Proportio Montagens e Promoçòes

What Proportio Montagens e Promoçòes does

Propórtio Promoções e Eventos (operating as Proportio Montagens e Promoçòes) is a privately held Brazilian exhibition booth assembly and event infrastructure company headquartered at Av. Prof Celestino Bourroul, 685 in the Limão district of São Paulo. The company designs, fabricates, assembles, and coordinates booth infrastructure for trade shows, conferences, and exhibitions, serving event promoters and organizers as well as the exhibitors and visitors of those events. Its service territory covers the São Paulo and Rio de Janeiro states, supported by an affiliated industry body, SINDIPROM. The firm employs approximately 10 people across administrative, commercial, and project development functions.

The company's offering is structured as a four-tier booth system portfolio: Montagem Básica (Basic System) for flexible standard assemblies, Sistema Modulado (Modular System) for modern exclusive solutions, Sistema Combinado (Combined System) blending modular rationality with bespoke complements, and Personalizado (Custom Made) for fully bespoke designs that exploit lighting, visual communication, carpentry, and metalwork. Production is anchored by workshops specialized in standard assembly, carpentry (marcenaria), and metalwork (serralheria), supported by computer graphics resources for project development, with a combined constructive capacity exceeding 6,000m². The bilingual (Portuguese/English) website showcases a curated portfolio organized by these four categories.

Commercially, Propórtio operates a quote-driven, consultative sales model: customers initiate contact through phone, dedicated SAC and commercial email addresses, or a detailed multi-step Orçamento form that captures booth dimensions, format, closure, flooring, ceiling, visual communication, and furniture specifications. Revenue is generated on a one-time, project-based basis per booth assembly or event infrastructure engagement, with no disclosed pricing tiers and no e-commerce or marketplace distribution. GTM is event-driven, leveraging industry presence, the SINDIPROM affiliation, and the website portfolio, layered with a direct sales-led motion targeting enterprise and mid-market clients.

Name

Proportio Montagens e Promoçòes

Legal name

Propórtio Promoções e Eventos

Website

https://proportio.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Propórtio Promoções e Eventos is a São Paulo-based exhibition booth assembly company serving event promoters and exhibitors across São Paulo and Rio de Janeiro. It offers four booth system tiers—from basic modular setups to fully custom designs—using integrated carpentry, metalwork, lighting, and computer graphics capabilities.

Ownership category

akta.pro rank

Product category

Exhibition and Event Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Exhibition booth assembly
• Trade show booths
• Modular booth systems
• Custom booth design
• Event infrastructure

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Booth Assembly Services: One-time project-based revenue from designing, constructing, and assembling custom and system booths for trade shows and events. Services include basic system booths, modular system booths, combined system booths, and fully custom-made solutions. Revenue is generated per project with pricing based on booth specifications (dimensions, format, materials, visual communication elements, and furniture).
2. Event Infrastructure Services: Coordination and construction of full event infrastructure for organizers, exhibitors, and visitors, including the 6,000m² constructive capacity facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Propórtio Promoções e Eventos designs, fabricates, and assembles exhibition booths and event infrastructure for trade shows, conferences, and exhibitions. The company operates in-house workshops for standard assembly, carpentry, and metalwork, with a constructive capacity exceeding 6,000m², and delivers four booth system categories: Basic, Modular, Combined, and Custom Made. Services span from project development through delivery of the booth at the event pavilion, integrating lighting, visual communication, carpentry, and metalwork.

Product overview

Proportio Promoções e Eventos is an exhibition booth assembly company offering four interconnected booth system types: Montagem Básica (Basic System) for flexible standard assemblies, Sistema Modulado (Modular System) for modern exclusive solutions, Sistema Combinado (Combined System) blending modular and special custom elements, and Personalizado (Custom Made) for fully bespoke creations. With a constructive capacity exceeding 6,000m², the company coordinates and builds all necessary infrastructure for event booth needs, from basic modular setups to highly customized exhibits incorporating lighting, visual communication, carpentry, and metalwork.

Differentiator

Problem solved

Functional benefit

Products and services

• Montagem Básica (Basic System) Standard booth assembly based on flexibility for various event profiles, combining modular material with a unique line of accessories. Supported by a constructive capacity of more than 6,000m².
• Sistema Modulado (Modular System) Modern and exclusive booth solutions at a cost compatible with client interests, offering contemporary design options for exhibitions.
• Sistema Combinado (Combined System) Booth solutions combining the rationality of the modular system with daring special complements, built with excellent cost-benefit ratio.
• Personalizado (Custom Made) Unique solutions specially developed for clients seeking maximum creativity. Professionals explore all possibilities of lighting, visual communication, carpentry, and metalwork to highlight the company's brand at each event.

Quantifiable outcome

• Full fidelity of final product to developed project through modern computer graphics resources and new technology research

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SINDIPROM (Sindicato de Empresas de Promoção, Organização e Montagem de Feiras, Congressos e Eventos dos Estados de São Paulo e Rio de Janeiro)moderateOthersThe company is affiliated with SINDIPROM, the Union of Companies of Promotion, Organization and Assembly of Trade Shows, Congresses and Events of the States of São Paulo and Rio de Janeiro. This membership provides industry credibility, networking opportunities, and represents the company as a legitimate player in the Brazilian event industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GES (Global Experience Specialists): Major international exhibit and event services provider offering custom booth fabrication alongside broader event logistics. Comparable to Propórtio in booth assembly activity but vastly larger in scale and geographic reach.
• Freeman: Global leader in experiential marketing and exhibition services, with booth design, fabrication, and on-site logistics. Operates at much greater scale than Propórtio and competes for large multinational exhibitors at Brazilian shows.
• Messe Frankfurt: Global trade fair organizer with a major Brazilian presence. While primarily an organizer rather than a booth builder, it is a key counterparty for booth assembly firms like Propórtio and indirectly sets competitive dynamics for booth suppliers in Brazil.
• Czarnowski: Long-established global experiential marketing and booth fabrication company offering custom exhibit design and construction. Competes with Propórtio for high-end custom booth projects, especially from multinational brands.

Direct peers

• GLP Group: Exhibition booth builder operating in Latin America with custom and modular booth fabrication capabilities. Direct competitor to Propórtio for international and regional exhibitors at major Brazilian trade fairs.
• Alcateia Eventos: Brazilian experiential marketing and booth assembly provider serving trade show exhibitors with custom stand construction. Directly comparable to Propórtio in customer segment, service offering, and São Paulo presence.
• Vektor Cenografia: Brazilian scenography and booth construction firm producing custom exhibition stands for trade shows and corporate events. Comparable to Propórtio in custom booth fabrication capability and B2B event market focus.
• Boit Eventos: Brazilian event and booth production company offering booth construction services to exhibitors. Overlaps with Propórtio on booth assembly for trade shows, with comparable São Paulo focus.
• Officina do Expositor: Brazilian exhibition booth design and construction company offering custom, modular, and basic booth solutions to exhibitors at Brazilian trade shows. Closely comparable to Propórtio in product mix, B2B quote-based sales model, and geographic focus on SP/RJ.
• ZB International Booth & Events: Brazilian booth design and fabrication firm specializing in custom and modular exhibition stands. Overlaps directly with Propórtio on trade show booth construction services, target customers (exhibitors), and São Paulo base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/proportio-montagens-e-promo-es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proportio Montagens e Promoçòes