• PronoSports
• Mayor
• Superior
• Zodiaco
• Zodiaco Especial
• Especial
• Gran Sorteo Especial
• Magno
• Gordo de Navidad
• Raspaditos

Products and services

• Melate
• Melate Retro
• Tris
• Chispazo
• Gana Gato
• Progol
• Progol Media Semana
• Protouch
• PronoSports
• Mayor
• Superior
• Zodiaco
• Zodiaco Especial
• Especial
• Magno
• Gordo de Navidad
• Gran Sorteo Especial
• Raspaditos

Quantifiable outcome

• 100,000+ winners per Melate draw
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MiLoteria.mxcoreChannel Partner/ Reseller/ DistributorMiLoteria.mx is listed as the primary authorized online channel for purchasing lottery tickets digitally, prominently featured on the official Lotería Nacional website. The platform enables players to buy Melate and other electronic lottery games online.
• TuLoterocoreChannel Partner/ Reseller/ DistributorTuLotero (web.tulotero.mx) is listed as an authorized online sales channel on the official Lotería Nacional website. Operated by TuLotero, it enables digital lottery ticket purchases.
• CMillonariominorChannel Partner/ Reseller/ DistributorCMillonario.com is listed as an authorized online channel for lottery ticket sales, appearing in the B2B partner logos section of the official website.
• MiSuerte MXminorChannel Partner/ Reseller/ Distributormisuerteweb.com is listed as an authorized online sales platform for lottery tickets on the Lotería Nacional website.
• GanaLottoTodominorChannel Partner/ Reseller/ Distributorganalottodo.com is listed as an authorized online channel for lottery ticket sales, featured in the B2B section of the official website.
• A GanarminorChannel Partner/ Reseller/ Distributoraganar.com.mx is listed as an authorized online channel for lottery ticket purchases on the Lotería Nacional official website.
• Y GaneminorChannel Partner/ Reseller/ Distributorygane.mx is listed as an authorized online platform for lottery sales, appearing in the authorized channel section of the Lotería Nacional website.
• Banco Santander MéxicominorChannel Partner/ Reseller/ DistributorBanco Santander México is an authorized partner for prize collection, allowing winners to claim prizes of $3,000 MXN and above at bank branches.
• Scotiabank InverlatminorChannel Partner/ Reseller/ DistributorScotiabank Inverlat S.A. is an authorized partner for prize collection, enabling winners to claim prizes of $3,000 MXN and above at bank branches.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Caliente.mx: Mexico's largest private sports betting and iGaming operator, directly competing with Lotenal's Progol, Protouch, and PronoSports in the Mexican market but with a digitally native platform and broader product portfolio.

Direct peers

• Loterías y Apuestas del Estado (LAE / SELAE): Spain's national government lottery operator, directly comparable as a state-owned lottery monopoly running both traditional paper draws and electronic/sports betting products with nationwide physical retail and authorized digital channels.
• The National Lottery (UK) — Allwyn: UK national lottery operator (now operated by Allwyn) — a directly comparable draw-based lottery with high-frequency digital and retail distribution, scratch cards, and government-mandated good-cause funding.
• Française des Jeux (FDJ): France's national lottery operator, comparable as a legacy government-authorized lottery running draw-based games, scratch cards, and sports betting nationwide with a partially privatized structure.

Broad incumbents

• Lottomatica (IGT-Lottery / Lottomatica Group): Italy's licensed lottery and gaming operator — operates the Italian national lottery concession and broader iGaming, comparable to Lotenal across electronic draws, sports betting, and instant-win products.
• Codere: Major Latin American and Spanish gambling operator with significant Mexican presence in sports betting, casinos, and online gaming — a comparable broad-scope operator competing with Lotenal's sports betting portfolio.

Others

• Scientific Games (now part of Light & Wonder): Major supplier of lottery systems, instant-game products, and draw technology to government lotteries worldwide — directly comparable as a technology/infrastructure partner to Lotenal-style government operators.
• IGT (International Game Technology): Global supplier of lottery systems, terminals, and draw-management technology to state lotteries — comparable as the underlying technology provider for draw-based lottery operations similar to Lotenal's Melate, Melate Retro, and Chispazo.

Regional players

• Lotería de la Ciudad de Buenos Aires (LOTBA): Government lottery operator in Argentina running lottery and sports betting products in a different Latin American market but with a directly comparable state-owned monopoly structure and product mix.
• Lotería de Chile (Polla Chilena de Beneficencia): Chile's government-licensed lottery operator running draw-based games, instant tickets, and sports prediction products — directly comparable state-owned model and product structure, but serving Chile rather than Mexico.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GobiernoMX
• YouTubeyoutube.com/c/Loter%C3%ADaNacional-SorteosElectr%C3%B3nicos
• Facebookfacebook.com/gobmexico
• LinkedInlinkedin.com/company/pronosticos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pronósticos para la Asistencia Pública