WWF Perú
- Company typePrivate
- Founded-
- HeadquartersLima, Peru
- Headcount51–100
- GTM typeB2C
- OfferingServices
What WWF Perú does
WWF Perú is the Peruvian country office of World Wildlife Fund, Inc., a US-incorporated nonprofit conservation organization headquartered in Lima (Calle Trinidad Morán 853, Lince) with a regional office in Puerto Maldonado, Madre de Dios. The organization operates three geographic programs — Amazonía Norte, Amazonía Sur, and Pacífico — addressing biodiversity protection, sustainable resource management, and climate action across Peru's key ecosystems. Its programmatic portfolio includes the Corredor Económico Transversal Norte (CET Norte) macrorregional project covering 542,000+ hectares across six northern regions, the Madre de Dios restoration program (390+ hectares ecological restoration, 1,000+ hectares productive restoration, 70,000+ hectares under good management practices), the Brazil nut (castaña) value chain program supporting 90+ forest concessions and contributing to US$48 million in 2025 exports, and the Peru Mahi Alliance fishery improvement project aimed at MSC certification. The organization employs 84 people and works in formal partnership with government agencies (Minam, SERNANP, regional governments), international funders (GEF/GBFF, PNUD, GIZ), industry alliances (Peru Mahi Alliance), and corporate partners (HP).
Revenue derives from five primary streams: recurring memberships (S/.30/month minimum), one-time and recurring donations processed through Mercado Pago, symbolic species adoptions (sea turtles, pink dolphins, jaguars, humpback whales), large multi-year international grants (notably USD 11.23 million from GBFF/GEF for CET Norte), and corporate/government co-funding. Public engagement is driven through the website (wwf.org.pe), social media (Facebook, Instagram, X, TikTok, YouTube), email newsletters, and flagship campaigns such as Earth Hour (La Hora del Planeta). The go-to-market model is direct-to-consumer for individual fundraising and institutional partnership-based for programmatic delivery. WWF Perú is not an investable equity entity: as a charitable NGO governed by a board structure and funded through donations, grants, and memberships, it has no shareholders, stock listing, or external institutional equity investors.
WWF Perú firmographics
Firmographics- Name
- WWF Perú
- Legal name
- World Wildlife Fund, Inc.
- Website
- https://wwf.org.pe
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
WWF Perú industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (1153), Forest Nurseries and Gathering of Forest Products (113210)
- SIC
- Forestry (800), Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Biodiversity & Habitat Conservation (BPAGAGAA)
- akta.pro secondary industries
- Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Forestry & Reforestation (BPAGAGAD), Nature, Biodiversity & Ecosystem Conservation (BPADALAE), Wildlife Conservation & Species Protection (BPAGAGAB)
Keywords
Where WWF Perú is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices2 records
Markets served
WWF Perú business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure
Revenue model
- Memberships: WWF Perú generates revenue through recurring membership fees paid monthly or annually, providing supporters with digital welcome packages, newsletters, and educational materials about conservation work.
- Donations: One-time and recurring donations from individuals supporting conservation efforts in Peru. Secure payments processed through Mercado Pago.
- Symbolic Adoptions: Symbolic adoption of species (sea turtles, pink dolphins, jaguars, humpback whales) where supporters receive digital welcome packages including species information sheets and wallpapers.
- International Grants and Funding: WWF Perú receives funding from international sources including GEF (Global Environment Facility), GBFF (Kunming-Montreal Global Biodiversity Framework Fund), and partnerships with development organizations for specific conservation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | General Member - Monthly payment |
| Subscription | Annual | General Member - Annual payment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
WWF Perú product offering
Product offeringCore offering
WWF Perú is a nonprofit conservation organization delivering biodiversity protection, sustainable resource management, and climate action across three Peruvian landscapes: Amazonía Norte, Amazonía Sur, and Pacífico. It funds these programs through individual memberships (S/. 30/month or annual), one-time donations, symbolic species adoptions (sea turtles, pink dolphins, jaguars, humpback whales), international grants (GEF, GBFF, UNDP, GIZ), and corporate partnerships. The organization operates conservation programs covering 542,000+ hectares of protected areas and 1.3 million hectares of forests under sustainable management.
Product overview
WWF Perú is a conservation nonprofit organization operating three geographic programs—Amazonía Norte, Amazonía Sur, and Pacífico—focused on biodiversity protection, sustainable resource management, and climate action across Peru. Its programmatic portfolio includes species conservation, sustainable fisheries improvement (Peru Mahi Alliance), Brazil nut value chain development, landscape-scale forest restoration in Madre de Dios, and the macrorregional biodiversity corridor project spanning six northern regions. Public engagement offerings include symbolic species adoptions, annual memberships, and online donations via secure payment gateway. The organization also runs Earth Hour (La Hora del Planeta) as a major annual campaign and maintains a complaints mechanism for affected communities. Core safeguard frameworks address human rights, gender equality, and indigenous peoples' rights.
Differentiator
Problem solved
Functional benefit
Products and services
- WWF Perú Membership Recurring subscription product for individual supporters, providing a digital welcome package including diploma, informational cards on prioritized landscapes, wallpapers, postcards, and a bimonthly newsletter. Available on monthly (from S/. 30) or annual billing in Peruvian Soles, processed via Mercado Pago.
- Symbolic Species Adoption Subscription/one-time symbolic adoption product allowing individual supporters to contribute to conservation of emblematic Peruvian species — sea turtles, pink dolphins, jaguars, and humpback whales — and receive a digital welcome package with species information and wallpapers.
- Donation Platform One-time and recurring donation product for individual supporters, accepting debit/credit card payments via the Mercado Pago secure payment gateway (PCI-compliant), funding WWF Perú's conservation programs across all landscapes.
- La Hora del Planeta (Earth Hour) Annual flagship global campaign mobilizing individuals, communities, and organizations to take action for nature, featuring a symbolic lights-off event, workshops, and collective impact tracking through the Hour Bank; functions as WWF Perú's primary public engagement and fundraising campaign.
Quantifiable outcome
- 542,000+ hectares of protected natural areas under improved management
- +5 more outcomes
Companies that use WWF Perú
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles6 records
WWF Perú technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WWF Perú partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Ministry of Environment (Minam)coreLead government partner for the CET Norte project, which will strengthen conservation and management of more than 542,000 hectares of protected natural areas across 6 northern regions over 6 years, with USD 11.23 million funding from GBFF/GEF.
- ProfonanpecoreImplementing partner for the CET Norte project, responsible for executing conservation activities in coordination with regional governments and WWF.
- Peru Mahi Alliance (PMA)coreIndustry alliance that assumed leadership of the mahi mahi Fishery Improvement Project (FIP) from WWF Perú, representing the Peruvian fishing industry's commitment to sustainable practices aligned with MSC standards.
- OSINFORminorOrganized the 'Dialoguemos por los Bosques: castaña que conserva e impulsa la sostenibilidad' event in Puerto Maldonado with WWF and HP participation, bringing together Brazil nut producers, public institutions, and private sector.
- HP (Hewlett-Packard)minorCorporate partner supporting sustainable forest management initiatives and Brazil nut supply chain sustainability through the 'Dialoguemos por los Bosques' event and related programs.
- PNUD (UNDP Peru)minorDevelopment partner supporting the CET Norte project workshop and coordination activities for biodiversity conservation in northern Peru.
- GIZ (German Development Cooperation)minorInternational cooperation partner supporting the CET Norte project workshop and biodiversity conservation initiatives in Peru.
- NBSAP Accelerator PartnershipminorPartner supporting the implementation of the National Biodiversity Strategy to 2050 through the CET Norte project coordination activities.
- SERNANPcorePeru's National Service of Protected Areas, managing national parks and reserves in Madre de Dios where WWF develops restoration activities including the Parque Nacional del Manu, Reserva Nacional Tambopata, and others covering 45% of Madre de Dios territory.
- Marine Stewardship Council (MSC)coreInternational sustainability certification body for fisheries; WWF Perú provides technical assistance to the mahi mahi FIP, aiming to meet MSC standards for sustainable fishing.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
WWF Perú competitors and assessment
Company assessmentRegional players
- Instituto de Pesquisas Ecológicas (IPE): Brazilian conservation NGO focused on ecological restoration, biodiversity research, and forest conservation. Regionally comparable in mission and techniques used, though operating in Brazil rather than Peru.
- ProNaturaleza (Fundación para la Conservación de los Andes Tropicales): Peru-based conservation foundation focused on private and community protected areas, with comparable mission of biodiversity conservation and community-based natural resource management in Peru.
- Asociación para la Conservación de la Cuenca Amazónica (ACCA): Peruvian NGO working on protected area management, biodiversity monitoring, and sustainable development in the Peruvian Amazon. Comparable mission and country focus, smaller in scale than WWF Perú.
- Sociedad Peruana de Derecho Ambiental (SPDA): Leading Peruvian environmental law and policy NGO working on conservation policy, protected areas, and sustainable development. Comparable in mission and Peru-based operations, though focused on legal/policy advocacy rather than field restoration.
Direct peers
- WWF Brasil: Direct peer as a fellow WWF country office in the Amazon basin, working on similar biodiversity conservation, sustainable forestry, and indigenous community programs. Highly comparable in funding model, programmatic focus, and brand association.
- Conservation International Peru: Global conservation NGO with strong Peru footprint focused on biodiversity hotspots, indigenous partnerships, and sustainable finance. Directly comparable in grant model, programmatic portfolio, and protected area work.
- WWF Bolivia: Direct peer as a fellow WWF office in the southwestern Amazon, sharing similar landscapes, indigenous community partnerships, and conservation priorities with WWF Perú.
- Wildlife Conservation Society Peru: Global wildlife conservation organization with operations in Peru focused on protected areas, species conservation, and anti-poaching work. Comparable in NGO structure, zoological/species focus, and project-level funding model.
- WWF Colombia: Direct peer as another LatAm WWF country office operating in Amazon and Pacific ecosystems, with similar portfolio of conservation programs, sustainable value chains, and grant-funded operations.
Broad incumbents
- The Nature Conservancy - Latin America: Major global conservation NGO with Latin America operations, comparable in mission, programmatic depth, and use of scientific approaches to conservation. Broader in geographic scope and funding scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
WWF Perú social profiles
Digital presenceWWF Perú financial estimates
Financial estimateRevenue estimate
Valuation estimate
WWF Perú leadership team
Management profileNumber of profiles
Profiles6 records
WWF Perú funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WWF Perú M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WWF Perú
What does WWF Perú do?
WWF Perú is a nonprofit conservation organization delivering biodiversity protection, sustainable resource management, and climate action across three Peruvian landscapes: Amazonía Norte, Amazonía Sur, and Pacífico. It funds these programs through individual memberships (S/. 30/month or annual), one-time donations, symbolic species adoptions (sea turtles, pink dolphins, jaguars, humpback whales), international grants (GEF, GBFF, UNDP, GIZ), and corporate partnerships. The organization operates conservation programs covering 542,000+ hectares of protected areas and 1.3 million hectares of forests under sustainable management.
Is WWF Perú a public or private company?
WWF Perú is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WWF Perú founded?
WWF Perú was founded in -1. It employs 51 to 100 people.
Where is WWF Perú based?
WWF Perú is headquartered in Lima, Peru, in the Latin America region.
How does WWF Perú make money?
Four revenue lines are on record. Memberships are the primary driver. The others are donations, symbolic Adoptions and international Grants and Funding.
Who are WWF Perú's main competitors?
Regional players on record are Instituto de Pesquisas Ecológicas (IPE), ProNaturaleza (Fundación para la Conservación de los Andes Tropicales), Asociación para la Conservación de la Cuenca Amazónica (ACCA) and Sociedad Peruana de Derecho Ambiental (SPDA). Direct peers are WWF Brasil, Conservation International Peru, WWF Bolivia, Wildlife Conservation Society Peru and WWF Colombia. The Nature Conservancy - Latin America is listed as a broad incumbent.
Does WWF Perú have an API?
No public API is recorded for WWF Perú.
What industry is WWF Perú in?
WWF Perú's product category is Environmental Conservation Services. Its primary akta.pro industry code is BPAGAGAA, Biodiversity & Habitat Conservation, with a secondary code of BPAGAIAI, Conservation & Human–Wildlife Conflict Mitigation. Its NAICS code is 813312 and its SIC code is 800.