ProShots: Guns | Range | Training | Gunsmith

What ProShots: Guns | Range | Training | Gunsmith does

ProShots is a privately held, single-location firearms retail, indoor shooting range, training, and gunsmithing operator headquartered at 1013 Bethania-Rural Hall Road in Rural Hall, North Carolina, serving Forsyth County and surrounding communities including Winston-Salem, Greensboro, and Lexington. The facility combines an 8-lane indoor range (lanes up to 25 yards, accommodating pistols, shotguns, and rifles under 50BMG) with a retail floor selling new and used firearms, ammunition, safes, optics, and accessories, plus an on-site gunsmith shop staffed by two credentialed gunsmiths. Range access is structured as a tiered members-only subscription program (individual, family, monthly, 6-month, 12-month, senior, summer, and winter plans) with guest rates for non-members.

The business operates a direct-to-consumer, primarily brick-and-mortar go-to-market model supplemented by an e-commerce store for memberships, accessories, and gift cards. Training is a meaningful revenue stream, with regularly scheduled NC Concealed Carry classes, retired LEO HR218 classes, one-on-one instruction, and beginner-through-advanced pistol and AR-15 courses; the curriculum also extends to NC Hunter Safety Class hosting, custom group classes for up to 150+ participants, and a recurring ProShots League and competition series. Revenue is diversified across six streams: membership fees, firearms sales, training services, gun rentals, gunsmithing services, and ammunition/accessory retail.

The company employs 8 staff with backgrounds in law enforcement, military, competition shooting, sporting, and gunsmithing. Marketing relies on organic social media (Facebook, YouTube, Twitter/X, Pinterest, Google Business Profile), a content blog, and community events rather than paid acquisition. The firm is independently owned with no disclosed funding, parent entity, or institutional investors, and serves a long-tail consumer customer base with no significant enterprise concentration.

Name

ProShots: Guns | Range | Training | Gunsmith

Legal name

ProShots

Website

https://proshotsrange.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ProShots is a privately held, single-location firearms retail, indoor shooting range, training, and gunsmithing facility in Rural Hall, North Carolina, serving individual shooters, hunters, concealed carry permit seekers, law enforcement, and groups within Forsyth County and surrounding communities.

Ownership category

akta.pro rank

Product category

Firearms Retail & Range Services

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Hunting, Shooting Sports & Archery Retail (CRAMABAK), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Firearms retail
• Shooting range
• Firearms training
• Gunsmithing services
• Concealed carry classes

Headquarters

HQ city

Rural Hall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Recurring membership fees for range access including individual, family, monthly, semi-annual, annual, and seasonal (summer, winter, senior) options. Membership provides unlimited range visits, discounted rentals, and other perks.
2. Firearms Sales: Retail sales of new and used firearms including pistols, rifles, and shotguns. Also offers trades and consignments.
3. Firearms Training: Revenue from training classes including NC Concealed Carry ($119), Coach to Qualify packages ($159), Retired LEO classes ($79), and one-on-one instruction ($59/hour).
4. Gun Rentals: Firearm rentals for use at the range, with $5 rental pricing for members.
5. Gunsmithing Services: Professional gunsmith repair and maintenance services including diagnostics, parts installation, cleaning, and custom work. Pricing includes bench fee of $45 minimum for estimates.
6. Ammunition and Accessories: Retail sales of ammunition, gun safes, optics, holsters, gun cases, AR accessories, and other firearms accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ProShots operates a members-only 8-lane indoor shooting range combined with a firearms retail store, professional gunsmithing services, and a comprehensive training program in Rural Hall, NC. The facility sells new and used firearms, ammunition, optics, accessories, and gun safes, while also offering gun rentals, concealed carry certification classes, and custom group training. Two on-site certified gunsmiths provide diagnostics, repair, parts installation, and custom work, with a $45 minimum bench fee.

Product overview

ProShots is a firearms retail, shooting range, training, and gunsmithing facility offering a comprehensive suite of products and services. The core offering centers on an 8-lane indoor shooting range (members-only) combined with firearm sales, rentals, and professional gunsmithing services. Training programs include concealed carry permits, basic to advanced pistol and AR-15 courses, and one-on-one instruction. The business operates an online store for memberships, firearms, ammunition, and accessories, alongside physical retail. Additional offerings include shooting competitions, special event bookings, and NC Hunter Safety Classes. The portfolio is unified under one facility with memberships serving as the primary access mechanism for range usage, while retail and training services are available à la carte.

Differentiator

Problem solved

Functional benefit

Products and services

• Members-Only Indoor Shooting Range An 8-lane indoor shooting range with lanes extending up to 25 yards, accommodating pistols, shotguns, and rifles under 50BMG. Features individual lane lights, automated target retrieval, and rifle benches for both left and right-handed shooters. Restricted to members to enhance safety monitoring and traffic control.
• Firearms Retail Retail sale of new and used firearms including pistols, rifles, and shotguns, with trade-in and consignment options available. Additional accessories include ammunition, optics, AR accessories, gun cases, holsters, and gun safes (Champion and High-Security models).
• Range Membership Program Subscription membership program providing access to the shooting range with multiple tiers: Individual and Family plans at monthly ($37/$49), 6-month ($199/$259), and 12-month ($349/$469) terms, plus 3-month Senior ($89), Summer ($99), and Winter ($99) seasonal memberships. Benefits include unlimited range visits, $5 rentals, $10 off FFL transfers, 20% off training, free gun cleaning, 50% off knife sharpening, and guest rates at $25/day. Veterans and law enforcement receive 10% off annual individual membership.
• Gun Rentals Rental program allowing members and guests to try different firearms at the shooting range, supporting a try-before-you-buy model. Members pay $5 per rental.
• Firearms Training Classes Comprehensive firearms training curriculum including Introduction to Firearms, Basic Pistol, Defensive Pistol, Tactical Pistol, Advanced Pistol, Basic AR-15, Tactical AR, Advanced AR-15, Concealed Carry Refresher, Introduction to Sporting Clays, one-on-one training at $59/hour ($40 bundled), and custom group classes accommodating 150+ people.
• NC Concealed Carry Permit Course Eight-hour course required for NC concealed carry permit including classroom instruction on NC laws, firearms safety, written test, and range qualification. The Coach to Qualify bundle ($159) adds 1-hour instructor time, range use, $5 rentals, free targets, free rental eye/ear protection, and 10% off ammunition. Classroom-only option available at $119.
• Gunsmithing Services Professional gunsmith repair, maintenance, and custom work performed by two on-site gunsmiths with degrees in gunsmithing and armorer certifications. Services include diagnostics, parts installation, gun cleaning, stock repair, iron sight installation, red dot mounting, scope mounting, optics zeroing, trigger jobs/action work, chamber polishing, and knife sharpening. Transparent upfront pricing with a $45 minimum bench fee for estimates.
• Special Event Bookings Private event hosting for corporate events, birthday parties, celebrations, team-building activities, and fundraisers. Includes free range pass, free targets, range safety officer, and safety briefing. Full facility buyout available Monday-Saturday outside normal business hours. Group pricing starts at $30 per person with a 10-person minimum.
• Shooting Competitions and Leagues Organized shooting competitions and league play including bowling pin shoots, golf ball shoots, dueling tree competitions, the ProShots League, Bullseye matches, and fundraising events.
• Hunting Services and NC Hunter Safety Class Hunting-focused offerings including hunting firearm sales and hosting of the NC Hunter Safety Class required for hunting licenses in North Carolina.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sig Sauer Academy: Indoor shooting range and premier firearms training facility operating as a one-stop retail/range/training destination. Comparable in service bundling and firearms-centric customer base, though anchored by a major manufacturer brand.
• Range USA: Multi-location indoor shooting range chain offering memberships, retail, training, and rentals. Closest direct comparable by product mix and target customer, though operating at materially larger scale and multi-state footprint.
• American Shooting Centers: Multi-purpose shooting facility offering indoor/outdoor ranges, retail, training, and events. Comparable bundled offering and customer base to ProShots.
• The Gun Range (St. Louis): Indoor shooting range and gun shop offering memberships, training, rentals, and retail in a single facility. Tightly aligned operating model with ProShots.
• Point Blank Range & Gun Shop: Multi-location indoor range combining retail, range access, training classes, and member programs. Closely aligned business model with ProShots across all four pillars.

Broad incumbents

• Bass Pro Shops / Cabela's: National outdoor retail powerhouse selling firearms, ammunition, hunting gear, and operating shooting ranges at flagship locations. Overlaps on retail, range, and training but at vastly broader scale and category breadth.
• Gander Outdoors: Outdoor and sporting goods retailer with firearms, hunting, and shooting-sports product lines serving enthusiast customers. Comparable retail assortment; lacks integrated range/gunsmithing depth.
• Academy Sports + Outdoors: Large-format sporting goods retailer with firearms, ammunition, hunting, and shooting sports assortments. Comparable firearms retail and accessories offering, but without integrated range or training services at most locations.
• Scheels: Employee-owned sporting goods superstore chain with full firearms, hunting, and shooting-sports departments and some attached ranges. Comparable retail breadth but very different scale and footprint.

Regional players

• NC Hunter Safety Course Providers (state-certified instructors): North Carolina hosts a network of certified hunter safety instructors offering required hunter education courses. ProShots hosts NC Hunter Safety Classes, partially overlapping with these regional providers in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Proshotsrange
• YouTubeyoutube.com/proshotsrange
• Facebookfacebook.com/ProShotsRange
• Pinterestpinterest.com/proshotsRange
• LinkedInlinkedin.com/company/proshots-guns-range-training-gunsmith

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProShots: Guns | Range | Training | Gunsmith