Asociación ProPurús

What Asociación ProPurús does

Asociación ProPurús is a Peruvian non-profit association founded in September 2010 and headquartered in Pucallpa (Ucayali region), with operational presence across the Yurúa and Purús provinces of the Peruvian Amazon. Its core mission is the conservation of Amazonian forests and the strengthening of indigenous peoples, delivered through technical assistance to more than 20 native communities — including Asháninka, Shipibo-Konibo, Huni Kuin, Sharanahua, Yaminahua, Kakataibo, Ashéninka, and Yanesha peoples — and partnerships with indigenous federations such as ORAU, ACONADIYSH, FECONAPU, and MABOSINFRON. Programs cover the creation of Private Conservation Areas (ACP) under Peruvian environmental law (Law No. 26834), biodiversity and avifauna monitoring, territorial surveillance, food security via agroecology, water access, and indigenous defender rights advocacy.

ProPurús's core 'products' are field-based methodologies and technical services rather than commercial technology: the Mochila Forestal community-monitoring tool, drone-based territorial surveillance training for indigenous patrols, GPS-tracked community patrols, participatory mapping ('mapas parlantes'), and bio-sand water filters. It also operates the Observatorio de Deforestación y Delitos Ambientales de la Amazonía, which produces longitudinal data on deforestation, land conflicts, illegal logging, drug trafficking, and threats to indigenous defenders — including a co-produced 2024 report with ORAU and GIES-PUCP documenting 19 indigenous defender murders between 2010 and 2024.

The revenue model is non-commercial: ProPurús is funded through project-based grants and donations from international conservation organizations (Re:wild, YAQUA, the Conserva Aves consortium including ABC, Audubon, BirdLife, RedLAC and the Bezos Earth Fund, channeled via Profonanpe), regional government cooperation agreements (DRAU), and individual donations through its 'Sé PRO' program. Disclosed outcomes include more than 53,000 hectares targeted for ACP protection in Yurúa, over 6,700 hectares under community surveillance in Purús, and approximately 10,000 people directly and indirectly benefited across its program portfolio.

Name

Asociación ProPurús

Legal name

Asociación ProPurús

Website

https://propurus.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Asociación ProPurús is a Peruvian non-profit founded in 2010 that provides technical assistance, community-based monitoring, and territorial defense to more than 20 indigenous Amazonian communities across the Ucayali, Purús, and Huánuco regions, funded primarily by international conservation grants.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Parks, Recreation & Protected Areas Administration (BPAIAMAH), Biodiversity Conservation & Habitat Banking (AFAMAMAC)

Keywords

• Rainforest conservation services
• Indigenous community support
• Biodiversity monitoring programs
• Territorial defense services
• Private conservation area creation

Headquarters

HQ city

Pucallpa (Coronel Portillo)

HQ country

Peru

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grants and Donations: ProPurús is a non-profit association that operates primarily through grant funding from international conservation organizations and donors. Funding sources include Re:wild, YAQUA, Bezos Earth Fund (via Conserva Aves initiative), and other environmental foundations. The organization also receives donations through its 'Sé PRO' (donate) page and project-based financing.
2. Project-based Conservation Financing: ProPurús implements funded conservation projects on behalf of indigenous communities and in partnership with government agencies and international donors. Funding is tied to specific outcomes such as creation of conservation areas, community capacity building, and biodiversity monitoring.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Asociación ProPurús is a Peruvian non-profit conservation association that delivers community-led conservation services in the Amazon, providing technical assistance to indigenous communities for the creation and management of Private Conservation Areas (ACP), biodiversity and avifauna monitoring, territorial surveillance and defense training, community capacity building (field schools), food security and water access programs, and operation of an Environmental Crimes Observatory documenting deforestation and threats to indigenous defenders.

Product overview

Asociación ProPurús is a non-profit Peruvian conservation organization (Asociación, founded September 2010) focused on Amazon rainforest conservation and indigenous peoples' rights. It does not offer commercial technology products or services. Its programs include community capacity building, territorial defense, environmental monitoring, and sustainable development initiatives for indigenous communities in Ucayali, Peru.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Conservation Area (ACP) Creation Assistance End-to-end technical assistance to indigenous communities for creating Private Conservation Areas (Áreas de Conservación Privada) recognized under Peruvian Law No. 26834, including socialization workshops, dossier preparation, avifauna monitoring, and SERNANP coordination.
• Avifauna Monitoring Program Field-based bird population monitoring conducted during rising and falling water seasons, combined with traditional community knowledge, to generate biological data supporting ACP creation and conservation area management.
• Community Territorial Surveillance and Patrol Training (Mochila Forestal) Methodological training and tools (Mochila Forestal, drone-based surveillance, GPS patrol tracking, mapas parlantes) for Community Vigilance and Forest Control Committees (CVC) to identify threats, monitor natural resources, and protect hard-to-access areas.
• Environmental Crimes Observatory (Observatorio de Deforestación y Delitos Ambientales de la Amazonía) Documentation and monitoring service that records threats against indigenous defenders, land conflicts, illegal logging, drug trafficking, and land trafficking affecting Amazonian communities, producing annual reports and policy evidence.
• Community Field Schools (Escuelas de Campo) Field-based training programs for indigenous community members covering conservation area management, forest fire prevention and control, biodiversity monitoring, and territorial surveillance techniques.
• Safe Water Access Program (Bio-sand Water Filters) Installation of bio-sand water filtration systems providing safe drinking water to remote indigenous communities in the Purús region, implemented in coordination with FECONAPU and funded by YAQUA.
• Food Security and Agroecology Program Technical assistance and capacity building in agroecological practices to strengthen food security in indigenous communities of Purús province, implemented in coordination with DRAU.
• Ecosystem Restoration Technical Assistance Technical guidance on ecosystem restoration standards provided to the Purús Territorial Management office for recovering degraded ecosystems in native communities within the buffer zone of the Purús Communal Reserve.

Quantifiable outcome

• More than 10,000 people directly and indirectly benefited from ProPurús programs
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• DRAU (Dirección Regional de Agricultura de Ucayali)majorStrategic or Co-development Partner · 1 January 2025ProPurús signed a cooperation agreement with DRAU to strengthen food security in indigenous communities of Purús through agroecological practices, productive capacity building, and technical assistance to families, producers, and educational institutions.
• ORAU (Organización Regional AIDESEP Ucayali)coreStrategic or Co-development Partner · 1 January 2024ProPurús and ORAU co-produced the 'Situación de los Defensores Indígenas en Ucayali 2024' report, documenting threats against indigenous environmental defenders. The partnership involves joint research, documentation, and advocacy on indigenous territorial rights.
• GIES-PUCP (Grupo de Investigación sobre Estado y Sociedad, Pontificia Universidad Católica del Perú)majorStrategic or Co-development Partner · 1 January 2024GIES of PUCP collaborated with ProPurús and ORAU on the 2024 indigenous defenders report, contributing academic research methodology and analysis to document threats to indigenous rights in Ucayali and Huánuco.
• SERNANP (Servicio Nacional de Áreas Naturales Protegidas por el Estado)coreStrategic or Co-development PartnerProPurús works with SERNANP to advance the creation of Private Conservation Areas (ACP) for indigenous communities in Yurúa. The partnership involves preparing conservation area dossiers, coordinating administrative procedures, and participating in governance meetings with community leaders.
• GRFFS (Gerencia Regional Forestal y de Fauna Silvestre)coreStrategic or Co-development PartnerProPurús collaborates with the Regional Forestry and Wildlife Management on territorial diagnostic assessments in Yurúa and capacity building for sustainable forest resource management. Joint work aims to establish a decentralized forestry office serving indigenous communities.
• SPDA (Sociedad Peruana de Derecho Ambiental)majorStrategic or Co-development PartnerSPDA provides legal expertise to support indigenous community capacity building in territorial defense and environmental law, working alongside ProPurús in the indigenous community training program in Yurúa.
• MABOSINFRON (Asociación de Manejo de Bosques Sin Fronteras del Río La Novia)coreStrategic or Co-development PartnerProPurús accompanies community patrols led by MABOSINFRON to reinforce territorial surveillance in the La Novia River basin, protecting over 6,700 hectares of primary forest in one of the most biodiverse and vulnerable zones of the Peruvian Amazon.
• Alcaldía Distrital de YurúaminorStrategic or Co-development PartnerThe District Municipality of Yurúa co-organized the Third Field School (ECA) on forest fire prevention and control, hosting the training event and participating in civil defense coordination alongside ProPurús and Rewild.
• ACONADIYSH (Asociación de Comunidades Nativas para el Desarrollo Integral de Yurúa)coreStrategic or Co-development PartnerProPurús provides ongoing technical assistance to ACONADIYSH to strengthen territorial governance and protection of Amazonian forests, supporting the indigenous federation's efforts to establish a decentralized state forestry office in Yurúa district.
• Gerencia Territorial de Purús (Gobierno Regional de Ucayali)majorStrategic or Co-development PartnerProPurús provides technical guidance to the Purús Territorial Management on ecosystem restoration standards, helping the regional government team improve investment projects for recovering degraded ecosystems in native communities in the buffer zone of the Purús Communal Reserve.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Conservation International Peru: Global conservation organization with significant Peruvian Amazon footprint, comparable in funding sources (Bezos Earth Fund ecosystem, biodiversity credit initiatives) and in partnering with indigenous federations on landscape conservation.
• WWF Peru: International NGO running landscape-level Amazon conservation programs with indigenous community components; comparable in mission and in access to the same pool of large international conservation funders.
• Sociedad Zoológica de Frankfurt Perú / Conserva Aves partners: International conservation organizations (incl. American Bird Conservancy, BirdLife International, Audubon) that co-fund and co-organize Conserva Aves with ProPurús; comparable in bird and habitat conservation but with global portfolios.
• AIDESEP (Asociación Interétnica de Desarrollo de la Selva Peruana): National-level indigenous federation of the Peruvian Amazon; ProPurús's local Ucayali work feeds into AIDESEP's broader indigenous-rights and territorial governance agenda, making AIDESEP a strategic superset peer.
• Wildlife Conservation Society Peru (WCS Peru): International NGO operating landscape-level conservation programs in the Peruvian Amazon; comparable in biodiversity monitoring, protected-area support, and indigenous partnership models, but with much larger scale.

Direct peers

• Sociedad Peruana de Derecho Ambiental (SPDA): Peru's leading environmental law NGO; co-implements legal capacity-building with ProPurús for indigenous communities in Yurúa and works on the same territorial defense and conservation-policy agenda in the Peruvian Amazon.
• Red Amazónica (RED AMA): Peruvian Amazon conservation network that partners alongside ProPurús in the Conserva Aves cohort; comparable in focusing on indigenous-led biodiversity and habitat conservation in Ucayali and adjacent regions.
• Organización Regional AIDESEP Ucayali (ORAU): Regional indigenous federation in Ucayali that co-authored the 2024 defenders' report with ProPurús; comparable in mission (indigenous territorial defense in the Peruvian Amazon) and in operating geography.
• Asociación para la Investigación y el Desarrollo Integral (AIDER): Peruvian non-profit focused on sustainable forest management, indigenous livelihoods, and conservation in the Amazon; comparable in model (community-based forest conservation with technical assistance) and in geography.

Regional players

• Sociedad Civil Naturaleza y Desarrollo Internacional (NDI Peru): Peruvian conservation NGO focused on community-based natural resource management in the Amazon and Andes; overlaps with ProPurús's community-led conservation and sustainable livelihoods model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AsociacionProPurus
• LinkedInlinkedin.com/company/asociaci%C3%B3n-propur%C3%BAs
• Instagraminstagram.com/propurus
• TikToktiktok.com/@propurus

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación ProPurús