Point Blank Range

What Point Blank Range does

Point Blank Range, LLC is a private indoor shooting range and full-service firearms pro shop operating two locations in the greater Charlotte, NC metro area — a 14,700 sq ft Mooresville facility (15 lanes) and a 26,000+ sq ft Matthews facility (20 lanes). The company is designated as Lake Norman's premier NSSF Five-Star rated indoor shooting facility and runs a Class 3/NFA dealer operation, enabling sales and rentals of suppressors and fully automatic firearms alongside standard handguns, rifles, and shotguns. It serves a diversified base of first-time shooters, recreational shooters, concealed carry permit seekers, law enforcement/military personnel, corporate groups, and premium members, with a stated 11-50 employee headcount.

The core technical infrastructure is a 25-yard indoor range with a custom climate-controlled ventilation system meeting EPA, OSHA, and NIOSH air quality standards, paired with a Patriot Range Technologies wireless programmable turning target system that positions targets from 3 to 75 feet in one-foot increments with 360-degree rotation. Ancillary technology includes a full e-commerce platform supporting online firearm sales, FFL transfer selection, digital waiver execution, and class registration. The company also operates an in-store Silencer Shop kiosk for on-site NFA purchases and tax stamp applications.

Revenue is generated across eight streams: daily range fees ($25/shooter), firearm rentals ($25 flat fee), firearms retail (Glock, Sig Sauer, HK, Kimber, Wilson Combat, Ruger, Beretta, Smith & Wesson, Springfield), ammunition and accessories sales, training courses ($100-$350 per course), tiered membership programs including the Patriot Gun Club (monthly dues), corporate memberships ($4,000/year for 4 people), and event hosting (corporate, parties, leagues). The company received $1,475,000 in disclosed funding in February 2014 and is led by founder and CEO Jim Litsey.

Name

Point Blank Range

Legal name

Point Blank Range, LLC

Website

https://pointblankrange.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Point Blank Range is a private NSSF Five-Star indoor shooting range and pro shop with two Charlotte-area locations, offering range access, firearms retail, rentals, training, and the Patriot Gun Club membership to recreational, first-time, and professional shooters.

Ownership category

akta.pro rank

Product category

Indoor Shooting Range & Firearms Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Armed Security & Firearms Training & Qualification (BPAKAOAB), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

Keywords

• Indoor shooting range
• Firearms retail
• Concealed carry training
• NRA certification courses
• Firearms training academy

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Range Fee Sales: Daily range fees charged to shooters using the indoor shooting range. Customers pay a flat daily rate for unlimited shooting during business hours.
2. Firearms Sales: Retail sales of handguns, rifles, shotguns, and NFA/Class III items (suppressors, fully automatic firearms) through the pro-shop. Also processes transfers from online purchases for a fee.
3. Firearms Training Courses: Revenue from conducting various training courses including NC Concealed Carry Handgun courses, beginner firearms courses, advanced tactical training, NRA certification courses, and guest instructor workshops. Pricing ranges from free (Stop the Bleed) to $350 (NRA Instructors Course).
4. Membership Programs: Annual range memberships and Patriot Gun Club memberships providing unlimited range access, discounted rates, and exclusive amenities. Includes Basic, Hero (law enforcement/military), and Patriot Gun Club tiers with monthly dues or annual fees.
5. Firearm Rentals: Rental of handguns, rifles, shotguns, and fully automatic weapons for use on the range. Flat fee rental program allowing customers to try different firearms before purchasing.
6. Ammunition and Accessories Sales: Retail sales of ammunition (centerfire, rimfire, shotgun, black powder, air gun), optics, holsters, gun parts, cleaning supplies, and other shooting accessories.
7. Events and Corporate Services: Revenue from hosting corporate team building events, private parties, bachelor/bachelorette parties, and birthday celebrations at the facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Point Blank Range operates NSSF Five-Star rated indoor shooting ranges with 25-yard lanes across two Charlotte-area locations (Mooresville and Matthews, NC), complemented by a full-service pro shop selling firearms, ammunition, optics, and accessories. The company runs an NRA-certified training academy offering courses from beginner fundamentals through NC Concealed Carry Handgun certification and NRA Instructor credentials, plus a rental program of 100+ firearms including fully automatic weapons. Supplementary offerings include gun club memberships with biometric access, FFL transfers, gunsmithing services, an in-store Silencer Shop kiosk, and corporate/private event hosting.

Product overview

Point Blank Range is an indoor shooting range and pro shop with two locations in the greater Charlotte, NC area (Mooresville and Matthews). The core offering centers on a 25-yard indoor range with state-of-the-art Patriot Range Technologies target systems, complemented by a full-service pro shop selling firearms, ammunition, optics, accessories, and gear. The company operates a Training Academy offering NRA-certified courses including NC Concealed Carry Handgun certification, beginner to advanced firearms instruction, and specialty workshops. Additional services include firearm rentals, gunsmithing, FFL transfers, and an in-store Silencer Shop kiosk. The membership program includes Patriot Gun Club (premium club with Shooting After Dark access and 24/7 biometric entry), corporate memberships, basic range memberships, and HERO memberships for first responders. The company also hosts competitive leagues including GSSF matches and rimfire steel challenges, and offers party/event hosting services.

Differentiator

Problem solved

Functional benefit

Brands

• Patriot Gun Club: An exclusive membership program offering premium amenities including private restrooms, showers, lockers, a 63-inch HDTV, custom card table, video gaming station, business center, and 24/7 biometric access to the club lounge and range. Includes Shooting After Dark after-hours access program.
• Shooting After Dark

Products and services

• Indoor Shooting Range Access Daily access to a 25-yard indoor shooting range with state-of-the-art Patriot Range Technologies target retrieval system, climate-controlled ventilation, and full downrange tactical use capability. Available at 15 lanes in Mooresville and 20 lanes in Matthews. Open to the public with no membership required.
• Firearms Retail Full-service pro shop selling handguns, rifles, shotguns, and NFA/Class III items from brands including Glock, Sig Sauer, HK, Kimber, Wilson Combat, Ruger, Beretta, Smith & Wesson, and Springfield. Backed by an in-house dealer-backed Lifetime Warranty on all new firearms.
• Ammunition Sales Comprehensive ammunition selection including centerfire, rimfire, shotshell, reloading, black powder, air gun, dummy/blanks, and slingshot ammo.
• Optics Full optics department featuring products from Trijicon, Eotech, Aimpoint, and Holosun, including scopes, red dot sights, night vision, thermal imaging, binoculars, cameras, and optic accessories.
• Accessories and Gear Wide range of shooting accessories including gun parts, gun lights, holsters, magazines, safes and vaults, slingshots, air guns, arrows and tips, range finders, personal protection, electronics, plus shooting gear, survival gear, hunting gear, camping gear, targets, cleaning supplies, knives, blades, cases, backpacks, apparel, and police gear.
• Firearm Rentals Wide selection of over 100 handguns, rifles, shotguns, and fully automatic weapons available for rent at flat rates, including models with red dots, suppressors, and compensators. Required to use range-provided ammunition.
• Training Academy Comprehensive firearms training programs including NC Concealed Carry Handgun courses, beginner fundamentals (Handgun 101, Shotgun 101), intermediate and advanced courses, NRA certification courses, guest instructor workshops, and non-shooting courses like CPR and Stop the Bleed.
• NC Concealed Carry Handgun Course State-required 8-hour course for North Carolina concealed carry permit, including classroom instruction and live fire range qualification. Offered in standard ($150), enhanced with rental ($175), and ladies-only formats.
• NRA Certification Courses NRA-certified instructor and Range Safety Officer certification programs including Range Safety Officer, Chief RSO, and NRA Instructor courses taught by NRA Training Counselors.
• Patriot Gun Club Membership Elite membership program featuring private restrooms, showers, lockers, 1,300–2,000 sq ft member lounge with 63-inch HDTV, gaming station, business center, Shooting After Dark after-hours access, and 24/7 biometric entry. Requires NICS background check and monthly dues.
• Corporate Membership Corporate membership packages for team building and employee benefits at $4,000/year for 4 designated people, with additional people at $1,000 per person annually. Includes Patriot Gun Club access, Shooting After Dark access, and secure lockers.
• Basic Range Membership Entry-level range membership with discounted daily rates, guest passes, and special pricing on ammunition for frequent range users.
• HERO Membership Discounted annual membership for law enforcement and military first responders, offering lower rates with same benefits as standard memberships.
• FFL Transfer Services Federal Firearms License transfer service for receiving firearms shipped from other dealers. Transfer fee of $75 for firearms and $99 for NFA items, with 30-day pickup window.
• Gunsmithing Services In-house gunsmithing services for firearm repair and maintenance offered at the pro shop.
• Silencer Shop Kiosk In-store kiosk for purchasing suppressors and applying for tax stamps, operated in partnership with Silencer Shop.
• Parties and Corporate Events Event hosting services including corporate team building, birthday parties, bachelor/bachelorette parties, and family reunions with firearms rentals, instruction, catering options, and private lounge facilities.
• GSSF League Matches Glock Sport Shooting Foundation indoor league match series where participants compete in three matches to qualify for plaques and prizes. Requires GSSF membership.
• Rimfire Steel Challenge League Competitive rimfire shooting league for adults 18+, with participants able to shoot multiple times to climb leaderboards. Firearm rentals available with required ammunition purchase.
• Teen Rimfire League Youth rimfire shooting league for ages 8-17, offering competitive shooting with multiple attempts to top leaderboards. Prize awarded to monthly top shooter. Firearms supplied by Point Blank Range with required ammunition purchase.
• Lifetime Warranty on Firearms Dealer-backed lifetime warranty on all new firearms sold in-store, guaranteeing repair or replacement if any firearm becomes defective.

Quantifiable outcome

• First climate-controlled indoor shooting range in Charlotte and surrounding areas
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Range USA: National indoor shooting range chain with retail, training, and memberships. Most directly comparable as a multi-location firearms retail and range operator targeting the same consumer segments as Point Blank Range.
• National Range & Armory: Mid-Atlantic indoor shooting range and gun store with training, rentals, and retail. Comparable as a multi-location full-service indoor range operator with similar revenue mix.
• Sig Sauer Academy: Premium firearms training facility and range in New Hampshire offering NRA-certified instruction, retail, and shooting experiences. Comparable as a high-end training-led range destination.
• On Target Indoor Range: Midwest indoor shooting range with retail, training, and rental offerings. Comparable as a community-focused indoor range with a structured training program.
• Shoot Smart: Multi-location Texas-based indoor range and gun store with training, rentals, and memberships. Operates the same retail-plus-experience business model as Point Blank Range with comparable revenue streams.
• The Gun Store: Long-standing Los Angeles indoor range and firearms retailer offering rentals, training, and a wide retail selection. Comparable as a multi-revenue-stream indoor range destination.
• Lawmen's Firearms & Range: New Jersey indoor shooting range with a full retail pro shop, training academy, and membership programs. Directly comparable format combining range access, retail, and structured firearms education.

Regional players

• Top Shot Indoor Range: Texas-based indoor range with retail and training. Comparable format and offerings but operates in a different regional market than Point Blank Range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCV8t-16qSEaTAfGV-BVl2XA
• Facebookfacebook.com/187475507955084
• Instagraminstagram.com/pointblankrangecarolinas
• Xx.com/shootingrangenc
• LinkedInlinkedin.com/company/point-blank-range-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point Blank Range