PRO Profil

What PRO Profil does

PRO Profil (legal name: Gesellschaft für individuelles Karrieremanagement mbH) is a privately held football player agency founded in 1995 by Thomas Kroth, a former Bundesliga player. Headquartered in Dortmund, Germany, with additional offices in London and Japan, the firm provides career management, contract negotiation, and transfer facilitation services to professional football players and clubs across Germany and internationally. Its service portfolio spans player representation (including rising young talent as well as established professionals), club-side mediation for transfers and contractual arrangements, media and public-affairs advisory, and marketing support for athletes.

The business operates on a relationship-driven, referral-based go-to-market motion rather than active client acquisition. Revenue is generated through commissions tied to transfer fees and contractual negotiations, with no disclosed pricing or public fee schedule. The firm maintains a curated player roster that includes marquee names such as Manuel Neuer, alongside Bundesliga, 2. Bundesliga, and lower-tier professionals and prospects (Tim Pfeiffer, Paul Erevbenagie, Mads Bröcker, Léo Borges, among others), and advertises involvement in over 50 international transfers of top talent to and from Germany since its founding.

Operationally, PRO Profil runs as a lean, founder-led consultancy with approximately 15 employees and no proprietary technology platform. Distribution is anchored by Thomas Kroth's personal reputation, a DFVV-affiliated legal counsel (Gregor Reiter) handling contract compliance, and a modest digital presence spanning a bilingual website (proprofil.de), an Instagram account, and a Transfermarkt profile. The firm has been continuously operating for over 25 years with no disclosed funding events, acquisitions, or institutional investors.

Name

PRO Profil

Legal name

Gesellschaft für individuelles Karrieremanagement mbH

Website

https://proprofil.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

PRO Profil is a Dortmund-headquartered football player agency, founded in 1995 by Thomas Kroth, providing career management, contract negotiation, and transfer facilitation to professional players and clubs across Germany, England, and Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Football player representation and career management: PRO Profil generates revenue as a football player's agent and career management consultancy. The agency facilitates player transfers (incoming and outgoing, domestic and international), negotiates contracts on behalf of athletes and clubs, and provides media advice and marketing services to players. Revenue is earned through commissions tied to player transfers and contract negotiations. The agency also handles public affairs and media representation for its clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PRO Profil is a professional football player agency and career management consultancy that represents professional footballers and young talents, facilitating domestic and international player transfers, negotiating contracts on behalf of athletes and clubs, and providing media advice and marketing services. The agency operates as an intermediary between players and football clubs across Germany and internationally, with offices in Dortmund, England, and Japan.

Product overview

PRO Profil operates as a single unified agency service rather than a modular platform. Founded in 1995 and headquartered in Dortmund, Germany, the company offers comprehensive football player agency services centered around career management, player representation, contract negotiation, and transfer facilitation. The core offering includes Football Player Agency Services as the primary product, complemented by Club Mediation Services for facilitating club transfers, Media and Public Affairs Consulting for player marketing, and Young Talent Development for nurturing emerging footballers. The company positions itself as a partner and intermediary between athletes and clubs, with a network extending across Germany, Europe, and beyond through offices in England and Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Player Agency Services Full-service football player agency providing career management, player representation, contract negotiation, and transfer facilitation for professional footballers and young talents across Germany and internationally.
• Club Mediation Services Facilitation and mediation services for football clubs, including player transfers and contractual arrangements on behalf of domestic and international associations.
• Media and Public Affairs Consulting Public relations and media advice services for players, including media consultation and marketing support to leverage increased athlete attention.
• Young Talent Development Career development and placement services for young football talents, including realistic assessments of career options and connections to clubs nationwide including 3rd and 4th league.

Quantifiable outcome

• Over 50 international transfers to and from Germany facilitated by Thomas Kroth.
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SportsTotal: SportsTotal is a German sports agency with a comparable focus on football player representation and career management across German league levels, directly competing with PRO Profil for client relationships.
• LIAM Sports: LIAM Sports is a German football agency offering player representation and transfer services, comparable to PRO Profil in its boutique structure and German/European transfer focus.
• ROOF: ROOF (formerly Roger Wittmann's agency) is one of Germany's largest football player agencies, directly comparable to PRO Profil in its focus on German Bundesliga talent representation, transfer facilitation, and club mediation.
• BICO Sports: BICO Sports is a German football agency that performs player representation and transfer facilitation, sharing PRO Profil's focus on the German football market and individual player career management.

Emerging players

• MVP Sports: MVP Sports is a European football agency with comparable player representation services, an emerging competitor with similar focus on individual player career management.
• Star Soccer Agency: Star Soccer Agency is a smaller football agency offering player representation services, partially overlapping with PRO Profil's boutique representation and transfer facilitation model.

Broad incumbents

• CAA Stellar: CAA Stellar is a global sports and entertainment agency with a substantial football division, representing scale competition to PRO Profil in international transfers and player marketing.
• Wasserman: Wasserman is a leading global sports agency providing player representation, marketing, and consulting services, overlapping with PRO Profil's core offering at a much larger scale.
• ICM Stellar Sports: ICM Stellar Sports is a major international sports agency with significant football representation, representing direct competition for top-tier international transfers that PRO Profil also facilitates.
• Octagon: Octagon is a global sports marketing and player representation agency with a football practice, providing broader service offerings that overlap with PRO Profil's player representation and media advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/proprofil
• LinkedInlinkedin.com/company/proprofil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO Profil